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Tag: DJ Chetas

  • REPRESENT 2023 Wrapped: 11 billion+ streams and countless pop culture defining moments

    REPRESENT 2023 Wrapped: 11 billion+ streams and countless pop culture defining moments

    Mumbai: REPRESENT, one of India’s premiere music management agencies recognised as one of India’s top music startups to look out for, concludes an exceptional year as it proudly recaps its remarkable achievements and milestones in 2023. Offering an umbrella of services, from talent management to music consulting and investments, REPRESENT boasts an impressive artist roster consisting of over 20 artists including Ananya Birla, Armaan Malik, Anuv Jain, DJ Chetas, Lost Stories, KSHMR, MC Stan, Zaeden, among others.

    A LOOK BACK AT 2023

    1.  The year witnessed significant expansions within their artist roster, welcoming six outstanding talents: Saahel, Kamakshi Khanna, Kayan, Lisa Mishra, Kanishk Seth, and Shashwat Sachdev, each adding a unique flair and diversity to their formidable lineup
       
    2. The talent powerhouse also entered into a strategic partnership for distribution with Universal Music Group India to facilitate the growth and reach of their artists worldwide, thereby empowering them to stay independent while making the most of UMG’s resources and expertise
       
    3. REPRESENT’s strategic campaigns have garnered substantial attention, this year’s Spotify Wrapped witnessed the company garner an astounding 2.2 billion overall streams by over 247 million+ listeners for over 110 million hours, a testament to their widespread influence and musical prowess
       
    4. They conducted more than 500 live shows this year which include the curation of tours for their artists Anuv Jain (Guldasta Tour), DJ Chetas, Kayan (Kayan Vision Tour), MC Stan (Basti Ka Hasti Tour) and Zaeden (Revelation Tour) through their company’s live entertainment bookings agency, RE:PLAY, solidifying their position as a premier talent management company
       
    5. The company also secured prominent film syncs, notably featuring Hanita Bhambri’s ‘Chehra’ and Anuv Jain’s ‘Mazaak’ in the movie ‘Thank You For Coming’, and Zaeden’s ‘Socha Na Tha’ in the Netflix film ‘Friday Night Plan’
       
    6. Several tracks from the roster including ‘Baarishein’, ‘Haath Varthi’, ‘Basti Ka Hasti’, ‘Ek Din Pyaar’, ‘Aa Mil’ and ‘Dhundhala’, secured coveted spots in Spotify’s Top 50 charts, affirming the resonance and popularity of REPRESENT’s exclusive talents
       
    7.  Through meticulous curation, the agency successfully sealed over 250+ brand deals for its artists including esteemed brands like Maybelline, Crocs, Aldo, Samsung, Chanel, Fastrack, L’Oréal, among others
       
    8.  REPRESENT curated the launch of their artist KSHMR’s highly successful hip-hop album ‘KARAM’, marking a significant milestone in their journey and giving a platform for the Desi Hip-hop community to unite in a one-of-its-kind event.
       
    9.  Their artists OAFF and Savera went on to be recognised for their excellence by winning the ‘Best Upcoming Music Composers’ Award at the prominent Mirchi Music Awards and being nominated for the same at the esteemed IIFA Awards.
       
    10.  Artists also achieved global recognition with features on the eminent Times Square billboard, including MC Stan and KSHMR for ‘Haath Varthi’, Lisa Mishra for Spotify’s Equal playlist and Kamakshi Khanna as part of Spotify’s RADAR artists, further solidifying their position as international talents.

    Sharing his delightment about how this year has farred for the company, REPRESENT CEO & founder Aayushman Sinha said, “In 2023, we delved deeper into our artists’ music and strengthened fan engagement. For 2024, our aim is international; we are initiating major changes and investments to promote our artists’ music on a global scale and to create new opportunities abroad. Additionally, we plan to intensify our investments in Direct-to-Consumer (D2C) and artist-led businesses, recognising their significant long-term potential. Concurrently, we will continue to expand and foster our existing business.”

    The agency expanded its horizons by investing in Direct-to-Consumer (D2C) brands, including the launch of SOL (a fragrance brand alongside Zaeden), Comet (a homegrown sneaker brand) and House of X (a creator-led incubator). They also expanded their portfolio by initiating ‘CREW’, a new venture focusing on creator management by onboarding incredible talents such as Aashna Hegde and Raj Shamani, thereby enhancing their diverse range of services and offerings.

    REPRESENT is poised for an even more remarkable 2024, promising an array of groundbreaking releases and collaborations that will further elevate the standards of innovation and creativity in the industry.   

  • MTV Beats celebrates 4th anniversary with a bang

    MTV Beats celebrates 4th anniversary with a bang

    MUMBAI: Hindi music channel MTV Beats is celebrating its fourth anniversary this December with a month long interactive campaign – #ShandaarChaar. The channel is spreading the cheer this month with fun and engaging contests for its young viewers. #ShandaarChaar will have 31 contests for 31 days and is being sponsored by The Originally Fresh Brand, Celio and Roadmaster Cycles. The campaign has already seen over 4 million participants in the first week.

    For its anniversary celebrations, MTV Beats has integrated its on-air and digital promotions under the theme of #ShandaarChaar with contests based on Gibberish Puzzles which will be all about decoding the clues to guess the movie, the Bollywood star, the song, the singer etc. giving winners a chance to win exciting prizes. The campaign is being promoted across MTV Beats HD and SD as well as through its social media handles.

    Viacom18 Voot select, youth, music & English entertainment head Ferzad Palia said, “MTV Beats has been a constant leader in the contemporary music category while also holding a strong 18 per cent  market share in the overall music genre. Throughout the lockdown period this year, the channel witnessed over 60 billion+ minutes of total viewing and cumulative reach of over 320 million. In a genre that usually lacks differentiators, MTV Beats clearly stands out against its competitors as a result of its varied original programming.”

    MTV Beats has been branching out to make mainstream music more inclusive, be it with a dedicated slot for Punjabi music – Punjabi Beats; a gender atypical music album – MTV Beats Love Duet; encouraging its platform for independent artists with MTV Beats Discover. The channel will continue to focus towards upping the ante in original content in the near to mid-term, added Palia.

    MTV Beats has had a unique growth story through the lockdown period. Its lockdown programming, with five original shows, has been the biggest gainer in viewership & engagement in the entire genre with cumulative reach of 111 million with viewing minutes reaching 2.5 billion. The channel’s content-around-music saw weekly viewership skyrocket by 27 per cent. MTV Beats was the only channel in the genre to clock positive gains in east (three per cent), west (one per cent), north (three per cent), south (23 per cent) regions collectively. Most importantly, viewership growth was not skewed but equally distributed across markets, not even leaving behind the south region – an uncharacteristic phenomenon for Hindi music channels.

    In terms of slot performance, popular shows like MTV Beats Sessions From Home, Dil Beats Lockdown Love, MTV Beats Pyaar Karo Na, Baba Ki Chowki Lockdown Edition have grown in the range of 60-80 per cent. MTV Beats just launched a brand-new show, House Party With DJ Cheats that revolves around Bollywood remixes curated specially for the channel, by India’s biggest Bollywood DJ – DJ Chetas. 

  • One Digital Entertainment launches Nokia campaign

    One Digital Entertainment launches Nokia campaign

    MUMBAI: Nokia, a premier mobile brand , and One Digital Entertainment, India’s digital content network, have partnered to create a unique digital influencer campaign to revamp the brand’s iconic tune.

    ‘The Ultimate #NokiaTuneMashup’ features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune.

    The campaign witnessed the participation of Shirley Setia, DJ Chetas, Aditi Singh Sharma and Darshan Raval that attracted thousands of entries across the country. These entries were later put together by the famous Bollywood composer duo Ehsaan – Loy along with entries received by the general audience recreate the tune.

    Commenting on this partnership, One Digital Entertainment co-founder Gurpreet Singh Bhasin says, “The Ultimate #NokiaTuneMashup” is a great concept and since these talents are popular among the youth because of their relatable fresh and quirky content, the tune is sure to appeal to the masses. Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stays hidden. This is a win-win scenario for all – creators, consumers, and brands.”

    Composers Ehsaan and Loy said: “The Nokia tune Mashup was a very inspiring project to work on, and in its own way pretty difficult as well because it included taking a simple melody and interpreting it in so many ways. One Digital Entertainment is very in step with what’s going on in the digital world.”

  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • 9XM House of Dance with DJ Chetas

    9XM House of Dance with DJ Chetas

    MUMBAI: When India’s most popular Bollywood Channel collaborates with India’s best Bollywood DJ, the result can be absolutely electrifying! 9XM in association with DJ Chetas have created an ultimate bollywood dance music show show called 9XM House Of Dance. The two-hour music block of Bollywood Mash-ups/ remixes will be aired on 9XM, every Friday and Saturday from 10 pm to 12 midnight, starting 20 December 2014.

    9XM House of Dance will be launched at an exclusive gig/party with DJ Chetas at Club Royalty in Mumbai. DJ Chetas will play the select 9XM House of Dance playlist and enthral the audiences with his musical talent. Speaking of this collaboration, DJ Chetas the King of Bollywood Mashup, said “9XM House of Dance is my exclusive remix playlist created for the fans of Bollywood music and the viewers of 9XM. This compilation consists of bollywood chartbusters that can get any party grooving. This being my first collaboration, I am thrilled to be associated with the best Bollywood music destination in India.”

    Speaking of 9XM House of Dance, Amar Tidke Chief Programming Officer, 9X Media said “Bollywood Music and Electronic Dance Music are most popular music genres in the current times. In night clubs, majority of the people love Bollywood music and the youth in particular love the Electronic Dance Music. Keeping this trend in mind, 9XM has collaborated with the best Bollywood DJ of India, to launch an exclusive music block of Bollywood dance music. Offering the viewers the best party experience in the luxury of their homes, 9XM House Of Dance will be a never-before-seen sound and visual experience. The special 9XM House of Dance playlist created by DJ Chetas will ensure that Friday and Saturday nights are no longer the same. A big shout-out to Tseries and Sony Music for supporting us on this innovation.”

  • 9XM House of Dance with DJ Chetas

    9XM House of Dance with DJ Chetas

    MUMBAI: When India’s most popular Bollywood Channel collaborates with India’s best Bollywood DJ, the result can be absolutely electrifying! 9XM in association with DJ Chetas have created an ultimate bollywood dance music show show called 9XM House Of Dance. The two-hour music block of Bollywood Mash-ups/ remixes will be aired on 9XM, every Friday and Saturday from 10 pm to 12 midnight, starting 20 December 2014.

     

    9XM House of Dance will be launched at an exclusive gig/party with DJ Chetas at Club Royalty in Mumbai. DJ Chetas will play the select 9XM House of Dance playlist and enthral the audiences with his musical talent. Speaking of this collaboration, DJ Chetas the King of Bollywood Mashup, said “9XM House of Dance is my exclusive remix playlist created for the fans of Bollywood music and the viewers of 9XM. This compilation consists of bollywood chartbusters that can get any party grooving. This being my first collaboration, I am thrilled to be associated with the best Bollywood music destination in India.”

     

    Speaking of 9XM House of Dance, Amar Tidke Chief Programming Officer, 9X Media said “Bollywood Music and Electronic Dance Music are most popular music genres in the current times. In night clubs, majority of the people love Bollywood music and the youth in particular love the Electronic Dance Music. Keeping this trend in mind, 9XM has collaborated with the best Bollywood DJ of India, to launch an exclusive music block of Bollywood dance music. Offering the viewers the best party experience in the luxury of their homes, 9XM House Of Dance will be a never-before-seen sound and visual experience. The special 9XM House of Dance playlist created by DJ Chetas will ensure that Friday and Saturday nights are no longer the same. A big shout-out to Tseries and Sony Music for supporting us on this innovation.”