ITV

Tag: DJs

  • ComicCon & Woodland ride on the Halloween bandwagon

    ComicCon & Woodland ride on the Halloween bandwagon

    NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.

     

    Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.

     

    It started with the rolling out of a spooky image with the message ‘Do Not ReTweet.’ This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.

     

    Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 – 25 through the festival of Halloween.

     

    The video can be seen here: https://www.facebook.com/woodlandadventure/?fref=nf

     

    The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.

     

    The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.

     

    In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their “creepiest-best” at the Goosebumps Halloween Party at Sante Bar.

     

    The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.

     

    A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.

     

    The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.

  • MTV, Lenovo launch integrated social platform

    MTV, Lenovo launch integrated social platform

    MUMBAI: Lenovo has collaborated with MTV to launch Lenovo-MTV CO:LAB, an integrated social platform that will enable talented youths from seven countries – India, Japan, Indonesia, Malaysia, Philippines, Singapore and Thailand – to share stories about their communities through music.

    Winning participants will connect and collaborate using their different skill sets in order to showcase their talents through an original MTV music video production relating to the theme of the ‘Pulse of the World”.

    Leveraging the resources provided by Lenovo and MTV, the concept of the six-month platform is to enable Gen-Y in the seven countries to connect with like-minded individuals with different artistic skills across DJs, Vocalists/Instrumentalists, Film Makers or Motion Graphic Artists, where the winning talents across these four categories are determined by public votes through the Lenovo-MTV CO:LAB website and regional mentors.

    The platform that will go across TV and online will be run simultaneously across the seven countries.
    Building on Lenovo’s “For Those Who Do” brand campaign, and MTV’s deep knowledge of music, lifestyle and the Millennial generation, Lenovo-MTV CO:LAB will inspire and encourage audiences to take action, connect, collaborate and create music using technology.

    To help support participants, Lenovo and MTV have assembled a panel of local and regional mentors, each of whom are established leading individuals in their respective areas of expertise. Mentors will play an important role throughout the entire campaign, sharing their valuable experience and knowledge in order to guide and inspire country and regional winners.

    Acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary) will act as regional mentors throughout the campaign, as the public vote for their favourite talent.

    “Lenovo-MTV CO:LAB aims to inspire Millennials to take action and turn their dreams to reality,” said Lenovo Asia Pacific & Latin America VP Marketing and Communications Howie Lau. “Both Lenovo and MTV are innovative companies, with dynamic brand personalities, that are focused on the Millennial generation who don’t just dream about achieving, but go out there and do. We chose to collaborate with MTV because it is the iconic destination for global Millennials and represents the sweet spot for music and entertainment for this unique target audience.”

    “We take pride in making the right connections as we engage with the Millennials, the youth today. The collaboration with Lenovo on Lenovo-MTV CO:LAB, reflects a clear brand synergy between us as we continue to promote and reflect local cultural tastes and music talents. MTV’s wealth of research has shown that technology is an enabler for our audience. Technology doesn’t make Millennials who they are, but it lets them be who they are. Lenovo-MTV CO:LAB is a great initiative that shows how we make that happen as we bring together technology and creative, talented young people,” said Viacom International Media Networks Asia VP of MTV & Comedy Central Brands Tan Sian Ju.

    In order to engage and excite audiences across the seven countries, a full-scale promotional campaign will be run by Lenovo and MTV throughout this collaboration. This will culminate in MTV airing the final music video as a showcase of the winners’ talents for a period of eight weeks over the participating countries. In addition to having access to mentors, attending a five-day workshop and being part of a regional promotional campaign, regional finalists will also have the opportunity to be profiled in local and regional media.