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Tag: Diwali

  • Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.

    The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.

    This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.

    Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”

    Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.

  • Third Wave Coffee and Smoor stir up sweet brews with Diwali hampers

    Third Wave Coffee and Smoor stir up sweet brews with Diwali hampers

    MUMBAI: This Diwali, it’s sweets meets sips. Third Wave Coffee and luxury chocolate brand Smoor have teamed up to brew a festive pairing of rich coffees, artisanal chocolates and keepsakes in three limited-edition hampers.

    Crafted to capture the spirit of togetherness, the collaboration offers a blend of two rituals at the heart of Indian celebrations: the sweetness of mithai and the warmth of coffee. Priced from Rs 1,299 onwards, the hampers will be available across Third Wave Coffee and Smoor outlets and on Swiggy and Zomato from 25 September.

    The collection features: classic hamper with Vienna roast easy coffee bags, a mug, Smoor’s choco mithai and almond snaps, a diya and greeting card; Indulgence hamper layering Vienna and monsoon malabar roasts with choco mithai, pistachio kunafa bites, a diya, handcrafted mug and tote bag; Luxe hamper starring Ratnagiri specialty single-origin festive blend, a French press, choco mithai, kunafa, artisanal mug, diya and bespoke greeting card.

    “Coffee is more than a beverage, it is a comforting ritual that connects people,” said Third Wave Coffee, CEO, Rajat Luthra. “Pairing it with Smoor’s indulgent chocolates makes these hampers more than gifts, they’re modern experiences.”

    Smoor, CEO, Vimal Sharma added, “Our craft in chocolate paired with their mastery of coffee brings distinct experiences in perfect balance, creating hampers that are thoughtful and truly special.”

    With signature brews, handcrafted treats and festive touches like diyas and cards, the hampers aim to elevate gifting from the conventional to the memorable. Because this Diwali, celebration isn’t just about lights and laddoos: it is about savouring every sip and every bite, brewed and sweetened to perfection.

  • AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    MUMBAI: From bro-caves to glow-caves, bachelors are getting a festive glow-up. Flipkart is taking the guesswork out of home upgrades with its cheeky new ‘Bachelor upgrade yojana,’ launched ahead of its mega big billion days sale starting 23 September.

    Conceptualised by 22feet Tribal Worldwide, the campaign taps into AI to help bachelors, notorious for putting off home improvement, spruce up their spaces without lifting more than a finger. All it takes is a quick picture on Whatsapp: the AI-powered bot scans the room and serves up stylish, functional product recommendations, each linked directly to special big billion days offers.

    The idea is rooted in a simple truth: bachelors don’t skip upgrades because they don’t care, but because it feels like too much effort. This bot does the heavy lifting, from curtains to cookware, making a bachelor pad look Diwali-ready in a few clicks.

    The campaign’s film plays up the humour of bachelor life, poking fun at mismatched furniture and makeshift décor while showing how Flipkart swoops in to save the day.

    Flipkart, VP and head of growth & marketing, Pratik Shetty said: “With ‘Yahan kuch bhi ho sakta hai’ as our key theme for this year’s big billion days, we wanted ideas that spark unexpected wonder. The bachelor upgrade yojana does exactly that, turning one of the most change-averse groups into eager home improvers with irresistible deals.”

    22feet Tribal Worldwide, national creative director, Vishnu Srivatsav added: “Big billion days is for everyone, but bachelors probably need it most. With a little AI magic, we spoke to them directly, drawing from hostel and PG stories that everyone can relate to.”

    By mixing AI smarts with festive deals, Flipkart has turned a seasonal sale into a cultural talking point and made bachelor pads the unlikely stars of the big billion days buzz.

  • Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    ●    Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    ●    Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    ●    Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    ●    Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    ●    Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3,000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    . Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    . Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    . Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    . Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    . Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • MY FM celebrates ‘Aapke Ghar Ka Diya Jayega Ayodhya’ season five

    MY FM celebrates ‘Aapke Ghar Ka Diya Jayega Ayodhya’ season five

    Mumbai: Dainik Bhaskar Group’s radio brand MY FM recently celebrated the fifth season of ‘Aapke Ghar ka diya jayega Ayodhya.’

    After the massive response to this activity last year, this year too MY FM pledged to collect diyas from the listeners and light them at Ayodhya on the auspicious festival of Diwali.

    The initiative is a vibrant expression of community spirit, celebrating the richness of Indian traditions. This year, it was expanded to all seven states and 30 cities, much larger than before with more than 5,40,000 diyas delivered to Ayodhya by MY FM RJs in 20 days.

    This initiative was strongly supported by Uttar Pradesh Tourism and Ayodhya Nagar Nigam along with collaboration with Fortune Foods, ensuring a lively and culturally rich celebration.

    “The overwhelming response to ‘Aapke Ghar Ka Diya Jayega Ayodhya’ underscores our commitment to provide the best experience to our listeners. We are proud to be a part of this journey making Diwali special and unique,” said MY FM CEO Rahul Namjoshi.

    As MY FM continues to champion cultural initiatives, it reinforces the power of radio as a medium to connect communities and celebrate the diversity that India embodies.

  • bigbasket & Spotify partner to make Diwali more lit

    bigbasket & Spotify partner to make Diwali more lit

    Mumbai: bigbasket, a Tata enterprise, has teamed up with Spotify to add music to Diwali celebrations. Each Diwali-themed delivery bag will feature a Spotify QR code, linking to three playlists tailored for the festival: preparation, puja, and party. Through the ’10 Minute…Diwali Lit’ campaign, customers can scan the codes for instant access to music that fits each Diwali moment.

    bigbasket head of digital and marketing communications Anand Bhaskaran said, “At bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.

    Alongside this musical partnership, bigbasket continues its 10-minute delivery service, meeting customers’ Diwali needs from decorations and gifts to groceries and sweets. Whether it’s last-minute prep or a quick grocery run, bigbasket has every Diwali essential covered.

  • Mobec launches #ChargeCleanThisDiwali campaign

    Mobec launches #ChargeCleanThisDiwali campaign

    New Delhi– Mobec announced the launch of its latest campaign, #ChargeCleanThisDiwali. This initiative aims to create awareness around sustainable energy and encourage environmentally-friendly practices during the Diwali season, a time when pollution levels in cities across India often rise significantly due to increased festivities and seasonal smog.

    The #ChargeCleanThisDiwali campaign will be launched on Mobec’s Instagram platform, engaging users with impactful content that understands the urgent need for clean energy practices. The campaign invites the community to take an active role in reducing pollution by choosing electric vehicles (EVs) and opting for renewable-powered charging solutions. Through educational posts, interactive stories, and powerful visual content, Mobec aims to highlight how the choice of EVs and sustainable energy can be a meaningful way for individuals to reduce their carbon footprint during this season.

    “Diwali is a time of joy and togetherness, but it also brings a surge in pollution and smog levels, which can impact our health and the environment,” said Mobec CEO & founder Harry Bajaj. “With #ChargeCleanThisDiwali , Mobec is appealing to people to consider clean energy alternatives. Every choice to switch to EVs and to prioritize renewable energy sources for charging is a step towards a cleaner, healthier future for our communities.”

    As part of the campaign, Mobec is also offering a platform for EV owners to share their stories and experiences on social media, inspiring others to make the switch and embrace clean energy solutions.

  • Flipkart Minutes makes Diwali lit with special glasses

    Flipkart Minutes makes Diwali lit with special glasses

    Mumbai: As India gears up for the dazzling celebration of Diwali, Flipkart Minutes is reminding everyone that the sparkle of the festival is everywhere, if only you look at it through the right lens. This Diwali, Flipkart Minutes is bringing the magic of the festival to life with their unique ‘DiwaLIT glasses,’ a special pair of glasses that transform any light into a dazzling display.

    The DiwaLIT glasses are a fun and innovative way for the quick-commerce brand to remind people that, just as it delivers everything within ten minutes, these glasses can instantly ignite the festive sparkle the moment they’re worn.

    These festive glasses, which were a surprise addition to select orders during the Diwali season, have captured the imagination of customers, who have taken to social media to share their experiences with the dazzling spectacle.

  • Social media has evolved from a brand awareness platform to now driving direct sales for consumers: Ruksheen Palia

    Social media has evolved from a brand awareness platform to now driving direct sales for consumers: Ruksheen Palia

    Mumbai: In the bustling lead-up to India’s festive season, the digital marketing landscape is set for a significant boost, with brands across e-commerce, retail, FMCG and small businesses are eyeing this time to connect deeply with consumers through digital avenues, aiming to capture the excitement and enthusiasm that characterises Diwali, Dussehra, and other festivals. As online engagement becomes the core strategy, brands are leaning into innovative digital marketing trends that make their presence felt and drive conversions.

    This season is also known for an uptick in consumer spending and has traditionally been the prime time for brands to invest heavily in advertising. It is primarily driven by the need to engage India’s increasingly digital-first population, where mobile phones are the primary medium for product discovery and purchases. Brands are setting aside significant budgets for click-to-WhatsApp ads, video content, and social media campaigns to capture consumer interest during this period of heightened shopping activity.

    Indiantelevision.com’s Rohin Ramesh caught up with Social Panga VP – business & strategy Ruksheen Palia, where she touched upon ad spends expected this festive season and some Key trends to look out for in digital marketing.

    Edited excerpts

    On the overall marketing budget are brands planning to allocate specifically for this festive season compared to previous years

    While budgets will differ industry to industry, marketers are upping their spends this festive season for campaigns. However the focus is changing from traditional to digital advertising with real time bidding AI generation, which will allow brands to maximise their spends.

    From the past years’ experience, brands are estimated to spend 25-30 per cent of their marketing budgets on festive campaigns which is similar to previous years but will be more focused on digital advertising strategies.

    On media channels (social media, traditional media etc) you are seeing the most significant increases in ad spend this festive season

    For 2024, the obvious answer would be the digital side of marketing is going to get the biggest ad spends this festive season. From social media, connected TV & retain media playing a huge part.

    On the anticipated ROI metrics for ad spending during this festive season

    Brands are optimistic this festive season & are targeting higher ROI metrics compared to last year. With enhanced AI, content personalisation & omnichannel strategies to make content creation especially of videos more efficient & cost effective.

    Brands are also focusing on emotional connections, convenience & innovative strategies to build more long term goals to acquire customers.  They are not just looking at short-term sales but also focusing on building lasting relationships and brand loyalty, which can pay dividends beyond the holiday season

    On importance of data analytics in shaping ad spend decisions for the upcoming festive campaigns

    A crucial role! With increasing competition & higher expectations from all consumers today, brands are relying extensively on targeting accurately. Data analytics help with personalisation & targeting, Real time optimisation, Channel selection & more data analytics to help improve strategies.

    This festive season, data analytics will play an important part in decision making, helping brands optimise both short-term & long-term goals to build consumer loyalty.

    On importance of personalised marketing during the festive season and strategies are brands using to create personalised experiences

    One of the ways to cut through all the noise this festive season, will be to adopt personalised marketing! Since personalised marketing helps in boosting engagement, enhances customer experience & increases likelihood of conversion a lot of brands should adopt this strategy. Few of the strategies that can be adopted by brands are: Personalised mailers, AI, Dynamic content websites & interactive and experiential marketing.

    On the role you foresee social commerce playing in festive marketing campaigns this year

    This year even more than before, Social commerce is going to play a huge role in festive marketing campaigns. With the integration of e-commerce & social media on platforms like Instagram, FB the role this would play for customers would be: Seamless shopping experience, quick on the go shopping, influencer led & testimonial based buying.

    On brands investing more in social media platforms for sales

    Yes, most definitely. Brands are significantly increasing their investments on social media platforms for sales, especially during the festive season. Social media has evolved from a brand awareness platform to now driving direct sales for consumers.