ITV

Tag: Diya Aur Bati Hum

  • BARC week 38: Star Plus sees significant ratings rise, back to no.1

    BARC week 38: Star Plus sees significant ratings rise, back to no.1

    MUMBAI: Star Plus and Colors have been slugging it out in the ratings race for the last couple of weeks. In the Hindi general entertainment channels (GEC) genre, Star Plus has regained its number one position with a considerable rise in ratings, according to the data released by Broadcast Audience Research Council (BARC) India in week 38. 

     

    Star Plus ruled the roost by securing leadership position with 408816 (000 Sums) against 381365 (000 Sums) in week 38. On the other hand, Colors’ ratings nosedived as compared to last week, as the channel held second position with 379921 (000 Sums) against 414841 (000 Sums).

     

    Zee TV grabbed the third slot in the genre with 272281 (000 Sums) followed by Life OK and Sab in fourth and fifth slot with 236606 (000 Sums) and 190465 (000 Sums) respectively. 

     

    Star Plus’ prime time show Saath Nibhaana Saathiya led the chart of top five programmes in Hindi GECs with 7782 (000 Sums) followed by Zee TV’s Kumkum Bhagya in second spot and Colors’ Sasural Simar Ka in the third slot with 6130 (000 Sums) and 6043 (000 Sums) respectively. Star Plus’ Diya Aur Bati Hum and Colors’ Udaan secured the fourth and fifth slot with 5685 (000 Sums) and 5636 (000 Sums) respectively. 

     

    Like last week, this week too the WWE series has worked for Ten Sports as the channel secured the leadership position in the sports genre with 58963 (000 Sums) followed by Sony Six at second spot and Star Sports 1 in the third slot with 13747 (000 Sums) and 5788 (000 Sums) respectively. 

     

    In the kids’ segment, Nick (v) grabbed the topped the genre with 50817 (000 Sums) followed by Pogo TV (v) in second position with 42922 (000 Sums) and Hungama (v) in third slot with 33386 (000 Sums).

     

    Times Now led the chart in the English news channel genre and recorded 334 (000 Sums) and followed by India Today Television in the second spot with 129 (000 Sums). CNN IBN held the third spot with 129 (000 Sums).

     

    In the Bhojpuri genre, Big Magic Ganga continued to grab leadership position with 5450 (000 Sums). ETV Bihar Jharkhand and Dangal TV garnered second and third berth with 1658 (000 Sums) and 1535 (000 Sums) respectively. 

  • Are film promotions on TV losing novelty?

    Are film promotions on TV losing novelty?

    MUMBAI: Television has carved a niche for itself in India.  There are many different kinds of shows ranging from fictional, non-fictional, reality and seasonal programmes. While the film fraternity used to earlier view television as a subordinate to movies, today, it is hard for the fraternity to imagine its existence without television. Over the years, television shows have become the most sought after platform when it comes to film promotions. Films are being promoted radically on every show and by doing so, the audience gets a chance to formulate opinions about an upcoming movie. The films get noticed and it builds curiosity amongst the viewers. But is this trend wearing out?

     

    Speaking on how the promotion of films influences the audience, producer of Taarak Mehta Ka Ooltah Chashmah, Asit Kumar Modi says, “Film promotion on television shows is very common. These days, everybody needs media publicity. So, a film will definitely benefit by being on a popular show on TV. At the same time, the TV show will also have celebrities for an episode or two. It’s a win-win situation.”

     

    Having a similar opinion on the impact of film promotions on television, producer of Diya Aur Bati Hum, and Punar Vivah, Sumeet H Mittal opines, “I believe it works to the advantage of both the show as well as the film being promoted. For the television series, it gives the audience a twist to look forward to while in the case of the film being promoted, it helps to reach an assured mass audience.”

     

    With the stupendous success of ‘Happy New Year’ (HNY), one has to agree that marketing strategies are vital for a film to get the right kind of attention. The baadshah of Bollywood, Shah Rukh Khan promoted HNY on platforms like ‘Kaun Banega Crorepati’ (KBC), ‘Comedy Nights with Kapil’ and went a step ahead by even launching a reality show, ‘Dil Se Naachein Indiawaale’ on Zee TV.

    Founder of Director’s Kut Productions and director of many popular hit television shows, Rajan Shahi, expresses, “In terms of film promotions on television, I feel that the novelty has gone away. Few years back, it was a rarity to see a Bollywood celebrity on television. The audience used to look forward to it.  It was something new and generated lots of curiosity. These days, every film is being promoted on every show, on various channels. It is not as exciting as it used to be before. The audience has understood that these are all promotional tactics.”

     

    Well, the fact is – trends are temporary. The audience today is wise enough to understand that a celebrity appearing on a show is just part of the movie’s promotional campaign. Whether or not this promotional mechanism will be equally popular in the next few years would depend on what new marketing strategies film makers come up with.

  • Nach Baliye grand finale scores 4.1 TVR, Star Plus stays at top

    MUMBAI: Star Plus retained its position as the top Hindi general entertainment channel (GEC) in a week that saw the grand finale episode of its dancing reality show Nach Baliye delivering strong performance.

    The channel gained 18 GRPs to end Week 12 of 2013 at 291 GRPs, according to TAM data provided by a Hindi GEC.

    Star Plus aired the grand finale of Nach Baliye on 23 March from 8 pm to 11.30 pmwhich got 4.1 TVR. The show averaged 3.5 TVR.

    Zee TV stood second in the pecking order with 207 GRPs (last week 202) while Colors took the third spot with 192 GRPS (187). Sony Entertainment Television followed with 155 GRPS (163). Comedy channel Sab gained seven rating points to collect 142 GRPs for the week ended 23 March. Life OK lost seven GRPs and finished the 12th week at 128 GRPs.

    Star Plus‘ daily soap Diya Aur Bati Hum was the top rated show on TV with average TVR of 5.2 (5.3). Pyar ka Dard was the second highest rated show with average TVR of 3.7 (3.6) followed by Yeh Rishta Kya Kehlata Hai at 3.6 TVR (3.7).

    Qubool Hai continued to be Zee‘s top rated fiction show at 3.1 TVR (3.0) while Balika Vadhu scored the highest for Colors with 3.5 TVR (3.6). CID was Sony‘s top rated show with 2.4 TVR (2.5) followed by Crime Patrol at 2.3 TVR (2.5).

    The week saw the launch of two new shows on Hindi GECs – Badalte Rishton Ki Dastan on Zee (which replaced Mrs. Kaushik ki Panch Bahuen) and Bani-Ishq Da Kalma on Colors (which replaced Parvarish). Both the shows raked in average ratings of 1.6 TVR.

  • Hindi GEC rankings unchanged in week 7

    MUMBAI: With no change in the pecking order of Hindi GECs for week seven, Star Plus continued to lead the list.

    Star Plus was the leader with 259 (264) GRPs followed by Zee at 226 (243) GRPs, according to TAM data (HSM including 5 new LC1 markets, C&S, 4+) for the week ended 9 February, sourced from a Hindi GEC.

    Colors took the third spot with 205 (206) GRPs and Sony, the only GEC in the top four to have added rating points, maintained its number four spot at 164 (160) GRPs.

    The only significant change in the rankings came as Life OK gained a substantial 18 GRPs to reach 142 GRPs (124) and take the number five spot. Sab raked in 136 GRPs in week seven (132).

    The gap between number one and number two spot that had narrowed down to 21 GRPs in week six widened to 33 GRPs as Zee lost 17 rating points as opposed to the loss of five rating points on Star’s part.

    Consequently, the gap between the number two and number three spot reduced from 37 in week six to 21 in week seven.

    The highest rated show on television for week seven was Star’s Diya Aur Bati Hum averaging 4.8 rating points through the week. The second spot was shared by Colors’ Balika Vadhu and Star’s Yeh Rishta Kya Kehlata Hai at 4.3 TVR each. Last week’s highest rated show Sapne Suhane Ladakpan Ke raked in 3.9 TVR (4.3) in week seven as did Sasural Simmar Ka on Colors (3.1).

    Pyar Ka Dard on Star Plus garnered 3.8 TVR (3.9) while Colrs’ Madhubala secured 3.4 TVR (3.0). Zee’s Qubool Hai raked in 3.4 TVR (3.3) while Pavitra Rishta maintained ratings points of 3.3 TVR, same as last week.

    Shows from the crime genre consisted of Sony’s top two shows with Crime Patrol at 2.8 GRPs (2.5) and CID at 2.3 TVR (2.8).