ITV

Tag: DNA

  • Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    MUMBAI: Rituraj Dasgupta has stepped into a new role as general manager and head – brand solutions at ABP Network, where he will helm the company’s freshly-minted Created Business vertical. 

    The mandate? 

    A sharp blend of content, creativity and brand strategy to deliver impact-driven partnerships.

    With over two decades of experience across advertising, media sales, and integrated marketing, Dasgupta now leads marketing strategy, client success, and partnerships at one of India’s leading media houses. Prior to this, he served as deputy general manager at ABP Group, where he steered content-led marketing solutions for national clients in West Bengal, aligning editorial insights with business outcomes.

    From stints at Mid Day, 9X Media, DNA, and The Times of India, Dasgupta brings a deep understanding of stakeholder engagement and revenue-focused brand narratives. His career has been marked by an instinct for building tailored solutions and measurable results — a trait likely to define the next phase at ABP Network.
    Now based in Mumbai and operating on-site, Dasgupta is expected to spearhead the network’s ambition to turn storytelling into a business engine.

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  • Veteran journalist Rahul Sinha makes comeback at Zee News’s flagship show

    Veteran journalist Rahul Sinha makes comeback at Zee News’s flagship show

    MUMBAI: Seasoned journalist Rahul Sinha is set to rejoin Zee News’ prime-time show DNA (Daily News & Analysis) as its anchor bringing his distinctive brand of patriotic reporting to Indian screens at 9 pm daily. The 27-year veteran returns with a mission encapsulated in the Hindi slogan that translates to “Bold Voice, Credible Communication, 100% Nationalism.”

    With nearly three decades in the field, Sinha isn’t just dusting off his anchor’s chair – he’s reclaiming his old stomping ground on a programme he once helped make famous. His appointment comes as Zee Media positions DNA as an antidote to what it perceives as India’s increasingly muddled media landscape.

    “Zee News’s DNA is more than a mirror to the nation’s concerns,” said Sinha, who is also the managing editor at Zee News. “Today, when the country needs clarity and conviction in communication, DNA will be that bold and honest voice for every Indian.”

    The revamped show promises to cut through the clutter with Sinha’s trademark incisive analysis on everything from politics to international affairs, all filtered through a decidedly nationalist lens.

    Zee Media chief executive  Karan Abhishek Singh said: “DNA will continue to be a transformative force in Indian news with the mission of awakening the nation. As DNA takes on a fresh and dynamic avatar under Rahul Sinha’s leadership, it aligns with the evolving expectations of citizens. With a sharper, stronger approach, we look forward to redefining news analysis by diving deeper into the issues that matter most. In this renewed format, Rahul Sinha’s role will be instrumental in guiding the show’s editorial direction, bringing his vast experience and commitment to truth. In an era where clarity and courage in journalism are essential, our commitment is to empower citizens with truth, ask the tough questions, and deliver news that drives real impact. We are here to awaken the nation, one story at a time.”

    Viewers can expect the anchor’s unvarnished take on national issues, with Zee promising “editorial independence” and “bold questions” – though all delivered with what the network calls a “strong nationalist spirit.”

    In a mediascape often criticised for its partisan coverage, Sinha’s return represents Zee’s bet that Indians are hungry for news with a side of nationalism – delivered with conviction, if not always with neutrality

  • Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    MUMBAI: Shashi Sinha, a seasoned media heavyweight with a CV longer than a cricket pitch, has launched his own venture, Omark Media Solutions Pvt Ltd after a whirlwind stint at Laqshya Media Group and Adani Airport Holdings. He’s promising to shake up the out-of-home (OOH) advertising game, focusing on “premium, precision-driven” ad placements for luxury brands.

    Sinha’s has had stints at giants like Bennett Coleman and Co. Ltd. (Times Group), DNA, and Kagiso Media. He’s a man who’s seen it all, from print to radio to digital, and now he’s bringing that wealth of experience to his own show.

    His latest gig at Laqshya Media Group saw him as chief business officer, overseeing media and advertising at Cochin and Noida International Airports. Before that, he spent nearly four years at Adani Airport Holdings, where he honed his skills in everything from sales presentations to strategic planning.

    But it’s his time at Laqshya Hyderabad Airport Media that really stands out. He took a loss-making venture and turned it into a profit machine, earning himself a reputation as a turnaround wizard. “Having got an embattled business… as CEO in April 2015, [I] have driven this loss making business into a profitable one,” he boasts on his Linkedin profile.

    Now, with Omark, he’s aiming to create a “unique space for premium brands to thrive.” He’s talking about harnessing technology and passion to craft ad placements that are as exclusive as a Savile Row suit.
    Whether Omark will live up to the hype remains to be seen. But one thing’s for sure: Sinha’s got the experience and the swagger to make a splash in the luxury OOH market. 

  • Aakhya India hires Himansh Dhomse as senior account director

    Aakhya India hires Himansh Dhomse as senior account director

    MUMBAI: He spent almost nine years of the initial part of his career as a journalist with Business Standarad and DNA aa financial correspondent. In 2014, Himansh Dhomse switched careers  joining the investor relations department at Infibeam in Ahmedabad. In a year and a half, Reliance Jio Infocomm lured him to head its corporate communications for the state –  a post he stayed in for seven years until January 2023.

    A good two years followed as a senior account director once again in home base in Ahmedabad with communications consulting firm The Good Edge. Two years later Himashu has joined Aakhya India as associate director of communications for the firm, functioning as the CMO for Gujarat, based in Gandhinagar.

    Founded in 2012, Aakhya India is an independent, full-service strategic public affairs consultancy firm specialising in policy advocacy, communications and public relations. The company has specialists in communications consultancy straddling deftly the worlds of policy advocacy, government relations and strategic media relations.

     

  • A Decade of Transformation and Perseverance at Ventes Avenues

    A Decade of Transformation and Perseverance at Ventes Avenues

    We have reached a significant milestone: 23 October 2024 marks ten years of Ventes Avenues in the AdTech industry. Diving into the past, it all started in a coffee house, where ideas were jotted down on paper napkins. Now, a decade later, we have grown into a team of 115 professionals working alongside us. A deep understanding of the evolving needs of advertising has been one of the key pillars of our success, along with building strong relationships and fostering transparency, which has always been at the heart of our operations. A key driver of our achievement is the multi-talented team we’ve assembled, always engaged in continuous learning. We remain nimble while strongly believing in the power of technology and marketing precision. Over the years, we have expanded our global network and leveraged our diverse media experience to serve our clients better.

    We focus on a few core principles that define who we are and how we operate. We are unwavering in our Client First approach, prioritizing our client’s needs and goals above all else. Our drive for excellence is fuelled by our technology-driven mindset, ensuring we stay ahead of industry trends and offer cutting-edge solutions. Innovation is at the forefront of everything we do; for us, marketing is about creating measurable impact with strategies backed by data, rooted in ROI-driven Marketing Precision. We employ multi-level targeting to ensure our campaigns are tailored for maximum effectiveness. Having direct control over our inventory enables us to fine-tune campaigns precisely, ensuring the brand’s message is delivered exactly where it matters most. Our collaborative environment fosters creativity and mutual growth within our team, while our commitment to diversity and inclusion ensures that a multitude of voices and ideas shape our strategies. Above all, we operate with integrity, staying true to our values and always delivering on our promises.

    As we look toward the future, we are excited to expand our market reach, having already ventured into Southeast Asia with a presence in Malaysia, Indonesia, Vietnam, and Singapore. Global collaboration is key to our vision, and diversification is in our DNA—from performance marketing to branding, technology solutions, and influencer marketing. Our strategic partnerships with clients, publishers, and agencies have driven our success, and we remain committed to nurturing these relationships. We prioritize empowering our employees to grow and nurture their entrepreneurial spirit. Through our relentless pursuit of innovation, we will continue evolving our offerings to meet and anticipate our clients’ needs, ensuring we stay at the forefront of industry trends and deliver impactful, forward-thinking solutions. Our client-first approach, grounded in trust and transparency, has built a lasting foundation for strong relationships, and we will continue leveraging technology to deliver cutting-edge solutions. By collaborating with global giants, we aim to provide personalized experiences that help brands achieve their goals. As we solidify our market presence, corporate social responsibility (CSR) remains a top priority, extending beyond societal impact to caring for our employees. With these principles, we look forward to a future of innovation, growth, and meaningful
    contributions to society and the environment.

    To our valued partners, clients, and agencies — thank you for being part of this incredible journey. Your trust and support have been vital to our success. And to our dedicated team — your passion and hard work continue to drive us forward. Together, we’ve achieved more than we ever imagined. We are
    deeply grateful to each and every one of you. As we look to the future, we remain confident that the best is yet to come. With a continued focus on
    innovation, growth, and meaningful contributions to society and the environment, there is so much more in store. We are excited for the road ahead and ready to embrace new opportunities, challenges, and successes together.

    Here’s to the next decade!

  • Zee Entertainment appoints Vikram Lad as business head of Hamara Parivar

    Zee Entertainment appoints Vikram Lad as business head of Hamara Parivar

    Mumbai: Zee Entertainment has announced the appointment of Vikram Lad as the new business head of its channel, Hamara Parivar. In this strategic role, Lad will lead various initiatives, including business development efforts aimed at enhancing the channel’s performance.

    Lad’s responsibilities will encompass shaping the content strategy, engaging with audience feedback, and managing the channel’s profit and loss (P&L). Additionally, he will focus on strategic marketing and building partnerships to drive growth.

    Bringing a rich background in the media industry, Vikram Lad co-founded Kintree, a social application designed for family tree building, where he served as COO. In this position, he was instrumental in developing the company’s strategic vision and overseeing operations, including managing investor relations and expanding the app’s reach across the Indian subcontinent, Southeast Asia, and the MENA region.

    Before his tenure at Kintree, Lad held significant positions in various media organizations. He was Chief of Business Development at Chingari, a short video platform, in 2019. Earlier, he served as the Business Head for Zee Entertainment in Thailand from 2017 to 2019. His extensive career also includes roles at prominent brands such as Star Sports, Hotstar, Rediff.com, DNA, RBNL and Bharti Airtel.

  • Zee News launches new era of DNA show with Anant Tyagi

    Zee News launches new era of DNA show with Anant Tyagi

    Mumbai: Zee News is to announce a significant milestone for its flagship DNA prime-time news show with the appointment of veteran journalist Anant Tyagi as the new anchor. This marks a new era for the DNA show, aired daily at 9 pm, renowned for its in-depth research and fearless approach to news reporting. Anant Tyagi, with over a decade of unwavering dedication to journalism, brings a wealth of experience and a steadfast commitment to upholding the highest standards of journalistic integrity.

    Anant Tyagi has built a distinguished career covering major events, including state elections, landmark legal rulings, and significant socio-political developments. His unwavering commitment to uncovering the truth and presenting balanced perspectives has earned him widespread respect and recognition as a trusted journalist in India.

    The DNA Show has long been celebrated for its commitment to thorough research and fearless reporting. Viewers can expect Anant Tyagi to bring new depth and perspective to the analysis of current affairs. His approach promises to maintain the high standards DNA sets while introducing innovative ways to engage and inform the audience.

    Anant Tyagi expressed his enthusiasm about this new role, stating, “I am honoured to take on the role of anchor for DNA, a show that has set benchmarks in television news for its meticulous research and fearless approach. I am committed to continuing this legacy and providing our viewers with thorough, unbiased reporting and insightful analysis. Together, we will explore the stories that matter most to our audience and uphold the principles of integrity and truth in journalism. I look forward to engaging with our viewers and bringing them the stories that shape our world.”

    Zee News managing editor Rahul Sinha highlighted, “We are thrilled to introduce Anant Tyagi as the anchor of DNA show, reinforcing our commitment to delivering credible, impactful news reportage. Anant’s extensive experience and dedication to journalistic integrity make him the perfect choice to lead DNA into this exciting new era. Our viewers can look forward to a deeper and more insightful analysis of current affairs, presented in a clear and engaging format.”

    The Zee News – DNA show, celebrated for its meticulous research and fearless approach, continues to set benchmarks in the news genre. Under Anant Tyagi’s stewardship, viewers can anticipate a deeper and more insightful analysis of current affairs, presented in a clear and engaging format.

    Zee Media Corp Ltd, a leading media conglomerate in India, boasts a robust presence in news and regional genres, with 18 news channels spanning seven languages and an extensive viewership of over 528 million through linear and digital platforms.

  • Aaj Tak beats Zee News in a prime time slot with its new show ‘Black & White’

    Aaj Tak beats Zee News in a prime time slot with its new show ‘Black & White’

    Mumbai: Aaj Tak’s show Black & White has surpassed Zee News’s show DNA in terms of viewership.

    After leaving Zee News and its show DNA, journalist Sudhir Chaudhary joined Aaj Tak and launched his new prime-time show Black & White.

    In the latest week rolled data, Black & White in Wk 32 was at 824 (ooo) AMA and has crossed the viewership of DNA, which stood at 792 (000) AMA with the last six-week average (between Wk 20 to 25 at 9 to 10 p.m. on weekdays).

    In terms of daily average reach, Aaj Tak is 20 per cent ahead of Zee News with 6428 (000) AMA in Wk 32, whereas Zee News was at 5345 (ooo) AMA between Wk 20 and 25.

    When it comes to cumulative reach, Aaj Tak is 23 per cent higher at 24616 (000) AMA between Wk 32 compared to Zee News, which is at 20063 (000) between Wk 20 and 25 AMA between 9 p.m. and 10 p.m.

  • Facebook celebrates the possibilities of connections with ‘More Together’

    Facebook celebrates the possibilities of connections with ‘More Together’

    NEW DELHI: Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. This phase marks the first anniversary of Facebook’s consumer marketing journey in the country, a key strategic focus area for the company, and continues to celebrate the power of connections and communities, and how people can do more together than alone.

    Facebook India director- marketing Avinash Pant said, “Facebook is deeply entrenched in the cultural fabric of India. The ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

    The 360-degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.  

    Taproot Dentsu Executive Creative Director Pallavi Chakravarti explained, “People want to be more, experience more, inspire more, help more, relax more, shine more – it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end – a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”

    As part of the campaign, Facebook will leverage the power of its platform extensively to bring these inspirational stories to life and has partnered with Dentsu Webchutney to craft the creative strategy and communication across digital and social media including a digital campaign #FBPePoocho highlighting how people can get support and solutions by reaching out to their connections on Facebook. 

    Dentsu Webchutney vice president GD Prasad said, “On Facebook, everyone is just a conversation or comment away from unlocking the potential of achieving more together. With #FBpePoocho, we are celebrating the power of community. Our aim is to encourage people to activate their network, and in the process, help themselves and others grow. We've done this through interesting, everyday stories of people who've come together through the platform to realise impactful, incredible outcomes.”

  • Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

    Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

    New Delhi:  Over two decades ago, a unique brand entered India with a promise to change the way we perceive beauty and uplift millions of lives.  This unwavering promise was made by Oriflame, the leading direct selling beauty brand from Sweden which has, over the past 25 years, made an indelible mark and grown deep roots in India. Its mission to empower individuals with business opportunities while delivering high-quality beauty products driven by research and innovation has grown from strength to strength.

    Today, Oriflame has touched millions of lives, fulfilled just as many dreams and introduced products that make you look and feel beautiful. And now, it is time to celebrate this incredible journey! As Oriflame marked its Silver Jubilee on December 14th, 2020. To commemorate and celebrate the occasion, the brand hosted a mega virtual event that was viewed by thousands of individuals from India and also from across the globe. The event featured a brilliant stage which was brought alive using the latest technology to create an experience as spellbinding and amazing as the brand’s journey itself.

    Redefining beauty in India

    Oriflame has sparked a beautiful change by bringing forth its unique view on beauty. Exceptionally Swedish in its DNA, Oriflame believes in holistic beauty. In essence, Oriflame believes beauty is not just how you look, but also how you feel, live, and act. It’s a whole way of life that includes being healthy, enjoying beautiful skin, expressing yourself, and having fun. It’s about confidence and balance that radiates from the inside. Oriflame believes in putting you in control of your life, but with love and a sense of responsibility towards the community and the planet

    Inspired by Nature, Powered by Science

    Oriflame not only cares deeply about nature but is also keenly focused on progressive science. Oriflame’s passion for innovation shines through each of its products. Using the most effective ingredients in nature, Oriflame’s industry-leading scientists go the extra mile to craft expert formulations. With collective expertise, skill, and passion, the in-house scientists create safe, high-performing beauty products that touch lives across the world.

    Oriflame thinks of its people as its most important asset and its diverse pool of over 100 scientists are the very backbones of the brand. Experienced in a cross-section of disciplines like biotechnology, chemistry, skin biology, toxicology, nutraceuticals, and more, these brilliant scientists create patented cosmetic technologies and innovations by carrying out and leveraging global research.  

    Products That Make The Planet Smile 

    What makes Oriflame unique is also its unwavering commitment to the environment and the planet. Since it believes in caring for the world around us, all its ingredients undergo a strict eco-ethical screening to ensure they are ethically sourced, safe to use, and of high quality. Oriflame never uses ingredients from endangered sources. The products also conform to strict European standards and are 100% free from GMOs. Oriflame uses 100% natural-origin exfoliants like almond shells in their scrub products that do not pollute the oceans. It also chooses to use biodegradable ingredients in its Love Nature rinse-off products.

    Through its sustainability practices, it is focused on three verticals – water, climate, and forest. Its manufacturing units recycle and reuse water, while rainwater harvesting is practiced diligently. All offices and production sites use recycled energy and are partly powered by solar energy. Oriflame has established two manufacturing hubs in India, one in Roorkee, Uttarakhand, and the other in Noida, Uttar Pradesh. Oriflame’s wellness factory located in Roorkee has received LEED® Gold certification, for its best-in-class sustainable building practices.

    Empowering Individuals and communities

    Ever since it set foot in India, Oriflame has enabled people from all parts of the country to celebrate their personal beauty and fulfill their dreams. It has empowered millions of individuals to establish their own business and change their lives by promoting, sharing, and selling its high-quality products. It presents them with a unique, self-actualizing business opportunity—allowing them to earn, build their own business, travel around the world, meet new people and be part of a fun, caring, and friendly global community.

    While empowering its brand partners, Oriflame has also been on a mission to uplift the communities with a focus on women and child empowerment. Through its 14-year association with Deepalaya, beginning in 2006, Oriflame has supported the education of more than 7000 girls at Deepalaya schools in Okhla and the Nuh district in Haryana.

    Products that spread the joy of beauty

    Central to Oriflame’s beautiful commitment to beauty is its high-performing, reliable, safe, and effective range of products. It takes years of research and trials to develop a portfolio of over 500 high-quality products, and Oriflame only settles for the best of best in research, new technologies, and infrastructure. In its 25 years, the brand has launched several legendary products that are safe, effective, and reliable. Oriflame’s global bestseller, Tender Care, is manufactured in India and supplied to over 60 global markets. Since 1999, the brand has manufactured over 150 million units of this incredibly popular product.

    Speaking on the long and successful journey in India, Mr. Frederic Widell, VP and Head of South Asia and MD Oriflame India, said, “We are delighted to see Oriflame’s profound growth since we entered India 25 years ago and for all the love we are getting ever since then. In India, entrepreneurial spirit has existed for centuries, which I see is coming alive with a new surge in the influx of youth into the Oriflame business. We have had an amazing experience creating endless business opportunities, working towards empowering women across the country, innovating amazing products, and just creating beautiful memories. Here’s to the next 25, 50, and 100 years!