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Tag: dollar industries

  • Shashi Panja headlines Times Network Growth Summit

    Shashi Panja headlines Times Network Growth Summit

    MUMBAI: West Bengal’s economic ambitions took centre stage as Shashi Panja, minister for industries, commerce & enterprises, headlined the SRMB Presents Times Network Growth Summit West Bengal. Hosted by Times Network, the high-powered gathering brought together top voices from government, industry, and academia to map the state’s transformation into a future-ready growth engine.

    Held in Kolkata, the summit featured deep dives into Bengal’s most pressing growth levers, from AI and robotics, skilling and MSME empowerment, to infrastructure and industrial transformation.

    Among the marquee speakers were Ashish Beriwala, director, SRMB Srijan; Prof. Ved Prakash, former chairman, University Grants Commission; Vinod Gupta, managing director, Dollar Industries; and Prof. Biswajoy Chatterjee, vice chancellor, UEM Jaipur. The sessions explored ways to bridge academia and industry, catalyse intelligent ecosystems, and supercharge inclusive entrepreneurship.

    Co-powered by Dollar Industries, University of Engineering & Management (UEM) and Sister Nivedita University, with OmDayal Group of Institutions and Julien Day School as associate partners, the summit concluded with a strong cross-sectoral consensus: Bengal is ready to lead, not just follow, in India’s next wave of economic acceleration.

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  • Lowe Lintas breaks stereotypes with Dollar Athleisure campaign

    Lowe Lintas breaks stereotypes with Dollar Athleisure campaign

    Mumbai: Dollar Industries has launched its latest campaign to promote its range of Athleisure – a category that is gaining a lot of traction recently. The campaign, conceptualised by Lowe Lintas, prompts the viewer to question stereotypes present in society when it comes to dressing for an occasion.

    Dollar Industries MD Vinod Kumar Gupta said, “In an era of comfort and style, Athleisurewear has emerged as a dominant trend in the fashion world, prompting us to focus on an entire range of cool fashionwear – Tank Tops, Crew Necks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Track Pants, Joggers and Socks – which perfectly marry the young consumer’s desire for comfortable yet trendy and versatile clothing options which they can wear at multiple events and locations. What makes matters more interesting is that even professions that traditionally demanded suits, or at least a shirt and tie, are now relaxing their dress code policy as millennials move into positions of management and decision-making. Exactly what inspired us and Lowe Lintas to argue against acceptable social dress norms in our campaign and promote Dollar Athleisure as the perfect balance between casual comfort and chic style.”

    The film, directed by renowned film director Manav Malhotra, is a stylised montage borrowed from walks of life demanding that we dress formally. From board meetings to college classrooms, from marriages to dining out – society expects to uphold certain dress codes. The film challenges the stereotype and promotes athleisurewear as an acceptable style for all occasions.

    Lowe Lintas unit creative director Mohit Pasricha said, “As Coco Chanel once famously said, fashion fades, only style remains, and athleisure is definitely a fashion. But in saying that, it’s a very comfortable one, and once people get comfortable, it’s hard to change their minds. Simply look around us. The style on the street has changed dramatically. Women are sporting leggings, crop tops and sports bras, men are spotted in sweatpants, hoodies and sneakers. This emerging lifestyle emphasises one simple thing: The universal need to dress comfortably. And, that is what led us to challenge formal dress codes and celebrate informality as the new way of life.”

  • Dollar Industries adapt to changing consumer trends

    Dollar Industries adapt to changing consumer trends

    Dollar Industries has unveiled a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy.

    The company said that it explores many aspects of self, audaciously embracing and showcasing a collective individuality and shattering of the status quo.

    The Dollar Missy campaign film, featuring Bollywood star Chitrangada Singh contradicts the popular philosophy of women prolonging to dress up, the campaign showcases how Dollar Missy enables today’s Gen Y woman to get ready in a jiffy so that she may seamlessly juggle between her personal, official and social lives.

    The Dollar Bigboss commercial starring Akshay Kumar reveals the actor’s perfect clone effectively devised, failing in one final and most vital test. Unlike the Dollar Bigboss vest worn by Akshay, his clone’s vest gets easily ripped off portraying only the original brand can stand up to the test of advanced strength and durability.

    Developed by Lowe Lintas Kolkata, it reflects the brand’s alacrity to adapt to changing consumer trends and break existing stereotypes when it comes to fashion, both for men and women.

    Both the commercials have been directed by ad film maker, Shiven Surendranath. The campaign has been released on both electronic and online platforms.

    Dollar Industries MD Vinod Kumar Gupta said, “With our decade long association with Akshay Kumar, our brand has witnessed a 3x growth. Coming to Dollar Missy, for women, armed with an enviable range of womenswear, we felt it was time for us to break old-standing beliefs as well. Our festive collection consists of 102 colors to choose from. The leggings cater to various occasions and are a perfect fit for women across various leagues of life.”

    Lowe Lintas regional creative officer Janmenjoy Mohanty said, “Akshay is a brilliant actor who pulls off the film with flying colours. With regards to Missy, the concept was derived from the product itself. These easy-to-slip-on legwear are meant for a wide variety of occasions and uses and lends itself perfectly to the idea that today’s multi-tasking woman is game for #SpeedDressing.”

  • Dollar Industries partners with Platinum Outdoor to launch new brand identity

    Dollar Industries partners with Platinum Outdoor to launch new brand identity

    MUMBAI: Dollar Industries Ltd, one of India’s leading brands in the hosiery and knitwear segment, recently revamped its brand architecture and logo. The company partnered with Platinum Outdoor for a strategic and calculated re-branding exercise to reveal the brand’s new vision ‘Wear the Change’. Following a digital launch with brand ambassador Akshay Kumar, Dollar Industries opted for a robust OOH campaign across 800 plus sites in 200 cities/towns of India, spanning 21 days. 

    For the campaign, premium impact media like billboards, gantry, unipole and utility were shortlisted to create top of the mind awareness of the new Dollar logo, which triggered discussion amongst consumers. These assets were strategically identified and selected, considering on road mobility post lockdown. Based on the city/town topography and OOH movement, various touchpoints were considered namely, main junction of a city, key arterial roads, main markets, bus stands, railway stations, entry and exit of cities to highlight the brand revamp communication and increase brand appeal among consumers. 

    Dollar Industries managing director 

    Vinod Kumar Gupta commented, “Due to the Covid2019 pandemic transits/movements were restricted, and we focused on digital and social media platforms. However, with the lockdown restrictions easing out across various states, we have utmost confidence that OOH media will effectively contribute to our communication campaign. OOH has amazing traction across traffic junctions, market places and transit venues like airports and railway stations.”

    He further added, “We have recently undergone a brand architecture change and it is imperative to communicate the change to our consumers and stakeholders. With the workplaces resuming operations, people will spend a lot of time on-the-go. Therefore, we firmly believe that outdoor media has immense potential and is here to co-exist alongside new age mediums.”

    Platinum outdoor CEO Dipankar Sanyal  said, “We have been associated with Dollar Industries for over a decade. We feel proud to be part of the change in Dollar’s brand identity. Dollar has always been a believer in the power of out of home and they pursued this campaign with the same belief and rigor. Dollar’s campaign has set the comeback sign for the outdoor industry which was badly affected due to the lockdown.” 

    Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.