ITV

Tag: Domestic Violence

  • One Digital Entertainment launches new short film on content platform Blush

    One Digital Entertainment launches new short film on content platform Blush

    Mumbai: Digital media company One Digital Entertainment has released a new short film titled “Sunkissed – Babyface” on its recently acquired content platform – Blush. The short film directed by Dixshant Gaurav Kala depicts the love journey of a young couple and how their love marriage falls apart with all the toxicity and domestic violence.

    The film tells a story of a girl next door who builds all whims and fancies around her marriage and continues to be a victim of domestic violence without voicing it. The film takes a visually poetic tone to explore emotions with purity and subtlety. It gradually expands to show the dilemma of love and relationship create and how it affects our ability to choose what is right for us.

    “Unfortunately domestic violence has been part of society for a long time. With the onset of this pandemic, the mental, physical and sexual abuse cases have increased manyfold. In most cases, victims usually refrain from voicing it out and consider it a normal chore and develop the mindset that it would change with time,” said One Digital Entertainment co-founder Gurpreet Singh. “Through this short film, we want to convey to all the victims to stand up and fight this for themselves. We are glad to launch this short film brilliantly directed by Dixshant on our recently acquired content platforms Blush.”

  • Aangan Trust, 82.5 Communications highlight lockdown domestic abuse

    Aangan Trust, 82.5 Communications highlight lockdown domestic abuse

    MUMBAI: For most people, home is a safe haven and a comfort zone but it is not the same for everyone. In fact, during the lockdown, there has been a surge in domestic cases. Sections like women, children and the elderly faced violence of unspeakable proportions.

    Recently a report released by India’s National Commission for Women (NCW) stated that it registered 587 domestic violence complaints between 23 March and 16 April, a significant surge from 396 complaints received in the previous 25 days between 27 February and 22 March.

    A heart-crushing print campaign from the Aangan Trust and 82.5 Communications takes a stark look at what is happening inside the four walls of homes. 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay says: “You are actually imprisoned in your own house with the abuser. One cannot even escape the situation due to the lockdown and if the person finds out, you will be in more trouble. There are a lot of reports not just in India but around the world saying domestic violence cases have gone up due to the pandemic. So, Aangan Trust has decided that during lockdown they will also focus around this area.”

    82.5 Communications has worked very closely with the NGO in the past as well. There are no plans to make a video campaign on this issue.

    Sumanto says that the entire shoot took place at home with the help of art directors. Models in the post sought help from family members to capture the expression and make it more realistic. 82.5 Communications Bangalore creative head Ravi and Mukund ideated the campaign.

    Aangan Trust head of communications and advocacy Ratna Gill says, “The main thought behind doing the campaign was to create awareness about how domestic violence cases have increased during lockdown. Another important point that we wanted to address was how neighbours can help. As an organisation, we have been trying to mobilise neighbours. We are trying to get them to think about what innovative forms of intervention can look like during a lockdown." 

    https://www.instagram.com/aangan_trust/

    Gill has listed some points on how people can support someone in quarantine with an abuser. The following community-based interventions are modelled after tactics that Aangan Trust is employing in hotspots for violence and abuse across India.

    Gill suggests talking about the incident is important. Signal to them that you’ve noticed signs that someone in their home may be processing anger or frustration in dangerous ways right now.

    Once they know they have an ally, you can get to work planning. Come up with a code word and establish what it means. Establish with them that you will be taking action after an agreed-upon amount of time passes.

    Be available when the help is required. It may be difficult for them to reach out to helplines in case of an emergency so you can offer to be a resource to reach out to your local helpline on their behalf, sharing their location and other details.

    You can help your friend figure out the closest public point of safety they could go to in case of an emergency.

    On your end, keep a list of helplines saved on your phone, and encourage your friend to add your number to their speed dial.

    If you hear neighbours engaged in an unsafe situation, one option is to ring the doorbell to disrupt the moment and defuse a situation temporarily. If you feel that a situation between neighbours is becoming violent, alert the authorities.

    Gill works very closely with the leads in all the locations that they are present. The NGO operates in Uttar Pradesh, Bihar, Jharkhand, West Bengal, Maharashtra, Rajasthan and they closely work with government shelter homes in Assam and Orissa to make sure they have good standard of care that keep children live there in safe space. It seeks help from local stakeholders who become their spokesperson from that area. It could be a police commissioner or a member of a panchayat. They are responsible for creating an awareness that despite lockdown people can reach out to them for help.

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  • Now, Shaadi Mein Atyachaar on Bindaas

    Now, Shaadi Mein Atyachaar on Bindaas

    MUMBAI: With season four of Bindaas’ cult show, ‘Emotional Atyachaar’ completing 50 well-received episodes, the channel is all set to telecast a mini-series titled ‘Shaadi Mein Atyachaar – Dekho, Seekho, Bacho’ in the same time slot, starting tomorrow.  

    To be aired at 7pm every Saturday, the one-hour series will run across four episodes; taking viewers through the heart-wrenching stories of real women who’ve braved all forms of betrayal in marriage, and lived to tell the tale.

    We don_t do anything without research, says Shalini Sethi

    Bindass director programming Shalini Sethi feels that betrayal in an institution like marriage is not restricted to sexual infidelity alone but goes on to include fraud, dowry-related harassment and domestic violence among other issues. The series celebrates women who’ve fought these odds while serving as inspiration to others who might find themselves in a similar situation.

    Asked about the choice of subject, Sethi says: “We got a lot of feedback saying that in many marriages, women in particular are extremely unhappy and have been tortured. These women wanted a platform to tell their stories and inspire other women. These brave hearts in the end have stood up against society and family and spoken about it.”

    The core format of the series is the same as that of season four of Emotional Atyachaar, where the victims came and narrated their stories. It caters to the youth, especially in the 15-24 year age group, and is in sync with Bindaas’ motto of inspiring the youth to take positive action.

    Regarding the timing of the series, Sethi says: “Like the first three seasons, the fourth season of Emotional Atyachaar was a huge success. It has been our constant endeavour to candidly represent the realities of our society with sensitivity. We thought the time was right to showcase to our viewers another facet of infidelity by featuring episodes dealing with such unimaginable situations in marriages.” 

    What about research? “We don’t do anything without research. As the programming team of Bindaas, we strongly believe in research. Emotional Atyachaar absolutely does a lot of research because over the years, we have shown the viewers how real people come and talk about their experiences. Even for this special series, we had to go through different stages and research women who’ve been suppressed big time in marriage,” explains Sethi.

    Hosting the series will be Pravesh Rana, who is also the face of Emotional Atyachaar. He will be seen interacting with women who’ve successfully battled troublesome marriages.

    Will the series work for the channel? “Relationships always get wider audiences. If the shows have been done right, they will always get you much larger audiences. Bindaas as a brand always had a purpose, a message. We have always told audiences to take action and find solutions. At least, we will inspire a couple of people to think and families to wake up,” concludes Sethi.