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Tag: Diwali

  • 54 per cent of Indian consumers prefer hybrid shopping for festive season: InMobi’s festive report

    54 per cent of Indian consumers prefer hybrid shopping for festive season: InMobi’s festive report

    Mumbai: Close to the heels of the upcoming festive season, InMobi, a leading provider of marketing and monetisation technologies, has unveiled key insights from its annual festive trends report. The Marketer’s Guide to the Festive Season 2023 for India delves into the mushrooming trends in buying behavior during the festive period, highlighting their potential to mold digital marketing strategies for brands.

    The report highlights that 54 per cent of respondents will engage in hybrid shopping, combining online and offline methods. Furthermore, 84 per cent have increased their online shopping budgets compared to last year. Among the women surveyed, 68 per cent see themselves as the main decision-makers for festive shopping, prioritising personal needs first, followed by family and business associates.

    InMobi conducted an extensive survey with more than 1,000 Indian mobile users to gain insights into their festive spending intentions and preferences. The resulting insights are a valuable resource for brands looking to refine their festive marketing strategies. Shedding light on the burgeoning spending patterns and shifting preferences of Indian consumers, the report also unveils other significant findings:

    1,   Budgets look bright as 84 per cent of Indian consumers reported an increase in online shopping budgets compared to the previous year.

    2.   Reduced price consciousness leads to an interest in exploring options as 63 per cent said that they know what item to buy and are only left to finalize the brand of their choice.

    3.   The festivities are phygital as 54 per cent of respondents prefer hybrid shopping, combining online and offline methods and 44 per cent said they would shop online only.

    4.   Unplanned shoppers are inclined to shop closer to festivals. 58 per cent planning to shop around Dusshera and Diwali, whereas about 1 in 3 shoppers are looking to start as early as September.

    5.   Mobile reigns over India as the most popular channel for Indian consumers as they Learn (46 per cent), Explore (79 per cent) and Buy (78 per cent) making it an essential part of their purchase journey

    “The essence of India’s festive season is rooted in traditions, cultures, and the emotions they evoke. The months leading up to the festivities, especially around Dussehra and Diwali, are significant for brands, as most shopping explorations and purchase decisions occur during this time,” said InMobi chief business officer of the consumer advertising platform Vasuta Agarwal. “With 78 per cent of consumers planning to shop on their smartphones, mobile is the most crucial channel for brands this festive season, making it imperative for them to embrace a mobile-first approach in their marketing strategies. This approach will enable an authentic connection with the Indian festive shopper of 2023,” Vasuta added.

    In India, festive celebrations span from September to the end of the year brimming with uninterrupted shopping activities. Most respondents have reported that they will start learning about brands and products and exploring different choices available for festive shopping in September. Notably, a substantial 66 per cent of them plan to allocate a budget between ₹25,000 to ₹50,000 towards their festive purchases.

    The report unveiled significant findings, categorising three distinct buyer personas based on shopping behaviors and preferences. 19 per cent of festive shoppers fall into the Unplanned Shoppers segment, making buying decisions between Dussehra and Diwali. Among the festive shoppers, 63 per cent are category explorers, who have already initiated research to refine their brand and product preferences for purchase. The remaining 18 per cent are classified as brand lovers, characterised by the highest budget for festive shopping.

    “Over the past year, we have witnessed a wide array of brands harness and leverage the potential of the smart lock screen to drive relevant engagement with connected consumers. A classic example is that of Coca Cola where the brand leveraged Glance’s smart lock screen to enable their consumers to send hyper-local personalized festive invites to their friends and families, which could be customized and delivered in any language of their choosing. Similarly, Zomato and Kuku FM too leveraged the festive season to drive better engagement with their consumers via the smart lock screen to great success.” Vasuta further added. “As this festive season is fast approaching, Glance will indeed play a substantial role in helping brands fortify their digital footprint and spark connections with consumers across India.”

    To learn about other unique festive shopping trends and uncover the strategies for your brand, download your copy of The Marketer’s Guide to the Festive Season Report 2023 by InMobi.

  • Runwal Group unveils new brand film for Diwali – ‘Where New Stories Begin’

    Runwal Group unveils new brand film for Diwali – ‘Where New Stories Begin’

    Mumbai: Runwal Group announced the launch of their Diwali brand film, ‘Where New Stories Begin.’ The film talks about the joy of having grand Diwali celebrations which families in the city miss out on. It showcases how having a spacious home in a gated community enables children to enjoy the festivities with the grandeur they deserve.

    Runwal Group head of sales, marketing, and CRM Lucy Roychoudhury said, “At Runwal Group, we believe in creating landmarks that not only provide exceptional living spaces but also nurture relationships and foster community living. This film encapsulates our commitment to this ethos and resonates with the true spirit of Diwali.”

    This heartwarming story revolves around a family’s journey to a better home, fulfilling their dreams of a superior life, and the bonds that strengthen as a result. The film opens with a touching scene featuring a child making a list of crackers for Diwali. As his mother takes him on a journey down memory lane, she shares her own childhood experiences of celebrating Diwali, highlighting the significance of celebrating the Festival of Lights with your near and dear ones. The child expresses how he does not get to celebrate Diwali with the same fanfare. The father turns the dejection into celebration as he showcases his plans to buy a beautiful home in one of the lifestyle townships of Runwal Group. When they move to the new home, a surprise party with the entire extended family is awaiting the child and they create memories of a beautiful Diwali just how he wished.

    Subodh Runwal Group chief marketing officer Palak Dani Mansotra added, “Diwali is a time when we cherish our traditions and create lasting memories with our families. Our film showcases the importance of these cherished moments and emphasizes the role of a spacious home and township living in fostering them. Runwal Group wishes a bright and memorable festive season to everyone, via this film.”

    The film is live on all social media platforms on Youtube, Instagram, Facebook, and Linkedin. It will also be advertised through OTT platforms and mobile marketing.”

  • Warner Bros. Discovery marks Diwali with a special brand film

    Warner Bros. Discovery marks Diwali with a special brand film

    Mumbai: Warner Bros Discovery is delighted to announce the release of a special brand film to commemorate the joyous festival of Diwali. The captivating brand film celebrates the spirit of togetherness while capturing special moments across the broad spectrum of shows available on the network.

    From the secrets of Koh-i-noor featuring Manoj Bajpayee to the Journey of India with Amitabh Bachchan and to the history of India’s Space Program in India’s Space Odyssey, the brand film celebrates the uniqueness that each show represents while coming together as a whole to celebrate innovation, ideology, history, culture, food, adventure, and various aspects of our country. Glimpses of shows such as Legends of Ramayana with Amish, Star Vs Food: Survival,  Little Singham and Teen Titans Go are seen in the film and goes on to evoke the festive celebratory feeling of Diwali.

  • Greenlam Industries Ltd launches Diwali film celebrating inner beauty

    Greenlam Industries Ltd launches Diwali film celebrating inner beauty

    Mumbai: Greenlam Industries Ltd, India’s number one surfacing solutions brand, has launched a brand-new digital film this Diwali, shining a light on ‘inner beauty’ and urging viewers to ‘Beautify the Inside’. The film, conceptualized and directed by The Titus Upputuru Company beautifully encapsulates that when beauty exists on the inside, it will transcend all bounds to show on the outside too.

    In this heartwarming Diwali film, a young boy is gifted a small doggy soft toy that he had his heart set on by his father as a surprise. Soon after, the young boy sees a poor woman selling diyas at a distance, with her little daughter sitting beside her, crying. Seeing this, the young boy quietly leaves his beloved new soft toy next to the little girl, stopping her tears and lighting both her and the young boy’s faces up with smiles. Like the young boy’s inner purity and beauty of his heart shone through in his simple gesture, Greenlam Industries too, believes that when one’s inside is beautiful, it shows on the outside too. This Diwali, Greenlam Industries urges consumers to ‘Beautify the Inside’.  

    Commenting on the launch of the brand campaign, Greenlam Industries director Parul Mittal said – “At Greenlam, we are constantly improving our services to offer the best surfacing solutions while being committed to providing elegant, beautiful spaces for every aesthetic and mood. We truly believe that when beauty lies on the inside, it cannot be contained from shining on the outside too, and that holds true for not just people but spaces as well. Through this film, we want to convey the message that Greenlam aims to beautify the inside of one’s spaces, both residential and commercial, so that they are beautiful both on the inside and outside.”

    Commenting on the launch of the brand campaign, The Titus Upputuru Company founder and the director of the film Titus Upputuru said – “During Diwali, there is so much emphasis on the exterior. How we look, how our houses look, how the buildings and the shops look. People dress up themselves and try to make everything look beautiful. When we looked at Greenlam, the brand has been beautifying the interiors for years now. That’s when we decided to look inwards. We turned the spotlight on our hearts. If we are beautiful on the inside, it manifests on the outside. The film celebrates this powerful insight through a heart-rending story of a little boy and his favourite toy. It was wonderful to work with the children and bring about the emotion of giving, as it is more blessed to give than to receive”.

    The film has been produced by The Titus Upputuru Company.

  • Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Luminous Power Technologies’ #ILLUMINATINGLIVES campaign ignites Diwali spirit

    Mumbai: Luminous Power Technologies, India’s leading energy solutions company, launches their inspiring Diwali campaign, #ILLUMINATINGLIVES. The campaign beautifully captures the Diwali’s essence while emphasizing the importance of spreading joy in the lives of those who selflessly brighten our lives all year around.

    Diwali, known as the festival of lights, is a time when people across India celebrate the triumph of light over darkness and good over evil. Luminous Power Technologies, renowned for its innovative energy solutions, shares a special message to everyone, urging them to make this Diwali not just a season of festivities but a moment to celebrate the spirit of giving and to make a significant difference in someone’s life.

    The campaign’s core theme is simple yet impactful: Diwali is about illuminating lives. It encourages us to recognize and appreciate the unsung heroes around us, who bring light and joy into our lives, often without receiving the recognition they deserve. Through #ILLUMINATINGLIVES, Luminous Power Technologies encourages people to come together as a community to help those who may need a helping hand.

    Luminous Power Technologies chief strategy, transformation & marketing officer Neelima Burra said, ” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

    Luminous Power Technologies has a long-standing tradition of providing innovative energy solutions that enhance the lives of millions across India. The #ILLUMINATINGLIVES campaign, conceptualised and executed by AutumnGrey, is a testament to the company’s dedication to going beyond business, reinforcing their commitment to the welfare of individuals and families. The film serves as an opportunity to celebrate the unsung heroes in our lives, to express gratitude, and to make a tangible difference in someone’s life.

    Grey Group India chairperson and Group CEO Anusha Shetty said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

    As the campaign unfolds, it serves as a reminder that the real beauty of Diwali is in the warmth and love we share, in the smiles we bring to the faces of those who matter. By #ILLUMINATINGLIVES, we create a brighter, more meaningful Diwali for all. To bring the film to life, the agency partnered with director, Deepti Nangia.

    Luminous Power Technologies is also running a social media contest on platforms like Twitter, Instagram, and Facebook. Participants are encouraged to share their heart-warming Diwali stories, photos, and videos, showcasing their efforts to make the festival special for others. By joining the contest, they have a chance to win prizes, including Luminous inverters and surprises, as a token of appreciation for spreading happiness and making a positive impact in someone’s life. The contest will be live on 6 October 2023, and terms and conditions apply.

     

  • Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign

    Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign

    Mumbai: As the shimmering lights of Diwali draw closer, RoadCast, India’s leading innovator in automotive technology, unveils an extraordinary solution to combat the common issue of double parking during the festive season in India.

    With their new campaign -“Iss Baar Diwali Sabki Hai!” RoadCast is on a mission to redefine Diwali celebrations and wave goodbye to the inconveniences of parking mayhem.

    Diwali, the grand festival of dazzling diyas, sweet treats, and heartfelt gatherings, is not all smooth sailing. The shopping trips can often turn bitter due to the infamous conundrum of double parking. This is where Roadcast has stepped in to save the day with its QR code solution!

    The consumer can download the app, generate their very own QR code, and affix it to their vehicle. This simple step will allow people to promptly scan this QR code on your vehicle and get in touch with you in case they are inconvenienced by your parked car. Similarly, you can also scan the QR code on the other person’s vehicle in case you are the one stuck with their haphazard parking!

    One of the major advantages of this solution is privacy and safety. The QR code allows drivers to reach out to each other without the need to reveal or know any personal information.

    “Today the number of vehicles on the road has increased drastically. During festivals, this number increases multifold. This issue of inconveniences like double parking is an everyday issue but even more frustrating during festivities. The idea of this QR code is not just about technology, it’s about bringing convenience, safety and harmony to the festivities. It is safe as no one has to give out their personal information like contact number and it is convenient because it takes just seconds to scan the code and contact the driver”, shared Roadcast co-founder Vishal Jain.

    After all, Kyunki sabka hai tyohar, kisi ko kyu pareshan karna yaar? Chota sa hi toh hai, lagale na QR!”

  • PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy

    PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy

    Mumbai: Diwali, the Festival of Lights, is a time when the hearts of millions in India illuminate with the love of gold and jewelry. Recognizing the profound significance of this tradition, PLUS, the leading digital gold platform, is dedicated to making this Diwali shine even brighter for its users. Introducing the “Gold Rush Festival” campaign, PLUS is celebrating the spirit of this joyous festival by rewarding users for their trust and active participation in the PLUS platform.

    Dhanteras and Diwali are regarded as the most auspicious time of the year in India, where the purchase of gold and jewelry is believed to bring prosperity and happiness throughout the year. The “Gold Rush Festival” aims to embrace this spirit of celebration and express gratitude to users for their unwavering support.

    The “Gold Rush Festival” is exclusively tailored for the vibrant cities of Mumbai, Bangalore, Delhi, and Udaipur, where the festive spirit is palpable. This campaign invites all those eager to bask in the season’s prosperity and joy. Customers can avail exclusive festive offers during the “Gold Rush Festival”, from October 23rd to November 10th, 2023.

    Participants have the chance to win up to Rs 3,00,000 worth of Gold and Silver, serving as PLUS’s heartfelt ‘Thank You’ to its dedicated user community. Moreover, participants also stand a chance to be featured on PLUS’s social media channels, granting them recognition and celebration within the PLUS family. PLUS offers access to its exclusive content, providing added value to all participants, making this season even more meaningful for its users.

    “At PLUS, we consider our users as family, and Diwali is all about family. We want to celebrate this Diwali with our extended family by offering a chance to win prosperity in the form of Gold and Silver. It’s our way of sharing the light of the festival with those who matter the most – our users,” said PLUS co-founder Veer Mishra.

  • Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Mumbai: Larah Opalware by Borosil, is thrilled to unveil its latest digital video campaign (DVC) in celebration of Diwali. The campaign, titled “Larah by Borosil, Iss Diwali ka Perfect Gift,” centers around the joy of gifting during the Festival of Lights and spotlights the brand’s newest offering, the exquisite Storage Bowls with Lids, available in sets of two and three.

    Diwali, the festival of lights, symbolises the triumph of good over evil and is a time for families and friends to come together, exchange tokens of love, and create enduring memories “Iss Diwali ka Perfect Gift” campaign underscores the joy of receiving the perfect Diwali gift that radiates happiness, affection and thoughtfulness.

    The campaign’s hero is the all-new impeccably crafted set of Storage Bowls with Lids. These splendid pieces embody the very essence of gifting perfection for this festive season, whether you opt for the set of two or three, each one is a testament to Larah Opalware’s timeless appeal.

    Borosil assistant VP of marketing Barnali Shankar shares her sentiments about this splendid Diwali campaign, “Diwali is a time when emotions are expressed, traditions are embraced, and bonds are strengthened. Our ‘Iss Diwali ka Perfect Gift’ campaign is not just about gifting but conveying love and emotions through thoughtful gifting. The Storage Bowls with Lids epitomize the quality and style we represent, making them the quintessential Diwali gift.”

    The brand-new offering is available to all customers who wish to celebrate the joy of giving this festive season. With Larah Opalware, one can rest assured of the highest quality and design that will infuse elegance into any home.

    These sets of storage bowls with lids are available at all leading retail outlets and on myborosil.com

  • Shoppers Stop ropes in Rakul Preet for its Diwali campaign

    Shoppers Stop ropes in Rakul Preet for its Diwali campaign

    Mumbai: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign ‘’We-Time Wali Diwali,’ featuring actor Rakul Preet Singh.

    The campaign’s central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today’s fast-paced life, these moments of togetherness are often overshadowed. ‘We-Time Wali Diwali’ encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it’s a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasising the importance of ‘Rishton ko dein thoda we-time.’

    Commenting on the same Shoppers Stop customer care associate and chief of marketing and communication Shwetal Basu said; “Shopping is not just buying, it is creating moments together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”

    Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments with my family and friends, I resonate deeply with the concept of ‘Rishton ko dein thoda we-time.’ It is very important that we spend time with our loved ones, especially during festivities and this campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali” and their endeavour to bring people closer through fashion and heartfelt connections.”

    Basu added that Rakul Preet’s association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.

    Shoppers Stop’s diversified omnichannel offering spans over 800 recognised and trusted brands across an incomparable range of products. Customers can choose from a diverse range of festive collections and exclusive brands spread across multiple categories. Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty programs ‘First Citizen Club’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop. Customers can also indulge in experiential events such as gift-wrapping workshops, fashion and styling activities, live music performances and many more.

    That’s not all; this festive season Shoppers Stop is taking the excitement up a notch with their exclusive “Bill Buster” offers, delivering unbeatable deals on Tommy Hilfiger luggage and BOSS watches. To add to the excitement, customers who make a purchase of Rs. 10,000 or more on MasterCard, will get a chance to win World Cup tickets. It’s not just a shopping spree; it’s a top-notch festive experience.

    Join Shoppers Stop in celebrating Diwali indulging in premium brands, trendy fashion, and unique style.

  • Diwali shopping to surge with 70 per cent consumers ready to spend more

    Diwali shopping to surge with 70 per cent consumers ready to spend more

    Mumbai: New data shows approximately 70 per cent of Indians are ready to spend more this Diwali, representing a marked 35 per cent increase from last year, according to the third festive pulse survey conducted by global advertising technology leader The Trade Desk. The planned increase in consumer spending is led primarily by consumers’ bullish view that their financial situation has improved (53 per cent), and consumers’ eagerness to celebrate a lot more this year (49 per cent).

    The new research indicates growing optimism among Indian consumers is slated to drive larger festive sales this year, giving brands an opportunity to build advertising campaigns tailored to consumer interests and preferences as the biggest shopping season of the year approaches.

    Skyrocketing optimism spurs consumer spend

    The surge in optimism is driving increased consumer spend, with a significant majority expressing an interest in purchasing luxury goods and apparel (84 per cent) and gold (80 per cent). Amongst those who plan to spend more, 68 percent said they are more likely to increase spending on new clothes, 65 per cent on gold and jewellery, 64 per cent on Diwali food items and gifts for family, and 64 per cent on friends and colleagues.

    “This year’s Diwali is shaping up to be the most significant shopping season ever. People are gearing to celebrate more, in turn, they plan to spend more,” said The Trade Desk general manager, India Tejinder Gill. “To make the most of this opportunity, marketers should focus on building trust to engage customers with relevant advertising campaigns that reach them at the right place at the right time. The Trade Desk is empowering marketers to make smarter media decisions for the festive season and for the long term, whilst helping them track campaign performance to drive business growth effectively.”

    Brands who engage early and consistently will stay top-of-mind

    The findings reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than half (58 per cent) of Indians consider themselves to be planned shoppers, while almost half (45 per cent) regard brand trust as an important factor in their Diwali shopping decisions.

    The research also unveils significantly higher brand loyalty, compared to Diwali shopping last year. Within the top three product categories where consumers demonstrate the strongest loyalty, a notable 74 per cent of consumers will stick to the same brand when purchasing products in health and personal care, which is an increase of 23 per cent compared to last year. While 69 per cent of Indian consumers will do so for consumer electronics, an increase of 30 per cent, and 65 per cent for makeup and fragrances, an increase of 27 per cent from last year.

    Indian consumers are least likely to hold strong brand affinity for toys, games, and collectibles (50 per cent), home and living (50 per cent) and travel (47 per cent). Marketers who employ an always-on strategy can help enhance brand affinity by maintaining consistent connections with their audience throughout their entire purchasing journey.

    OTT platforms are effective advertising channels

    The open internet provides an opportune place for brands to advertise, and over-the-top (OTT) streaming platforms are garnering notable traction. The majority of respondents (61 per cent) express a willingness to research a product online if they like the ads shown on this channel. Furthermore, people aged 25 to 40 years exhibit a larger appetite for ads on OTT platforms, as half of them (51 per cent) reportedly pay attention to ads on the channel. Concurrently, 43 per cent said they direct their attention towards ads on news, websites, and blogs.

    Survey Methodology

    The survey was conducted online by research firm Milieu amongst a nationally representative sample of 1,000 India adults, fielded in June 2023. All data was weighted by age and gender to reflect the latest Indian population estimates.