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Tag: Django Digital

  • Nilon’s & Django Digital rejoin forces for 360-degree digital strategy

    Nilon’s & Django Digital rejoin forces for 360-degree digital strategy

    Mumbai: Nilon’s, an FMCG brand in the country, announces its reassociation with Django. This also extends the agency’s responsibilities to a 360-degree digital mandate, encompassing e-commerce and q-commerce marketing.

    Under this expanded mandate, Django Digital will be responsible for driving Nilon’s digital presence and strategies across all digital platforms, ensuring comprehensive growth and engagement. This includes spearheading campaigns, managing social media, and optimising Nilon’s digital storefronts to enhance customer reach and sales through both, traditional e-commerce and the rapidly growing quick-commerce sector.

    “We are thrilled to rejoin hands with Nilon’s and take on a larger scope of work that now includes E-commerce and Q-commerce,” said Shivang Shah, Co-founder, Django Digital. “Our team has delivered multiple e-commerce success stories in the recent past, and we are excited to add Nilon’s to our portfolio of success.”

    Nilon managing director Dipak Sanghavi expressed confidence in Django Digital’s ability to elevate their digital strategy, stating, “Django’s expertise on the digital front and their impressive growth curve align perfectly with our vision. Their innovative approach and proven track record make them the ideal partner for our digital journey. With this reassociation, we aim to leverage their skills to further enhance our market presence and connect more deeply with our customers.”

    The renewed partnership highlights Nilon’s commitment to enhancing its digital footprint and leveraging digital marketing strategies thoughtfully to drive growth and customer engagement. 

  • Research & Ranking launches #HarGharLakshmi festive campaign

    Research & Ranking launches #HarGharLakshmi festive campaign

    Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasizes increasing women’s participation in equity investments. In a world where financial empowerment knows no gender, this campaign aims to inspire and encourage every woman to manage the family’s future like they’ve been managing households and budgets for centuries.

    Speaking on the campaign launch, Research & Ranking chief marketing officer (CMO) Alok Arya shared, “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

    The #HarGharLakshmi campaign is the culmination of a startling statistic that only 24 per cent of retail investors in the stock market are women*. Despite being the primary decision-makers and the traditional keepers of household finances, women’s participation in investment decisions remains disproportionately low.

    Django Digital co-founder Aashay Shah shared, “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”

    The digital brand film has been shot by SM Productions and is edited by Django. The digital campaign #HarGharDiwali is live across YouTube, Facebook, Instagram, LinkedIn, and Twitter channels of Research & Ranking.

    With education and empowerment, Research & Ranking is working towards creating a more inclusive and empowered society where everyone, regardless of gender, can confidently make informed investment decisions.

  • Rasna rolls out a new influencer campaign designed by Django Digital Crafts

    Rasna rolls out a new influencer campaign designed by Django Digital Crafts

    Mumbai: Rasna on Thursday launched a new influencer campaign on Instagram to bring back everyone’s favourite summer cooler Rasna in a new avatar; remixing the old and iconic ‘I Love You Rasna’ jingle into an exciting new song to groove to.

    The brand, in association with their digital partner – Django Digital, collaborated with music composer Mayur Jumani to flip the iconic ‘I Love You Rasna’ tagline into a fun and upbeat song with glass harps and other elements. The campaign kickstarted with mom celebrities and influencers dancing to the tunes of ‘I Love You Rasna’ and sharing their Rasna stories on their Instagram handles. Renowned celebrity mom figures like Neha Dhupia and Soha Ali Khan Pataudi can be seen grooving to the song. Apart from celebrity moms, the brand also partnered with influencer moms to reach their desired target audience.  

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Rasna (@rasna_international)

     

     

    https://www.instagram.com/reels/audio/3142231602706246/?hl=en  

    To make the campaign more engaging, people were asked to record a video of them dancing to the song using #YehRasnaKaVibeHai. The contest received a whopping response with entries coming in from all parts of India and making the contest an instant hit. The best dance video stands a chance to win free Rasna hampers for the entire year!  

    Rasna has always been a household name, especially during summers when the brand gives its customers a little bit of relief from the scorching heat. The brand has an emotional connection with its customers and to keep that relationship alive, they decided to adopt the new age medium where their customers are present. This is when the need to remix the much-loved and iconic ‘I Love You Rasna’ tagline came into being.  

    Speaking of this campaign, Django Digital co-founder Shivang Shah said, “It has been a pleasure to work with a legacy brand like Rasna. Times have changed since we first heard the iconic ‘I Love You Rasna’ tagline and saw the evergreen advertisement on our televisions. To bring out the same emotions by adopting the new-age marketing strategy was a challenge we were willing to take on. We realised that this campaign was a success when moms in our neighbourhood were found grooving to this audio tune and sipping on Rasna with their children. The campaign has already garnered a reach of over 1m+ views and has created an engaged mom influencer community on Instagram. This just goes on to prove that Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market.”