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Tag: Diwali

  • Panasonic urges people to build new bonds this Diwali, says ‘Iss Tyohaar Jatao Pyaar’

    Panasonic urges people to build new bonds this Diwali, says ‘Iss Tyohaar Jatao Pyaar’

    Mumbai: With the message of #IssTyohaarJataoPyaar, Panasonic urged us to come together with not just our friends and family, but everyone around us, with a feeling of love and celebration on the occasion of Diwali.

    Conceptualised and executed by Grapes and Hardcover, the campaign film highlights one such relationship. It is a long-running belief that landlord-tenant relationships or neighbour relationships aren’t the strongest in big cities. Building a relatable narrative of a contemporary working couple and their landlady, Panasonic sets out to challenge this notion, which ends with them celebrating Diwali together. It skillfully invokes the emotions of warmth and joy that go perfectly with the occasion.

  • Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’

    Mahindra Finance launches its new Diwali content film- ‘Main Sambhaal Lungi’

    Mumbai: Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, and one of India’s leading NBFCs, released a special film encapsulating the essence of Diwali – ‘Main Sambhaal Lungi’. The film revolves around a daughter’s efforts towards fulfilling the dreams of her family. The film will be disseminated through social and digital platforms during this Diwali.

    The narrative set in the backdrop of Diwali, features the protagonist, a responsible daughter who is committed to fulfilling her family’s needs and dreams. Through engaging storytelling that beautifully interweaves emotions, aspirations & bonds of family, the film highlights the aspect that our loved ones often make so many things possible for us without even being told to and draws a parallel with how Mahindra Finance too understands financial needs of the customers and becomes a partner in fulfilling their dreams as one of their own.

    The film concludes with the daughter bringing home a new car on the occasion of Diwali, enabled by a Car Loan provided by Mahindra Finance.

    The digital film has been conceptualised keeping consumer insights at the centre of communication. The one-week campaign will be amplified on social media and other key digital platforms. The campaign plans to generate substantial buzz around vehicle loans & other financial products of Mahindra Finance.

  • Berger Paints’ announces Diwali ad campaign ‘Chiku ki Painting’

    Berger Paints’ announces Diwali ad campaign ‘Chiku ki Painting’

    Mumbai: Berger Paints is set to redefine the essence of colour this Diwali with its ad campaign- ‘Chiku ki Painting’. This initiative aims to shed light upon the unique perspective of inviting the audiences to consider viewing the world through the eyes of colour blind individuals, who experience a different spectrum.

    In contrast to the traditional Diwali campaigns centered around vibrant colours, Berger chooses to focus on the absence of colour, highlighting the life of those living with colour-blindness. Berger being a paint brand and colour being at the core of its proposition, initiates a crucial dialogue on the concept of ‘seeing itself’, through this thoughtful approach. Berger’s Diwali campaign speaks of those who can’t perceive colour the same way most can- those who live with colour-blindness.

    Conceptualised by the creative team at Green Chutney Films, a video-first agency that emphasises on story-telling through impactful films, the campaign unfolds a captivating story; the ad not only brings to the fore an often overlooked concern, but also seamlessly weaves the brand Berger into the narrative. Green Chutney Films creative director Manan Bhatt said, “I am so proud of the work done by our team on this campaign and how the campaign exudes not only of a fresh thought, which is often a challenge in such a cluttered market, but how beautifully brand Berger plays a role in telling of this story.”

    Berger Paints head of digital Debayan Banerjee said, “We are extremely excited for this upcoming campaign! The excitement emerges from the new story and perspective which this campaign is trying to talk about and the innovative and warm integration the story does with the brand Berger and what it truly stands for.”

    With the release of ‘Chiku ki Painting’ this Diwali, Berger calls upon Indian audiences to celebrate the unseen hues, embracing diversity and fostering inclusivity.

  • InvincibleMeta.Ai lights up virtual sky with Diwali fireworks in the metaverse

    InvincibleMeta.Ai lights up virtual sky with Diwali fireworks in the metaverse

    Mumbai: As the festive season of Diwali approaches, InvincibleMeta.Ai is set to light up the virtual world with a dazzling display of fireworks within its metaverse platform. Marking a convergence of tradition and technology, this celebration is scheduled for 7 pm on Saturday, 11 November, promising a unique experience for customers worldwide.

    InvincibleMeta.Ai, renowned for its robust virtual reality platform powered by sophisticated APIs, offers a new way to celebrate the age-old Festival of Lights. Users can immerse themselves in the vibrant atmosphere from the comfort of their homes, with the metaverse rendering a panoramic display of virtual fireworks that rival the splendor of real-world festivities.

    An intriguing aspect of the InvincibleMeta.Ai experience is its real-time synchronisation with the Indian Standard Time (IST), ensuring that the virtual world mimics the day and night cycle precisely as it occurs in the physical world. This feature enhances the realism of the Diwali celebration, allowing users to enjoy the fireworks exactly when night falls in their locale, further bridging the gap between the virtual and real worlds.

    Customers eager to partake in this virtual Diwali celebration can access the platform directly through the link: (https://eternity.invinciblemeta.ai).

    This portal serves as a gateway to an experience that combines the joy of Diwali with the marvels of virtual reality.

    Invincible Meta founder & CEO Ajay Setia said, “We believe that innovation should not only dazzle the senses but also reflect a commitment to sustainability and cultural resonance. As we illuminate the virtual sky with our Diwali fireworks spectacle in the metaverse, we envision a celebration that embodies a sustainable approach to festivities. By creating a digital experience that captures the essence of Diwali, we are forging new frontiers in technology and fostering a connection with tradition.”

    He added, “InvincibleMeta.Ai is dedicated to providing immersive experiences that align with our responsibility to the environment and cultural heritage. This Diwali, join us in a sustainable celebration that harmonizes the richness of tradition with the possibilities of the metaverse, setting a precedent for digital festivities that are both captivating and conscientious.”

    Following their successful showcase at the Global Fintech Fest (GFF) in Mumbai, where InvincibleMeta.Ai launched their banking metaverse as a SaaS-based solution, the company continues to demonstrate their prowess in the virtual domain. Currently conducting proof of concept (PoC) for two banks, InvincibleMeta.Ai is proving the potential of their platform to revolutionise the banking experience.

  • Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Mumbai: Times Square, New York is a location almost everyone heads to when visiting the Big Apple. 28 October, this year, visitors were treated to another edition of the grand Diwali festival with the square between 46 and 48 the street being transformed into a colourful tapestry of Indian culture  NYC Mayor Adams, majority leader Chuck Schumer, director for United States domestic policy, Neera Tanden, and assemblywoman Jenifer Rajkumar lit a diya (lamp) at the famed ball drop tower with family and friends in attendance, symbolising the illumination of the soul and the dispelling of ignorance

    Viacom18’s Aapka Colors channel in the US partnered with Event Guru and sponsor Gopi Dairy came on board to people from various backgrounds in the spirit of love, friendship, and togetherness.

    The celebration culminated in an electrifying concert which started at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Along with, soul-stirring British Indian classical singer, Shivali. Their performances captivated the audience, making 2023’s  Diwali Festival at Times Square an unforgettable experience!

    “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform,” said IndiaCast Media executive vice-president & head of international business Govind Shahi.

    “We are delighted to be associated with the magnificent Diwali at Times Square event along with Gopi Dairy. It is a great honor for Colors TV to be a part of this grand celebration, as it provides us with a unique opportunity to connect with audiences every year and spread the spirit of Diwali,’ added  IndiaCast Media senior vice president and business head Americas Sameer Targe.

    “Our collaboration with Diwali at Times Square has successfully spanned for the past three years! This year is exceptionally exciting as our client Gopi Dairy, the title sponsor, increases their focus on the East Coast with our 360 media solution that combines ‘ground’, ‘on air’ and ‘digital elements’, all centered around Diwali. We have elevated our partnership with a multi-level sales and marketing initiative responding to the growing demand for integrated media solutions. Our partnership promises to redefine the media engagement and captivate our audience,” said IndiaCast head of sales & marketing Americas Shalaj Dang.

    “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is an historic moment for us all to celebrate the universal festival of light and joy!” added Karoun Dairies CEO  Rostom Baghdassarian.

    “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our title sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy,” stated Diwali at Times Square founder  Neeta Bhasin.

    The event was livestreamed on 28 October and is to now to be telecast on Aapka Colors on 26 November at 1 pm Eastern time and 10 am Pacific Times. 

  • Tata Play Classic Cinema celebrates Diwali with eight timeless blockbusters

    Tata Play Classic Cinema celebrates Diwali with eight timeless blockbusters

    Mumbai: Diwali, the festival of lights, is when traditions and nostalgia take center stage. What better way to celebrate this beautiful occasion than by revisiting the timeless classics that have enriched our cultural heritage alongside family and loved ones. With Tata Play Classic Cinema, take a journey through the enchanting world of old Bollywood classics that have not only entertained generations but continue to light up our lives, much like the festive lamps of Diwali. These films have stood the test of time, offering a glimpse into the golden era of Indian cinema, making them the perfect cinematic companions for the Diwali season.

    Milan


    Directed by Adurthi Subba Rao, Milan, a 1967 Hindi movie, is a remake of his successful Telugu film ‘Mooga Manasulu’ from 1963. The film features Sunil Dutt, Nutan, and Jamuna from the original cast, along with Pran and Deven Varma. It revolves around Gopi, a ferryman, and Radha, a rich girl, falling in love. However, they are accused of having an illicit affair. When fate turns unkind to them, a tragic incident changes their lives forever. A timeless classic, the film also features memorable music scores created by the award-winning duo Laxmikant Pyarelal.

    Kati Patang


    Kati Patang, a 1971 Hindi film directed by Shakti Samanta, features a noteworthy cast, including Rajesh Khanna, Asha Parekh, and Prem Chopra. The film tells the story of Madhu, a young woman who takes on a new identity to escape a loveless marriage. She crosses paths with a charismatic man, leading to a complex web of relationships and emotional turmoil. The film builds on themes of love, tragedy, and resilience. The film also witnessed Asha Parekh win her first Filmfare Award for Best Actress for her role. Moreover, Kati Patang also has some of the greatest hit songs, composed by the legend Mr. R.D. Burman.

    Guddi


    Directed by Hrishikesh Mukherjee, Guddi, a 1971 Hindi film, stars a talented ensemble cast, including Jaya Bachchan in the titular role as Kusum alongside Dharmendra, Sumita Sanyal, Utpal Dutt, and Asrani in pivotal roles. The story revolves around Kusum, a young and impressionable girl who is a fervent Bollywood fan. Her deep admiration for the film industry makes her blur the lines between reel and real life. When she encounters a charming and straightforward film actor portrayed by Dharmendra, her perspective on the film world begins to change. Guddi is a heartwarming exploration of the boundary between reality and the glamour of the movie industry, brought to life by its talented lead cast members. The movie marked Jaya Bachchan’s debut as an adult actor following her first appearance on screen as a teenager in a Satyajit Ray movie.

    Bawarchi


    Bawarchi, the 1972 Hindi film directed by Hrishikesh Mukherjee, stars Rajesh Khanna as Raghu along with a stellar cast including Jaya Bachchan, Asrani, A.K. Hangal, and Durga Khote. The film tells the story of Raghu, a cook who enters a troubled joint family and uses his culinary skills and kindness to mend relationships and resolve conflicts. Bawarchi is a heartwarming tale of simplicity and its transformative power within a family, making it a unique Diwali watch!

    Namak Haram


    Namak Haraam, the 1973 Indian film directed by Hrishikesh Mukherjee, stars Amitabh Bachchan and Rajesh Khanna in lead roles. The film explores the intricate friendship between Somu (Amitabh Bachchan) and Vicky (Rajesh Khanna) and how it’s tested when they find themselves on opposing sides of a labor-management conflict. With powerful performances from the lead actors and a strong supporting cast, Namak Haraam remains a compelling classic known for exploring complex human relationships and moral dilemmas. Amitabh Bachchan won the Filmfare Award for Best Supporting Actor and Govardhan Asrani won the Filmfare Award for Best Comic Actor

    Jurmana


    Directed by Hrishikesh Mukherjee, Jurmana, the 1979 Indian film stars Amitabh Bachchan and Raakhee Gulzar. The movie tells the story of a couple, Inder (Amitabh Bachchan) and Suman (Raakhee Gulzar), who must confront unexpected challenges that test their love and resilience. Jurmana is a touching classic in Indian cinema, exploring themes of love, loss, and redemption.

    The Great Gambler


    With an iconic cast of Amitabh Bachchan, Zeenat Aman and Neetu Singh, The Great Gambler is a 1979 Indian film directed by Shakti Samanta. The movie follows Jai, a master of disguise and a professional gambler, on a high-stakes mission to capture a notorious criminal. Known for its thrilling narrative and international intrigue, The Great Gambler is a classic in Indian cinema.

    Khubsoorat


    Khubsoorat, a 1980 Indian film directed by Hrishikesh Mukherjee, starring Rekha and Rakesh Roshan, is an award-winning film of its time that secured the Filmfare Award for Best Film with lead actress Rekha winning the Filmfare Award for Best Actress. The movie follows Manju (Rekha), a strict and orderly woman, as she brings laughter and disruption to a royal family known for their eccentricities. This delightful comedy explores the clash between tradition and modernity within the household, making Khubsoorat a timeless classic in Indian cinema, celebrated for its humor and endearing characters.

    Celebrate Diwali with Tata Play Classic Cinemas on 318 with timeless classics

  • Diwali’s influencer magic: Sparking a festive sales surge!

    Diwali’s influencer magic: Sparking a festive sales surge!

    Mumbai: Diwali has transcended traditional celebrations to become a digital extravaganza, with influencers playing a pivotal role in shaping consumer choices. This cultural shift has not only illuminated social media platforms but has also ignited a significant surge in festive sales.

    Influencers have harnessed the power of Diwali’s cultural significance to create engaging content that resonates with their diverse audiences. From decor ideas to festive recipes, influencers have become the torchbearers of Diwali inspiration. Their ability to seamlessly blend tradition with modernity has made them key players in shaping consumer trends during the festive season.

    The impact of influencer marketing during Diwali is reflected in the impressive surge in festive sales. E-commerce platforms have witnessed a substantial increase in traffic and transactions, with consumers relying on influencers’ recommendations for their Diwali purchases. The seamless integration of product placements within influencer content has transformed casual scrolling into a virtual shopping spree.

    Let’s delve deeper into this topic and see what the influencers and the industry experts have in their mind regarding the ongoing trends during this festive season.

    Edited excerpts

    Animeta creator Shilpa Chaudhary

    By engaging with their followers through live streaming, influencers can visually show and demonstrate the products and how to incorporate them into festive celebrations.

    This visual element during a festive influencer campaign helps for an emotional connect which in turn can boost sales

    Their authenticity and relatability foster a sense of credibility that often translates into higher engagement rates and, ultimately, increased sales. When an influencer endorses a product or service, their followers are more likely to view it as a genuine recommendation

    While celebrity influencers still have a significant impact, brands are increasingly turning to micro-influencers to reach their target audience. These individuals have smaller, but highly engaged, audiences, and they can help brands to reach a specific niche market with greater impact.

    Mom blogger, Certified in Child Nutrition and Child Care Sonali Sarkar

    Diwali’s influencer magic sparks a festive sales surge, and as a Mom Influencer, I’ve seen the incredible power of influence firsthand. Consumers today look to us for authentic recommendations, and our ability to connect on a personal level builds trust. Influencers inspire purchasing decisions by showcasing genuine experiences with products or services, making them relatable to their audience. To ensure success, influencer marketing agencies employ strategic approaches like data analysis, targeting the right niche, and crafting engaging content that resonates with the brand’s values. It’s a dynamic blend of trust, authenticity, and creativity that ignites the spark of influence, lighting up the path to festive sales success.

    Instagram Mom Blogger & Influencer, Certified in Child Nutrition, Nutrition & Yoga Tanya Mehra

    Motherhood is a journey filled with ups and downs, but one thing remains constant – the influence of fellow moms on our choices. As a mom blogger, I understand the power of relatability and trust in this community. When it comes to influencing purchasing decisions, moms often turn to influencers like me for recommendations, from baby gear to household products. We share our honest experiences, offering a personal touch that resonates with our followers.

    Influencers, regardless of their niche, affect consumer choices through authenticity, expertise, and genuine connections. To ensure this impact, influencer marketing agencies employ several strategies. They carefully match brands with influencers whose values align, fostering credibility. Agencies track and analyze data to gauge campaign success and adapt as needed. Collaborations are designed to feel organic and not overly promotional, maintaining the trust between the influencer and their audience. Ultimately, influencers bridge the gap between brands and consumers, offering a valuable, human touch in the world of marketing.

    Tikshark Solutions CEO & founder Archit Agarwal

    Influencers are like super cool online trendsetters who have a big say in what people buy. You know when you see your favorite YouTuber using a product and suddenly you want it too? That’s how influencers influence us!

    So, here’s the deal – At Tikshark, we understand this power. We work with influencers to help brands connect with consumers. We do this by choosing influencers that match the brand’s vibe and audience. These influencers then create cool and engaging content about your product. When people see their favorite influencer using it, they feel like they need it in their lives.

    Tikshark makes sure the content is relatable, engaging, and honest. We also track insights like how many people bought stuff because of these influencers. This way, we ensure that the brand gets the most bang for their buck with influencer marketing!

    Chtrbox VP Karan Pherwani

    Influencers have a significant impact on consumers’ purchasing choices. Unlike traditional celebrities, influencers connect with their audience on a more personal and relatable level. This trust is the foundation of influencer marketing. Influencers share their genuine experiences with products or services, both the good and the bad. This transparency is what initially draws people to follow them, as it helps consumers make informed decisions about what to buy.

    Influencer marketing agencies play a crucial role in this process. We work to secure beneficial partnerships between brands and influencers where both parties can mutually benefit. This collaboration helps them reach their desired target audience, especially during festive seasons. To ensure the success of such partnerships and collaborations, we, as an agency, take several strategic steps.

    First, we ensure that the brand’s values and messaging align with the influencer’s values and tone. This alignment is crucial for maintaining authenticity and trust with the influencer’s audience. Additionally, Chtrbox considers the type of content that will effectively promote the product or service, tailoring it to suit the influencer’s unique style and preferences. The relevance of the product to the influencer’s audience is also taken into account to ensure that it resonates with the target consumers.

    As influencers continue to weave their creative narratives around Diwali, brands and consumers alike can expect this trend to illuminate future festive seasons, creating a lasting impact on the intersection of culture, commerce, and digital influence.

    ONDC

    During the busy holiday season, some categories draw more attention as people look for gifts and festive items. This is most noticeable in electronics, clothing, and home decor.  ONDC understands how the festive spirit influence what people want during this season and as an open network, we  offer  a fair online shopping community wherein buyers can discover all kinds of sellers for their purchases no matter which platforms or apps they use – a truly diverse and inclusive marketplace during this season of sharing.

    We have strategies and support for network participants to use the festive season to their advantage. First, we make it easy for businesses of all sizes to join ONDC Network with low upfront costs. Our network helps sellers connect with buyers all over India without any filters or barriers, giving everyone a fair chance. Sellers can promote special festive deals, use social media, organize their product listings, manage their inventory, offer festive-themed packaging, ensure on-time delivery, and provide good customer support.

    Our seller apps, linked to ONDC, offer even more features like admin tools, support in multiple languages, personalized seller pages, logistics integration, valuable data and insights, strong security, and dedicated customer service. This approach allows our network participants to make the most of the festive season, attract buyers with exciting offers, and provide a smooth shopping experience, especially during the festive season.

    In India, there are over 12 million sellers, but only a tiny fraction, 15,000 (0.125% of the total), are equipped for e-commerce. This leaves many sellers, especially those from small towns and rural areas, struggling to get online. Today, ONDC has all kinds of sellers onboard, from big brands to local artisans, and strives to create an affordable and scalable e-commerce network for everyone. Together, we embark on a journey filled with shared experiences, the thrill of discovery, and the promise of connection.

  • Family Diwali KidZania Wali: A festival of lights, art, and joy at KidZania!

    Family Diwali KidZania Wali: A festival of lights, art, and joy at KidZania!

    Mumbai: Diwali, the festival of lights and joy, is fast approaching, and KidZania India is thrilled to present a unique and enriching experience to celebrate this grand festival. We invite you to join us for “Family Diwali KidZania Wali” at KidZania Mumbai & Delhi NCR, from 10 to 19 November 2023, where we are rekindling the traditional spirit of Diwali through art, culture, and family fun.

    “Family Diwali KidZania Wali” is not just an event; it’s a celebration of the art and craftsmanship of India’s potters, bringing back the charm of clay diyas and supporting these talented artisans.

    Here’s what you can expect:

    Pottery Zone:

    – Engage in live pottery art classes, learning the ancient techniques from Gujarat and Rajasthan.

    – Paint and personalize clay diyas, adding your creative touch to these traditional symbols of Diwali.

    – Explore a diverse range of pottery styles from different states, including Jaipur Blue Pottery, Khavda Pottery, Andretta Pottery, and Bankura Pottery.

    Diya Display:

    – Marvel at a breathtaking display of beautifully crafted diyas from various regions of India.

    Pottery Throwing Competition:

    – Test your pottery-making skills by competing to create the tallest, widest, or most creative pot within a time limit.

    Clay Sculpture Contest:

    – Let your creativity flow as you sculpt clay according to specific themes. Show off your artistic skills, and you could win exciting vouchers and Diwali hampers.

    Fun and Games:

    – Participate in different fun, entertaining games like the “Pull the Tissue Game” and the “Touch and Tell” challenge to win prizes from renowned brands such as Parle-G, Kinder Joy, MOD, Nutella, Frooti, and Britannia The Laughing Cow.

    Diwali Quiz:

    – Test your knowledge with an exciting Diwali-themed quiz game for adults. Correct answers will earn you exciting vouchers.

    Thali Decoration and Rangoli:

    – Decorate your thali and create beautiful rangolis, celebrating Diwali traditions.

    Diya Coasters

    – Learn to create your very own Diya Coasters; embrace the festive spirit and add a touch of elegance to your home décor.  

    DIY Wall Hangings:

    – Get creative with upcycling and make unique home decor items.

    Rahul Dhamdhere, Chief Marketing Officer of KidZania India, expressed his enthusiasm, ‘Family Diwali KidZania Wali’ at KidZania is more than just a celebration; it’s a vibrant tapestry of tradition, artistic expression, and a chance to strengthen family and community bonds. It offers a precious opportunity to reconnect with the profound essence of Diwali, honor our rich cultural heritage, and support talented artisans. Participating in ‘Family Diwali KidZania Wali’ creates lasting memories and contributes to the preservation of our cultural roots”.

    KidZania invites you to come together with your family and friends to celebrate Diwali with lights, art, and excitement at KidZania. Let’s light up the festival with creativity, culture, and joy!

  • ICICI Prudential MF launches a campaign to promote “Investment hi hai Savings ka Naya Tareeka”

    ICICI Prudential MF launches a campaign to promote “Investment hi hai Savings ka Naya Tareeka”

    Mumbai: Diwali is one of the most awaited festivals in India and is special in many ways—from buying new clothes to making special food and indulging in festivities. However, one of the things that excites everyone the most is the anticipation of receiving the Diwali bonus.

    But what if someone refuses to take that bonus?

    This Diwali, ICICI Prudential Mutual Fund has launched a campaign which shows how interesting the arc of refusal of the Diwali bonus is and why an individual chooses to do so. The fund house’s entertaining Diwali campaign humorously extends a strong message, thereby leaving a lasting impact on the viewer.

    The campaign addresses the message of why it is important to invest and not just save your money. The campaign shows how a house help (Ramu Kaka) is disappointed in getting the same amount of Diwali bonus every year from his employer (Ramesh). The house help further explains to his employer the benefits of investing across various available mutual fund options. He also points out how his other employer invests in mutual funds and can give him expensive shoes as a Diwali bonus. The house help believes that if Ramesh had invested in mutual funds, he would have also earned good returns and in turn would have been able to give a higher bonus to him. He suggests to his employer to start his investment journey through a Systematic Investment Plan (SIP).

    ICICI Prudential AMC head marketing, digital and customer experience Abhijit Shah said, “Indians are known for their savings habit; however, this habit does not create wealth for them. This Diwali, our focus is to bring a shift in the savings habit to that of investing, thus creating wealth over the long term. Through this campaign, we intend to spread more awareness about the importance of investing among those who do not invest in mutual funds. We aim to nudge people to invest in mutual funds to generate better returns on their hard-earned money.”

    By investing in mutual funds, an investor can allocate his or her resources among several asset classes including debt, equity, commodities, and several others per their risk tolerance, time horizon, and financial objectives. Over time, a long-term, disciplined investment strategy can help investors achieve their financial goals and systematically create wealth.

    The campaign will reach the masses via the company’s multiple digital channels like YouTube, Instagram and Facebook.

  • Buffalo Soldiers unveils leAD to light up programmatic advertising before Diwali

    Buffalo Soldiers unveils leAD to light up programmatic advertising before Diwali

    Mumbai: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.

    Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.

    “At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” said Buffalo Soldiers co-founder and CEO Sumon K Chakrabarti. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.

    “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” said YOptima co-founder & CEO  Satish Kadu. “Our tech stack includes ??????, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include ??????, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and ??????, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.

    Key Features of leAD:

    Mumbai: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.

    Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.

    “At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” said Buffalo Soldiers co-founder and CEO Sumon K Chakrabarti. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.

    “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” said YOptima co-founder & CEO  Satish Kadu. “Our tech stack includes ??????, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include ??????, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and ??????, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.

    Key Features of leAD:

    ●   Campaign Management Automation Engine: Streamlines the campaign management process, enabling brands to save time and resources while optimising their advertising strategy.

    ●   Outcome Optimization & Custom Bidding Engine: Maximizes return on investment by tailoring bidding strategies to specific performance goals.

    ●   Audience Persona Discovery Engine: Uncovers invaluable insights about target audiences, helping brands better connect with their customers.

    ●   Deep Tech Targeting Engine on YouTube: Takes advertising on YouTube to a whole new level, ensuring ads reach the right audience at the right time.

    ●   Dynamic Ads for Moment Marketing: Harnesses real-time opportunities for effective and engaging advertising.

    “In an era where brands are continuously searching for more effective ways to connect with their audience, leAD stands out as a game-changer. It represents a significant leap forward in programmatic advertising. It’s more than a platform; it’s a dynamic partner in driving brand success,” said Chakrabarti.

    Buffalo Soldiers, which recently won The Rising Maverick Agency award in India, is offering advanced automation and targeted strategies through leAD is more than a platform; it includes a data-driven discovery, targeting, and optimisation platform that delivers insights, innovations, and impact to marketers.