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Tag: Dome Entertainment

  • Zee TV’s Ikk Kudi Punjab Di: A gripping tale of resilience!

    Zee TV’s Ikk Kudi Punjab Di: A gripping tale of resilience!

    Mumbai: Meet Heer Kaur Virk, a beautiful, vibrant young woman born into a Jatt family of Punjab. Lovingly called chatori for being a hopeless foodie, this vivacious Sikhni is an aspiring lawyer. Her father is her weakness and strength and has taught her to stand up for what’s right, no matter what! Her biggest priority has always been the well-being of her family and her father.  However, her life takes an unexpected turn when she marries into the Atwal family. After a life-altering incident turns her world upside down, the show captures Heer’s journey of drawing from her inner strength, confronting injustice, and rising like a phoenix from the ashes. While the beautiful Tanisha Mehta breathes life into the character of Heer, television heartthrob Avinesh Rekhi will play her childhood friend, Ranjeet aka Ranjha who stands by her side and lets no harm ever come her way! Produced by Dome Entertainment, Ikk Kudi Punjab Di will premiere on 21 November and will air every day at 7 PM on Zee TV.

    Zee TV business head Aparna Bhosle said, “With Ikk Kudi Punjab Di, we introduce our audience to Heer and her journey of transformation and resilience after a life-altering incident. We’re pleased to collaborate with Dome Entertainment once again and bring forth this inspiring narrative of strength.”  

    Dome Entertainment producers Mohamad Morani and Mazhar Nadiadwala said, “Our next fiction show with Zee TV captures the pulse of Punjab. It’s an intense family drama capturing Heer’s spirited struggle for asserting her truth and standing up to injustice. With childhood friend Ranjha as the wind beneath her wings, the way she faces adversity with fierce determination will have viewers rooting for her. We have a strong cast on board and we’ve shot extensively across real locations of Chandigarh and Amritsar to ensure authenticity.”

    Avinesh Rekhi said, “With a character like Ranjha, I am looking forward to changing the perception of what an ideal man should be like. I believe that the storyline and the narrative of the show is gripping and it will surely touch your hearts. In fact, Ikk Kudi Punjab Di showcases the strength of the human spirit and the enduring power of relationships. My fans have showered me with immense love for my previous shows and I hope they support me in this new journey as well.”

    Tanisha Mehta said, “I am thrilled to be a part of Ikk Kudi Punjab Di and bring a character like Heer to life. It has been a fascinating experience running through the by lanes of Punjab, shooting beautiful as well as dramatic sequences for the show. It is a gripping tale of love, resilience, and the unbreakable bond of a unique friendship. I believe Heer’s character has been developed very thoughtfully. I am really looking forward to the audience’s reactions to my character as well as this show.”  

    To witness this magical tale, watch Ikk Kudi Punjab Di, starting 21 November, every day at 7 PM only on Zee TV! 

  • Dome Entertainment and Cineyug pay tribute to Mumbai Police at Umang 2020

    Dome Entertainment and Cineyug pay tribute to Mumbai Police at Umang 2020

    MUMBAI:: Following the grand success last year, Dome Entertainment in collaboration with entertainment giant Dome Entertainment and Cineyug organised Umang 2020 on Sunday, the 19th of January 2020 and paid a beautiful tribute to Mumbai Police. The event was a star studded affair with all the big names from the Hindi film industry in full attendance.

    The event held in BKC, Mumbai appreciated the immense contribution by the Mumbai Police force along with recognizing their heroic deeds everyday towards keeping the city safe. The gala event saw some stellar performances by several leading film stars and artistes. Bollywood icons like Dharmendra, Salman Khan, Hrithik Roshan, Priyanka Chopra, Rani Mukherjee, Madhuri Dixit, Katrina Kaif, Sonakshi Sinha, Sunidhi Chauhan, Shreya Ghoshal among others stars graced the evening.

    There were performances by multiple stars from the Bollywood industry and the total amount raised was contributed to the Police Fund. Also the Mumbai Police Calendar 2020 was launched by yesteryear’s superstar Dharmendra along with the Chief Minister of Maharashtra, Uddhav Thackrey.

    Commenting on the grand event, Mazhar Nadiadwala, Managing Director, Dome Entertainment and Cineyug said, “We feel privileged to host the event of such scale year on year. It is our sheer hard work and dedication towards making every event a success that has given us the recognition we have today. The achievement of this event is a testament to our expertise and experience in making every occasion a grand one. It is an honour to share the stage with the Police force who displays enormous courage every day for our safety. We hope that the event lived up to the expectations of the Mumbai Police and we look forward to organizing more such events for them.”

    Sanjay Barve, Commissioner, Mumbai Police said, “It was an evening to remember for us. Umang is more than just an event for us. the function which has become an annual of the Mumbai police is that effort to raise funds for a noble cause of supporting the needy people of the Mumbai police. It is a celebration of each and every men and women in the police force. Dome and Cineyug, like every year, made it extremely special and we did get a memorable experience to take back with us. Only a brand of such scale can pull off Umang with such finesse.”

    Umang is an annual charity show, which is organised by the Mumbai Police for the police force and their families. it was conceptualised by Dome Entertainment and Cineyug, which managed and executed it.

  • Growth of influencer marketing in the events industry

    Growth of influencer marketing in the events industry

    The Indian events industry is currently among the fastest growing sectors in the country. In fact, it is predicted to cross the 10,000 Cr mark by 2020-21. The tremendous growth seen in this lucrative industry can be attributed to several factors, such as digital activation, sports leagues, rural expansion, and Government initiatives followed by IPs, personal events, product launches, expansion of mini-metros, and below the line spend.

    The underlying outcome of digital activation has been the growing trend of using influencer marketing as a primary form of promotion, carried out by the event organisers.

    For event organisers, influencers can be broadly categorised into 3 types –

    · Mega-Influencers: These are celebrities and popular personalities, who have a huge number of followers. They charge high fees to be associated with the events, and are not necessarily industry experts.

    · Macro-Influencers: These influencers have a high following as well, and are industry experts, who collaborate with various event organisers, on a regular base.

    · Micro-Influencers: These consist of the average person who has a high level of engagement, and hence, are prime influencers who are tapped during events.

    Influencer marketing, in a nutshell, can be described as a partnership formed by event organisers and influential industry experts, to increase the event exposure, both online and offline. This new phenomena is a type of marketing which enables organisers to reach out to the targeted niche community, through a research and insight-driven strategy for creating authentic content using the voice of an influencer.

    Influencer marketing helps event organisers and the brand in numerous ways, such as:

    · Create Brand Awareness: Influencer marketing is the best tactic to be used, in order to create a buzz around the event, and therefore, reach out to new consumers. Event organisers apply various strategies to create awareness, while the influencers carry out multiple shout-outs about the event which is to take place. They also host giveaway tickets for the events, creating an engagement with the consumer, which is better explained below.

    · Brand Engagement: This goes hand-in-hand with creating brand awareness. The most effective way of understanding whether the influencer marketing has a positive impact involves analysing social media likes, comments, and the use of hashtags. Influencers build a community and engage with old and new consumers, by doing a takeover on pre-event and event days. This helps them become a brand ambassador of the event on the particular day, and offer consumers behind-the-scene glimpses of the event.

    · Consumer Retention: A well-constructed influencer marketing campaign helps an event tap into new consumers. It is extremely important to integrate them into the brand’s consumer-base. Since a large number of events take place every year, consumer retention is of top priority for a brand. Thus, with the help of influencers, it can successfully maintain that link with the consumer base.

    The above is a clear indication that influencer marketing is here to stay, and will only move from strength to strength, in the coming years. With event companies pumping in more and more money into marketing, influencer marketing, one of the most sought after marketing tools today, will play a key role for events and brands alike, in the years to come.

    (The author is managing director, Dome Entertainment. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

  • Non-mainstream sports are acquiring centre-stage in India

    Non-mainstream sports are acquiring centre-stage in India

    India is one of the most culturally diverse countries in the world with a population following a wide range of religions belonging to different communities. However, the one thing that always unites Indians across every social barrier is their love for sports. Cricket, one of the most popular sports in the country, is somewhat of a religion in the country with almost every Indian flocking towards their TV screens for an India – Pakistan match. While cricket has achieved phenomenal success in the country, it has also shadowed the potential of other sports in the country. However, with the growth of the sports industry and increased representation of India in leading international tournaments of these non-mainstream sports, these are emerging as the new favourites among the avid sports fans in the country.

    Football

    In a country dominated by cricket lovers, football-only enjoyed little and localized recognition in regions such as Kerala and the North-Eastern states, especially West Bengal, the hub being Kolkata. While the sport is extremely popular and a giant industry internationally, the popularity of the sport in India has only risen in the past decade. While the international football leagues like the English Premier League has always grabbed eyeballs of avid sports fans, India today also has its own national leagues like the India Super League, launched in 2013. Since the league began, studies show that the interest in football in the country has risen from 30 per cent to 45 per cent from 2013-17. An indoor format of the sport, Futsal has also recently been introduced in India. This format, which is already popular internationally, has gained huge popularity in metros specially where spaces and grounds is a constraint.

    Kabaddi

    In recent times, the biggest overnight success has been that of Kabaddi as a crowd-favourite. Launched in 2014, Pro Kabaddi League has today evolved to one of the most-watched sports in the country. The rugged sport, originally limited to the rural population, is now the 2nd most-watched sport in the country after cricket. The sport has made its mark as a leading mainstream sport actively competing with football for the second spot.

    Basketball

    After the entry of National Basketball Association (NBA) in India in 2017, the sport has received wide acceptance among the Indian audience and is today, slowly gaining traction. This year marks the first-ever NBA tournament which will be a testament to the growth of this non-mainstream sport in the Indian culture. The NBA tournament is expected to be one of the most highly anticipated sports events of the year.

    Cycling

    Another non-mainstream sport that has today gained considerable popularity is cycling. While earlier only considered as an activity for the low-income group of people for commute, today, cycling has evolved into an adventure sport of its own. Specialist biking stores have opened up across the country to cater to the growing audience of cycling as a sport. Tournaments such as the Hero MTB Himalaya has been key in putting cycling on the sports pages in the country.

    Badminton

    The past decade has been revolutionary for Indian Badminton, especially in light of the success of Indian athletes like Saina Nehwal and PV Sindhu in the Olympics and Commonwealth Games. The secret to bringing a sport into the forefront in a widely populated country like India is the right representation of it on international fronts. With Indian players making their mark in both the men’s and women’s category of the World’s Top 10 in the world, badminton is today a widely accepted sport. National tournaments like Premier Badminton League is one of the driving forces behind the success of the sport in the mainstream sport section.

    Wrestling

    Currently, India has the biggest fanbase of WWE, the world’s biggest wrestling event, after USA. The tournament receives 335 million unique television viewers per year. Closer to home, national-level tournaments like India’s Pro Wrestling League has become one of the biggest sports events of the year. The popularity of wrestling was further fueled by the representation of the sport in leading Bollywood movies like Dangal and Sultan. Such mainstream representation propelled the sport into the limelight more than before and is today, a sport that many in rural regions aspire to be a professional in.

    Poker

    While many still find it hard to consider poker as a sport, the popularity of poker tournaments is rapidly rising in the country. Professional poker is not just an abstract concept but a reality in modern India. An industry that is rapidly springing startups in the virtual poker space, the sport is extremely popular, especially among the millennial generation. Studies show that more than 50 lakh Indians today have active online poker accounts. Tournaments like India Poker Championship 2019, World Poker Tour 2019, etc. have allowed poker to turn into a mainstream sport in the country today.

    With the globalized and digitized world that we live in, many forgotten sports today are coming into the limelight and receiving more recognition.  Rustic sports like Kho-Kho are also gaining traction with established professional tournaments like Ultimate Kho-Kho arising. The past decade has been witness to almost 16 new sports league emerging in the Indian landscape. With the vast population of India and the varied cultures present, there is a scope for many regional sports to become more prevalent in the industry.

    (The author is managing director, Dome Entertainment. The views expressed are his own and Indiantelevision.com may not subscribe to them)

  • JSW Cement’s Annual Sales Conference 2019 executed to perfection by Dome Entertainment

    JSW Cement’s Annual Sales Conference 2019 executed to perfection by Dome Entertainment

    MUMBAI: This was the second consecutive time that DOME Entertainment, Corporate Division won the mandate to manage the Annual Sales Conference for JSW Cement inclusive of planning, conceptualizing, and executing the entire 2-day event was held in Vijayanagar, Bellary from June 11th to 13th. This encompassed responsibilities from conceptualizing the theme, managing the entire ground conference and the gala awards night, set production, venue decor, entertainment, artist coordination, organizing the entire venue set up, show flow management, backstage co-ordination, and overseeing the complete seamless show run of the event.

    The theme of the event, ‘ROAR – RISE OUTPERFORM ACCELERATE RULE’, was conceived, conceptualized and developed was masterfully handled by Dome Entertainment. The content development for the event was masterfully handled by Dome Entertainment.

    With JSW’s Cement division having aggressive plans for their future growth, the client finalized on the theme of ‘ROAR’, with a complete treatment to the conference.  The objective was to get the Sales team inspired and invigorated. Right from the invite, which was designed and executed that every sales team get motivated and journey of a warrior to the ruler was executed during the opening of the team building activities, conference; all of it brought the theme to life.

    The stage and venue construction, the theme song for the conference, the visual content that was created as part of the business presentations – all complimented the theme, giving the conference a complete warrior look and feel. Each slide and visual displayed on the screen throughout the day of the conference was customized by the agency in great detail to create a stunning visual impact. 

    The spectacular set-up, the highly entertaining performers and the host made for a wonderful evening. The huge gathering of 250 at the event included JSW Cement’s brand employees from East Zone. The two – day conference was aimed at strengthening the bonds between the company and their employees and celebrating their accomplishments by making them realize like they are the owners of the company.

    Apart from the business agenda, the conference also included some fun elements around the theme and a talent show night – called the ‘JSW Got Talent’ followed by a gala evening. An awards night was aptly titled the ‘Night of the Champions’ where all the winners were felicitated.

    The Awards night kick-started with a powerful AV that floored the audience and set the tempo for an exciting evening ahead. This was followed by an impeccable performance from the house of Oxygen Dance Troupe that depicted the power of togetherness, victory, apt fully celebrated and left the audience mesmerized. A checkered backdrop, with a red-carpet welcome, made the guests feel like winners. In lit cubes, digital experience, customized “CHAMPIONS” installation added to the décor of the pre-function area. A classy AR & VR booth was set up to engage the guests in the Pre-Function area.

    One of the other key highlights of the event was the uniquely conducted award ceremony, which was highly appreciated by everyone, especially the winners who felt like Champions that evening. Top Management motivated the gathering with his inspiring keynote address. Apart from showcasing high standards of entertainment, the event was au courant technically as well. The smart usage of LED’s, truss and lighting created a show that left the audience spellbound.

    Managing Director and the management of JSW Cement applauded the seamless planning behind organizing the event & the flawless delivery of the show.

    Commenting on this second mandate, Mazhar Nadiadwala, Managing Director, Dome Entertainment said, “Dome is known for its commitment to providing world class event solutions. We are proud to have received this mandate again which is a testament to our expertise and commitment to excellent service. The client loved all the innovations that we brought to the event and once again termed as the best ever Annual Sales Conference. Right from pre-function area to the finale, the audience was kept thoroughly engaged. We’re proud to say that DOME was able to create a WOW experience for all JSW Cement employees.

    The Project lead for the event, Abhilash Shukla – General Manager, Dome Entertainment, Corporate Division said “The challenge, as always, for Dome Entertainment was to create an uninterrupted flow of activities to combine the professional aspect with engagement and entertainment. From the open Q&A session, presentations, motivational speeches, activities, and reward & recognition ceremony, DOME Entertainment finely employed its resources to make sure that the event was executed perfectly.

    Chintan Sakaria, Sr Manager – Business Development, Dome Entertainment, Corporate Division said, “We are really grateful to have another opportunity to organize the 2nd edition of JSW Sales Conference.  This time the expectations were higher as we had to raise the bar to the next level. We made sure that we create and deliver a dazzling experience for the attendees so they can have a lasting impression of this event. We’ll continue to deliver exceptional experiences and a heartily thank you for the JSW team to have faith in us’’.

  • Dome Entertainment spins a new tale of elegance and opulence in indian weddings with dome occasions

    Dome Entertainment spins a new tale of elegance and opulence in indian weddings with dome occasions

    MUMBAI: Dome Occasions, the recently launched vertical under Dome Entertainment is gearing up to cater to the wedding industry of India. After spending years in the entertainment industry, Dome has launched their new vertical dedicated to help create the best memories from one of the most special moments of a person’s life – Weddings. The new venture keeps in mind that Indian weddings are often a festival of their own. With every religion and region having their own customs and traditions, weddings are the most expensive and special affair for a family. With Dome’s event expertise and recognition in the industry, Dome is well equipped to help you create the most beautiful event for such a special day.

    From the big decisions like venue selection, decor, logistics, and hospitality, to the nitty-gritty details like gifting, invites, coordination, RSVP and much more, Dome Occasions provides end to end solutions so that people can enjoy their family wedding to the fullest without worrying about anything else. With access to a legendary venue like Dome, NSCI Dome Occasions is able to pull of elaborate décor and plan large scale weddings to fit all your friends and family into your special day. They have years of experience in the event industry and thereby are experts in making the dream wedding come true. Whether it is a themed wedding, a destination wedding or a simple elegant affair, Dome’s proficient team is sure to be the go-to for all future newly-weds.

    About the new vertical Alim Morani, Division Head, Dome Occasions said, “Weddings are a special family affair that is meant to be enjoyed and experienced with your loved ones. It is one of the happiest events of their lives. With the scale of weddings becoming a symbol of grandeur, it has become really difficult for families to find that time and energy to spend with each other during the chaos of planning. We, at Dome, hope to be the solution to that and take the onus of planning and coordinating off your hands and make sure that you have the dream wedding and are able to truly experience every tradition during the same.”

  • Top M&E industry honchos see no major benefit from Budget ’17

    Top M&E industry honchos see no major benefit from Budget ’17

    MUMBAI: With the Union Budget’s focus on rural and infrastructure sectors, the media and entertainment (M&E) industry seems to be disappointed as the budget does not offer much. Though the sector is hoping to get some benefit through the digital push mentioned in the budget, expectations were high as the budget overlooked the sector even in the previous two budgets.

    No clarity on foreign direct investment (FDI) policy, goods and services tax (GST), no further reduction in the service tax, no direct benefit for the digital ecosystem, MSOs, telecom, and many such misses has upset the M&E industry at large.

    Impetus on digital payments and transactions will eventually help the OTTs/VoDs platforms subscription model. The government’s move to abolish Foreign Investment Promotion Board (FIPB) is believed to make it largely easier for foreign investors to invest in Indian companies.

    Reliance Broadcast Network Limited

    Reliance Broadcast Network (RBNL) CEO Tarun Katial said, “Budget 2017 is Neutral for the M&E sector although the consumption centric budget will put more money in the pocket of the common man and hence help the advertising and broadcast industries. Radio broadcast industry has requested specific policy measures like five per cent GST rate, reduction in custom duty for capex, etc and we look forward to the announcements when the GST rates are announced.”

    Mukta Arts 

    Mukta Arts MD Rahul Puri asserted, “The Union Budget this year has focused more on uplifting some of India’s poorest sections of society. While this year again the media and entertainment sector has been overlooked, however some announcements will definitely help our industry in many ways. Setting up the cyber security teams will help fight piracy, similarly, the government’s push towards Internet penetration in rural markets will help increase content consumption and increase the audience base. Further the abolishment of FIPB will make it easier for foreign investors to invest in Indian companies.”

    Worldwide Media 

    Worldwide Media CEO Deepak Lamba added, ‘’The Union Budget 2017 announced today, doesn’t include much on the  M&E sector, however there are some points that will have a positive impact on our industry. The budget reinforced India’s huge shift towards digitization especially with the proposed deployment of high optic cables to increase internet penetration in rural India. This is a big positive for content creators like us, as it will boost the digital content consumption across online and mobile platforms. Further impetus on digital payments and transactions will eventually help the subscription model. Also, the government’s move to abolish FIPB to make the inflow of FDI smoother and to consider liberalization of the FDI policy will have a positive impact for players across sectors in the long run.”

    KSS Limited (K Sera Sera)

    KSS Limited group CEO and KSS Digital Cinema CEO Rahul Kanani added, “The Union Budget 2017 introduces the abolition of the Foreign Investment Promotion Board which is a positive step leading to inducing more foreign studios investment in India. More investments coupled with technological upgradation will certainly be a boon for the Indian film industry. Further, with the digital transactions getting a boost the industry especially single screen businesses which have suffered hugely because of the recent demonetization will help get a push.”

    Pixel Pictures 

    Pixel Pictures CEO Prashanti Mallisetti said, “The budget on the onset looks quite positive and is in-line with the recent reforms. Though there are no major takeaways for any industry in particular that can affect a trajectory movement – the curb on cash transactions of 3 Lakhs is the one that is going to be a predominant factor in the demonetization short term scenario. More clarity in GST would have been great, but I guess we have to wait for that a little longer.”

    Dome Entertainment

    Dome Entertainment’s Mazhar Nadiadwala added, “GST would be implemented on the entertainment and events industry, and this would unify the indirect tax administration in India and help the country in two ways. Firstly, it will simplify and make it easy for the consumers to understand. Secondly, it will ease doing business in India. Also, application of GST will result into growth of the country and there will be transparency in the transactions. Under GST, service tax or state tax will be available as a credit which will reduce overall costs and eliminate dual levies of service tax and VAT on transactions. However, every coin has two sides, at one end where we have advantages of GST, on the other end certain businesses will face initial challenges, especially the ones who use traditional methods for transactions.”

    ActorsApply.com 

    An ActorsApply.com spokesperson said, “Government’s proposed reduction in the income tax for smaller organisations will add to the agenda of Startup India thereby expanding the scope for aspiring start ups. Also, the plan to provide a seven-year tax relief will help startups to overcome the losses incurred post demonetisation. The increase in time frame from 5 to 7 years for profit linked deductions was a much needed move specially for emerging start ups. The budget also levelled India’s huge shift towards digitization supporting it with the announcement of use of optic fibre cables for high-speed broadband connectivity in rural areas. This will mean increased Internet penetration through mobile and online mediums thereby boosting the start up sector overall.”

  • Top M&E industry honchos see no major benefit from Budget ’17

    Top M&E industry honchos see no major benefit from Budget ’17

    MUMBAI: With the Union Budget’s focus on rural and infrastructure sectors, the media and entertainment (M&E) industry seems to be disappointed as the budget does not offer much. Though the sector is hoping to get some benefit through the digital push mentioned in the budget, expectations were high as the budget overlooked the sector even in the previous two budgets.

    No clarity on foreign direct investment (FDI) policy, goods and services tax (GST), no further reduction in the service tax, no direct benefit for the digital ecosystem, MSOs, telecom, and many such misses has upset the M&E industry at large.

    Impetus on digital payments and transactions will eventually help the OTTs/VoDs platforms subscription model. The government’s move to abolish Foreign Investment Promotion Board (FIPB) is believed to make it largely easier for foreign investors to invest in Indian companies.

    Reliance Broadcast Network Limited

    Reliance Broadcast Network (RBNL) CEO Tarun Katial said, “Budget 2017 is Neutral for the M&E sector although the consumption centric budget will put more money in the pocket of the common man and hence help the advertising and broadcast industries. Radio broadcast industry has requested specific policy measures like five per cent GST rate, reduction in custom duty for capex, etc and we look forward to the announcements when the GST rates are announced.”

    Mukta Arts 

    Mukta Arts MD Rahul Puri asserted, “The Union Budget this year has focused more on uplifting some of India’s poorest sections of society. While this year again the media and entertainment sector has been overlooked, however some announcements will definitely help our industry in many ways. Setting up the cyber security teams will help fight piracy, similarly, the government’s push towards Internet penetration in rural markets will help increase content consumption and increase the audience base. Further the abolishment of FIPB will make it easier for foreign investors to invest in Indian companies.”

    Worldwide Media 

    Worldwide Media CEO Deepak Lamba added, ‘’The Union Budget 2017 announced today, doesn’t include much on the  M&E sector, however there are some points that will have a positive impact on our industry. The budget reinforced India’s huge shift towards digitization especially with the proposed deployment of high optic cables to increase internet penetration in rural India. This is a big positive for content creators like us, as it will boost the digital content consumption across online and mobile platforms. Further impetus on digital payments and transactions will eventually help the subscription model. Also, the government’s move to abolish FIPB to make the inflow of FDI smoother and to consider liberalization of the FDI policy will have a positive impact for players across sectors in the long run.”

    KSS Limited (K Sera Sera)

    KSS Limited group CEO and KSS Digital Cinema CEO Rahul Kanani added, “The Union Budget 2017 introduces the abolition of the Foreign Investment Promotion Board which is a positive step leading to inducing more foreign studios investment in India. More investments coupled with technological upgradation will certainly be a boon for the Indian film industry. Further, with the digital transactions getting a boost the industry especially single screen businesses which have suffered hugely because of the recent demonetization will help get a push.”

    Pixel Pictures 

    Pixel Pictures CEO Prashanti Mallisetti said, “The budget on the onset looks quite positive and is in-line with the recent reforms. Though there are no major takeaways for any industry in particular that can affect a trajectory movement – the curb on cash transactions of 3 Lakhs is the one that is going to be a predominant factor in the demonetization short term scenario. More clarity in GST would have been great, but I guess we have to wait for that a little longer.”

    Dome Entertainment

    Dome Entertainment’s Mazhar Nadiadwala added, “GST would be implemented on the entertainment and events industry, and this would unify the indirect tax administration in India and help the country in two ways. Firstly, it will simplify and make it easy for the consumers to understand. Secondly, it will ease doing business in India. Also, application of GST will result into growth of the country and there will be transparency in the transactions. Under GST, service tax or state tax will be available as a credit which will reduce overall costs and eliminate dual levies of service tax and VAT on transactions. However, every coin has two sides, at one end where we have advantages of GST, on the other end certain businesses will face initial challenges, especially the ones who use traditional methods for transactions.”

    ActorsApply.com 

    An ActorsApply.com spokesperson said, “Government’s proposed reduction in the income tax for smaller organisations will add to the agenda of Startup India thereby expanding the scope for aspiring start ups. Also, the plan to provide a seven-year tax relief will help startups to overcome the losses incurred post demonetisation. The increase in time frame from 5 to 7 years for profit linked deductions was a much needed move specially for emerging start ups. The budget also levelled India’s huge shift towards digitization supporting it with the announcement of use of optic fibre cables for high-speed broadband connectivity in rural areas. This will mean increased Internet penetration through mobile and online mediums thereby boosting the start up sector overall.”