Tag: Dolby Laboratories

  • Netflix originals may get mobile-specific cuts

    MUMBAI: Video streaming service Netflix plans to explore streaming mobile-specific cuts of its original movies and TV shows. With this plan, the platform’s chief product officer Neil Hunt wants to satisfy the growing audience of mobile Netflix watchers.

    “It’s not inconceivable that you could take a master [version] and make a different cut for mobile. To date, Netflix hasn’t been delivering different cuts for different viewing platforms, but it’s something we will explore over the next few years,” said Hunt.

    With small screens getting even smaller, the idea is to create versions that offer alternate shots, scenes and framing in order to make the most of the device the content is being streamed on.

    Hunt made the remarks as part of a two-day event at Dolby Laboratories and Netflix’s own headquarters, as the two companies gear up for the launch of Iron Fist, which launches this weekend.

    Netflix is now available globally, with the exception of a few markets, including China, and since then it has seen mobile usage soar. In established markets like the US and Canada, most Netflix watching still happens on TVs. Hunt added that Netflix’s expansion to over 190 countries across the globe now means that mobile screens are the majority consumption device.

  • Dolby Laboratories completes 50 years; charts growth plan

    Dolby Laboratories completes 50 years; charts growth plan

    MUMBAI: Dolby Laboratories, which sparked a revolution in sight and sound based on American engineer Ray Dolby’s vision for spectacular entertainment, has completed 50 years.

     

    To support growth, Dolby will be moving to new headquarters at 1275 Market Street in San Francisco where it will continue to shape the sight and sound of entertainment and communications with new technologies like Dolby Cinema, Dolby Vision, Dolby Voice and Dolby Atmos.

     

    The company’s story began in 1965 with the invention of Dolby noise reduction, a breakthrough system, which eliminated the hiss that plagued tape recordings. The company went on to transform cinema, introducing more powerful and immersive sound to forever change the way movies were made and enjoyed. Dolby sound helped bring Star Wars to life in 1977 and created an entire industry devoted to the audio experience.

     

    The company’s latest initiative Dolby Cinema transforms the way people watch movies comprising a premium cinema offering that combines the best in sight and sound with a bold new theatre design, creating an amazing experience for moviegoers.

     

    AMC Theatres and Dolby Laboratories, which recently launched Dolby Cinema at AMC Prime, will be launched in up to 100 sites by 2024, including major cities like San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver and Seattle.

     

    Moreover, revolutionizing displays from movie theaters to TVs, Dolby Vision will see Disney’s Tomorrowland and Disney Pixar’s Inside Out as the first Dolby Vision titles. The first TVs with Dolby Vision are arriving this year from Vizio.

     

    On the other hand, Dolby Voice revolutionizes the conference call and the way people communicate at work by making calls exceptionally clear, natural and productive, like in-person meetings.

     

    Dolby Atmos, which is becoming the sound format of choice for leading filmmakers and device makers is a technology that places and moves specific sounds anywhere in the room, including overhead, to bring entertainment alive all around the audience.

     

    Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 14 Academy Award winning directors, and 27 Academy Award winning sound mixers. Over 1,000 screens worldwide have installed or committed to be equipped with Dolby Atmos and 275+ Dolby Atmos titles have been announced globally.

     

    Additionally, entertainment enthusiasts can now also enjoy Dolby Atmos in their home theaters, on their mobile devices and in virtual reality experiences from Jaunt. 

  • Mukunda Theatre installs first Dolby Atmos screen in Bengaluru

    Mukunda Theatre installs first Dolby Atmos screen in Bengaluru

    MUMBAI: Dolby Laboratories has launched its latest audio technology, Dolby Atmos, in Bengaluru.

     

    Mukunda Theatre will be the first cinema in the state to offer the new technology to moviegoers starting 24 April, 2015.

     

    Mukunda Theatre managing director G. Venkatesh Reddy said, “We take great pride in being the first ones to bring Dolby Atmos for the cinema to viewers in Bengaluru. It has always been our endeavor to use the latest technologies to provide the best cinematic entertainment experience to our audiences. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies with its unique object-based approach to sound.”

     

    Dolby Laboratories director, field marketing India Ashim Mathur added, “We are very excited to be working with Mukunda Theatre to bring Dolby Atmos to Bengaluru. Dolby Atmos continues to see great momentum in India and across the globe, as the leading next-generation sound format for theatres.”

     

    Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.

  • Dolby Institute’s sound designing techniques to help broadcasters

    Dolby Institute’s sound designing techniques to help broadcasters

    MUMBAI: A movie experience is usually about compelling video effects that has the power to blow one’s mind away. But have you ever paid attention to the sound of an aeroplane crashing into a building or a fast moving car bashing against another one. The effort that a sound designer puts into layering sounds and making it sound real is hardly ever recognised.

    In order to create more awareness about sound designing, two renowned sound designers from the US are undertaking a unique teaching model along with Dolby Laboratories. The Dolby Institute, created over a year ago, is a non physical place that aims to reach out to producers and writers both professional and budding. As part of this training, Dolby Institute director Glenn Kiser and supervising sound editor Steven Cahill are traveling to various countries.

    Currently amazed with the Indian culture as they tour film schools and broadcasters, the duo are trying to spread the word about the opportunities sound designing can provide to film and TV. In its India leg, they are meeting students at FTII and Whistling Woods as well as providing insights to broadcasters such as Star India, Viacom18, Epic TV, Zee Network etc. “We are presenting case studies where sound was used creatively to enhance quality. The idea is to bring rich experience from outside to India,” says Kiser.

    While students get an introduction into the sector, broadcasters will learn the aesthetics and nuances of the technique. This apart, the Dolby Institute has tied up with the Sundance Film Festival to provide aid to low budget movie producers who have the idea but not the technique to execute it.

    According to them, VFX has made its mark as to how fulfilling it is for storytelling and the institute’s hope is to get sound designing to the same level. However, while sound has been created in 3D for nearly five decades, it is actually picture that has taken time to change from SD to HD.

    It was in the 1990s when sound became an important aspect of storytelling but in India it is only now that some directors have started giving it a thought. “Between Indian personality driven stories and music being so overly thought of before, the chances are that they would be less apt of sound driving at the moment,” says Cahill.

    The four day workshop will demonstrate how to use sound as a budget saving device as well as script writing and directing with sound in mind. “The entire sound budget of a film could be less than five VFX shots,” says Cahill adding that it constituted just 1 per cent of the budget of blockbuster Avatar.

    In the American television scenario, a lot of film directors shifted to TV in the 1990s, primarily due to HBO, bringing along with them their teams and sophistication. “The technology and aesthetics of a film director made an immersive experience on both broadcast as well as OTT,” says Kiser naming NCIS, True Detective, House of Cards, 24 and Game of Thrones as examples of fantastic sound designing.

    Action, thriller and horror lend themselves as most apt for good sound designing. Kiser adds that it is also possible to alter sounds so that the viewer can experience it from the character’s point of view. With lesser processes and people, sound can have the same narrative impact as visuals, he says. This was adapted by Pixar in its animated movies where they built a whole realistic audio world that could be experienced with closed eyes.

    However, the challenge that sound designers face is about being the last in the chain of processes. “The best ones were where the scriptwriter and sound designer would collaborate to imagine the sound while the script was made,” says Kiser. Usually, sound is added once the entire film is cut so the options are limited. He adds that scenes have to be thought of by the director and executed by the sound designer.

    Nowadays, too little time is allotted for post production, so this crucial part gets pushed to the end. “If you don’t give sound its full due, it’s only 50 per cent good because you aren’t giving it even 50 per cent of the time or talent,” says Cahill.

    The duo seem to be elated with the response they have been receiving from India and will be looking forward to return and check some of the students’ projects to provide tips and criticism.

     

  • Indiantelevision.com introduces ‘Best Sound’ category in the 13th Indian Telly Awards

    Indiantelevision.com introduces ‘Best Sound’ category in the 13th Indian Telly Awards

    MUMBAI: Indian Television Dot Com and Dolby Laboratories have announced ‘Best Sound’ category in the upcoming 13th Indian Telly Awards. With the onset of digitisation of television services, high quality sound has increasingly become an important aspect of television content. Recognising this important industry change, Indiantelevision.com’s much acclaimed Indian Telly Awards has announced the inclusion of the ‘Show with the Best Sound’ category in its 13th edition. The sound category is being instituted in collaboration with Dolby Laboratories, a pioneer in audio technology.

     

    “Indian consumers have become more discerning today,” said Indian Telly Awards founder and creator Anil Wanvari, who is also the member of International Academy of Television Arts and Sciences (International Emmy Awards).

     

    “While watching a show at home, these consumers want a similar sound experience to what they get in a cinema hall. And this has become more important with over three million HD TV subscribers in India. With an aim to meet this need of discerning viewers, broadcasters have started investing to make shows sound much better. This trend is bound to increase with the spread and increase in the number of HD channels, digitisation, DTH and digital cable TV. We at the Indian Telly Awards are extremely delighted to introduce the sound category and are grateful to Dolby for collaborating with us on the initiative,” he added.

     

    A jury consisting of top names in the sound industry will take into consideration the entire gamut of the sound production process—location recording, sound design, mixing, rerecording, editing—to give the award to the one TV show with the best sound design and mixing. The jury will include Academy Award winning sound mixer Resul Pookutty; National Film Award winning sound designer Bishwadeep Chatterjee; Dolby Content Services Engineer Bhaskar Pal and Anil Wanvari.

     

    “It gives me immense pleasure to know that sound is being recognised as an award category in the Indian Telly Awards,” said Bishwadeep Chatterjee. “This would not only give a huge morale boost to the sound technicians but sensitise the producers, directors, actors and the public by and large to a relatively much lesser known yet very important aspect of television. Thanks to the initiative by Dolby, we can look forward to great sound quality, which will hopefully enable the producers to keep a substantial budget and time for the sound department.”

     

    Resul Pookutty commented, “Being a sound designer, I am very glad that the Indian Telly Awards and Dolby together are giving sound the due recognition which it very well deserves. I truly believe that this initiative will help raise awareness about the importance of good sound in television, which in turn will make audiences more interested in newer TV shows. I hope to see more such initiatives and importance being given to sound in Indian television shows going forward.”

     

    Dolby Laboratories India country manager Pankaj Kedia said, “We are very excited about this announcement, as this award will give the due recognition to sound in the broadcast industry. Dolby has participated and contributed in the transformation of sound in the Indian cinema and television industry. It gives us great pleasure that the role sound plays in storytelling and engaging the audiences is being given the due importance and recognition.”

     

    The Indian Telly award for the category of ‘Show with the Best Sound’ will be announced at the gala event on 9 September 2014, at Mumbai’s Film City.

  • Dolby Surround Sound ties up with the ICC Champions Trophy 2013

    Dolby Surround Sound ties up with the ICC Champions Trophy 2013

    MUMBAI: Dolby Laboratories (DLB) has announced that Star TV has selected Dolby Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD.

    Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.

    “The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned – Champions. We are leaving no stone unturned to make this tournament an unprecedented viewing experience. We intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date. We are very excited to offer cricket, India‘s favourite sport, in Dolby Surround Sound, starting with ICC Champions trophy 2013. STAR Cricket HD is now offering the best audio experience, completing the HD experience for viewers by immersing them in the action happening in the field and the stadium,” said ESPN Software India COO Vijay Rajput.

    Dolby Digital Plus has been adopted by some of the world‘s leading broadcasters and claims to offer a complete digital surround sound and stereo sound in a single audio stream, making it ideal for bandwidth-constrained environments such as HD broadcasting.

    DLB India country manager Pankaj Kedia said, “We are thrilled to be extending our collaboration with Star TV, the leading broadcaster in the country. Dolby and Star TV share a common vision of bringing the very best television experience into every household.” He added, “Cricket in India has a strong following and this collaboration enables Star TV to efficiently deliver a premium surround sound experience to its audiences, making the whole experience richer, more realistic, and enveloping.

  • Dolby Laboratories is sponsor of next Academy awards

    Dolby Laboratories is sponsor of next Academy awards

    MUMBAI: Under a 20-year deal, Dolby Laboratories has been named sponsor of the former Kodak Theatre in the Hollywood & Highland Center that will host the Academy Awards. The complex is owned by the CIM Group.
    The naming rights became available after the Eastman Kodak Co. went bankrupt and a federal judge allowed it to get out of its 20-year deal, which was costing the company a little more than $4 million a year. Kodak left the venue after 10 years as name sponsor.
    Last December, the Academy in anticipating Kodak‘s problems, had not renewed its option on the theatre that allowed it to negotiate a new deal or leave for another venue. It was clear from the beginning,however, that the Academy preferred to stay in the venue. The organization had given CIM an exclusive first window to negotiate, which resulted in Tuesday‘s three-way deal.
    Simultaneously, the Academy of Motion Pictures Arts and Sciences has also stated that it has renegotiated its deal with the CIM Group for the Oscars to remain in the theatre through at least 2033. That‘s a 20-year extension beyond the current contract, which was to expire after the 2013 show.
    The Academy also closed a separate 20-year deal with Dolby related to the naming rights.

    “The Academy‘s board of governors believes that the home for our awards is in Hollywood; it is where the Academy and the motion picture industry are rooted,” Academy president Tom Sherak has reportedly said. “We are pleased to have a new agreement with CIM that will continue our long-standing partnership,” he observed.

    CIM also welcomed the new deal.

  • ‘India and China are our key markets in Asia’ : Dolby Laboratories senior director, broadcast Jason Power

    ‘India and China are our key markets in Asia’ : Dolby Laboratories senior director, broadcast Jason Power

     

    Driven by the rapid development in digital and mobile technologies, sound company Dolby is expanding its market base from cinema to the broadcasting sector.

     

    Dolby is pushing Dolby Digital Plus, an enhanced version of the Dolby Digital system, which allows broadcast operators to deliver surround sound. But Dolby also works with the entire value chain to ensure a better consumer experience.

     

    As the Indian broadcasting sector digitises, Dolby sees a big opportunity. It has stitched deals with three DTH operators and is in talks with the cable TV operators. It wants to work with content providers to boost the quality of their sound.

     

     

    In an interview with Indiantelevision.com’s Ashwin Pinto, Dolby Laboratories senior director, broadcast Jason Power talks about the company’s growth across all media platforms and its India plans.

     

    Excerpts:

    What strategy has Dolby followed in the past few years to enhance the consumer’s entertainment experience?
    Our focus lies in all those things which are going digital and High Definition (HD). This is where we see a big opportunity as we create technologies that enable entertainment to be replayed at its best. While people know us for doing this best for cinema over the past 10 years, we have also been focusing on the broadcast sector and other areas where digital entertainment has been happening.

    Dolby has been closely linked to the transition to high definition around the world. Dolby has been there to make sure that the audio complements the HD picture.

     

    Now HD content is moving to digital devices such as the mobile phone. We ensure that content is replayed at its pristine best, regardless of the platform which includes online delivery.

    What new products have you added to your portfolio recently?
    The most exciting product for broadcasting is Dolby Digital Plus. Dolby Digital has been synonymous with HDTV. Dolby Digital Plus is the new generation of that technology and an ideal combination for new HD television services. It is being used in Europe and the US.

     

    In India, it is currently being used by three direct-to-home (DTH) operators – Airtel digital TV, Tata Sky and Sun Direct. Using our technology, they can now offer 7.1 channels of surround sound.

    How is Dolby Digital Plus an improvement?
    It allows surround sound to be added at attractive data rates. It minimises the data rate that broadcasters need to use for transmitting audio. There is a 40 per cent saving over the previous technology. Most importantly, it allows for future innovation. The Blu Ray disc, for example, has features for 7.1 channel audio, for interactivity in the audio. We can offer these same benefits to broadcasters. It can keep DTH competitive.

    What kind of product research does Dolby do to make sure that clients and consumers are satisfied?
    Satisfying consumers is what we are about. We believe that to be successful, we have to make a difference to the entertainment experience.

     

    To make the technology a difference, we want to help the industry create a surround sound. We work with content makers to help produce in surround sound. We work with broadcasters to help them handle that surround sound in their station. We also work with operators to help them transmit that surround sound.

     

    We work with set-top box (STB) vendors to help them input our technology. We also work with home cinema manufacturers. We do educational drives and training to help operators understand our technology better and see how people hook up systems better. We are present across the value chain.

    What have the learnings been from working with so many parties?
    In the broadcast business where we have over 1000 channels using our technology, we find the eco system complex. Many parties are involved in the chain. There is production, broadcasters, equipment vendors, STBs, chip suppliers and middleware. There are all these layers. You have to support all these players if you want to give the consumer at home a better experience.

     

    A key part of our success is our engagement with all the parties all the way through the value chain. We have not just tried to flog the technology in one small piece. We have engaged with the whole industry to help make surround sound a reality for them. We have nurtured and catalysed the process happening in the industry. This has been essential to our success in the broadcast business.

    For us, the Indian market will be content driven. China, on the other hand, will be more manufacturing centric

    Which are your top three markets in Asia?
    You have to split it between the consumer audience and manufacturing. Clearly, there are TV manufacturers in Korea. But in terms of consumption and getting content on the air in our technology, India and China are key. They have large populations going through an exciting digital transition. DTH is exploding in India. The HD transition is just happening. Digital cable transition will happen in the coming years. This is why we are excited about India.

    Earlier Dolby was known for its work in cinema. When did you shift the focus to broadcast and mobile entertainment and how has it benefited you?
    We remain focussed and invest heavily on cinema. We innovate in terms of audio formats for cinema. We are involved in 3D for cinema.

    But we have steadily grown other businesses as digitisation has spread globally. Broadcast and PC is our second largest biggest segment.

    How important will the role of sound be in a digital Indian television landscape?
    What is interesting is that India has a passion for entertainment. Consumers are hungry for changing the quality of their entertainment experience; we can provide that change.

     

     

    HD is about video and audio. Both are equally important – or it is incomplete. We think that for HD to make a difference and a valuable proposition, it needs to be more than just a pretty picture on the wall. We can turn it into an immersive experience where the consumers feel that they are in there.

     

     

    We want to put your right in the middle of a cricket match, right in the middle of a rainforest or in the middle of your favourite drama, for instance. Picture gives you detail and something to watch for, but it is the sound that makes it real for you.

    What other products do you offer for the broadcast sector?
    The other product is Dolby Volume. It is a different challenge. It deals with the issue of volume inconsistencies across TV services. It can even be used in TV sets to level out sound differences.

    How big a challenge is it to market your products to television platforms and services in India and abroad?
    Our technology is used in over 50 per cent of TV sets shipped around the world. It is a challenge to market but we have invested in this area; we have improved the relevance of our technology. Our USP is about providing a richer, more immersive experience through surround sound for digital entertainment.

    What is the value add that the DTH players will get by partnering with Dolby?
    We are helping the three Indian DTH companies adopt our technology. They have included our technology in their STBs so that they can transmit on surround sound. We work upstream with broadcasters to help them provide a selection of surround sound content to feed on HD services. NGC, Discovery, ESPN are some channels that are making use of our surround sound technology. Our focus now is to work with local channels to help produce content in surround sound.

    Have you set any targets in terms of the amount of business you expect to see from India?
    We want our technology to be adopted by all the six DTH operators. We are also excited about digitisation of cable. We can help incentivise consumers to switch over to digital cable.

    To what extent did the economic downturn affect business?
    We have seen growth globally in the broadcast business. Our touch rate to digital television has doubled in the past two years. We have met our forecasts.

     

     

    We have benefited from the macro effect of HDTV rolling around the world. This insulated us from the downturn.

    Could you give me an example of how Dolby worked with a broadcaster to make the HD transition?
    We have worked with the DTH operators here. With Airtel we have worked not just in terms of enabling our technology in their transmission through STBs, but also to help them publicise this to the consumer and explain the difference.

     

    In the UK Sky was the first significant sized HDTV operator in Europe; so we worked with them on content. Cricket production was the first place we got involved in; we helped them work on mixing surround sound to their cricket coverage with minimal additional effort.

    In terms of sound, don’t movies and sport benefit the most?
    They do. However there are other genres like audience shows, live entertainment shows and talent shows that can also get a boost. They can be really immersive. I have seen people bend our format to all kinds of content.
    How big is your R&D effort?
    Our investment is sizeable. We have state of the art research going on in audio and imaging. We contributed some of the fundamental IP into MPEG 4 video encoding; we have some technology around high dynamic range imaging. We recently announced a product targeted at very high end post production facilities.
    Are you looking at setting up an R&D hub in India?
    That is something we would be open to. We have decentralised our research to use local talent. Five years back, we used to do most of our search in the west coast of the US. Now we have eight research locations dotted around the world. We are familiar with talent coming from here.
    How are you tackling China?
    We have been present there for a long time; our technology is a standard part of HD television there. We have 11 channels using our technology. As the digital TV transition is taking place, it is also an exciting market for us. We license our technology for STB manufactures. We partner with government agencies like Cesi. We help their members have access to our technology for the Chinese and global market.

    How are India and China different as markets?
    In India, it will be content driven for us; it is about making sure that there is local content using our technology.

     

    China, on the other hand, will be more manufacturing centric. It will be about enabling their manufacturers compete on a worldwide stage; we will give them audio features that the global market demands.

    On the cinema front, you have done work in stereoscopic 3D. Have exhibitors in India and overseas supported you in this, given the added investments they have had to make?
    Exhibitors are happy that they are able to command a premium price for 3D exhibition. It has helped them fund the investment in digital cinema exhibition.

     

    Some chains in India use us. According to our feedback, we provide the sharpest and clearest picture. Our glasses are reusable. It is not a wear once and throw away model. Theatres that are very quality conscious tend to like us more.

    How do you see 3D TV progressing?
    We are excited about the potential for 3D in broadcast. We see moves by major TV manufacturers to promote 3D TV sets. The interesting thing is that making a flat panel TV to a 3D one requires little cost. They can offer this additional benefit without there being a big impact on their cost.

     

    We see big forecasts of 3D TV shipments coming from broadcasters to transmit in 3D. We have published an open specification that broadcasters can use. We have exciting ideas about what we can offer in the future.

    In developing solutions for new media like mobile, you work with several partners like Nokia and LG. How has this experience been?
    We work with LG across different fields. With Nokia it is with the mobile phone and is a newer relationship. We work with them not just as an entertainment device but as an entertainment library device. You can have movie content on the phone and enjoy it with your headphones; you could also connect the phone to a home cinema system and enjoy the content in HD, Dolby surround System. We help these companies establish a completely new value proposition.

     

     

    We also work with companies like Netflix and AT&T to help their content get decoded in our formats. Then they can deliver this content through whatever pipes they choose in the best possible audio.

     

    What are the challenges in developing solutions for new media?
    We have partnered closely with the industry to make sure that technology is there in the form that they need it in. There are specific chips that are used in mobile phones. We also work with the chosen chip set vendors of handset manufacturers to make it easier for them to have our technologies available on a chip.
     
    The other part is creating technology to improve the headphone listening experience. When a consumer hits the Dolby button on the mobile phone, the whole experience should come alive. That is our goal. The challenge was creating a complex technology which you then make available in a form that works so that it is practical to implement on the mobile phone.
    What work does Dolby do in gaming?
    Our technology is included in Xbox, Playstation and Nintendo among other manufacturers. We work with game developers to see how best to include our technology. We also have a new technology called Dolby Axon. It is a voice communications application that helps interactive gamplay.
    What are the challenges in developing solutions for new media?
    We have partnered closely with the industry to make sure that technology is there in the form that they need it in. There are specific chips that are used in mobile phones. We also work with the chosen chip set vendors of handset manufacturers to make it easier for them to have our technologies available on a chip.

    The other part is creating technology to improve the headphone listening experience. When a consumer hits the Dolby button on the mobile phone, the whole experience should come alive. That is our goal. The challenge was creating a complex technology which you then make available in a form that works so that it is practical to implement on the mobile phone.

    What work does Dolby do in gaming?
    Our technology is included in Xbox, Playstation and Nintendo among other manufacturers. We work with game developers to see how best to include our technology. We also have a new technology called Dolby Axon. It is a voice communications application that helps interactive gamplay.
  • HDTV alliance established in Beijing

    HDTV alliance established in Beijing

    MUMBAI: The Beijing Gehua CATV Network has formed an alliance with other companies to provide high-definition television (HDTV) service and accelerate the development of the service in China.
     
    The parties are Dazhong Electronics as well as TV manufacturers like Changhong and Haier.

    Media reports state that the co-founders also include Huacheng Film and TV Digital Programme, Beijing BAMC Communication Digital TV Co Ltd, Dolby Laboratories and other TV manufacturers such as Hisense, Panasonic, TCL and Sharp.

    According to the agreement, Huacheng Film and TV Digital Programme together with Shanghai Media Group will provide HD TV channels. Gehua CATV Network takes charge of communicating signal. The HD TV sets made by the above manufacturers should comply with the related national standards and the standards of Gehua CATV’s network.
     
    Huacheng says that its CHC high-definition film is the first of its kind in China and will work with others to provide this to the alliance, while Gehua is mainly responsible for signal transmission among alliance members. The six TV manufacturers promise that their TV sets sold at Dazhong retail outlets conform with the national high-definition standard.