ITV

Tag: docs

  • YouTube eyes the big screen as 38 per cent tune in for TV and film

    YouTube eyes the big screen as 38 per cent tune in for TV and film

    MUMBAI: YouTube’s not just for prank videos and pet fails anymore. That was a point made by YouTube global head Neale Mohan earlier this year when he talked about the platform being watched  more on TVs in the US than on handsets.  Now, this has been confirmed by the latest  consumer research from  Ampere Analysis. The only difference it is beginning to spread globally.  

    Nearly four in ten (38 per cent) of the platform’s global monthly users watch traditional TV shows, films and documentaries. The shift signals YouTube’s growing ambitions beyond the smartphone screen—right into the living room.

    Once the digital playground of vlogs and viral clips, YouTube is fast becoming a home for full-length content from major studios and broadcasters. And it’s not just padding out the platform—TV and film content now ranks among YouTube’s top five most-watched genres. Documentaries alone are pulling in 24 per cent of users each month, while 23 per cent are turning up for shows and movies.

    What’s interesting is how distinct the audiences are: only 22 per cent of viewers watch both. The rest are split between docu-devotees (41 per cent) and drama-only fans (37 per cent). And while the appeal spans age groups, there’s a slight tilt towards 35–44-year-olds and family households.

    The trend is strongest in Asia Pacific (45 per cent) and Latin America (40 per cent), but less so in Western Europe (28 per cent). North America sits bang on the global average at 37 per cent.

    Ampere analysis

    The rise of smart TVs is a game changer here. While smartphones still dominate (used by 77 per cent of long-form viewers), a hefty 34 per cent of those watching both docs and dramas are doing so on smart TVs—compared to just 22 per cent of all YouTube users.

    Ampere, senior research manager Daniel Monaghan sums it up: “YouTube has come a long way from meme montages and low-res vlogs. We’re now seeing serious, studio-backed content that’s pulling in eyeballs. Sure, there’s a risk of cannibalising traditional platforms—but the ad-share potential and massive reach make it a no-brainer.”

    Whether YouTube counts as TV may still be up for debate. But with your gran and your sis now watching documentaries on it from their smart TVs, it might just be time to drop the “user-generated” label.

  • Docs volunteer to save girl child, open nominations for awards

    MUMBAI: MedscapeIndia-Aryan Medical and Education Trust, a volunteer organisation of medical professionals, has opened nomination for awards on Doctor’s Day focusing on “Save the girl child campaign” and Anokhee Pahal campaign which promotes health, sanitation, and wellbeing of underprivileged sections of society.

    The activities of the organisation and its efforts includes, improving the quality of life of the downtrodden, the underprivileged through campaigns including HIV awareness, Breast cancer awareness, Doctor’s handwriting campaign, education and medical camps.

    MedscapeIndia is soon coming up with ‘MedscapeIndia App’ which will bridge the gap between the doctor, a layman and a patient. Radiologist’s founder chairperson Sunita Dube said, “We need to understand that doctors do a critical job of dealing with lives and every life matters.”

    MedscapeIndia created a new platform that can put doctors in the spotlight as change makers which they actually are. The first ever ‘Doctors’ Anthem’ expresses doctor’s feelings and gratitude towards the society for their well-being. Another important aspect in today’s world is the use of technology and MedscapeIndia strives to bring in technological advancements that can be provided to people from every stage of society in the most convenient manner.

    India is suffering from serious lack of effective health care services and the number of health problems is rising than ever. After looking deeper into the current scenario, the need to bring in a real-time transformation of the health sector, its policies, services, and functioning.