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Tag: #Diwali2024

  • Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages

    Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages

    Mumbai: Pizza Hut and ITC unite for the first time in an exciting collaboration that adds popular Sunfeast beverages, Dark Fantasy milkshake and mango smoothie, to the Pizza Hut menu. The partnership brings together two culinary giants, aiming to enhance the dining experience for food lovers across India with innovative, high-quality additions that cater to evolving consumer tastes.

    Timed perfectly with the festive season, the addition of these indulgent Sunfeast beverages offers a special touch to celebrations. Whether customers are gathering for Diwali or upcoming festivities, the new drinks pair seamlessly with Pizza Hut’s delicious meals. The Dark Fantasy milkshake blends the rich flavors of Sunfeast Dark Fantasy and Belgian chocolate for a creamy treat, while the Mango smoothie combines the sweetness of ripe mangoes with a refreshing tropical twist.

    Pizza Hut India, managing director, Rohan Pewekar shared his excitement: “We are thrilled to broaden our offerings through this partnership with ITC.  The shakes perfectly complement our menu and the moments our customers cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal with family and kids, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”

    ITC Foods vice president & head – dairy and beverages, Vivek Kookkal added: “Consumer preferences are at the core of all our initiatives and it is our constant endeavour to facilitate unique consumer experiences. With this partnership we are delighted to offer two of our most loved beverages that will perfectly pair with indulgent Pizza Hut dishes. Further, this collaboration is a reflection of  synergies between the two leading food brands  to provide unmatched  experience to the consumers.”

     

  • Ecom Express unveils quirky Diwali campaign celebrating timely deliveries

    Ecom Express unveils quirky Diwali campaign celebrating timely deliveries

    Mumbai: Ecom Express breaks free from traditional advertising this festive season, launching an innovative Diwali campaign titled ‘Hume Cliché Diwali Ad Banana Nahi Aata – Par Delivery Time Pe Karna Aata Hain!’. Ecom Express adds a humorous twist to the holiday, poking fun at typical Diwali ad clichés to underscore its core strength—timely deliveries during the busiest time of the year.

    The Diwali campaign unfolds in three engaging parts throughout the week, with each instalment building upon the last to emphasise Ecom Express’s dedication to punctual service during the festive rush. The narrative begins with a relatable scenario: a young man tells his mother he won’t make it home for Diwali, just as an Ecom Express delivery partner arrives with perfect timing to deliver a punchline that sums up the brand’s reliability: ‘Cliché Diwali ad banana toh hume nahi aata. Lekin Diwali ki delivery on time karna hume zaroor aata hai!’. This light-hearted approach entertains while reinforcing Ecom Express’s promise to make every delivery count.

    Ecom Express, CMO, Pallavi Tyagi explains the campaign’s purpose: “This year’s Diwali ad campaign embraces the theme of Homecoming, emphasising the importance of family, friends, and togetherness during this festival that holds a special place in everyone’s heart. We’re excited to convey this message in a creative and unconventional way. The festive season is particularly crucial; as our customers enter their busiest period, it becomes our busiest time as well, inspiring our commitment to delivering timely and exceptional service. Through this ad, we hope to reinforce our connection with customers, highlighting our role as a supportive partner during this busy festive season.”

  • NPCI offers essential tips to prevent digital payment fraud this Diwali

    NPCI offers essential tips to prevent digital payment fraud this Diwali

    Mumbai: As the festive season ignites a surge in shopping, the National Payments Corporation of India (NPCI) emphasises the importance of digital payment security. With many customers often overlooking crucial safety practices, financial losses and emotional distress can occur. NPCI shares key advice to help shoppers navigate the festive season securely and enjoy their shopping experiences.

    Flashy offers and discounts may lead to impulse buying, but rushing to avail these deals can cause you to overlook the legitimacy of the platform. Always conduct thorough research on unfamiliar sellers and untrustworthy businesses.

    When signing up for offers, refrain from sharing excessive personal information that isn’t required, as this increases the risk of data theft.

    Avoid making purchases on unsecure networks, such as open Wi-Fi at shopping malls, which can expose your financial information to hackers.

    During the festive season, as shopping frequency increases, customers often lose track of their orders, making them vulnerable to phishing scams. Always double-check payment links before clicking to avoid fake delivery notifications.

    Finally, avoid using simple or default passwords for your accounts, as these make you an easy target for hackers. Create strong, unique passwords for each account to enhance security.

  • Faasos launches ‘Soan Papdi Exchange Program’ to celebrate Diwali

    Faasos launches ‘Soan Papdi Exchange Program’ to celebrate Diwali

    Mumbai: Faasos, the flagship brand of Rebel Foods, unveils its unique campaign, ‘The Soan Papdi Exchange Program,’ to make this Diwali sweeter and more enjoyable. This innovative initiative aims to transform the common practice of re-gifting Soan Papdi into an opportunity for delicious meals, offering participants their favourite wrap instead.

    As part of the campaign, Faasos invites participants to share their reasons for wanting to part ways with their Soan Papdi by filling out a simple Google form between 18-27 October. The funniest and most creative responses will win a free Faasos meal, with up to 500 winners announced just before Diwali. Faasos will deliver meals to the lucky recipients between 28-30 October.

    “Diwali is about joy and togetherness, but we all know the amusing saga of Soan Papdi re-gifting. With this campaign, we wanted to tap into a fun cultural quirk and offer people a way to share a laugh and celebrate the festive season with something they’ll truly enjoy. At Faasos, we’re always looking for ways to connect with our customers in a light-hearted yet meaningful way,” said Rebel Foods, chief marketing officer, Nishant Kedia.

    The Soan Papdi exchange program is promoted through various interactive mediums, including the ‘Dude with a Sign’ initiative, where people carry humorous signs in public spaces like train stations, university campuses, local trains, office complexes, and markets. The campaign generates engagement through a blend of newspaper advertorials, hilarious memes, interactive polls, and relatable videos, while cleverly crafted WhatsApp forwards in society and college groups amplify its reach. To boost excitement, influencers from the comedy world share their own Soan Papdi experiences on Instagram and YouTube, encouraging their followers to participate.

  • Gargi launches ‘Minimalist Diwali Glow’ collection for festive elegance

    Gargi launches ‘Minimalist Diwali Glow’ collection for festive elegance

    Mumbai: Gargi by P N Gadgil & Sons (PNGS), a renowned name in the fashion jewellery industry, unveils its stunning new collection, ‘Minimalist Diwali Glow.’ This exquisite line features beautifully crafted pieces designed to elevate festive dressing for every occasion.

    The collection includes a variety of jewellery items, such as antique mangalsutra sets in silver, classic studs and hoops, drop earrings, pearl earrings, and elegant brass necklaces, all catering to those who appreciate elegance in simplicity. Each piece is thoughtfully designed to reflect the grace and style of the modern woman while honoring the rich heritage that Gargi represents, making it the perfect companion for your Diwali celebrations.

    “We are thrilled to launch the ‘Minimalist Diwali Glow’ collection this festive season. Our designs are a blend of modern elegance and traditional craftsmanship, ensuring that every piece complements the beauty and grace of the women who wear them,” said Gargi by P N Gadgil & Sons, co-founder, Aditya Modak.

    Committed to nationwide reach, Gargi ensures that its elegance touches every corner of India. With shipping available to over 4000+ pin codes, from Kanyakumari to Kashmir, the brand makes it easy for everyone to add a touch of class to their festive wardrobe.

    Inspired by the ancient Indian scholar Gargi, the brand embodies beauty, fearlessness, and sophistication. Backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding Rs 10,000 crores, Gargi continues to set new benchmarks in the fashion jewellery industry through its unwavering commitment to quality and innovation. With plans to become a 100-crore company by the end of March 2025, the brand is poised for tremendous growth while maintaining its core values.

    https://www.gargi.shop/collections/diwali-collection