ITV

Tag: Diya Aur Baati Hum

  • Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    MUMBAI: Two legendary creative talents from the Indian television and film industry, writer Shashi Mittal and writer and director Sumeet Hukamchand Mittal shared a vision to create content that leaves a lasting impact on the hearts and minds of their audience. Today their company, the Shashi Sumeet Group, is a leading name in the media and entertainment industry with Shashi Sumeet Productions Pvt. Ltd for creating content for television; Shashi Sumeet Motions Pictures Pvt. Ltd for films; Shashi Sumeet Innovations for television commercials; Qats Whiskers for brands; and online platforms.

    Started in 2009, Shashi Sumeet Productions is among the few production houses which have given some landmark shows to the television industry in India. With shows like Diya Aur Baati Hum, Punar Vivaah, Tumhari Paakhi and Tu Mera Hero the production house has set new benchmarks for content excellence in the industry.

    Shashi Sumeet Productions became the first production house to make the journey from ‘reel’ life to ‘real’ life in December 2015 at Pushkar by having a lane named ‘Hanuman Galli’ there. This was inspired by the lane of the same name in its television family drama Diya Aur Baati Hum. Further, the production house got recognition from the Limca Book of Records for having back -to – back shows on Indian general entertainment channels at prime time i.e. from 8pm – 10pm in the year 2015-2016.

    In conversation with Indiantelevision.com’s Sonam Saini, Sumeet Hukamchand Mittal founder director of Shashi Sumeet Group shares the journey of his production house and its plans of venturing into Hindi film making, intellectual property rights (IP) for content, among other things.

    Excerpts

    Q1. Shashi Sumeet Productions has produced 16 shows in 7 years. How has been the journey so far?

    Sumeet:  The journey has been wonderful. The production house is seven years old. So far the journey has been challenging and fulfilling as well. Whatever we have done until now has been done with passion and dedication. I believe that if one’s intentions are good, one will always be successful.  In todays’ scenario if we are touching hearts and not just ears and eyeballs then it’s a bog high point for us. 

    Q2. What according to you is the most challenging genre for television production?

    Sumeet: I would say there is no specific genre which is difficult for a producer. Rather it is holding the audience’s attention that is the most challenging thing. In today’s time there are so many options available, hence holding onto audience is the big thing. If an episode is weak then you might lose the audience. So quality content is necessary.  Every genre is working these days including adventure, horror, supernatural and comedy.  

    Q3, Diya Aur Baati Hum completed 1,300 episodes recently and now there are rumours that the show is going off air. Is there any truth in those rumours?

    Sumeet: I too have heard a lot about the show going off air.  But these are just rumours. Our story was very clear – it was about a girl Sandhya who wanted to become an IPS officer but was married into an orthodox family. But still she wanted to make her dreams come true.  In a way, the story line was very thin.

    So when Sandhya became an IPS officer, people thought now that her dream was over, the show would go off air. But Diya Aur Baati Hum is not going off air and I have confirmation from the channel’s side as well. May be the rumours were spread because the TRPs of the show had reduced.  We are working hard on script making new episodes.

    Q4. What was reason for pulling off shows like Tu Mera Hero and Badi Devrani?

    Sumeet: Badi Devrani was not doing well, Tu Mera Hero ended with high ratings in the range of about1.8. Today getting that number is very difficult for an average hit show.  

    Q4: After Balaji’s Naagin on Colors, it seems that the supernatural wave has hit television screens and is proving to be successful. Will we also see Shashi Sumeet Production producing such creative content?

    Sumeet: If any show or film works, duplication of its concept, ideas is bound to be there. We have seen that trend in the case of Diya Aur Baati and Punar Vivah. We have been talking about a supernatural show since quite a long time. Our drive is to create fantasy. Believe me, even we wrote a soap named Naagin which was on Zee TV.  We are still thinking on those lines and that is not just because Naagin is a hit show. We definitely have concepts that we are proposing to channels.

    Q5: We are seeing many production houses curating content for digital platforms. Will we see you also producing for them?

    Sumeet: Of course, we will produce content for the digital platforms!. We are working on it, but we are not in a hurry.

    Q6: What sets the Shashi Sumeet Group apart from the other content producers in the industry?

    Sumeet: The Shashi Sumeet Group by itself has an identity that sets it apart from other content production houses. We work with the one mantra that we want to create content for every platform. We didn’t want to restrict ourselves to daily soaps. We are making stories for brands. We might also do some fiction series with overseas partners. We are planning to go into movies. Quality content on different platforms is what we intend to create. At present we are working on two shows – one is a home grown show and other is a format show that we are producing here in India.

    Q7: What is your opinion on Intellectual Property staying with the channel? Do you think it should be remain with the production house?  

    Sumeet: I think it’s the biggest and the hottest topic of discussion in our country. Things are different here as compared to other countries. I doubt the scenario will change overnight, but I believe that IP can be shared between the channel and the production house on an immediate basis as they both share the risk. IP ratio can depend on the risk appetites of the broadcaster and producer.  We are looking at that very aggressively. We have signed one of our IP’s with a Brazilian producer, this is our own home grown IP, our own content.

    Q8: According to you, what is lacking in the television content production space in India? And how does Shashi Sumeet aim to fill that void?

    Sumeet: We always talk about differentiated content but we should genuinely try making different shows by putting an ‘x’ budget for a particular show.  We should be crisp and concise in storytelling.

    Q9: What are Shashi Sumeet Production’s plans going forward? What’s in store from your production house in 2016 in terms of fiction and non-fiction?

    Sumeet: We are focusing very much on content right now. One year down the line, our production house will come out with different shows. We have a few shows in the pipeline and we will soon announce our venture into Hindi movies. 

  • Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

    MUMBAI: Two legendary creative talents from the Indian television and film industry, writer Shashi Mittal and writer and director Sumeet Hukamchand Mittal shared a vision to create content that leaves a lasting impact on the hearts and minds of their audience. Today their company, the Shashi Sumeet Group, is a leading name in the media and entertainment industry with Shashi Sumeet Productions Pvt. Ltd for creating content for television; Shashi Sumeet Motions Pictures Pvt. Ltd for films; Shashi Sumeet Innovations for television commercials; Qats Whiskers for brands; and online platforms.

    Started in 2009, Shashi Sumeet Productions is among the few production houses which have given some landmark shows to the television industry in India. With shows like Diya Aur Baati Hum, Punar Vivaah, Tumhari Paakhi and Tu Mera Hero the production house has set new benchmarks for content excellence in the industry.

    Shashi Sumeet Productions became the first production house to make the journey from ‘reel’ life to ‘real’ life in December 2015 at Pushkar by having a lane named ‘Hanuman Galli’ there. This was inspired by the lane of the same name in its television family drama Diya Aur Baati Hum. Further, the production house got recognition from the Limca Book of Records for having back -to – back shows on Indian general entertainment channels at prime time i.e. from 8pm – 10pm in the year 2015-2016.

    In conversation with Indiantelevision.com’s Sonam Saini, Sumeet Hukamchand Mittal founder director of Shashi Sumeet Group shares the journey of his production house and its plans of venturing into Hindi film making, intellectual property rights (IP) for content, among other things.

    Excerpts

    Q1. Shashi Sumeet Productions has produced 16 shows in 7 years. How has been the journey so far?

    Sumeet:  The journey has been wonderful. The production house is seven years old. So far the journey has been challenging and fulfilling as well. Whatever we have done until now has been done with passion and dedication. I believe that if one’s intentions are good, one will always be successful.  In todays’ scenario if we are touching hearts and not just ears and eyeballs then it’s a bog high point for us. 

    Q2. What according to you is the most challenging genre for television production?

    Sumeet: I would say there is no specific genre which is difficult for a producer. Rather it is holding the audience’s attention that is the most challenging thing. In today’s time there are so many options available, hence holding onto audience is the big thing. If an episode is weak then you might lose the audience. So quality content is necessary.  Every genre is working these days including adventure, horror, supernatural and comedy.  

    Q3, Diya Aur Baati Hum completed 1,300 episodes recently and now there are rumours that the show is going off air. Is there any truth in those rumours?

    Sumeet: I too have heard a lot about the show going off air.  But these are just rumours. Our story was very clear – it was about a girl Sandhya who wanted to become an IPS officer but was married into an orthodox family. But still she wanted to make her dreams come true.  In a way, the story line was very thin.

    So when Sandhya became an IPS officer, people thought now that her dream was over, the show would go off air. But Diya Aur Baati Hum is not going off air and I have confirmation from the channel’s side as well. May be the rumours were spread because the TRPs of the show had reduced.  We are working hard on script making new episodes.

    Q4. What was reason for pulling off shows like Tu Mera Hero and Badi Devrani?

    Sumeet: Badi Devrani was not doing well, Tu Mera Hero ended with high ratings in the range of about1.8. Today getting that number is very difficult for an average hit show.  

    Q4: After Balaji’s Naagin on Colors, it seems that the supernatural wave has hit television screens and is proving to be successful. Will we also see Shashi Sumeet Production producing such creative content?

    Sumeet: If any show or film works, duplication of its concept, ideas is bound to be there. We have seen that trend in the case of Diya Aur Baati and Punar Vivah. We have been talking about a supernatural show since quite a long time. Our drive is to create fantasy. Believe me, even we wrote a soap named Naagin which was on Zee TV.  We are still thinking on those lines and that is not just because Naagin is a hit show. We definitely have concepts that we are proposing to channels.

    Q5: We are seeing many production houses curating content for digital platforms. Will we see you also producing for them?

    Sumeet: Of course, we will produce content for the digital platforms!. We are working on it, but we are not in a hurry.

    Q6: What sets the Shashi Sumeet Group apart from the other content producers in the industry?

    Sumeet: The Shashi Sumeet Group by itself has an identity that sets it apart from other content production houses. We work with the one mantra that we want to create content for every platform. We didn’t want to restrict ourselves to daily soaps. We are making stories for brands. We might also do some fiction series with overseas partners. We are planning to go into movies. Quality content on different platforms is what we intend to create. At present we are working on two shows – one is a home grown show and other is a format show that we are producing here in India.

    Q7: What is your opinion on Intellectual Property staying with the channel? Do you think it should be remain with the production house?  

    Sumeet: I think it’s the biggest and the hottest topic of discussion in our country. Things are different here as compared to other countries. I doubt the scenario will change overnight, but I believe that IP can be shared between the channel and the production house on an immediate basis as they both share the risk. IP ratio can depend on the risk appetites of the broadcaster and producer.  We are looking at that very aggressively. We have signed one of our IP’s with a Brazilian producer, this is our own home grown IP, our own content.

    Q8: According to you, what is lacking in the television content production space in India? And how does Shashi Sumeet aim to fill that void?

    Sumeet: We always talk about differentiated content but we should genuinely try making different shows by putting an ‘x’ budget for a particular show.  We should be crisp and concise in storytelling.

    Q9: What are Shashi Sumeet Production’s plans going forward? What’s in store from your production house in 2016 in terms of fiction and non-fiction?

    Sumeet: We are focusing very much on content right now. One year down the line, our production house will come out with different shows. We have a few shows in the pipeline and we will soon announce our venture into Hindi movies. 

  • ‘Some tried roast format well; I don’t know how the society will accept it’ : Anooj Kapoor

    ‘Some tried roast format well; I don’t know how the society will accept it’ : Anooj Kapoor

    The comedy genre on Indian television has witnessed considerable growth over the last few years. While Sony Pictures Networks India’s comedy channel Sab TV has carved a niche for itself in the space, others like Reliance Broadcast Network Limited (RBNL) also saw the potential in it and launched Big Magic. What’s more, even Hindi general entertainment channels dish out their fair share of comedy week on week.

    Sab TV, which has pioneered the daily comedy format in the industry, has given many iconic shows over the last 15 years. 

    From dramedies to stand-up comedy to roast comedy, shows are sprouting left, right and centre across channels. In a competitive scenario, it’s definitely no laughing matter to constantly innovate and dish out content that will tickle the funny bone. And Sab TV senior executive vice president & business head Anooj Kapoor probably has the toughest job of making sure that the channel’s shows are consistently making the audience laugh.

    In conversation with Indiantelevision.com, Kapoor talks about the comedy genre and its growth.

    Excerpts:

    How was 2015 for the comedy genre – fiction & non-fiction – on Indian Television? 

    It’s interesting to see channels beyond Sab trying to emulate our model of daily comedy. It’s a tribute to Sab, which is a pioneer in daily comedy.

    More and more channels are introducing comedy shows and we also have a comedy channel in Big Magic. Do you think that the comedy space is growing or is it just a strategic move? 

    There’s no doubt that the genre has grown and it is poised to grow more sooner or later. Sab has carved out a successful business model for itself since the last seven – eight years of how daily comedy can attract viewers and advertisers. Fortunately, some players in the market have also realised the same and it can only be good for the genre overall.

    Stand-up comedy, family drama comedy or historical comedy, which do you think has more potential?

    Only good content has the potential to make shows successful or unsuccessful. To give you a parallel of comedy in Hindi cinema, there are different kinds of comedy created by different people. The kind of comedy that Hrishikesh Mukherjee created is different from that by David Dhawan or Priyadarshan but at the same time they were all successful, which proves that whenever you create quality content in comedy or in any other genre, it will attract viewers.

    Sab launched a first of its kind reality show called Comedy Superstar. What was the response and what’s the scope of a reality show like that?

    The response was not very good but our intention to launch the show was good. We tried to create a platform for budding stand-up comedians but fortunately or unfortunately the audience are now used to some top level people from the field, who are veterans in the industry now. The audience is used to their peculiar style of humour and obviously new comers would not match up to their standard, so they didn’t do well. But as a format, we would certainly try it again as it gives the industry fresh talent.

    In the fiction and non-fiction space, many international shows have been brought to India. Is there scope of bringing international comedy show formats to India?

    In 2012, Sab TV launched the Indian adaptation of the American sitcom I Dream of Jeannie, which was called Jeannie Aur Juju. Between the 1990s to 2000, many successful sitcom were launched in the west, a lot of which have the scope of being brought to India. 

    Fortunately, at present, we don’t have a shortage of home grown content, which is also more cost effective. However, if a striking show in the comedy genre comes up and if we have a suitable budget, we are open to acquiring it.

    When it comes to ratings, Tarak Mehta Ka Oolta Chasma is the only high rated show on Sab TV. However, the others have not really delivered remarkable ratings. What is holding them back?

    All channels have a flagship show, whether it is Star Plus’ Diya Aur Baati Hum or Sony Entertainment Television.com’s CID. In fact, CID has been Sony’s flagship show for a very long time. So just because channels have a flagship show, it doesn’t mean that their other shows are not successful. On our channel, we had Lapataganj and F.I.R, which ran for 1500 episodes. Now we have shows like Chidya Ghar, which has done more 1000 episodes and Balveer that has completed 800 episodes and are still going strong. These are delivering a threshold for the channel and making it a profitable proposition for us.

    When the channel has four strong running shows, which are doing so well in a difficult daily comedy format, then they are successful. Tarak Mehta Ka Oolta Chashma, which is based on the famous weekly Gujarati series Duniya Na Undha Chasma written by renowned writer Tarak Mehta, who is already a household name in Gujarat, enjoys other benefits that other shows on the channel do not have.

    What growth are you expecting from comedy genre in the coming year?

    It’s difficult to say how the comedy genre will grow. It will depend on what everyone in the market is doing to raise the bar. If they are able to grow themselves, then obviously the overall genre will expand but if not, then I don’t see a market growth.

    Comedy as a genre is spreading its wing to others platform as well. Do you think it as a danger sign for television? 

    Not at all because it simultaneously existed in the west for decades and now it is available on multiple platforms. Everyone has survived and sustained in the market, so I don’t see it as a danger.

    What do you think were the landmarks in the comedy space in 2015 – on-air and off-air?

    Tarak Mehta Ka Oolta Chasma became the world’s longest running show and was named in the Guinness Book of World Record. That is a big landmark on-air. When it comes to off-air, we launched Chai Pe Chutkule where stand-up comedians travelled to various cities in India and Sab viewers were provided with free entertainment by top ten comedians over a cup of tea.

    Colors is now trying the roast format with Comedy Nights Bachao. With the Indian Censor board’s hawk eye on “propah” content, what is the scope of brining the international roast format to India? We saw what happened earlier this year with the Ranveer Singh – Arjun Kapoor roast.

    Some people have tried it successfully but I don’t know to what extend the format will be accepted by our society. We will have to wait and watch for its sustainability.

  • ‘Some tried roast format well; I don’t know how the society will accept it’ : Anooj Kapoor

    ‘Some tried roast format well; I don’t know how the society will accept it’ : Anooj Kapoor

    The comedy genre on Indian television has witnessed considerable growth over the last few years. While Sony Pictures Networks India’s comedy channel Sab TV has carved a niche for itself in the space, others like Reliance Broadcast Network Limited (RBNL) also saw the potential in it and launched Big Magic. What’s more, even Hindi general entertainment channels dish out their fair share of comedy week on week.

    Sab TV, which has pioneered the daily comedy format in the industry, has given many iconic shows over the last 15 years. 

    From dramedies to stand-up comedy to roast comedy, shows are sprouting left, right and centre across channels. In a competitive scenario, it’s definitely no laughing matter to constantly innovate and dish out content that will tickle the funny bone. And Sab TV senior executive vice president & business head Anooj Kapoor probably has the toughest job of making sure that the channel’s shows are consistently making the audience laugh.

    In conversation with Indiantelevision.com, Kapoor talks about the comedy genre and its growth.

    Excerpts:

    How was 2015 for the comedy genre – fiction & non-fiction – on Indian Television? 

    It’s interesting to see channels beyond Sab trying to emulate our model of daily comedy. It’s a tribute to Sab, which is a pioneer in daily comedy.

    More and more channels are introducing comedy shows and we also have a comedy channel in Big Magic. Do you think that the comedy space is growing or is it just a strategic move? 

    There’s no doubt that the genre has grown and it is poised to grow more sooner or later. Sab has carved out a successful business model for itself since the last seven – eight years of how daily comedy can attract viewers and advertisers. Fortunately, some players in the market have also realised the same and it can only be good for the genre overall.

    Stand-up comedy, family drama comedy or historical comedy, which do you think has more potential?

    Only good content has the potential to make shows successful or unsuccessful. To give you a parallel of comedy in Hindi cinema, there are different kinds of comedy created by different people. The kind of comedy that Hrishikesh Mukherjee created is different from that by David Dhawan or Priyadarshan but at the same time they were all successful, which proves that whenever you create quality content in comedy or in any other genre, it will attract viewers.

    Sab launched a first of its kind reality show called Comedy Superstar. What was the response and what’s the scope of a reality show like that?

    The response was not very good but our intention to launch the show was good. We tried to create a platform for budding stand-up comedians but fortunately or unfortunately the audience are now used to some top level people from the field, who are veterans in the industry now. The audience is used to their peculiar style of humour and obviously new comers would not match up to their standard, so they didn’t do well. But as a format, we would certainly try it again as it gives the industry fresh talent.

    In the fiction and non-fiction space, many international shows have been brought to India. Is there scope of bringing international comedy show formats to India?

    In 2012, Sab TV launched the Indian adaptation of the American sitcom I Dream of Jeannie, which was called Jeannie Aur Juju. Between the 1990s to 2000, many successful sitcom were launched in the west, a lot of which have the scope of being brought to India. 

    Fortunately, at present, we don’t have a shortage of home grown content, which is also more cost effective. However, if a striking show in the comedy genre comes up and if we have a suitable budget, we are open to acquiring it.

    When it comes to ratings, Tarak Mehta Ka Oolta Chasma is the only high rated show on Sab TV. However, the others have not really delivered remarkable ratings. What is holding them back?

    All channels have a flagship show, whether it is Star Plus’ Diya Aur Baati Hum or Sony Entertainment Television.com’s CID. In fact, CID has been Sony’s flagship show for a very long time. So just because channels have a flagship show, it doesn’t mean that their other shows are not successful. On our channel, we had Lapataganj and F.I.R, which ran for 1500 episodes. Now we have shows like Chidya Ghar, which has done more 1000 episodes and Balveer that has completed 800 episodes and are still going strong. These are delivering a threshold for the channel and making it a profitable proposition for us.

    When the channel has four strong running shows, which are doing so well in a difficult daily comedy format, then they are successful. Tarak Mehta Ka Oolta Chashma, which is based on the famous weekly Gujarati series Duniya Na Undha Chasma written by renowned writer Tarak Mehta, who is already a household name in Gujarat, enjoys other benefits that other shows on the channel do not have.

    What growth are you expecting from comedy genre in the coming year?

    It’s difficult to say how the comedy genre will grow. It will depend on what everyone in the market is doing to raise the bar. If they are able to grow themselves, then obviously the overall genre will expand but if not, then I don’t see a market growth.

    Comedy as a genre is spreading its wing to others platform as well. Do you think it as a danger sign for television? 

    Not at all because it simultaneously existed in the west for decades and now it is available on multiple platforms. Everyone has survived and sustained in the market, so I don’t see it as a danger.

    What do you think were the landmarks in the comedy space in 2015 – on-air and off-air?

    Tarak Mehta Ka Oolta Chasma became the world’s longest running show and was named in the Guinness Book of World Record. That is a big landmark on-air. When it comes to off-air, we launched Chai Pe Chutkule where stand-up comedians travelled to various cities in India and Sab viewers were provided with free entertainment by top ten comedians over a cup of tea.

    Colors is now trying the roast format with Comedy Nights Bachao. With the Indian Censor board’s hawk eye on “propah” content, what is the scope of brining the international roast format to India? We saw what happened earlier this year with the Ranveer Singh – Arjun Kapoor roast.

    Some people have tried it successfully but I don’t know to what extend the format will be accepted by our society. We will have to wait and watch for its sustainability.

  • TAM Week 45: Colors replaces Star Plus as numero uno again with 236 GRPs

    TAM Week 45: Colors replaces Star Plus as numero uno again with 236 GRPs

    MUMBAI: Colors once again moved ahead and grabbed the first position in Hindi general entertainment channels (GECs) genre according to TAM Media Research data of week 45. Star Plus witnessed a slide and secured second spot in the genre.

     

    Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV at third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.

     

    With the decline in ratings, Sab TV secured fifth position in the section with 122 GRPs against 137 GRPs in week 44. Sony Entertainment TV with 100 GRPs came in at sixth place and &TV was seventh in the genre with 66 GRPs.  

      

    For the  top five Hindi GECs programmes, Star Plus’ prime time show Yeh Hai Mohabbatein  secured the leadership position with 4.93 TVR followed by Colors’ Naagin with 4.34 TVR in second place and ZeeTV ‘s prime time show Kumkum Bhagya on third with 3.74 TVR. In fourth and fifth slot were Star Plus’ two shows Diya Aur Baati Hum and Saath Nibhana Saathiya with 3.59 TVR and 3.56 TVR respectively.  

  • TAM week 40: Star Plus leads Hindi GEC genre with 3 shows at top

    TAM week 40: Star Plus leads Hindi GEC genre with 3 shows at top

    MUMBAI: In the Hindi general entertainment channels (GECs) genre, Star Plus continued to lead the pack, witnessing a rise in ratings as three of its prime time shows showed up in the top three slots. On the other hand, Colors grabbed the second slot and witnessed downfall in the ratings in week 40 of TAM Media Research data.

     

    Leading the genre, Star Plus garnered 248 GRPs against the 235 GRPs in week 39. Colors witnessed a downfall and bagged the second position with 228 GRPs in week 40 as against 234 GRPs in the previous week.

     

    Zee TV, at number three, saw a fall in its ratings. The channel had registered 157 GRPs in previous week, which went down to 137 GRPs in week 40.

     

    In the fourth spot, Sab recorded 135 GRPs, followed by Life OK with 132 GRPs in the fifth position. Sony Entertainment Television was seen at the sixth position with 109 GRPs.

     

    &TV came in seventh with 63 GRPs in week 40 as against 58 GRPs in week 39.

     

    In top five programmes of Hindi GECs, Star Plus’ three prime time shows Diya Aur Baati Hum, Yeh Hai Mohabbatein and Saath Nibhana Saathiya grabbed the first, second and third slots respectively. While Diya Aur Baati Hum led the chart with 4.31 TVR, Yeh Hai Mohabbatein garnered 4.2 TVR and Saath Nibhana Saathiya secured 4.03 TVR.

     

    Zee TV’s Kumkum Bhagaya and Colors’ Swargini grabbed the fourth and fifth slots with 3.75 TVR and 3.7 TVR respectively.   

  • TAM week 39: Star Plus pips Colors in neck-to-neck fight for top slot

    TAM week 39: Star Plus pips Colors in neck-to-neck fight for top slot

    MUMBAI: In a neck-to-neck tussle for the top slot amongst Hindi general entertainment channels (GECs), Star Plus has pipped Colors by just one GRP to reclaim its leadership position in week 39 of TAM Media Research data.

     

    While Star Plus reclaimed its top position with an increase in ratings in week 39, Colors witnessed saw a downslide even as it secured the second position.

     

    Star Plus pocketed 235 GRPs as against 222 GRPs in week 38, whereas Colors was a close second with 234 GRPs as against 237 GRPs in previous week.

     

    Zee TV was in the third spot followed by Life OK in the fourth slot with 157 GRPs and 134 GRPs respectively.

     

    In fifth slot, Sab recorded 132 GRPs. Sony Entertainment and &TV held the sixth and seventh place with 92 GRPs and 58 GRPs respectively.    

     

    Colors’ prime time show Swaragini led the chart of top five programmes of Hindi GECs and recorded 4.07 TVR followed by Star Plus’ Saath Nibhana Saathiya in the second slot with 3.83 TVR and Zee TV’s Kumkum Bhagya in the third position with  3.56 TVR. Yet another Colors’ show Udaan held the fourth berth with 3.51 TVR, whereas Star Plus’ Diya Aur Baati Hum with 3.49 TVR was in the fifth position.

  • TAM: Zee TV gets back to no 3; Star & Colors dip

    TAM: Zee TV gets back to no 3; Star & Colors dip

    MUMBAI: Week 23 observed Zee TV winning back its third slot, dislodging Sab to number four as per TAM ratings. On a household level, with 318 GRPs, up from 312 GRPs, Zee TV made its way to number three spot and garnered 147 GRPs, up from 142 GRPs on an individual level.

     

    On the other hand, Sab remained stagnant with 313 GRPs at number four on a household level and 150 GRPs, up from 149 GRPs on an individual level.

     

    Apart from this, Life OK, Sony Entertainment Television (SET) and &TV proved to be the rising stars of the week on both household and individual levels.

     

    Despite gain, Life OK stayed at number five with 301 GRPs, up from 297 GRPs on a household level and with 130 GRPs, up from 126 GRPs on an individual level. Sony at number six observed a significant viewership and noted 239 GRPs, up from 208 GRPs on a household level and 113 GRPs, up from 97 GRPs on an individual level.

     

    &TV too seems to be on a growing spree as it reported 129 GRPs, up from 114 GRPs on a household level and 58 GRPs, up from 52 GRPs on an individual level.

     

    On the losers’ front, Star Plus and Colors observed a dip in the viewership. Despite a drop, Star Plus continued to maintain its number one position with 553 GRPs, down from 597 GRPs on a household level and 244 GRPs, down from 260 GRPs on an individual level.     

     

    Last but not the least, at number two Colors witnessed 460 GRPs, marginally down from 468 GRPs on a household level and 207 GRPs, down from 208 GRPs on an individual level.        

     

    Interestingly, Star Plus leads the pack with four of its show in the top 10 shows list. Saathiya Saath Nibhana bagged the number spot with 4.37 TVR followed by Ye Hai Mohabbatein with 4.06 TVR. Yeh Rishta Kya Kehlata Hai occupied the fourth spot with 3.24 TVR, while on number 10 was Diya Aur Baati Hum with 2.59 TVR.

     

    On the other hand, Colors too saw four of its shows being featured in the top 10 list. The channel’s reality show – India’s Got Talent stood at number six with 2.87 TVR followed by Meri Aashiqui Tum Se Hi with 2.7 TVR at number seven. Udaan occupied eighth spot with 2.62 TVR followed by Chakravartin Ashoka Samrat with 2.61 TVR at number nine.

     

    Zee TV’s Kumkum Bhagya came third with 3.84 TVR. Last but not the least, Sab’s Taarak Mehta Ka Ooltah Chashma garnered 3.07 TVR at number five.   

     

    Click here for the full report

  • Shashi Sumeet Productions launch marketing and creative agency

    Shashi Sumeet Productions launch marketing and creative agency

    MUMBAI: Shashi Sumeet Productions, the makers of Diya Aur Baati Hum, have launched Shashi Sumeet Innovations – a fully integrated marketing, activations and creative agency with a focus on creation of intellectual brands and breathing new life into old brands.

     

    The Shashi Sumeet Group will now provide innovative services for those corporates who desire differentiated brand launches, corporate events and experiential marketing creating close bond between the customer and their brand. 

     

    Shashi Sumeet Innovations co-founder Sumeet H Mittal said, “We are extremely proud to have diversified into Shashi Sumeet Innovations. Every brand has a story and we believe that through the combination of our vast experience and superior ability to narrate a story the way it deserves to be told we have the proficiency to deliver to the growing needs of brands and their customers.”

     

    With over 14 years of experience in strategy management, operations management, administration & sales management in the media sector, Pankaj Khanna has been appointed as the business head of Shashi Sumeet Innovations and will lead the team. Khanna has previously worked with industry big-wigs such as Indian Express, HT Media, RED FM, NDTV Media and Bloomberg TV to name a few. 

     

    Shashi Sumeet Innovations has already bagged mandates for corporates such as Kotak, Kissan, Closeup, Condé Nast, Moneygram, HP, Allana, Orra, Finlinea and Lava & Indear.

  • Star Plus ‘Tu Mera Hero’ is the biggest fiction launch of 2014

    Star Plus ‘Tu Mera Hero’ is the biggest fiction launch of 2014

    MUMBAI: The numbers have spoken! Star Plus, India’s No.1 Hindi General Entertainment channel continued its strong run to end the year with 596 GTVMs . In the last week of the year, the channel strengthened its content with the launch of a new Rom Com – Tu Mera Hero – which recorded the highest opening of the year 2014. The show which premiered on 22 December 2014 at the 8 pm time slot, opened at a staggering 7.3 TVM. This is by far the highest for any fiction show launch in 2014.

     

    The unique launch promos of the show featuring a lazy but charming new hero, created buzz right from the day they hit the TV screens and culminated in the strong launch week numbers.

     

    The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy and Panchi, the lovestruck heroine.

     

    Commenting on this, a channel spokesperson said, “The year 2014 has been very good for STAR Plus. This year has been one of innovative new content from Star Plus with shows like Everest, Airlines, Nisha aur Uske Cousins, Ek Hasina Thi and India’s Rawstar. For most of the last few weeks we have also had the top 3 fiction shows on HGE with Diya aur Baati Hum, Ye Hai Mohabbatein and Yeh Rishta Kya Kehlata Hai. We are delighted to have closed the have closed year on a strong note with Tu Mera Hero, which is another example of our strong content brought to life with exciting marketing. We are confident that we’ll continue to build on this in the New Year as well!”

     
    Interestingly Star Plus also held the record for the best fiction launch for 2013 with Mahabharat, which was in fact the best launch Hindi GECs had seen for more than 5 years. The show’s marketing was widely acknowledged as amongst the most successful ever for a TV show and now Star Plus has repeated that with Tu Mera Hero.