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Tag: DocuBay

  • ‘Water Mafia’ documentary is a harsh reality, extraordinary tale of the Indian water mafia

    ‘Water Mafia’ documentary is a harsh reality, extraordinary tale of the Indian water mafia

    Mumbai: In the last few years, the changed dynamics of the world have brought technology and culture integration. From the coffee sip to water culture, every society has its cultural dimension but have you ever heard about the artificial world crisis in the cities of Mumbai, Delhi, and other metropolitan cities? Yes, the probability of all society’s divide is because of the influx into metro cities. The answer is No. It’s none other than water.

    DocuBay recently premiered its exclusive first Indian documentary for Indian documentary enthusiasts named ‘ Water Mafia ‘. In the ’90s Mumbai suffered from roadside gang war. The Mafia was born out of the cotton industry transformation, closed orthodox economy, unavailability of jobs, strikes, and many other reasons. Now mafia turned from bullets to ‘ Wallets’. Mafia exists anywhere in society right from government employees, municipal corporation employees, politicians, local dons, or anyone. DocuBay predicted a crucial problem that is not out of cultural problems or luxury but is the ‘ Water Mafia’.

    school, and education institutes we learned about water scarcity but is it completely true? It is an artificial shortage created by the social evil mentality of a few individuals. Though the water level supply is optimum, the level of water supply is not reaching masses from its middlemen. DocuBay exposed the crime, criminals, modus operandi, bureaucracy, functional deficiencies, corruption, and most importantly ‘Lateral damage ‘of moral responsibilities and how basic right for water is freqent delibrated efforts abolish by water mafia.

    One of the largest worldwide documentary libraries and apps ‘ DocuBay ‘ premiered its launch of the new documentary Water Mafia in Mumbai.

    In the tough competition of OTT pricing and content warfare, DocuBay came up in India with Water Mafia to explore corruption in water supply in cities. It is the only app recently that offers content limited to documentaries and docuseries. Such contemporary issue awareness needs an hour. In this series, DocuBay produced nonfictional documentaries in a sophisticated manner without compromising anything in content. It is the first Hindi documentary by DocuBay to launch internationally. Whether it is photography, sequence, narration contextual understanding for the audience personally I feel awesome.

    The Investigative documentary provides an depth exploration of the extensive underground water market in the two major cities including Delhi, and Mumbai. Thought interviews of individuals connected to the water mafia, underworld, whistleblowers, victims, and citizens. The new thing I found in this documentary is not to rely on any fictional data and to focus on real pictures with crime data statistics.

    What’s new in the documentary – Infographics, content sequencing, cinematography, Journalist Vivek Agarwal’s spectacular research and analysis, and last but not least videography.

    What’s missing – I feel the length of the documentary can be more. It is a lengthy subject to tackle. From the initial scene, you get a special scoop that is untapped in OTT space. Personally duration of the documentary can increase also. The rest of the documentary is almost perfect.

    Internationally and nationally DocuBay has been expanding its horizons over the last four financial years. DocuBay targets niche market segments to occupy non-fictional market space. EBITDA ( Earning before tax interest depreciation and amortization) has increased more than 18 per cent globally.

    According to sources, DocuBay has a plan to expand into the Indian market by encompassing more Indian content soon exploring different subjects which not touched by Indian OTT cogloromates. DocuBay has plans to launch one documentary every month. In the Indian diaspora DocuBay not have recently launched full-fledged documentaries for Hindi heartland. It can be contextual and a mixture of Hinglish also with English.

    DocuBay has strategically tied up with many brand associates to leverage its target audience. With an increasing audience for documentaries, there is a high demand for documentary content but supply is not that optimum to explore for the Indian market. The DocuBay aims for insightful perspectives from Investigative journalists, economists, and urban planners to shed light on the role of government corruption through this documentary.

    Right now many OTT apps offer different GEC, web series, movies, and documentary content but the Indian market is running majorly on a hybrid model whereas DocuBay wants to be a trendsetter. Currently in the Indian market DocuBay costs 999/- per year which is slightly reasonable in comparison to its innovative offering.

    DocuBay is part of the IN10 media network’s extensive OTT cogloromate led by Aditya Pittie.

    The major concern highlighted in the documentary – The Water Mafia of our times looting people with series of chain exploitation to the common man. Particularly this issue facing in lower and middle-income segments. Crucially no administration is bothered about criminals and water thieves operating in slums.

    I strongly recommend this documentary for the documentary enthusiasts audience. The film is directed by Naman Govil. In the preview premiere show, Girish Dwibhashyam – COO, of DocuBay, and Anil Chaudhary – Director, of VICE India are the people who are committed to building state-of-the-art infrastructure for building brands globally.

    Where to Watch – DocuBay App on Google Play Store.

  • DocuBay unveils its first original ‘Plastic Fantastic’

    DocuBay unveils its first original ‘Plastic Fantastic’

    Mumbai: DocuBay, the leading global documentary streaming platform from the house of IN10 Media Network, is thrilled to announce the release of its inaugural original documentary, Plastic Fantastic, from its slate.

    This thought-provoking film provides a profound examination of human insecurities and the relentless quest for perfection, recognizing the pivotal role that external appearance plays in shaping one’s self-esteem.

    Plastic Fantastic is a testament to DocuBay’s dedication to crafting diverse and captivating non-fiction content across a range of genres.

    Commenting on the documentary, DocuBay COO Girish Dwibhashyam said, “The documentary touches upon on how people want to improve their looks; while most use cosmetic products, there are others who are not afraid to take extreme steps like permanent cosmetic surgeries. Our research unearthed some truly captivating stories on cosmetic procedures, which as an industry is valued at more than $50 billion globally, making this documentary a relevant & fitting addition to our line-up of intriguing originals that will entice viewers worldwide.”

    The documentary features gripping stories centred on captivating themes. One highlighted story follows an aspiring young entrepreneur who decides to undergo breast augmentation surgery to advance her career as a Salsa dancer. For her, the surgery represented more than physical enhancement; it was a catalyst for improving her career prospects. Likewise, another narrative explores an individual’s journey after gender affirmation surgery, choosing feminization procedures to emphasize feminine qualities in pursuit of acceptance from both family and society. Moreover, it further sheds light on several individuals who are either presently undergoing or have undergone cosmetic procedures like lip fillers, Botox, and others, aiming to boost their personal and professional aspirations.

    The SVOD platform anticipates that Plastic Fantastic will present viewers with intriguing explorations and motivations that underlie plastic surgery. By sharing the personal experiences of patients, insights from social commentators, and perspectives from leading experts in the field like Dr Parag Telang and Dr Umaira Shaikh, the documentary endeavours to foster a deeper comprehension of this evolving phenomenon.

    Produced by 1947 Productions, Plastic Fantastic caters to a broad audience, ranging from 18 to 55 years old, and will resonate with anyone curious about the realm of aesthetic surgery.

    The documentary is now available on DocuBay, as well as on various platforms including Prime Video Channels, Jio Fibre, Airtel Xstream Play, Tata Play, and others where the OTT service is accessible.

  • IN10 Media Network celebrates the eighth anniversary

    IN10 Media Network celebrates the eighth anniversary

    Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.

    The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.

    In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.

    Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”

    As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.

    Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.

    In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.

  • OTTplay announces a free trial for its starter pack including seven OTTs

    OTTplay announces a free trial for its starter pack including seven OTTs

    Mumbai: AI-based OTT recommendation and content discovery platform OTTplay has announced a free trial for its ‘starter pack,’ which includes seven OTTs. The platform has achieved over 17,600 signups for its ‘starter pack’ subscription plan. Viewers can choose from romance, sci-fi, thrillers, and documentaries on OTT platforms such as Hallmark Now, Dust Sci-Fi, Docubay, Tastemede+, Shorts TV, Fuse+, and Curiosity Stream that are available to the Indian audience for the first time. With the latest AI-powered technology, the platform aspires to democratise the content offered across OTT platforms, thus empowering the users to discover the content they most likely enjoy.

    OTTplay provides users with content from its extensive library, which includes over 65,000 web series, movies, and shows spanning 18 different genres and multiple languages. The platform has integrated cutting-edge AI software to provide users with insightful suggestions and built the feature independently.

    OTTplay co-founder & CEO Avinash Mudaliar said, “The promotion of our unique offer is vital to elevating connection with the audience. OTTplay has today disrupted the entertainment industry with phenomenal content that brings the best of entertainment to audiences worldwide. Given the growing popularity of OTT platforms, we wanted to ensure that OTTplay was available to a wider audience so that they could fulfil their wish to watch all the world’s content. As a brand, we strive to provide premium content to viewers worldwide, and we look forward to contributing to the audience and offering it a platform to reach the pinnacle of success.”

    OTTplay is a streaming platform that allows audiences to access their favourite content from 12 different OTT platforms with a single subscription. At the same time, it serves as a one-stop content discovery portal for 55+ OTTs producing incredible content across genres and languages.

  • OTTplay Premium targets 1.5 mn subscribers in a year: co-founder and CEO Avinash Mudaliar

    OTTplay Premium targets 1.5 mn subscribers in a year: co-founder and CEO Avinash Mudaliar

    Mumbai: An OTT platform aggregator, OTTplay Premium, has been a content discovery platform for streaming services. Earlier this year, it turned into a streaming service provider.

    Currently, OTTplay distributes 12 OTT platforms, including SonyLIV, ZEE5, Lionsgate Play, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV, DocuBay and four international brands-Hallmark Movies Now, DUST, FUSE+ and Tastemade+—with the goal of scaling up.

    OTTplay co-founder & CEO Avinash Mudaliar said, “We have 12 OTT players. We have signed up with another three OTT players. In this quarter, we plan to have 20 OTT services on our platform.”

    A product of HT Labs, OTTplay offers five subscription packs, and regional content markets are the major players in its offerings. It has no plans to create content. It aims to ensure that its partners get the best distribution reach.

    Mudaliar said, “We will bring in Turkish and Korean content. The subscriber numbers are encouraging. We plan to reach 1.5 million subscribers in a year. We aim to break even in 2.5-3 years.”

    He noted that while HT is an investor, the company will look at external investors. Investors have made substantial investment.

    He further explained that when OTTplay started a couple of years back, the company realised that over 60 per cent of people struggled to figure out what to watch and where, digitally. While there were great pieces of content, nobody knew how to find them. “There were large and small OTT platforms. The conundrum for people is do you spend money on creating or marketing content? Great content is put on OTT platforms and gets lost. We come from a product-tech background. Our strength is in recommendations, but we also respect the concept of manual editorialisation. We started with solving the problem of what to watch and where. That was the market gap.”

    Every person has their own set of choices. So, we built a personalisation engine. “We would lead consumers to the payment gateways of OTTs.” Further, it was decided to layer the engine with content. For this purpose, 25 people started to work on the content and reviewed it.

    He said that many OTT platforms use the company’s ratings and reviews. “That was phase one. Another problem was how to watch and how much to pay. People wanted us to bring content together. This was the feedback that we got from consumers. So we built a subscription gateway. You pay once for multiple OTT platforms. You can watch their content on your phone, laptop, Amazon’s fire TV stick, and Android TV.”

    The powerplay package on the platform costs Rs 1,999 for 12 OTT platforms. The cheapest package costs Rs 699 for five OTT services. There is a lot of interest in the powerplay package due to its value offers, he said.

    Mudaliar remarked that deals with OTT platforms tend to be a mix of licensing and revenue sharing. “The deals are interesting and complicated.”

    He further noted that the cost per subscriber is a struggle for OTT platforms. OTTplay gets a subscriber that the OTT platform might not have gotten. OTTplay, through its recommendation engine, also gets people to consume content on those platforms that they might not have otherwise consumed.

    “We enable discovery of content pieces. It is a win-win. It is a marriage of equal minds. One is a creator and one is a discovery engine. OTTplay premium provides new users, content discovery, and marketing muscle to the OTT platforms. OTTplay Premium provides a cohort of users that those OTT platforms might never have had,” said Mudaliar.

    One challenge for the company is to retain consumers. He mentioned that they must come back. OTTplay Premium has to offer a value add that others do not offer. One also has to keep users engaged and see that the time spent on the OTT platforms on OTTplay Premium increases. “The more the number of hours he/she watches on those platforms the better it is for OTTplay Premium. That is revenue coming in.”

    Sharing about the distributor platform’s collaboration with five international OTT platforms in India and their launch. He said, “Hallmark Movies Now plays in the romance and comedy space. Meanwhile, DUST plays in the sci-fi space. How much sci-fi content is available on television? Hardly any. People love cooking in India, and again, that kind of content is not shown much on TV. Tastemade+ is a food OTT platform. FUSE+ is a full-fledged lifestyle OTT offering. Docubay is a documentary OTT. CuriosityStream is a science and information-related OTT. You will spend close to Rs 14,000 on subscribing to each of them individually,” Mudaliar added.

    He said that the company is very serious about the regional space. Namma Flix will be on OTTplay Premium, he revealed . “We are getting pretty active in the regional space. Conversations are on for the platforms’ reach in the North and East. Bengali has amazing content. The barrier to entry in OTT is high. You need to plan your content and marketing strategy. These are the three key levels. The product has to be clearly differentiated. We have a lot of problems.” It is also important, he added, to plan for when you will get customers and what kind of an experience you will provide to them.

    Explaining how the recommendation engine works, he said that someone who likes crime may watch Agatha Christie on SonyLIV. Now, if someone has put English and Kannada as the languages of choice, the aggregator can suggest an Agatha Christie movie made in Kannada on another platform. Then the aggregator will recommend an Agatha Christie documentary on Docubay. “People end up discovering different pieces of content across OTT platforms. The user experience is great across the OTT platforms. This is what OTTplay Premium brings. We have solved the problem of what, where, when, how, and why to watch. It has solved the ecosystem. We have become that voice,” he explained.

    In terms of content preferences by subscribers, he said that Hindi is first, followed by regional languages, and then English. In terms of genres that people consume, he points to crime, comedy, family dramas, and documentaries.

    However, he mentioned that the company is thoughtful to the fact that India is a price-sensitive market. “So our products suit the Indian customer. We build whatever works for the customer. We respect both SVOD and AVOD. Indians like the thali approach. They like the sampling and tasting approach. It is how the Indian content consumption ecosystem works. You need to give to take. You need to show value. The concept of hidden value to an Indian customer does not exist. The more content you put out there, the more they like it, and the more they are willing to pay.” 

    He highlighted that the subscriber base comes from the metros. OTTplay Premium is like Spotify. It is not a bundled product that runs on only one data plan. It runs regardless of the telco service provider, he said.

    On the tech front, he noted that the company has its own algorithms, which are homegrown. There are multiple teams, including data science and engineering teams. They work on algorithms, and it is a learning algorithm. The more a user interacts with the app, converses with the app, and gives feedback, the more the app starts to respond. That is how the algorithm works. Collaborative filtering goes on in the algorithm. The company’s editorial team provides articles for the machine to learn from.

    He concluded by mentioning his remarks on the marketing front that the company will do couponing. It has tied up companies who will gift OTTplay as a subscription. It has tied up with the HT circulation team, who are selling Diwali packages with the newspapers. The concept is that OTTplay premium gives you happiness. Diwali is about happiness. So one can give an OTTplay premium as a gift of happiness. This is the marketing plan for the next few months.

  • DocuBay goes live on US-based streaming service Struum

    DocuBay goes live on US-based streaming service Struum

    Mumbai: DocuBay, the global documentary platform by IN10 Media has partnered with the US-based streaming service Struum to offer the OTT’s SVOD content to the US market.

    Under this partnership, the aggregation platform created by senior-level Disney and Discovery executives will allow consumers to discover and consume content from DocuBay’s library via a credit-based exchange system with a single subscription.

    DocuBay’s premium (SVOD) factual entertainment content across multiple genres like biographies, sports, nature, science, technology, and more will be made available. Some of the flagship documentaries are “Himalayan Gold Rush”, “The Creepy Line” and “WHO is in control”.

    The partnership will enhance DocuBay’s growth plans to increase the availability to more audiences – around the world, expanding its global presence and growing its user base, it said in a media statement.

    DocuBay, vice president, strategy, Girish Dwibhashyam said, “The digital streaming ecosystem has been evolving for some time and content curation, aggregation is increasingly playing an important role in helping users to find what to watch. DocuBay’s content reaches out to a vast set of audience from across the globe and this partnership with Struum will help viewers in the US sample our premium content.”

    Struum CEO Lauren Devillier said, “Premium content like DocuBay is an excellent addition to Struum with its broad library of documentaries from filmmakers across the globe. With this new offering, Struum subscribers will have the opportunity to explore an incredible array of films they might have not otherwise been able to discover outside the Struum streaming service.” 

  • DocuBay inks distribution deal with Albatross World Sales

    DocuBay inks distribution deal with Albatross World Sales

    Mumbai: Factual video-on-demand service DocuBay has acquired multiple premium documentary titles from Germany-based distribution company, Albatross World Sales.

    The deal includes documentaries on nature, science, history, and many more genres. The 20+ titles will be available for global streaming on DocuBay in more than 170 countries, with the app available on platforms such as the Apple store, Google Play, Fire TV, and Apple TV.

    “We are pleased to partner with Albatross World Sales, whose library includes a range of unique documentaries and factual, which are in line with DocuBay’s diverse line-up,” said IN10 Media Network, senior AVP of acquisition and syndication, Adita Jain. “Our strategy has always been to provide the audience with premium content, in various genres, from across the world.”

    “Working on this deal with the DocuBay team has been a pleasure and we’re very excited that our high-quality documentaries will be available to viewers around the world! It’s also a promising start to a fruitful collaboration,” added Albatross World Sales, sales manager for Asian territories, Eleytheria Heine.

  • DocuBay Partners with TCL Electronics to offer premium library of documentaries

    DocuBay Partners with TCL Electronics to offer premium library of documentaries

    MUMBAI: IN10 Media Network’s DocuBay, a premium global membership streaming service exclusively for documentary features has entered into a multi-territory distribution deal with TCL Smart TVs, one of India’s fastest-growing TV brands and the world’s second-largest TV manufacturer. This collaboration enables DocuBay to be present on all TCL Smart TVs across regions – India, United Kingdom, Australia, and New Zealand. DocuBay app will be preloaded on the TCL Smart TV units and will be available on the home screen.

    The association enables TCL Smart TV users seamless streaming of high-quality documentary features at their comfort, with a new film released on the platform every day. DocuBay’s wide selection of international documentaries, sourced from more than 100 countries, spans a variety of genres organized in ‘Bays’, like TravelBay, PoliticsBay, ScienceBay, TechBay, AdventureBay, CultureBay, BiographyBay and more. Select titles available in 4K. The rich library encompasses documentaries featuring diverse human experiences, perspectives and narratives to appeal to a wide variety of audience. Additionally, DocuBay features, DocuBytes, which previews short clips of selected features; DailyBay, showcasing the release of the day; DocBuster, highlighting a select title every month; and TrendingBay, featuring relevant films from trending topics.

    With this partnership, DocuBay continues to steadfast in its global proposition through a clear and focused content positioning, and achieving deeper consumer penetration across territories.

    DocuBay VP – strategy D Girish said, “Launching DocuBay on TCL Smart TVs allows us to reach a new set of viewers to discover and explore DocuBay. We are confident that this partnership will strengthen our commitment to be present where the audience is and advance our OneTribe memberships across the globe.”

    TCL India GM Mike Chen said, “We are glad to partner with DocuBay and amidst these stressful times we want to continuously assure our viewers with something new and meaningful. These are unprecedented times faced by India and everyone across the globe. At TCL, we are driven to ensure that our customers are always entertained with something new and innovative.”

  • OnePlus partners with DocuBay

    OnePlus partners with DocuBay

    NEW DELHI: IN10 Media Network’s global premium membership streaming service DocuBay today announced a significant partnership with OnePlus. Under this collaboration with DocuBay, OnePlus TV users can now enjoy direct access to a diverse range of documentaries by the global streaming service, across various narratives.

    A destination exclusively designed for documentary films, DocuBay has over 300 titles handpicked from 100+ countries and releases a new title on the platform every day. The premium content library includes titles across a variety of genres or ‘Bays’ such as TravelBay, ScienceBay, PoliticsBay, SportsBay, CrimeBay, TechBay, and recently launched MusicBay. Select titles like Stonehenge, Sea of Galilee, The Rider and the Wolf are available in HD and 4K, lending for an immersive viewing experience on OnePlus’s recently launched OnePlus TV U Series and Y Series.

    DocuBay VP strategy D Girish said, “At DocuBay, we are committed to bolster our reach and enable new audiences to discover our catalogue of premium documentary films. We are delighted to partner with OnePlus to strengthen our community of documentary lovers and ensure an enhanced viewing experience to the users through the OnePlus TVs’ incredible features.”

    OnePlus India GM Vikas Agarwal shared, “At OnePlus, our community is at the core of everything we do. This focus has also played a fundamental role in determining our brand partnerships over the years. We are excited to partner with DocuBay and bring a truly unique content experience to our community of users. This partnership will further provide OnePlus TV users access to premium, global content, with unparalleled viewing experience on the OnePlus TVs.”

  • DocuBay now available on Roku streaming devices in the US, Europe

    DocuBay now available on Roku streaming devices in the US, Europe

    MUMBAI: DocuBay, the global premium membership streaming service by IN10 Media Network, is now available on Roku streaming devices in the United States, United Kingdom, Ireland and France. The DocuBay channel is now available from the Roku Channel store on Roku devices, expanding DocuBay’s availability to millions of consumers. Roku users now have access to DocuBay’s premium documentary film library that includes HD and 4K titles across a variety of genres or “Bays” such as PoliticsBay, TravelBay, SportsBay, ScienceBay, and CrimeBay, as well as the latest TechBay, in partnership with US-based Big Media as previously announced.

    DocuBay vice president, strategy, Girish Dwibhashyam stated: “With DocuBay’s launch on Roku streaming devices, we’re continuing our efforts to expand across the world. We look forward to new viewers discovering the DocuBay app and premium content library that features truly unique stories and global perspectives. Being accessible to documentary film fans no matter which platform or device they happen to be using remains a top priority for us.”

    DocuBay is available in 180+ countries across devices and platforms such as the App Store, Google Play, Roku streaming players, Roku TV models, Amazon Fire TV, and Apple TV, among others.