ITV

Tag: Diwali

  • CityKart launches ‘Dilon Ka Tyohar’ campaign

    CityKart launches ‘Dilon Ka Tyohar’ campaign

    Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its family-oriented, value-focused customers. This campaign includes a 360-degree marketing approach using online and offline channels to expand reach and brand awareness.

    CityKart is actively present on social media platforms with AI-powered, animated & product video and collaborations with over 60 regional influencers in Uttar Pradesh, Bihar, and Assam. On the ground, CityKart is boosting visibility with branding in high-traffic areas, such as railway stations, billboards, and newspapers, alongside roadshows and leaflet distribution in rural communities in Uttar Pradesh and Bihar.

    The brand is further connecting with local audiences by sponsoring regional events across 50-plus cities and hosting in-store activities like selfie points, quizzes, and interactive programs. The campaign also includes targeted promotions with cashback offers and a ‘Bill Buster Offer,’ rewarding purchases of ₹1,999 with an assured gift. With this blend of digital and offline strategies, CityKart aims for a 30-50 per cent sales increase this festive season.

    CityKart director Sudhanshu Agarwal said, “We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our ‘Dilon Ka Tyohar’ campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”

  • Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of the Ram Janmabhoomi temple. Sri Mandir will light over 100,000 diyas at Raj Dwar Mandir for the fourth time, establishing it as a signature event for devotees. Through its Deepotsav campaign, #YehDiwaliAyodhyaWali, Sri Mandir aims to bring the essence of Ayodhya closer to devotees, ensuring they feel connected by the spirit of devotion.

    Additionally, Sri Mandir will host a 24-hour live-streamed musical Akhand Ramayan path, allowing participants to immerse themselves in the experience from anywhere. Users can offer diyas and participate in the Akhand Ramayan Path via the Sri Mandir app and website, receiving a video of their diya being lit along with a certificate. This Diwali, the platform aims to bridge distances and enable people to honor tradition while reinforcing its mission to be a trusted platform for accessing temples across India.

    The campaign’s TVC features actress Rupal Patel sharing a moment with her daughter-in-law, discussing the significance of celebrating Diwali in Ayodhya. Rupal expresses her desire to light diyas there for the first Diwali after the temple’s inauguration. Her daughter-in-law mentions the app’s feature that allows them to light diyas, and Rupal urges her to book it. This scene captures the bond between generations and shows how Sri Mandir enables families to celebrate Diwali by bringing the light of Ayodhya into their homes.

    Sri Mandir CEO Prashant Sachan said, “Through #YehDiwaliAyodhyaWali, we are bringing the divine spirit of Ayodhya to everyone’s doorstep. This initiative enables devotees to feel a deep, heartfelt connection to the birthplace of Lord Ram, fostering a sense of unity, hope, and spiritual mindfulness that resonates within each of us this Diwali. The campaign aims to promote the spirit of collective prayer and unity, especially at a time when many people feel disconnected from traditional rituals due to urbanization, digital distractions, and global mobility. By allowing users to actively participate from anywhere in the world, we are fostering inclusivity and preserving cultural heritage. As we light our diyas, we illuminate not only our homes but also our hearts with love and devotion, emphasizing the importance of traditional celebrations, family values, and spiritual mindfulness that are at the heart of Diwali festivities.”

    The campaign emphasises that while not everyone can be physically present in Ayodhya, Sri Mandir offers a meaningful way to connect with cherished traditions. This Diwali, with #YehDiwaliAyodhyaWali, devotees can experience the light and blessings of Ayodhya, bridging the past and present. The campaign includes offering Charnagar items to all the deities at Raj Dwar Mandir and a grand 56 bhog prasad to mark the celebrations. Through Sri Mandir’s digital approach, families can come together in spirit, fostering hope and joy, regardless of their location.

    The #YehDiwaliAyodhyaWali campaign will be promoted across various platforms to maximise reach and engagement. Additionally, the SriMandir app will feature in-app banners and notifications to engage users, with promotions also taking place through popular online devotional forums and communities.

  • bigbasket partners with social media influencers to brighten Diwali

    bigbasket partners with social media influencers to brighten Diwali

    Mumbai: bigbasket is transitioning into a full-stack quick commerce player, expanding its offerings beyond groceries to meet customer demand for a wider selection of quality products from top brands.

    With Diwali approaching, bigbasket is making it easier for customers to celebrate by delivering a variety of products in just 10 minutes. The Diwali-specific range includes gold and silver coins from Tanishq, electronics and home appliances from Croma, toys from Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.

    bigbasket marketing head Anand Bhaskaran said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”

    The Diwali marketing campaign is inspired by the concept of ‘Poo bani Parvati,’ where influencers embody different festive personas to showcase the versatility of bigbasket’s offerings for family gatherings, Diwali parties, and traditional pujas.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aatman Desai (@aatmeme.in)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Danish sait (@danishsait)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Niti Taylor (@nititaylor)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vividh 2.0 (@thekurtaguy)

    In the North, influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah contribute their unique styles, while RJ Princy Parik and Aatman Desai represent the East. In the South, influencers like Danish Sait, Ayyo Shraddha, and Anu highlight bigbasket’s extensive range of products for festive occasions.

    The campaign aims to illuminate social media by demonstrating that bigbasket is more than just groceries. Through engaging reels, influencers emphasise the app’s ease of use, diverse product selection, and how bigbasket is transforming Diwali shopping across India.

  • Discover the best TV deals this festive season

    Discover the best TV deals this festive season

    Looking for the best TV deals this festive season? You’re in the right place! With Navratri in full swing and Diwali coming up, it’s the perfect time to upgrade to a new TV. Whether you’re into movies, sports, or gaming, there are some incredible discounts and offers on a wide range of Sony TVs and other top brands. So, here are the best TV deals this festive season.

    Best TV deals this festive season

    1. Sony Bravia 9 
    2. LG UT80 4K Ultra HD TV 
    3. Croma 4K Ultra HD Mini LED TV 
    4. TCL V6B 4K Ultra HD LED TV 
    5. Samsung Crystal 4K Vivid TV

    1. Sony Bravia 9

    Take your home theatre setup to the next level this festive season with the Sony Bravia 9 TV. With 4K resolution, HDR support, and XR TRILUMINOS PRO technology, this 4K Ultra HD Mini Google TV delivers vibrant colours and sharp details.

    The Acoustic Surface speakers offer immersive sound, and Google TV gives you easy access to your favourite apps and content. For gamers, the Bravia 9 Sony TV comes with a 120Hz refresh rate, XR Motion Clarity, and VRR for smooth gameplay. Furthermore, it’s packed with smart features like a built-in Chromecast, Google Assistant voice control, and access to a wide range of apps through the Google Play Store.

    2. LG UT80 4K Ultra HD TV

    The LG UT80 TV is perfect if you’re looking for a feature-packed TV that’s also not too hard on your wallet. It comes with a 50-inch 4K UHD display and a 60Hz refresh rate, offering crisp detail and rich, lifelike colours. The 2.0 channel speakers with 20 watts of power provide great sound, and the WebOS system makes it easy to access all your favourite streaming apps. Other features include HDR10, Dynamic Tone Mapping, AI Sound Pro, and Virtual 9.1.2 Up-mix.

    3. Croma 4K Ultra HD Mini LED TV

    If you’re looking for a powerful yet budget-friendly TV, the Croma 4K Ultra HD Mini LED Google TV is an excellent choice. With a massive 75-inch display, 3840×2160 pixel resolution, and a 120Hz refresh rate, you’ll enjoy stunning visuals and smooth motion. Thanks to Mini LED technology, Dolby Vision, and Dolby Atmos, this TV provides incredible picture quality and rich sound. Other features include built-in Chromecast and multiple connectivity options, along with hands-free voice control.

    4. TCL V6B 4K Ultra HD LED TV

    Whether you’re into movies, gaming, or just need a solid smart TV, the TCL V6B TV is another fantastic option. Its expansive 55-inch display delivers breathtaking clarity and vibrant colours, while Google TV integration makes it super easy to access all your favourite streaming services and apps.

    Thanks to the AiPQ picture processor, you’ll enjoy smooth performance and quick loading times. It also features built-in Chromecast and screen mirroring, making it easy to connect and share content. The 24W speaker system with Dolby Audio promises immersive sound and advanced eye care tech like low blue light and flicker-free technology help reduce eye strain.

    5. Samsung Crystal 4K Vivid TV

    The Samsung Crystal 4K Vivid TV is another solid option for upgrading your home entertainment this festive season. With its 55-inch LED screen, you’ll enjoy a stunning 4K UHD display that brings every scene to life with vibrant colours and amazing detail.

    The 20W sound system and Q-Symphony technology promise to create an immersive audio experience that puts you right in the action. Additionally, the TV comes with smart features like Tizen OS and voice control, so navigating your favourite streaming apps is super easy. Other features include Mega Contrast, UHD Dimming, and Motion Xcelerator. 
     

  • PNB Housing celebrates homeownership with ‘Pakka’ promise

    PNB Housing celebrates homeownership with ‘Pakka’ promise

    Mumbai: PNB Housing Finance aims to make homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with customers and underscores its commitment to delivering on promises – Pakka! This new positioning highlights PNB Housing’s efficient services, assuring: “Ghar ki baat pakki, jab support ho pakka!”

    Launching just in time for Diwali, a festival symbolising homecoming and new beginnings, PNB Housing’s latest campaign captures the essence of family and warmth during this festive season.

    The ad features a grandmother explaining Diwali’s significance to her grandson. Inspired by her words, the family wishes to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.

    In a light-hearted moment, the grandson seeks reassurance, and the executive responds, ‘Pakka,’ reinforcing the company’s commitment. The ad concludes with the child telling his grandmother that no welcome is as special as that of one’s own home, emphasising family values, trust, and the fulfillment of homeownership.

    “This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” said PNB Housing Finance MD & CEO Girish Kousgi. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise.  At PNB Housing, we believe that a home is more than just a place, it’s where the heart truly belongs.”

    As families across the nation light up their homes this Diwali, PNB Housing reaffirms its commitment to making homeownership a journey filled with hope, joy, and trust. With renewed confidence, PNB Housing pursues its mission to make homecoming a reality for everyone, one family at a time – Pakka.

  • Home Centre launches ‘Speaking Gifts’ campaign

    Home Centre launches ‘Speaking Gifts’ campaign

    Mumbai: Home Centre has launched its latest Diwali collection with the campaign ‘Speaking Gifts by Home Centre’. This multi-medium campaign celebrates the art of thoughtful gifting, highlighting how gifts can express feelings that words often cannot.

    The campaign emphasises that gifts are more than material items; they symbolise heartfelt connections and meaningful gestures. Diwali is an ideal occasion to celebrate these bonds, as reflected in the campaign’s tagline: ‘This Diwali unwrap emotions with speaking gifts by Home Centre.’

    Home Centre India CEO Sitaram Kumar stated, “Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts. “

    Home Centre India head marketing & VM, Shikha S Mazumdar added, ”Speaking Gifts campaign is inspired by the warmth & celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting. As we unveil our festive gifting range, we hope everyone finds inspiration and just the perfect gift for their loved ones.”

    The campaign is launched as a digital-first initiative, ensuring visibility across all major social media platforms and appearing in leading malls, OOH locations, Home Centre stores, and print media.

    It beautifully showcases the latest Home Centre Diwali collection, comprising a range of products for gifting, hosting, cooking, and decorating. From elegant tableware for hosting Diwali dinners to cozy decor for revamping living rooms and plush items to welcome guests, each product reflects the festive spirit.

  • UniPin India launches ‘UniPin Diwali Mahotsav’ campaign

    UniPin India launches ‘UniPin Diwali Mahotsav’ campaign

    Mumbai: Digital distributor – UniPin India has launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Running from 17 October to 1 November, the campaign encourages gamers to adopt environmentally responsible practices and offers chances to win prizes.

    Every transaction on the UniPin India website will unlock a chance to win daily prizes, with five winners selected each day to receive ₹5,000 in Amazon vouchers. Participants will also be eligible for two grand prizes: the latest iPhone 16 for anyone purchasing during the promotional period.

    Under the slogan ‘Yeh Diwali, UniPin Wali,’ UniPin India urges gamers to celebrate Diwali by making eco-conscious choices. Instead of bursting firecrackers, players are invited to gather with loved ones, log into their favorite games, and create lasting memories.

    Gamers who commit to using only green crackers and lighting diyas will have the opportunity to win ₹50,000 worth of UniPin credits, making this Diwali a time for fun and environmental stewardship. This approach aims to reduce pollution and promote a healthier environment.

    Forms

    UniPin India director Akshay Sethi said, “Diwali is a time of joy and togetherness, and this year, we want to celebrate in a way that’s not only fun but also responsible. Through the ‘Yeh Diwali, Game Wali’ campaign, UniPin is inviting our community to enjoy their favourite games while making a positive impact on the environment. By pledging to reduce pollution, gamers can share their love for Diwali in an eco-friendly way and win big while doing it.”

    UniPin India is also the official distribution partner of KRAFTON for popular titles Battlegrounds Mobile India (BGMI) and Road to Valor: Empires. During the campaign, gamers will receive exclusive in-game bonus UC offers from KRAFTON available on UniPin as follows:

    Buy 60 UC & Get 6 UC Bonus

    Buy 300 UC & Get 60 UC Bonus

    Buy 600 UC & Get 120 UC Bonus

    Buy 1500 UC & Get 450 UC Bonus

    The recently released ‘Indian Gamer Behaviour and Market Insights’ by Niko Partners reveals that Indian gamers are increasing their spending on video games, with female gamers spending 8.5 per cent more than males. While 57 per cent of mobile gamers in India have played a battle royale title in the past three months, six in ten mobile game spenders have purchased a battle or season pass.

    The report also indicates that two-thirds of gamers are motivated to pay when enjoying the game. With rising disposable incomes and greater smartphone penetration, especially in mobile-first esports, engagement and average revenue per user are projected to grow.

    To meet the growing spending habits of Indian gamers and provide seamless transactions with great value for money, UniPin India offers in-game currency for popular titles like Apex Legends, Black Myth Wukong (Steam), Fortnite Vbucks, Minecraft, VALORANT Riot cash points, and more.

  • Why is a Personal Loan for Diwali a Smart Choice?

    Why is a Personal Loan for Diwali a Smart Choice?

    Diwali, the festival of lights, is a time of celebration, joy, and togetherness. It signifies the victory of light over darkness, and good over evil, and celebrated with grandeur. Families come together, decorate their homes, and make new purchases, such as clothes, home appliances, etc., to mark the occasion.

    It is a time when everyone wants to welcome happiness and prosperity into their lives. But, with all the excitement, expenses can quickly add up. In moments like these, a personal loan online can be a prudent way to bridge any financial gaps.

    Whether purchasing new furniture, renovating your home, or buying gifts for your loved ones, personal loans can offer flexible and quick funding. Now you may wonder, “Why should I apply for an instant personal loan for Diwali?”

    Let’s understand why this can be a stress-free way to celebrate Diwali to the fullest.

    1)  Instant approval and disbursal

    During Diwali, quick access to funds is important for taking care of expenses like event planning, shopping, decoration, etc. Traditional loans usually have lengthy approval processes, but instant personal loans provide a much faster solution. Here’s how:

    •  Apply online: You can complete the entire application process from the comfort of your home through a user-friendly digital platform.  
    •  Quick approval: With automated systems assessing your credit score and eligibility instantly, many lenders provide loan approvals on the same day of application. This eliminates the stress of waiting for days or weeks.  
    •  Instant disbursal: Once your loan is approved, the funds are directly transferred to your account, allowing you to make timely preparations and purchases for Diwali.

    This process ensures you can focus on celebrating the festival without stressing about financial constraints or delays.

    2)  Flexible loan amounts

    Diwali expenses differ from individual to individual – whether it is for buying gifts or making home improvements. Instant personal loans permit you to borrow the amount that best matches your specific needs.

    You can avail amounts ranging between a few thousands to a few lakhs, catering to both small and large financial needs.Borrowing the exact amount ensures you can cover all your expenses without over-borrowing or under-borrowing. This flexibility helps avoid unnecessary debt, while ensuring your needs are completely met.

    So, in case you are looking to refurbish your home for Diwali, you can opt for a higher loan amount, or if you just need funds for buying gifts, you can go for a smaller sum.

    3)  Convenient tenure

    Repayment schedules can be daunting, but personal loans offer flexible repayment tenures, making it easier to manage post-Diwali finances. This is useful particularly when dealing with larger expenses.

    •  Flexible repayment tenures: With repayment periods ranging between one and four years, you can choose a timeline that aligns with your financial scenario.  
    •  EMI option: Option to choose an Equated Monthly Instalment (EMI) plan that fits your monthly budget and spreads the repayment over several months or years.

    This flexibility helps you enjoy Diwali stressfree, knowing you have enough time to manage theloan repayment.

    4)  Competitive interest rates

    Personal loans often come with competitive rates, making them an affordable borrowing option compared to high-interest alternatives like informal lending.

    •  Interest rates: With interest rates beginning as low as 10.49% p.a., personal loans offer a cost-effective way to fund your Diwali celebrations.  
    •  Lower repayment costs: The lower the interest rate, the smaller the overall repayment amount, helping you manage future financial obligations more efficiently.

    Note that opting for a personal loan with competitive interest rates means you can celebrate the festival without the stress of excessive financial burdens.

    6)  Personal loan calculators for better planning

    Proper financial planning is essential, particularly when borrowing money. Online personal loan calculators are valuable instruments that help you plan your loan effectively.

    •  EMI computation: These online calculators allow you to figure out the monthly EMI amount depending on your loan amount, interest rate, and selected repayment tenure. This enables you to choose a loan that matches your monthly budget.  
    •  Overall interest: You can also compute the overall interest payable over the loan’s tenure, helping you plan better for future expenses.  
    •  Budget management: Using such online tools before applying for a loan ensures that you do not overextend yourself financially, making for a more stress-free repayment experience.

    So, before applying for a personal loan, you must ensure to use a personal loan EMI calculator to understand exactly how much you will need to repay monthly.

    7)  Versatile financial solution for all your Diwali needs

    Personal loans are designed to offer complete freedom in how you use the funds, making them a prudent option for covering various Diwali expenses. Whether you are looking to renovate your house, purchase gifts, or plan a festive gathering, personal loans provide the flexibility to address all your financial needs without restrictions.

    Despite all these benefits and conveniences, lenders often falter at choosing the right lender. If you are trying to figure out one of the best lenders for an instant personal loan, consider IndusInd Bank.

    IndusInd Bank Instant Personal Loans offer the following benefits:

    •  Repayment tenure: One to four years  
    •  Loan amount: ₹30,000 to ₹5 lakh  
    •  Interest rate: Starting from 10.49% p.a.  
    •  Paperless process: 100% digital with no physical documentation required

    By opting for an IndusInd Bank Instant Personal Loan, you can enjoy a hassle-free, paperless process and secure the amount you need with flexible terms and competitive rates. This ensures quick access to funds, allowing you to celebrate Diwali with financial ease and peace of mind.

    Ending note

    With quick approvals, flexible amounts, and convenient repayment terms, instant personal loans provide a smart way to handle your Diwali expenses without dipping into your savings.

    Whether you are looking to make significant purchases or simply manage festive costs, applying for an instant personal loan online allows you to celebrate Diwali in a stress-free manner.

    Additionally, to avoid financial stress, using an online personal loan calculator is recommended. Doing so allows you to plan your finances effectively.

  • Volkswagen India revs up emotional appeal with ‘Whatever Diwali Brings You, We Got You’

    Volkswagen India revs up emotional appeal with ‘Whatever Diwali Brings You, We Got You’

    Mumbai: The new campaign by Volkswagen India explores the chaotic fun of last-minute Diwali preparations.

    ‘Whatever Diwali Brings You, We Got You’ is a series of four digital films that capture the imperfect yet memorable moments when plans don’t’ turn out the way they are supposed to, during last-minute Diwali preparations and Volkswagen steps in to save the day. Through humorous storytelling, the films highlight how fixing problems is a seamless and enjoyable experience when you are in a Volkswagen, thanks to the brand’s emphasis on safety and fun-to-drive.

    The first film, titled ‘A Decoration Situation,’ humorously portrays a family’s attempt to put up Diwali lights, only to realize they’ve picked the wrong size. A last-minute dash to rectify the situation becomes a memorable part of their celebration.

    ‘Same Pinch,’ the second film, takes us to a party where a girl finds herself in an unexpected outfit clash and goes back to change, only to later find out that someone else brings the same gift as hers.

    In ‘Forget-me-nots,’ the third film, a family is on their way to celebrate Diwali, when the couple suddenly recalls that the husband left behind the festive gifts. A swift U-turn in their Volkswagen becomes the solution to this forgetful moment.

    The fourth film, ‘Tight Spots,’ starts with a young boy entering the room with ill-fitting pants, leading to a spontaneous trip to buy a new pair.

    Each of these scenarios showcase Volkswagen as the solution to the unexpected festive challenges. Departing from traditional product-centric approaches in the auto industry codes of advertising, the new Volkswagen campaign focuses on warm, human-centric stories, emphasizing togetherness during the festive season. The campaign aligns with the new brand positioning of ‘You’re in a Volkswagen’ which built robust emotional equity in the market, underscoring the joy of owning a Volkswagen and how it made owners feel when they drove it.

    DDB Mudra Group CCO Rahul Mathew shared, “With ‘You’re in a Volkswagen,’ we aimed to capture the various emotions that we unlock in the lives of our customers. So for Diwali, we decided to look beyond the typical festivities and embrace the significance of little moments.”

  • Diwali delight: Festive trends and social media illumination with Sprinklr Insights

    Diwali delight: Festive trends and social media illumination with Sprinklr Insights

    Mumbai: Much more than just an annual tradition, the celebration of the biggest festival in India – Deepawali or Diwali – holds a cherished place in the hearts of many. Signaling the onset of a lively season brimming with countless cultural connections and celebrations, enchanting lights, and vibrant rangolis, this exuberant festival echoed joy throughout the country this weekend – making it one of the most talked-about occasions of the year online.

    As this festive fervor captivates the minds of brands and consumers nationwide, we have compiled a snapshot of the trends and data surrounding the excitement that illuminated social media platforms in the anticipation and celebration of the vibrant Festival of Lights.

    This data has been compiled using the social listening capabilities of Sprinklr Insights, aggregating mentions from India across selected news outlets, and social media platforms like Twitter and Reddit. Sprinklr Insights allows businesses and organizations to monitor, track, and analyze social media conversations and mentions related to their brands, products, or topics of interest.

    Most Popular Regions

    Diwali

    Of the more than 1.8M mentions Diwali received online in India over the last few weeks, a majority came from the metro regions across the country. The festival of lights glimmered most brightly across the capital city Delhi followed closely by Mumbai, with over 17.2K and 11.3K online & social media mentions respectively. Other metro cities such as Chennai, Hyderabad, and Bengaluru welcomed the festival wholeheartedly, with 7.2K, 5.3K, and 4.9K mentions respectively. Among Tier 2 cities, the celebrations remained jubilant with mentions averaging at slightly over 2K in Jaipur (2.78K), Kolkata (2.69K), and Lucknow (2.27K).

    Most popular conversations

    Diwali

    Amidst the myriad of festive conversations that lit up social media, those surrounding Culture and Festivities took center stage,  comprising the majority of conversations around Diwali at 87.3 per cent. Of the remaining conversations, those around Offers and Discounts stood out, making up for a majority of conversations at 9.4 per cent.

    Most popular brand conversations

    Diwali

    Capturing the celebratory pulse of Indian consumers, several noteworthy brands brightened the festivities further by actively engaging in the Diwali conversation. Overall, leading the way for festivities were Consumer Tech brands, clocking in a remarkable 22.62K plus mentions. In line with this trend, consumer tech giant WhatsApp emerged as the frontrunner in amplifying the festive spirit accumulating over 22,241 mentions.

    Diwali

    Following suit, e-commerce and quick commerce brands secured 7.7K plus and 6.4K plus mentions respectively. Brands under these categories  – including Amazon (5.6K), Flipkart (1.7K), Vivo (1.5K), and Swiggy (1.4K), – trailed behind WhatsApp as they amplified the festive spirit further with topical offers and themed interactions.