ITV

Tag: Diya Mirza

  • Brands innovate I-Day campaigns

    Brands innovate I-Day campaigns

    MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.

    The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.

    Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.

    public://MAM-campgn-2.jpg

    Twitter India,  the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया  #IndiaAt69  #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet,  share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.

    Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.

    Paytm, the mobile wallet and  e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.

    Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.

    Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.

    LINK-  http://www.snapdeal.com/offers/indiasaysthankyou

    public://snapdeeal.jpg

    Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.

  • Brands innovate I-Day campaigns

    Brands innovate I-Day campaigns

    MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.

    The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.

    Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.

    public://MAM-campgn-2.jpg

    Twitter India,  the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया  #IndiaAt69  #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet,  share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.

    Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.

    Paytm, the mobile wallet and  e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.

    Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.

    Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.

    LINK-  http://www.snapdeal.com/offers/indiasaysthankyou

    public://snapdeeal.jpg

    Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.

  • NDTV raises Rs 48.6 mn from Save Our Tigers Telethon

    NDTV raises Rs 48.6 mn from Save Our Tigers Telethon

    MUMBAI: 35 Rapid Rescue Teams (RRTs) to be deployed across Tiger Reserves of the country in partnership with Wildlife Conservation Trust with the funds raised.

    MUMBAI: NDTV has managed to raise Rs 48.6 million for its “Save Our Tiger” campaign by telecasting a 12-hour nonstop program -The Telethon on its network channels.

    The Telethon, in association with Aircel, saw wildlife champions from across the country coming forward to extend a hand in saving the national animal the Indian Tiger.

    Campaign ambassador Amitabh Bachchan along with NDTV chairman Dr Prannoy Roy and Vikram Chandra highlighted the key issues of tiger conservation and keenly monitored events across the country from the central hub at Pench, Tiger Reserve from 11 am to 11 pm on 12 December.

    NDTV said that people and organisation from across the nation come forward to contribute Rs 24.3 million for the cause, while investment banker, Hemendre Kothari matches the contribution with a donation of Rs 24.3 million.

    Apart from Kothari, some of the donors are Bhaichung Bhutia, Abhishek Bachchan, Nitin Gadkari, Diya Mirza, Manish Malhotra, Soli Sorabjee, Priya Dutt, industry body CII, and coporates such as Westside.

    Campaign ambassador Bachchan donated Rs 2.8 million and also auctioned his Cartier watch and two pairs of designer glasses which raised another Rs 845,000 million.

    According to Wildlife Conservation Trust director Dr Anish Andheria, the funds raised in this telethon are sufficient to create and deploy 35 Rapid Response Teams (RRTs) and cover all the Tiger Reserves across the country.

    Roy said, “NDTV is overwhelmed by the nationwide response. We are most pleased that the Tigerthon achieved three aims: to raise awareness and initiate action on the ground, to get Chief Ministers to pledge support to save the tiger and, most exciting, the full-day Tiger Conclave by CII, all political parties and tiger experts which hopefully will lead to Project Tiger 2.”

    Aircel COO Gurdeep Singh added, “We would like to thank each and everyone who came forward and supported the cause. The level of participation and support for our national animal, the Tiger is over whelming. Aircel‘s support to the cause is long term and we will continue to build on our efforts to save our tigers.”

  • Big 92.7 FM unveils big diwali patakha contest

    Big 92.7 FM unveils big diwali patakha contest

    MUMBAI: Big 92.7 FM has geared up to celebrate the festival of lights – Diwali on an exciting note and sizzling note with Big Diwali Patakha Contest. This four-day campaign will witness a flurry of fantastic activity based on various innovative themes.

    The activity commences on 18 October, wherein the best comic artists in town will get together to give you a never-before-heard laughter experience all day long, according to an official statement. 

    Listeners can participate and win exciting gifts on the show by sending in their funniest Diwali stories and Diwali. The renowned comedians joining us on the airwaves would be Nazhar Khan,Ashish Roy Basu , Sunil Grover along with our own celebrity RJ Sunil Pal .

    19 October would be a day of predictions and prophecies with All Day Luck astrologers and tarot readers talking about various zodiac signs, birthday dates, and tips on numerology. The prominent astrologers making predictions on Big would be Suniel Naik, Atal Bhambhi and Sunita Menon.

    The third day brings in the nine hour All Day Loot contest, based on the theme of Filmy Patakhas like Neha Dhupia, Koena Mitra, Diya Mirza, Sameera Reddy and Bipasha Basu, wherein listerners will get to hear patakha Songs, patakha celeb bytes and patakha trivia. Nine lucky winners from the contest will be taken to a mall to grab whatever they can in 92.7 seconds. And if this is not enough, some of the winners can also bag a voucher worth Rs 9270 to shop. There will also be hourly winners of gold coins and silver coins from 7 am till 11 PM

    On the eve of Deepawali, Big 92.7 FM celebrates with All Day Tradition a show dedicated to the traditions, customs and rituals of Diwali followed in your city, full of trivia on spirituality and traditions woven around the pious occasion of Diwali. On the auspicious timing of Puja, Big 92.7 FM will air live aartis sung by celebrity singers.

    A day long contest will also be on, wherein the listeners cajole our Celeb RJs to visit their home and join them for the Diwali Aarti in the evening, and lucky winners will see Celeb RJ’s visiting their homes, performing evening Pooja and burst crackers with the lucky Big Family.

  • Star One plans revival in Mumbai

    Star One plans revival in Mumbai

    MUMBAI: After striking a truce with Mumbai’s cable operators and gaining prime band occupancy on their networks, Star One is making all efforts to regain lost ground.

    In order to refresh the memories of the Mumbai viewer, Star One has slotted a series of marathons and re-cap episodes of its key properties including The Great Indian Laughter Challenge Dwitiya (TGILCD), India Calling, D.O.N, Yeh Dil Chahe More and Kya Hoga Nimmo Ka.

    “Due to a disagreement with the cable trade in Mumbai, we were absent from the prime band. It crippled the channel’s growth in a big way. Now we have reached a settlement and are back on the prime band. Mumbai has always been an important market for the channel, delivering almost 30 per cent of the Hindi Speaking Market (HSM) ratings. Now we look forward to regaining our position,” states Star India EVP marketing Ajay Vidyasagar.

    Speaking on the impact that Mumbai’s absence from the picture made on the newly launched shows such as Kya Hoga… and Heart Beat, Vidyasagar says, “Those brands didn’t get an opportunity to connect with the Mumbai viewers.” On the revival of the channel, he counts on TGILCD to play a key role. “This property will be the lead vehicle for us to drive audiences in Mumbai back to the channel.”

    On the marketing and promotion front, the channel will be triggering a multimedia campaign covering print, radio, outdoors and internet. “We will begin with a print campaign tomorrow (1 June) leading up to the finals of TGILCD. This will be followed by a series of radio activities. Celebrities such as Hrithik Roshan and Diya Mirza will also come on board for promotions. We are planning extensive ground events to promote TGILCD,” says Vidyasagar.

    On the latest introduction Heart Beat not figuring in the recap exercise, Vidyasagar explains, “It is a bit tough to get into a wild bunch of repeats. We don’t want to offer an over dose of the strategy.”

    When queried on the fate of those upcoming shows including Sixer, which were put on hold post the cable disturbance, Vidyasagar said they were put on hold due to creative reasons. “There weren’t too many shows, which we put on hold. Yes, due to certain creative reasons, we have delayed certain shows. It will require certain time to recraft those shows,” he says.

    As already reported by Indiantelevision.com, Star One was pushed into the hyper band since January as Star India was asking for an increase in payout from cable TV operators. Star was blamed by the association of distributors and last mile operators in Mumbai for forcing the second bouquet comprising channels like Star One and Walt Disney on cable operators.

    Opposition was also against Tata Sky, in which Star is a 20 per cent joint venture partner, for approaching housing societies with the proposal of offering residents a central dish antenna through which it could connect individual installations and offer direct-to-home (DTH) service.