ITV

Tag: Dolby Atmos

  • Reel luxe: Mukta A2 rolls out Opulence format in Vadodara

    Reel luxe: Mukta A2 rolls out Opulence format in Vadodara

    MUMBAI: Forget first-class, Vadodara’s movie buffs can now go full throttle with ‘Opulence’. Mukta A2 Cinemas has just unveiled its most premium offering yet with the launch of ‘Opulence’, a swanky four-screen multiplex housed inside The Emperor Mall, Vadodara. With 528 plush seats, Dolby Atmos sound, 2K laser projection, all-silver screens, and immersive 3D, it’s not just a trip to the movies, it’s a full-blown affair of the senses.

    From recliners and loungers to couple’s beds and leather sofas, comfort here doesn’t come in small measures. Add to that gourmet snacks, ambient lighting and a thoughtfully designed lobby, and you’ve got yourself a cinematic spa day.

    As a cherry on top, the launch syncs with the release of ‘Housefull 5’, giving audiences a blockbuster to match the opulence.

    “This isn’t just a format, it’s a reimagined moviegoing experience,” said Mukta A2 Cinemas managing director Rahul Puri. “We wanted to launch where the love for cinema runs deep, and Vadodara was the perfect fit.”

    Located beside VCA Ground on Vasna-Bhayli Road, the venue features a gourmet F&B counter with wraps, pizzas, desserts, and a range of beverages all served up in style.

    Satwik Lele, COO, added, “With Opulence, we’ve married comfort, technology, and hospitality into one seamless space. It’s cinema, but elevated.”

    With this launch, Mukta A2 Cinemas which operates nearly 100 screens across India and overseas including Bahrain reaffirms its ambition to lead with innovation. And if the seats at Opulence are anything to go by, they’re not just raising the bar they’re reclining in it.

  • Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound

    Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound

    Mumbai: Dolby Laboratories has collaborated with Jin from BTS for the ‘Love More in Dolby’ global campaign. Jin stars in a commercial for his new single ‘I’ll Be There,’ now available worldwide in Dolby Atmos.

    Jin’s first solo album, Happy, will release in Dolby Atmos globally on 15 November.

    “When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music,” said Jin. “The theme of this new single and the new album is ‘happiness.’ I wanted ARMY (BTS’ fandom) to fully experience the unique flavors of happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact emotions that I wanted to share, more deeply.”

    “Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music,” said Dolby Laboratories SVP and chief marketing officer Todd Pendleton. “With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of ‘I’ll Be There’ and his upcoming album.”

    Dolby Atmos offers a new way to create and experience music, immersing listeners inside songs with clear, detailed sound that deepens connections between artists and fans. The format reveals every musical detail, from instruments moving around to a singer’s breath, creating a unique listening experience.

    Directed by Grammy-nominated Colin Tilley, the campaign’s commercial shows how Dolby Atmos can transform ordinary moments by bringing fans into music scenes where Jin delivers powerful performances.

    This commercial is part of Dolby’s ‘Love More in Dolby’ campaign, celebrating immersive entertainment through Dolby Vision and Dolby Atmos in music, movies, gaming, and more.

  • Disney Star deploys new technologies to enhance IPL 2022 broadcast

    Disney Star deploys new technologies to enhance IPL 2022 broadcast

    Mumbai: Disney Star has announced a slew of technological innovations to enhance IPL 2022 broadcast on the network.

    These technologies, adopted across Star Sports network and streaming platform Disney+ Hotstar, have been spearheaded by Disney Star’s R&D arm – Star Lab which develops innovation in emerging technologies.

    The broadcaster has brought the immersive sound of Dolby Atmos to fans, unique online voting, and polling platform, enhanced analytics in the commentary box, mixed reality analysis, a behind-the-scenes (BTS) technology venture and the robot assistant ‘Cricko.’ However, only Star Sports1 HD and Star Sports1 Hindi HD will be integrated with the Dolby Atmos experience. “Viewers will experience multidimensional sound with incredible clarity that allows them to hear details never heard before during the live sporting action,” according to the statement.

    “Disney Star has been committed to elevating the experience of Tata IPL, bringing millions of viewers closer to the game, the heroes, and the action,” said Disney Star head – sports Sanjog Gupta. “With fans being allowed in the stadium, we wanted viewers to get as close to the real feel of the atmosphere at the venues and this is why we decided to produce the Tata IPL 2022 in Dolby Atmos for the first time. The Star Lab has also enhanced the presentation of the tournament by deploying AR and VR across match coverage and programming initiatives. We will also experiment with the world’s first interactive cricket show in the metaverse, in our ambition of making this the most interactive and immersive season of Tata IPL.”

    Online voting and polling platform through megaphone: 

    Star Sports is introducing a new online voting and polling platform. It will deliver a live and interactive experience that will allow viewers to shape the editorial discourse during shows and build a connection between the opinions of Star Sports’ experts and audiences.

    Mixed reality analysis: 

    Presenters will be able to visualise and interact with data-driven Hawkeye graphics using an MR headset, proprietary technology developed in-house by Star Lab.

    Enhanced analytics: 

    With enhanced analytics in the commentary box, commentators will be teleported from the ground to the studios.

    BTS tech venture: 

    A new BTS tech venture will be the implementation of cloud production. Cloud workflows and distributed production models have been accelerated by the global chip shortage. Eliminating hardware and geographical location dependencies means more resources can be deployed into creating quality content and storytelling and collaboration is accelerated which will result in benefits to the environment by reducing carbon emissions.

    Other enhancements include ball-by-ball fielding analysis linked to live on-ground player tracking, enabled within digital twins of stadiums as well as 3D player avatars, virtual multi-screen telestration, and a bespoke virtual studio environment that leverages a stereoscopic talent positional tracking system to create the magical illusion that the graphics are real, 3D physical objects.

    The robot assistant ‘Cricko’ is armed with a huge database of IPL facts and figures to ensure analysts are equipped with the most up-to-date and in-depth statistics to share with audiences.

    The media company will continue to leverage the power of the unreal gaming engine to create virtual studios and augmented reality graphics. AR graphics will be enabled on drone cameras flying high above the stadium, said the statement.

  • Hungama Music brings Dolby Atmos to music streaming in India

    Hungama Music brings Dolby Atmos to music streaming in India

    MUMBAI: Domestic music streaming platform Hungama Music and US-based audio tech major Dolby Laboratories have joined forces to offer a premium and high-quality streaming experience in India.

    Hungama Music users with compatible Dolby Atmos enabled mobile devices will be able to enjoy a growing library of music in Dolby Atmos from Indian music label T-Series, as well as local artists.

    Hungama Digital Media  COO Siddhartha Roy said, “We have always worked towards elevating the consumer experience on our platform by combining technology with a diverse library. Our work with Dolby is yet another step towards offering Indian users a premium and high-quality music streaming experience. Through this our users will be able to listen to music in an even more immersive and engaging way.”

    “Dolby Atmos Music is redefining how music is created and has been well embraced by artists in India, who are using it as a tool to create a deeper way to connect with their audience more intimately,” said Dolby Laboratories emerging markets MD Pankaj Kedia. “Together with Hungama Music, we are expanding the global reach of Dolby Atmos Music by enabling a more immersive and exciting way for music fans in India to enjoy their favourite songs and albums.”

    Here is a link to their campaign together- https://www.youtube.com/watch?v=FHno9QcTOp

    T-Series  president Neeraj Kalyan said, “We have over the years worked closely with Dolby in delivering the Dolby Atmos experience in the cinemas. Adoption of Dolby Atmos for our music tracks was a natural choice, and we are committed to scaling up our music catalogue in Dolby Atmos.”

    Here is the link to the full playlist- https://www.hungama.com/playlists/dolby-atmos-collection/107457/

  • INOX deploys Dolby Multichannel Amplifiers

    INOX deploys Dolby Multichannel Amplifiers

    MUMBAI: Cinema chain INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced that it will be deploying Dolby’s latest and best in class Dolby Multichannel Amplifiers (DMA). In the process, INOX will be the first Indian cinema chain to acquire the versatile DMA.

    The DMA’s are D Class digital amplifiers which have a smaller footprint that can save a lot of rack space and hence real estate, air conditioning and power consumption. Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better than best. These new-generation amplifiers also bring other benefits like ease of connectivity, less cabling, robust design, built-in redundancies for uninterrupted playback, ability to monitor the health of the amplifiers over central NOC, and also the ability to compensate for a failed speaker till replacement, ensuring consistent and high-end experience for patrons what they expect from INOX.

    INOX has been extremely aggressive in pioneering cinema technologies into the country in order to enhance the cinema-viewing experience of its patrons. A testimony INOX’s technology focus is INOX Megaplex, the world’s first cinema with six different cinema viewing formats. Located at Inorbit Mall, Mumbai, INOX Megaplex houses IMAX, Samsung Onyx LED, ScreenX, MX4D and INSIGNIA formats. INOX also offers Laser Projection and Dolby Atmos experience to its patrons.

    INOX Leisure Ltd CEO Alok Tandon said: “Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema-viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy-efficient, cost-efficient and space-efficient. We are proud to pioneer one more technology intervention into the country with this deployment.”  

    Friedrich Deininger, Sr. Director, Cinema Sales, EMEA and India, Dolby Germany GMBH, said that Dolby offers a full range of imaging, content management, and accessibility solutions to give audiences an immersive cinema experience with 700+ Dolby Atmos Screen installed or committed in India and over 700+ Dolby Atmos titles in six Indian languages.

    INOX, amongst India’s largest multiplex chains, offers 146 multiplexes and 614 screens in 68 cities.

  • YuppTV to offer select content in Dolby Audio

    YuppTV to offer select content in Dolby Audio

    MUMBAI: YuppTV, the provider of South Asian OTT content has announced that select movie titles will be available in Dolby Audio. This will enable the company to deliver an advanced surround sound experience to its users across the globe.

    A YuppTV subscriber can enjoy select movies in Dolby Audio across smart TVs, media players through the YuppTV App by connecting their smart TV with a Dolby Audio enabled home theatre or a soundbar.

    YuppTV founder and CEO Uday Reddy said, “At YuppTV, it has been our constant pursuit to provide our users with the best entertainment solutions. We are glad to work with Dolby to provide our users with dynamic, rich, theatre-like sound quality, right at their homes, providing them with high-quality surround sound and enhancing their overall viewing experience.”

    Dolby Laboratories MD Pankaj Kedia said, “We are excited to work with YuppTV to bring our immersive audio technology onto the YuppTV platform and offer an advanced, surround sound experience to their viewers. We are confident that YuppTV users will enjoy their favourite content in Dolby Audio.”

  • Apple TV will come powered by Dolby Atmos audio

    Apple TV will come powered by Dolby Atmos audio

    NEW DELHI: Hold your breath guys. Apple TV now will come backed by the innovative Dolby Atmos-supported audio for the 4K cinematic experience, taking the service to a new level. Hang on, you’d have to wait till iOS12 is launched as this new service and many such others come with Apple’s proposed software upgrade, the beta version of which was released yesterday to the members of the company’s developer programme.

    Previewing the tvOS 12, the powerful operating system designed for enjoying entertainment on the big screen, which takes the cinematic experience of Apple TV 4K to the next level with support for Dolby Atmos audio, the company said there were convenient new features to easily access shows and movies and breathtaking aerial shots from space.

    Apple TV 4K has been gaining traction since its debut last fall, offering customers the largest collection of 4K HDR movies, including free 4K HDR upgrades to previously purchased movies in customers’ iTunes libraries. This fall, iTunes will be home to the largest collection of Dolby Atmos-supported movies anywhere, and these titles will also include Dolby Atmos audio for free.

    With tvOS 12, the company claimed, Apple TV 4K will be the only streaming player both Dolby Vision and Dolby Atmos certified. New aerial screensavers on Apple TV were shot from space by NASA astronauts aboard the International Space Station.

    An international tech magazine, while commenting on the new announcements made by Apple yesterday and streamed live on its website, said: “Dolby Atmos object-based audio is coming to the Apple TV set-top box, bringing you overhead sounds as well as standard surround sound (provided you’ve got compatible Dolby Atmos speakers, of course). If you’ve got existing titles that support Dolby Atmos in your iTunes library, they’ll automatically be upgraded to support the new audio format.”

    In a media statement the San Jose-based company said that Charter Communications, the second-largest cable operator in the US, will begin offering Apple TV 4K to its customers. “Later this year, customers in nearly 50 million households will have access to live channels and tens of thousands of on-demand programs via an all-new Spectrum TV app on their Apple TV 4K, iPhone and iPad, seamlessly integrated with Siri and the Apple TV App. In addition, as part of this collaboration, Charter will be offering iPhone and iPad to customers as they grow their mobile presence. Charter joins AT&T’s DirecTV Now in the US, CANAL+ in France and Salt in Switzerland, which have begun offering their customers Apple TV 4K with their services,” Apple Inc added.

    Available on Apple TV, iPad, and iPhone, the Apple TV App is a prime destination to find and watch TV shows, movies and more from more than 100 participating video apps in 10 countries. Single sign-on for Apple TV and iOS will allow users to sign in once to get access to all the video apps available through their cable subscription. With tvOS 12, Apple further simplifies the authentication process with zero sign-on.

    Apple TV simply detects the user’s broadband network and automatically signs them in to all the supported apps they receive through their subscription – no typing required. Zero sign-on begins with Charter later this year and will expand to other providers over time, the company said.

    Additional tvOS 12 features for Apple TV 4K and Apple TV 4th generation make it easier for customers to access the shows and movies and the highlights are the following:

    With iOS 12, users can securely AutoFill passwords from iPhone and iPad to Apple TV to easily sign in to Apple TV apps.

    The Apple TV remote will be automatically added to Control Center on iPhone or iPad for Apple TV users, giving users quick access to Apple TV controls.

    Home control systems like Control4, Crestron and Savant can be used to control Apple TV, including using Siri for voice search and control.

    Media reports suggested that Apple has already started toying with original content, with Carpool Karaoke as an example. It has also put more than $1 billion toward original programming, with its first efforts due to launch sometime in March 2019.

    Also Read :

    Apple TV to stream YouTube content

    SonyLiv to scale up via Amazon Fire & Apple TV, courtesy Cisco IVP

    2017: The year OTTs went regional in India

    PVR to install Dolby Atmos in 50 screens across India

  • Cinépolis launches second Multiplex in Pune with IMAX Theatre

    Cinépolis launches second Multiplex in Pune with IMAX Theatre

    NEW DELHI: With the opening of the 8-screen multiplex at WESTEND Mall, Aundh in Pune, Cinépolis now has 246 screen in 38 cities across India.

    The chain claims to be India’s first international and the world’s fourth largest movie theatre circuit.

    The megaplex in Pune was inaugurated in the presence of internationally acclaimed actor Irrfan Khan along with Cinépolis India MD Javier Sotomayar. The recent launch is in line with the Mexican multiplex operator’s strategic vision of widening its pan-India footprint.

    The new state-of-art multiplex has an IMAX theatre, Dolby Atmos, RealD 3D technology. Total seating capacity of the multiplex is 1369 and will have 40 shows daily.

    The company already has a strong presence in the city, with its existing (India’s largest) megaplex, 15-screen property in Season mall, Pune.

    With this launch, Cinépolis is opening the first IMAX theatre in the city of Pune. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.

    Additionally, the state of the art 3-D technology from Real-D® systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience. Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in WESTEND Mall.

    Commenting on the launch Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. We already have presence in Pune with India’s biggest multiplex at Seasons Mall and this technologically advanced multiplex with IMAX theatre, Dolby Atmos, RealD 3D will widen our presence in this city. On the back of this success, we aim to reach the 400-screen landmark by 2017.”

    Speaking about the growth plans of Cinépolis, Director – Expansion Ashish Shukla said, “At Cinépolis, we have already expressed the vitality of Western India for our business development. We already have strong presence in Mumbai as well in Pune with 15 Screen Megaplex. With this opening our presence in Pune has increased to 23 Screens. We have more than 10 screen planned to be opened in city in couple of years helping in increasing our presence in the country.”

    Director – Strategic Initiative Devang Sampat added, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. We have largest legroom in the industry, along with RealD 3D for best 3D movie experience. Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the ticket counter.”

    Suma Shilp Ltd MD Naralkar said, “We are very happy to partner with Cinépolis for our project. Cinépolis is one of the fastest growing cinema operators in India and overseas. The team has a very clear vision of consolidating its presence in India and is well focussed on its growth plan across India”.

  • Cinépolis launches second Multiplex in Pune with IMAX Theatre

    Cinépolis launches second Multiplex in Pune with IMAX Theatre

    NEW DELHI: With the opening of the 8-screen multiplex at WESTEND Mall, Aundh in Pune, Cinépolis now has 246 screen in 38 cities across India.

    The chain claims to be India’s first international and the world’s fourth largest movie theatre circuit.

    The megaplex in Pune was inaugurated in the presence of internationally acclaimed actor Irrfan Khan along with Cinépolis India MD Javier Sotomayar. The recent launch is in line with the Mexican multiplex operator’s strategic vision of widening its pan-India footprint.

    The new state-of-art multiplex has an IMAX theatre, Dolby Atmos, RealD 3D technology. Total seating capacity of the multiplex is 1369 and will have 40 shows daily.

    The company already has a strong presence in the city, with its existing (India’s largest) megaplex, 15-screen property in Season mall, Pune.

    With this launch, Cinépolis is opening the first IMAX theatre in the city of Pune. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.

    Additionally, the state of the art 3-D technology from Real-D® systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience. Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in WESTEND Mall.

    Commenting on the launch Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. We already have presence in Pune with India’s biggest multiplex at Seasons Mall and this technologically advanced multiplex with IMAX theatre, Dolby Atmos, RealD 3D will widen our presence in this city. On the back of this success, we aim to reach the 400-screen landmark by 2017.”

    Speaking about the growth plans of Cinépolis, Director – Expansion Ashish Shukla said, “At Cinépolis, we have already expressed the vitality of Western India for our business development. We already have strong presence in Mumbai as well in Pune with 15 Screen Megaplex. With this opening our presence in Pune has increased to 23 Screens. We have more than 10 screen planned to be opened in city in couple of years helping in increasing our presence in the country.”

    Director – Strategic Initiative Devang Sampat added, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. We have largest legroom in the industry, along with RealD 3D for best 3D movie experience. Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the ticket counter.”

    Suma Shilp Ltd MD Naralkar said, “We are very happy to partner with Cinépolis for our project. Cinépolis is one of the fastest growing cinema operators in India and overseas. The team has a very clear vision of consolidating its presence in India and is well focussed on its growth plan across India”.

  • Warner Bros. Home Entertainment to debut UHD Blu-Ray titles in 2016

    Warner Bros. Home Entertainment to debut UHD Blu-Ray titles in 2016

    MUMBAI: To coincide with the availability of Ultra HD Blu-ray players in the marketplace in early 2016, Warner Bros. Home Entertainment will be offering four titles on Ultra HD (UHD) Blu-ray at initial launch showcasing 4K Ultra HD resolution with High Dynamic Range (HDR), offering consumers a sharper, brighter and more colourful home entertainment viewing experience than ever before.  

    The first available titles will be Mad Max: Fury Road, San Andreas, The Lego Movie and Pan.

    Following quickly will be theatrical new release titles available day and date with their initial home entertainment release as well as a selection of catalog titles throughout the year including Man of Steel and Pacific Rim.

    By the end of 2016, Warner Bros. will have over 35 titles available on Ultra HD Blu-ray. To complement the disc releases, Warner Bros. will also expand the titles available on 4K Ultra HD with HDR via digital retailers. Dolby Atmos will also be included on select titles for a truly immersive home theater experience.

    “We are excited to take this next technological leap which will allow us to bring our audiences the best possible home viewing experience with crystal clear images and immersive audio. Ultra HD with HDR is the next, and most exciting, advancement in home entertainment, and with the anticipated proliferation of Ultra HD televisions in the coming years, our Ultra HD Blu-ray product offerings will truly complement the stunning capabilities of this new generation of home entertainment hardware.  Warner Bros. is fully committed to releasing a wide range of Ultra HD Blu-ray titles, including both new release titles and offerings from our vast catalog,” said Warner Bros. Worldwide Home Entertainment Distribution president Ron Sanders.

    Warner Bros.’ Ultra HD Blu-ray Discs will feature 4K resolution, High Dynamic Range for enhanced picture vibrancy and colour contrast, a wider range of available colours, smoother colour transitions, and immersive audio on select titles.