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Tag: DLF Brands

  • DKNY launches outlet in Mall of India, Noida

    DKNY launches outlet in Mall of India, Noida

    MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region.  The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity. 

    Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

    DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

    Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience.  The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards

    Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

     

  • DKNY launches outlet in Mall of India, Noida

    DKNY launches outlet in Mall of India, Noida

    MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region.  The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity. 

    Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

    DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

    Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience.  The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards

    Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

     

  • IBD India to handle Pure Home+Living’s brand & creative services

    IBD India to handle Pure Home+Living’s brand & creative services

    MUMBAI: Pure – Home+Living, the retail brand of DLF Brands, has roped in IBD India, a Percept Hukuhodo Company to handle their brand and creative services.


    The size of the business is estimated to be between 80-100 million.


    The brand had called for a multi-agency pitch wherein the brief constituted of establishing Pure – Home + Living, as amongst the leading players of contemporary home furniture and accessories brand in the Indian home fashion industry and lifestyle accessories.
     
    DLF Brands head marketing Ambika Nair said, “It was the agency‘s in-depth understanding of the market and their overall business approach towards our brand that assured us that they understood our goals. Therefore we see this development in sync with the company‘s plans to focus on growing its business in the Indian market.”


    IBD India will work on the strategy and creative deliverables of Pure- Home + Living. To start with, IBD will be focusing on launching Pure – Home + Living and making it a preferred brand in the Home Décor space.


    IBD India COO Jyotsna Chauhan added, “The focus is to break the clutter and create a differentiated positioning for Pure. Giving the new age men and women, the power to “Refine, Express and Match” their life‘s aspirations. Our campaign aims at extending the essence of Pure to match the changing needs across genders and tastes.”