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Tag: Doctor

  • Mankind Pharma launches Docflix, an OTT platform for doctors

    Mankind Pharma launches Docflix, an OTT platform for doctors

    Mumbai: The leading pharmaceutical company Mankind Pharma has announced the launch of Docflix, an OTT platform only for doctors. Along with building scientific content through the expert team of doctors, Mankind Pharma has also hired the National Institute of Design pass-outs team to ensure the best representation of data and figures, directors and scriptwriters who can weave science into a story to deliver the message in a fun and engaging way.

    With the launch of Docflix, the company is committed to bringing world-class content and technology to Indian doctors under the parent umbrella of Mankind Pharma. The new vertical will add to the commitment of the company to “serving life” and ensure to put knowledge first for Indian doctors.

    The platform will have twenty different shows on varied subjects, a few shows include Science simplified, Legend inside the white coat, Stitch in time, Cardio Unflip, Digital for doctors, Medico legal Cases in India and Vantage point.

    On the technology side, the team is building an AI-enabled personalized interface to deliver individual experiences on the platform. Technological innovations are aimed to deliver convenience to consume content.

    Leading expert doctors in cardiovascular space have already partnered with Mankind to build reliable and authentic content that helps doctors in taking clinical decisions faster and thereby aid in reducing cardiovascular mortality rate in the country, which have become the leading cause of mortality in India.

    There are several platforms for Doctors to deliver routine content, however, with changing times content delivery formats have become redundant and repetitive. Also, doctors have limited time in our country considering the large gap of doctor to patient ratio. Considering, this Mankind pharma is taking conscious steps to deliver engaging scientific content created by doctors specialised in their fields, in short, and video formats.

    Announcing the launch, Mankind Pharma senior president India business Sanjay Koul said, “We are happy to announce our launch in the Digital HCP engagement space with Docflix. It is a new age OTT platform with a wide range of scientific content tailored to various practice needs of Doctors. Design, Story and Convenience are three strong pillars of the platform that will deliver unique, authentic and reliable scientific content.”

    Mankind Pharma president of India speciality business Atish Majumdar said, “One of the greatest disruptions that the pandemic has caused is the way we, as humans, have perceived learning.”

    “Docflix is but a manifestation of Mankind’s understanding of the new definition of learning and is meant to be a platform that will not only present the best of medical science but also delve into the art behind the science. With Docflix, we at Mankind envision a new age global knowledge platform that will be a humble partner in the learning journey of all our doctors. The platform is launched by the newly set up digital team at Mankind under the guidance of head of digital Rinkesh Shah. The new team brings in a plethora of experience in the HCP engagement space and has overseen the growth of the doctor platforms space in India and Asia in the last decade. The team is uniquely equipped to deliver on the promise.”

    On this, Rinkesh Shah said, “It’s important that scientific content is simplified and made interesting for doctors to consume in a short time. The need for continuous education for doctors is very high and thus we at Mankind are committed to making this journey of doctors convenient and engaging. We aim to offer an uncompromised world-class quality experience with reliable scientific content from Indian and global experts and a platform enabled with the latest technology in the OTT space.”

     

  • Practo’s new Coronavirus rap song is a reminder to stay safe

    Practo’s new Coronavirus rap song is a reminder to stay safe

    New Delhi: Practo, a leading digital healthcare company, has released a new rap song, titled ‘#Flashback2020’, marking the end of a year that saw the entire world in the grip of a pandemic on a positive note.

    Created in collaboration with Jagdish Chaturvedi – who besides being an ENT surgeon is also a stand-up comedian and writer – the latest track is a satirical round-up of the year that has just gone by. The special number forms part of a campaign by Practo that aims at reminding people that the pandemic is not over yet and that they should continue taking precautions and maintain ‘2 gaz ki doori’.

    In his inimitable style, Chaturvedi takes the audience back and forth in time, from the beginning of the lockdown phase when the virus jostled us into taking a hard look at the way we live, work and interact with each other. Peppered with humour and witty remarks, the video nudges us to take a moment and reflect on our recent past before we step into the new year.

    The campaign is a concerted effort to spread awareness about safety and hygiene measures, and reinstates the fact that even as the launch of vaccines brings a lot of hope, we will have to continue fighting till the disease is completely eradicated.

    Chaturvedi said, “It doesn’t always happen that a doctor turns a rapper to convey a healthcare message. ‘#Flashback2020’ will always remain close to my heart, given that we are trying to put a smile on people’s faces and bring some positivity while we continue to wade through gloomy times.”

    The video is live and can be viewed on Practo’s YouTube, blog, and social media channels. 

  • Jackson death doctor had huge debts, trial hears

    Jackson death doctor had huge debts, trial hears

    MUMBAI: Michael Jackson‘s doctor Conrad Murray was in dire financial straits when he was hired to care for the US superstar, a policeman testified Wednesday.

    Murray, who was convicted of involuntary manslaughter in 2011 over Jackson‘s death, had tens of thousands of dollars in debts, including unpaid student loans, credit card bills and rent on his business, the policeman said at a trial over the late King of Pop‘s 2009 death.

    Jackson‘s 82-year-old mother Katherine is suing tour promoter AEG Live over her son‘s death, accusing it of negligently hiring Murray and ignoring signs that the singer was deeply unwell, in their pursuit of profits.

    Her lawyers say Murray‘s financial woes made him willing to do whatever Jackson wanted — including giving him the drug that killed him — because he desperately needed the $150,000 monthly salary on offer.

    Detective Orlando Martinez, who investigated Jackson‘s death on 25 June 2009 — days before the tour was due to start — said Murray had debts in various places, including the US states of Nevada and Missouri, some of over $100,000.

    "Does this substantiate your opinion that Dr. Murray was in dire financial straits?" Katherine Jackson‘s lawyer Brian Panish asked Martinez in the LA superior court; where the trial started Monday.

    "Yes," replied Martinez.

    The 50-year-old singer died from an overdose of powerful sedative and anesthetic propofol, administered by Murray to help the "Thriller" legend deal with chronic insomnia.

    At the time of his death, he was rehearsing for a series of 50 shows in London, organised with AEG, in an attempt to revive his career and ease his financial woes.

    In opening statements Monday, Katherine Jackson‘s lawyer accused AEG of sacrificing the troubled star in a "ruthless" pursuit of profit in the months before his death.

    But Anschutz Entertainment Group (AEG) lawyer Marvin Putnam argued the mega pop star had hidden the evidence of his addiction and health woes from everyone, including his family and the concert promoters.

    Putman also said Jackson was some $400 million dollars in debt when he approached AEG in 2008 with the idea of putting on the London shows, which were to be followed by a global tour and a possible Las Vegas residency.

    On Tuesday the first witness at the trial, paramedic Richard Senneff, testified that Jackson looked emaciated and like someone at the end of a chronic illness when he arrived at the scene.

    Wednesday‘s court session was shortened because one member of the six-man, six-woman jury had to attend a family funeral. The trial continues Thursday, with detective Martinez due to take the stand again. (AFP)

  • David Yates developing Who for film remake

    David Yates developing Who for film remake

    MUMBAI: Harry Potter director David Yates is developing The BBC television series Who one of the longest-running in British history.


    The development of the film that would have no connection to the show is in the very early stages. This allows Yates to work on other projects.


    Who centers on an eccentric man known as the Doctor, an alien time lord who travels space and time with the help of a machine called the TARDIS, whose exterior appears to be a small police box but is actually gigantic inside. He regularly teams up with humans to save worlds.


    Various actors have played the Doctor over the show‘s run, with the explanation being that when the character is dying, he can regenerate his body into a new form. The conceit could work wonderfully in a long-running movie franchise a la James Bond or Batman.


    After it ran successfully between 1963 and 1989, the show was re launched into a global franchise in 2005.


    Since the movie series ended, his name has surfaced in connection with several projects. Nothing has stuck so far, as Yates is taking his time choosing his follow-up.