MUMBAI: Havas Media Group India has been awarded the Integrated Media mandate of Doctor 24×7 which will involve traditional as well as digital and mobile duties. The account will be handled from the Havas Media Gurgaon office.
Doctor 24×7 is a mobile phone based, pan India, tele-health service which instantly connects a subscriber to qualified and experienced Paediatricians, Gynaecologists and General Physicians – any time of night or day, including Sundays and public holidays. It is available on Android and iOS phones.
Speaking on the appointment, Doctor 24×7 CEO and founder Aloke Malik said, “Customer care is our No.1 focus area. We found Havas Media to echo this philosophy and passion. Their experience and agility across media platforms, digital-mobile way forward and strategic bent makes them ideal partners in driving the long term growth of Doctor 24×7.”
Havas Media CEO Anita Nayyar said, “Doctor 24×7 has tremendous potential being akin to an essential service. It is a great win. We are delighted to be entrusted with the brand and look forward to partnering Doctor 24×7 become even more meaningful to its customers.”
Havas Media Group-India managing director Mohit Joshi added, “This is yet another great win on the back of the recent BlueStone.com, HolidayIQ.com and Clovia.com wins. Healthcare will emerge at the forefront of the service industry. Our integrated media approach with digital-mobile focus, centred by the Havas Meaningful Brands framework – will map the Doctor 24×7 brand blueprint in India.”