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Tag: DMA International ECHO Awards

  • Aristocrat wins bronze at DMA International ECHO Awards

    Aristocrat wins bronze at DMA International ECHO Awards

    MUMBAI: Aristocrat, from the house luggage manufacturer VIP Industries had plenty of reason to cheer at the recently concluded 2017 DMA Echo International Awards held in New York. The brand brought home a bronze in the use of Artificial Intelligence category for its campaign, ‘Unpack your dreams’. The campaign led by Indian cricketers R Ashwin and Rohit Sharma, aimed towards individuals who are ambitious and constantly pursuing their passion.

    To educate the consumers about its new offering, the brand unveiled a digital film through its social media platforms that featured the ace cricketers. In the film, Sharma and Ashwin play the roles of selectors and put the brand’s new products through a series of tests. The cricketers test the Aston, Morris and the Dio collection for their build, durability and space.

    The ace cricketers also double up as travel and luggage experts while advising their fans on issues that they face while packing for holidays, day to day travel, etc.

    Link to the TVC that won :

    Aristocrat vice president sales and marketing Sudip Ghose said, “An Echo is globally considered to be among the most coveted awards for effective response based communication and winning the bronze award feels truly wonderful.”

  • iProspectCommunicate2 dominates DMAi Echo Awards

    iProspectCommunicate2 dominates DMAi Echo Awards

    MUMBAI: iProspectCommunicate2 dominated the DMAi Echo Awards, winning a total of five awards in every category they were nominated in. This includes three Gold and two Bronze awards across various digital marketing categories.

     

    The DMAi Awards in alliance with DMA International ECHO Awards honours stand out innovation, originality and marketing impact in the field of marketing and advertising.

     

    iProspectCommunicate2 and Cleartrip won Gold in the Travel & Hospitality category for API Wizardry. iProspectCommunicate2 along with Remit2India won the Gold in the Financial Products and Services category for Dynamic Exchange Rates. The agency with Standard Chartered Bank bagged Gold for their social media campaign for the Mumbai Marathon 2013.

     

    iProspectCommunicate2 also won a Bronze in Best Creative Use of Search with Remit2India for Dynamic Exchange Rates and a Bronze for Best Insurance Services for ICICI Lombard’s Hyper-Contextual Targeting Engine.

     

    iProspectCommunicate2 received five nominations at the DMAi Echo Awards and have won a medal for each nomination at the recently held award ceremony at Blue Frog, Mumbai.

     

    iProspect Communicate2 managing director Vivek Bhargava said, “These awards demonstrate our innovation in performance marketing; our data analytics led approach has allowed us to constantly build technology solutions to solve our client challenges and increase the ROI received by them. It is interesting to note that most the clients that we have won awards today have been our clients for more than five years.”