ITV

Tag: Dolby Atmos

  • PVR to install Dolby Atmos in 50 screens across India

    PVR to install Dolby Atmos in 50 screens across India

    MUMBAI: Multiplex operator PVR is planning to install Dolby Atmos in 50 of its cinema screens across the country over the next two years. 

     

    When completed, this will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India until now.

     

    The deal encompasses properties across India and has a huge catchment across geographies vis-?-vis North, South, East, and West. PVR plans to install Dolby Atmos in significant properties, including PVR Sangam (Delhi), PVR Market City (Bangalore), Lulu Mall (Kochi), Ambience Mall (Gurgaon), PVR Phoenix (Mumbai), amongst others.

     

    As of now PVR’s two existing properties are equipped with Dolby Atmos technology.

     

    “At PVR, we believe in bringing the most revolutionary and state-of-the-art technologies to its patrons to deliver the highest-quality movie experience. Our collaboration with Dolby goes a long way. Dolby is amongst one of the most celebrated brands in the market for premium sound quality, and it perfectly fits with PVR’s mission to offer its audience the ultimate in moviegoing experiences. Feeling extremely optimistic about the association, we together as brands will go an extra mile to woo our audience,” said PVR chairman and managing director Ajay Bijli. 

     

    PVR joint managing director Sanjeev Kumar Bijli added, “I believe Dolby Atmos is indeed the best sound technology available in the market. For our brand, PVR, we want nothing but the best. We want to make movie watching a real-time experience for our patrons. And with the premium sound technology that Dolby Atmos offers, we are very confident about the results.”

     

    Dolby Laboratories chief marketing officer and senior vice president Bob Borchers said, “Dolby looks forward to working with PVR to bring the Dolby Atmos experience to many more moviegoers in India. With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it. We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver.”

  • Dolby Laboratories completes 50 years; charts growth plan

    Dolby Laboratories completes 50 years; charts growth plan

    MUMBAI: Dolby Laboratories, which sparked a revolution in sight and sound based on American engineer Ray Dolby’s vision for spectacular entertainment, has completed 50 years.

     

    To support growth, Dolby will be moving to new headquarters at 1275 Market Street in San Francisco where it will continue to shape the sight and sound of entertainment and communications with new technologies like Dolby Cinema, Dolby Vision, Dolby Voice and Dolby Atmos.

     

    The company’s story began in 1965 with the invention of Dolby noise reduction, a breakthrough system, which eliminated the hiss that plagued tape recordings. The company went on to transform cinema, introducing more powerful and immersive sound to forever change the way movies were made and enjoyed. Dolby sound helped bring Star Wars to life in 1977 and created an entire industry devoted to the audio experience.

     

    The company’s latest initiative Dolby Cinema transforms the way people watch movies comprising a premium cinema offering that combines the best in sight and sound with a bold new theatre design, creating an amazing experience for moviegoers.

     

    AMC Theatres and Dolby Laboratories, which recently launched Dolby Cinema at AMC Prime, will be launched in up to 100 sites by 2024, including major cities like San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver and Seattle.

     

    Moreover, revolutionizing displays from movie theaters to TVs, Dolby Vision will see Disney’s Tomorrowland and Disney Pixar’s Inside Out as the first Dolby Vision titles. The first TVs with Dolby Vision are arriving this year from Vizio.

     

    On the other hand, Dolby Voice revolutionizes the conference call and the way people communicate at work by making calls exceptionally clear, natural and productive, like in-person meetings.

     

    Dolby Atmos, which is becoming the sound format of choice for leading filmmakers and device makers is a technology that places and moves specific sounds anywhere in the room, including overhead, to bring entertainment alive all around the audience.

     

    Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 14 Academy Award winning directors, and 27 Academy Award winning sound mixers. Over 1,000 screens worldwide have installed or committed to be equipped with Dolby Atmos and 275+ Dolby Atmos titles have been announced globally.

     

    Additionally, entertainment enthusiasts can now also enjoy Dolby Atmos in their home theaters, on their mobile devices and in virtual reality experiences from Jaunt. 

  • Mukunda Theatre installs first Dolby Atmos screen in Bengaluru

    Mukunda Theatre installs first Dolby Atmos screen in Bengaluru

    MUMBAI: Dolby Laboratories has launched its latest audio technology, Dolby Atmos, in Bengaluru.

     

    Mukunda Theatre will be the first cinema in the state to offer the new technology to moviegoers starting 24 April, 2015.

     

    Mukunda Theatre managing director G. Venkatesh Reddy said, “We take great pride in being the first ones to bring Dolby Atmos for the cinema to viewers in Bengaluru. It has always been our endeavor to use the latest technologies to provide the best cinematic entertainment experience to our audiences. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies with its unique object-based approach to sound.”

     

    Dolby Laboratories director, field marketing India Ashim Mathur added, “We are very excited to be working with Mukunda Theatre to bring Dolby Atmos to Bengaluru. Dolby Atmos continues to see great momentum in India and across the globe, as the leading next-generation sound format for theatres.”

     

    Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.

  • Dolby Vision to debut on Disney’s ‘Tomorrowland’ and ‘Inside Out’

    Dolby Vision to debut on Disney’s ‘Tomorrowland’ and ‘Inside Out’

    MUMBAI: Disney’s Tomorrowland, which releases in theatres on 22 May, 2015, and Disney Pixar’s Inside Out, which releases on 19 June, 2015, will be the first Dolby Vision titles to be shown at Dolby Cinema locations around the globe.

     

    In addition, Disney’s The Jungle Book, due on 15 April, 2016, will also be presented in Dolby Vision, with more titles to be announced.

     

    Dolby Cinema, featuring Dolby Vision and Dolby Atmos, is a premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.

     

    “Dolby is thrilled to collaborate with Disney and Pixar to push the cinematic boundaries through the powerful combination of Dolby Vision and Dolby Atmos. Dolby Cinema delivers an unforgettable cinema experience that transports moviegoers into the heart of the action,” said Dolby Laboratories president and CEO Kevin Yeaman.

     

    Dolby Cinema begins with the filmmaker’s vision—using the full storytelling capabilities that Dolby offers in image and sound production to transform the way movies are made. Combined with state-of-the-art image, sound, and acoustic capabilities, the movie comes alive to deliver cinema in its purest form.

     

    “The Dolby Cinema experience is a very exciting prospect for both filmmakers and film fans. Dolby has been so vital to the advancement of cinema sound, it makes complete sense for them to turn their attention to enhancing and improving the quality of motion picture images as well. Our team was delighted to collaborate with Dolby, and we are proud thatTomorrowland is the first film to be presented in their stellar new Dolby Vision process. The brightness and clarity of the images, yet with richness and detail in the blacks—WOW. The picture quality, especially in 4K laser projection, is nothing short of stunning,” said Tomorrowland director Brad Bird.

     

    Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing, to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make viewers feel like they are in the movie’s world. Dolby Cinema also includes the award-winning Dolby sound technology, Dolby Atmos, which moves audio around the theatre, even overhead, with amazing richness and depth. Dolby Atmos debuted in 2012 on Disney Pixar’s Brave.

     

    “Our studio and our filmmakers put so much into creating high-quality, immersive experiences for audiences, and that includes using the latest, cutting-edge technology to enhance the stories we tell. Disney has been a longtime collaborator of Dolby, and we’re excited for the continued storytelling possibilities that technologies like Dolby Cinema deliver,” said The Walt Disney Studios EVP – theatrical distribution Dave Hollis.

  • Cinépolis launches technologically advanced theatre in Thane, Mumbai

    Cinépolis launches technologically advanced theatre in Thane, Mumbai

    MUMBAI: Cinépolis, the world’s fourth largest and India’s first international exhibitor launched the second biggest megaplex in India with 14 screens at Viviana Mall, Thane, Mumbai on 20 November.

     

    With this multiplex, Cinépolis will be operating 110 screens across India, making it the fastest brand to cross the 100-screen landmark organically.

     
    The megaplex is one of the most technologically-advanced cinemas with six concepts under one roof viz. Cinépolis VIP, IMAX, 4DX, Dolby Atmos, RealD 3D and 4K projection system. With this theatre, Cinépolis is introducing 4DX to India which provides a fully immersive movie experience with a real simulation of effects like motion seats, water, wind, fog, lightening and scents that enhance what one views on the screen.

     

    The other revolutionary concepts that the theatre encompasses include the Cinépolis VIP that reinvents entertainment with full leather recliners, in-theatre restaurant apart from the existing service on-seat. It is also the first Cinépolis property to have a fully-equipped IMAX screen. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.

     
    Additionally, the state of the art 3-D technology from Real-D systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience and has an exclusive tie-up with Cinépolis in India.

     

    Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in Viviana Mall.

     

    Cinépolis India MD Javier Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. With this goal in mind, we have introduced unparalleled concepts in the country such as IMAX, 4DX, exclusive Real-D 3D, Dolby Atmos sound to name a few. Thanks to these features, the Cinépolis brand has quickly marked its niche in the country and has been able to garner widespread loyalty.”

     

    “Cinépolis pioneered the concept of luxury cinemas and the largest operator of luxury cinemas worldwide. We are glad to bring the same to India. This is our second Cinepolis VIP property in India, which will provide a superior movie viewing experience to the discerning audience.

     

    Megaplexes such as these enable us to bring all these different concepts under one roof. We can also provide flexibility to our patrons to watch their favourite shows at their preffered timings. We thank Mr. Sunil Shroff and his team for the opportunity to be able to gift to the people of Thane this great megaplex at Viviana Mall, Thane. On the back of this success, we aim to reach the 400-screen landmark by 2017,” he added.

     
     
    Speaking about the growth plans, Cinépolis India director-expansion Ashish Shukla said, “Thought leadership, product leadership and megaplexes is Cinépolis’s commitment to India. The Viviana Megaplex, Mumbai’s largest, is a must visit for all Thanekars and Mumbaikars.

     

    With this 110th screen launching within five years of our operations, Cinépolis continues to be the fastest organically growing company in India, on an average two screens per month. We will continue to bring the best which the world has to offer to India first. 4DX as an experiential cinema will change the way movie goers watch movies in India. We look forward to building Megaplexes like the Viviana Mall across the country in partnerships with leading developers. Visit soon, and enjoy the amazing experience.”

     
    Cinépolis India business head–strategy Devang Sampat shared, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. With the introduction of 4DX in India, we have set a new, unprecedented benchmark in the realm of movie watching experience in the country.

     

    Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets. Club Cinépolis members have the lifetime opportunity to meet and greet their favourite bollywood and Hollywood stars.

     

    We would focus on programming as wide variety of content as “possible to suit the demands from all the different segments. We intend to showcase niche content which haven’t been able to come to the silver screen earlier. ”

    Viviana Mall head Sunil Shroff said, “It gives us immense pleasure to announce the opening of Cinepolis at Viviana. In a short span of a year, Viviana has reset benchmarks with its vibrant retail offerings and unique consumer experientials.  With the launch of Cinepolis, we have sealed our position among the country’s premium destinations for entertainment, shopping, dining and other recreational activities.”   

    Apart from Thane, Cinépolis currently operates at Mumbai, Vadodara, Ahmedabad, Amritsar, Bengaluru, Patna, Surat, Ludhiana, Jaipur, Bhopal, Hubli, Hyderabad, Thane, Mangalore and Vijaywada. Starting in 2009, Cinépolis has become one of the fastest in India to reach the landmark of over 100 screens with a total of 21,500 seats.

     

  • Prabhu Solomon’s ‘Kayal’ to release in Dolby Atmos, launches its music in Chennai

    Prabhu Solomon’s ‘Kayal’ to release in Dolby Atmos, launches its music in Chennai

    MUMBAI: Dolby Laboratories, has announced that the much anticipated Indian movie, Kayal will be mixed and released in Dolby Atmos. The announcement was made at the occasion of the music launch of the much anticipated movie, Kayal at the Sathyam Cinemas in Chennai. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the move and not merely watching it.

    Kayal is directed by Prabhu Solomon and produced by Madhan of Escape Artists Motion Pictures. The film features newcomers Chandran, Vincent and Anandhi in the lead roles, while D. Imman composes the film’s music.

    The Dolby Atmos version of Kayal is being mixed by re-recording sound mixer Tapas Nayak at G Studio in Chennai.

                        
    At the audio launch, Prabhu Solomon, Director of Kayal said, “As a film maker, I have always strived to deliver the best possible cinematic entertainment experience for my audiences. The storyline of Kayal is based on a natural calamity and we needed something to make the experience realistic, immersing the audiences in the storyline. Dolby Atmos helped us create that holistic entertainment experience and I think that it is the most amazing cinema sound technology. I truly believe in the power of Dolby Atmos which immerses the viewer into the setting, which in return helped us in telling our story as realistically as possible.”
     
     
    “With Dolby Atmos, the audiences are no longer watching a movie but experiencing it,” said Pankaj Kedia, Sr. Regional Director – India, South East Asia, ANZ, Dolby Laboratories. “We are confident that movie-goers will go back to cinemas for the extraordinary experience that Dolby Atmos delivers. Dolby Atmos creates a virtual reality of sound by precisely placing and moving sounds to make audiences feel as if they, too, are in the middle of the onscreen action. Kayal will be an extraordinary experience with Dolby Atmos.”
     
    Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.

    Also present at the event was the music director of the movie, D.Immanuel Vasanth Dinakaran. While sharing his experience of mixing the movie in Dolby Atmos he said, “Creating music is always very exciting, and Dolby Atmos has added to the whole creative liberty for music composers to create the best sound experience. Music of Kayal has been designed by keeping Dolby Atmos in mind as it powerfully translates the unsaid emotions in the most realistic and immersive experience for our audiences.”

     

  • Dolby Atmos releases ‘Mary Kom’ on Blu-ray

    Dolby Atmos releases ‘Mary Kom’ on Blu-ray

    MUMBAI: Dolby Atmos has announced that Shemaroo Entertainment will release the Blu-Ray disc to feature a Dolby Atmos soundtrack with the recently released movie Mary Kom, from Viacom18 Motion Pictures and produced by Sanjay Leela Bhansali.

     

    Viacom18 Motion Pictures is the first Indian studio to support Dolby Atmos on Blu-ray Disc offerings.

     

    ANZ India, south East Asia senior regional director Pankaj Kedia said, “We are thrilled to announce the release of Mary Kom, the first Blu-ray title in the country to feature a Dolby Atmos soundtrack. Dolby Atmos, one of the most significant advancement in home theater audio in 20 years, will transport consumers deeper into the story with amazing clarity and true-to-life detail.”

     

     “Dolby Atmos has generated a tremendous response from the home theater industry. We aim to give consumers the best entertainment experience by bringing Dolby Atmos right into their homes,” he added.

     

    Viacom18 Motion Pictures COO Ajit Andhare further elaborated, “Every punch that Mary threw was heard and felt in Dolby Atmos in the cinema. The power of sound to transport you right into the middle of the ring will now be available to home theater enthusiasts who will be able to experience Dolby Atmos movies the way they were meant to be heard, right in their living rooms.”

     

    Mary Kom, a chronicle of the life of Indian boxer Mary Kom, will be available on Blu-Ray starting 15 October.

  • ‘The Amazing Spider-Man 2’ garners highest Hollywood BO opening of all time in India

    ‘The Amazing Spider-Man 2’ garners highest Hollywood BO opening of all time in India

    NEW DELHI: Bypassing the record set by its predecessor, The Amazing Spider-Man 2 posted the highest opening in history for a Hollywood film in India.

     

    Sony Pictures India announced that the film grossed approximately Rs 41.7 crore ($ 6.92 million) in its four day opening weekend starting 1 May  with a final tally of 1523 screens – the widest release ever for a Hollywood film. 

     

    The film also registered the highest ever opening day gross for any Hollywood title when it opened on 1 May. It released in four languages – English, Hindi, Tamil and Telugu and in 3D, 2D, IMAX 3D and in Dolby Atmos where available. 

     

    Sony Pictures India MD Kercy Daruwala said, “The Amazing Spider-Man 2 once again consolidates Spider-Man’s position as a franchise that cannot be beaten. We are happy to say that the film garnered unprecedented buzz in the weeks before release. We have taken a mass marketing approach to this film with some unique and very local innovations, further amplified with the invaluable support of the entire Sony group. Thanks to these innovations, the film has the fourth highest opening amongst all films, including local titles, released in India this year.”

     

    “The film’s response has been excellent with many people calling it the best Spider-Man film ever and enjoying the spectacular 3D effects. We have some very good weeks ahead of us as we continue to reap the benefits of an open release period coupled with great word-of-mouth and repeat viewing,” he added.

     

    Sequels to The Amazing Spider-Man 2 have already been announced for release in 2016 and 2018.

     

    A report from Hong Kong said The Amazing Spider-Man 2 has set a new opening day record at the Hong Kong box office on the Labour Day holiday, making HK$9.56 million (US$1.23 million) from 720 screenings.

     

    According to figures from Hong Kong’s Motion Picture Industry Association (MPIA), the previous record holder was 2007’s Spiderman 3, which made HK$7.56 million (US$975,000) from 641 screenings on its opening day exactly seven years ago.

     

    It ends its theatrical run with HK$55 million (US$7.1 million).

     

    While Spiderman 3 was in 2-D, The Amazing Spider-man 2 has also released in 3-D and IMAX 3-D, formats that impose considerable ticket surcharges in Hong Kong.

     

    The record for the highest opening day gross for a local film still belongs to Stephen Chow’s Kung Fu Hustle (2004), which opened with HK$4.43 million (US$571,000) for a total gross of HK$61.3 million (US$7.9 million).

     

  • The national capital gets its first Dolby Atmos screen

    The national capital gets its first Dolby Atmos screen

    MUMBAI: Dolby Laboratories announced the arrival of its latest audio technology, Dolby Atmos, in the capital city of India. Delite Cinemas, situated in Daryaganj, will be the first cinema in the city to offer the new technology to cinema lovers, which started on 1 May.

     

    Delite Cinemas owner Shashank Raizada said, “I believe Dolby Atmos will prove to be a major differentiator for the movie-watching audiences in New Delhi. It provides greater definition and dimension to movies with its unique approach to sound. With this achievement, we reinforce our mission to be the best in entertaining people by offering state-of-the-art technology and exceptional facilities, as well as providing our audiences with new and innovative concepts for an enhanced and powerful movie going experience.”

     

    Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.

     

    “We look forward to working with Delite Cinemas to bring the ultimate cinematic entertainment experience to moviegoers in New Delhi. With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will be captivated by the remarkable clarity and dimension of the sound and will keep coming back to Delite Cinemas to get this amazing experience that Dolby Atmos provides,” said Dolby Laboratories India marketing head Ashim Mathur.

  • Emerging technologies create problems for release of new films

    Emerging technologies create problems for release of new films

    NEW DELHI: Over 350 different versions of Captain America: The Winter Soldier was created in just 17 days, in order to play in all its formats in theatres across the United States and internationally.

     

    Those formats include: 2D, 3D, film and digital. Other variants might include 4D, IMAX, and high frame rate. In the near future, laser light projectors, Dolby Atmos, and Barco Auro will require even further versions of feature films. These can include any combination of 2D, 3D (typically at least two versions at different light levels), possibly Imax and in the case of The Hobbit, a high-frame-rate option. If one has a “4D” release, each of the three 4D companies — CJ 4DPlex, MediaMation and D-Box — require their own proprietary version.

     

    With tight turnaround times, and an ever-increasing number of variables to consider, executives are not seeing an end to this problem, though they are hoping that standards will help alleviate at least some of the workflow.

     

    “Standards will help with some of the chaos,” says an executive. “But we can’t afford to stay static. This is the new normal. We get it done, but it’s not easy. We learn, we get more efficient, and then something new comes along. It’s a cycle.”

     

    With more than 95 per cent of the cinema screens in North America now converted to digital, executives find the situation is getting chaotic.

     

    “Controlled chaos” is how one studio exec (who was not involved with The Winter Soldier) describes the situation as. The reason is that the various options afforded by digital technologies means that multiple versions of a movie are needed. “The number has skyrocketed.”

     

    Several sources confirmed that it is not uncommon for a studio to create roughly 15 different versions of a movie for a domestic release — and some recent tentpoles have exceeded 30 different versions just for North America.  

     

    Meanwhile, laser light projectors with the promise of offering brighter images will be made available this year — and that may require another version. Barco’s recently unveiled Escape system (which creates a sort of Cinerama experience) would require another.

     

    Film prints are still needed for the remaining theatres, though domestic distribution of a typical tentpole title to 4,000 screens generally means fewer than 100 film prints are being created. “It’s getting harder because all of this takes time,” admitted one studio executive.