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Tag: DKNY

  • DKNY launches outlet in Mall of India, Noida

    DKNY launches outlet in Mall of India, Noida

    MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region.  The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity. 

    Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

    DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

    Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience.  The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards

    Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

     

  • DKNY launches outlet in Mall of India, Noida

    DKNY launches outlet in Mall of India, Noida

    MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region.  The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity. 

    Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

    DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

    Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience.  The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards

    Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

     

  • Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    MUMBAI: Flipkart has introduced India’s first-ever online exchange program for watches. This first-of-its-kind initiative is in partnership with leading watch brand Fossil and Goonj. The watches that are received through this exchange program will be contributed to Goonj—an award winning voluntary organization in India. Once the sale is over, the watches will be distributed by Goonj in the areas where they currently offer humanitarian services. 

    Customers can avail upto Rs.1500 off on watches under Fossil brand (Skagen, Emporio Armani, DKNY and Michael Korrs) in exchange of old watches till end of May 2016.The program is aimed at offering customers’ value for their old watches as well as a chance to upgrade to premium styles, designs and technology.

    Commenting on the latest exchange program, Rishi Vasudev, VP – Fashion, Flipkart, said, “Flipkart Watch Exchange, is the first-ever online exchange offer on watches in India which will help customers make a difference. With this new initiative, our focus is to offer customers an easy way to exchange and upgrade to premium models that they desired to buy next. Additionally, our partnership with Goonj will also help customers with the right channel to donate their watches. Last year, we launched our exchange programs for mobiles and appliances which has been a great success. Introduction of exchange program for watches is a first-of-its-kind effort that the Indian watch industry will see.”

    Rishi added, “Customers are increasingly browsing and shopping for watches online. Flipkart has witnessed tremendous growth in demand across budget and premium watch brands. With close to two lakh watches from across 50 brands, this is one of the fastest growing category under Flipkart lifestyle.”

     

  • Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    Flipkart announces ‘Watch Exchange’ in partnership with Fossil and Goonj

    MUMBAI: Flipkart has introduced India’s first-ever online exchange program for watches. This first-of-its-kind initiative is in partnership with leading watch brand Fossil and Goonj. The watches that are received through this exchange program will be contributed to Goonj—an award winning voluntary organization in India. Once the sale is over, the watches will be distributed by Goonj in the areas where they currently offer humanitarian services. 

    Customers can avail upto Rs.1500 off on watches under Fossil brand (Skagen, Emporio Armani, DKNY and Michael Korrs) in exchange of old watches till end of May 2016.The program is aimed at offering customers’ value for their old watches as well as a chance to upgrade to premium styles, designs and technology.

    Commenting on the latest exchange program, Rishi Vasudev, VP – Fashion, Flipkart, said, “Flipkart Watch Exchange, is the first-ever online exchange offer on watches in India which will help customers make a difference. With this new initiative, our focus is to offer customers an easy way to exchange and upgrade to premium models that they desired to buy next. Additionally, our partnership with Goonj will also help customers with the right channel to donate their watches. Last year, we launched our exchange programs for mobiles and appliances which has been a great success. Introduction of exchange program for watches is a first-of-its-kind effort that the Indian watch industry will see.”

    Rishi added, “Customers are increasingly browsing and shopping for watches online. Flipkart has witnessed tremendous growth in demand across budget and premium watch brands. With close to two lakh watches from across 50 brands, this is one of the fastest growing category under Flipkart lifestyle.”

     

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.

     

  • Myntra launches new international brand campaign #JustArrived

    Myntra launches new international brand campaign #JustArrived

    MUMBAI: Myntra announced the launch of a new international brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a ‘house of best fashion brands’, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

    The television commercial with 30 and 45 seconds duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by Sachin Khotre, produced by Asylum Films and conceptualized by Happy Creative Services.

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi movies, English entertainment, English movies, youth and music channels, and English news channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4 April and through brand’s digital platforms.

    While most International brands are focused on metros, there is a growing awareness and demand for international brands, not only from top cities but also from Tier II and III cities. However access to these brands continues to be a constraint. Currently, over 50 per cent of revenue for international brands at Myntra comes from Tier II and III cities. Understanding the growing aspirations of Indians today, Myntra has been at the forefront of working with international brands to help them launch, grow and become more accessible to the masses.

    Commenting on the launch of campaign, Myntra CMO & head of International brands Gunjan Soni,said, “Myntra has over 8 million fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

    Recent additions have been iconic global brands such as M&S, Forever 21, Timberland & Jeep among others, being retailed online exclusively through Myntra platform. The company expects international brands to account for 15 per cent of its revenues in the next 12-18 months as it adds more global labels to its portfolio which currently includes Ferrari, Harley Davidson, Cole Haan, DKNY, The North Face, Mango, Tommy Hilfiger and CK, to name a few.