ITV

Tag: Diwali

  • CouponDunia preps up for Diwali sales bonanza

    CouponDunia preps up for Diwali sales bonanza

    MUMBAI: The burgeoning e-commerce sector has been rapidly powering the growth of Indian SMEs (small and medium enterprises). As the festive season comes down the pike, coupon e-commerce sites like Groupon.com,CouponDunia.com, 27Coupon.com, Snapdeal.com etc are setting the stage to lure customers and merchants alike with their festive season specific campaigns as well as outreach programs to expand their business.

     

    In a highly competitive scenario, a strong strategy is required to build a long term relation with their affiliates in order to achieve healthy business and that’s exactly what the numerous players are striving at. One such player is CouponDunia.com, which is prepping up the upcoming festive season. 

     

    Speaking to Indiantelevision.com, CouponDunia.com CEO Sameer Parwani asserts, “Merchants perceive us as more than just a coupon site. We are looked at as an important channel to drive relevant, targeted, online savvy shoppers at an aggressive price point. Our strategy has always been keeping the consumer first, and merchants see the value in it and respect it.”

     

    Shopping online is not only more affordable but is also a convenient choice. With more and more coupon websites and e-stores coming up, the focus is on taking advantage of not only mobile but also offline platforms so much so that couponing has become a part of most people’s lifestyle. While buyers are gluing on the e-commerce retailers for meeting their demands, a question that begs an answer is: What drives the coupon market in India?

     

    “Couponing has enabled people to save money without much effort. Hence, people are willingly practicing it and making it a popular way of shopping,” says Parwani.

     

    In view of e-commerce’s fast paced growth trajectory, competition in the space has heated up. Even as coupon e-commerce sites are gearing up for a sales bonanza this Diwali season, customers are having to deal with the problem of plenty with offers galore.

     

    Promotional campaigns are being carried out to make consumers aware of the Diwali deals and offers.

     

    “In the previous year, we had run an online video campaign during Diwali called Deal Wali Diwali. Similarly, for Diwali this year, our campaign is called Deals Ka Devta. Our deals ka Devta will be here to save his bhakts from the turbulence of Diwali shopping. We plan to showcase him as their guide, teacher and a rock star. This Diwali, all bhakts will turn to ‘Deals ka Devta’ in the maze of discounts,” asserts Parwani.

     

    The online video campaign shows that the deals ka Devta is aware of all the deals, discounts and offers running over the internet (and beyond, offline). He will be the ‘know it all’ when it comes to the best shopping deals. Moreover, he will be the guide and users will turn to him when they are feeling lost in the multiple discounts being offered by one and all.

     

    Consumer satisfaction plays an important role in building the business of any organisation. Consumers want offers and deals that are delivered to them fastest based on their tastes, choice,  coupon codes that work and last but not the least – deals that are exactly what they claim to be.

     

    “At CouponDunia, we have features such as brand and category alerts, which help users, receive what they want. Our content team works seven days a week to ensure all the deals and codes on the platform are checked and verified before going live. These steps ensure that our users are loyal, great brand ambassadors for us and are served the best deals and offers. Social Kinnect is the agency that executes our creative campaigns,” says Parwani.

     

    CouponDunia has expanded its market nationally as well as internationally.

     

    Parwani says, “While we work at a national level and talk to audiences across state lines, festival or region specific tactical campaigns are something we always keep doing to enhance our overall value proposition.”

     

    He further adds, “We already have 100+ restaurants, and 50+ stores on board with exclusive offers. We’ve been live for about two weeks now, and even though it’s too early to judge user behaviour, we’ve seen a conversion rate between 15-25 per cent, wherein 15 per cent of web visitors and 25 per cent of app visitors, who clicked on ‘get code’.”

     

    Parwani is of the opinion that this reach is mostly organic, and is a steady number to start with. “We hope to seeCouponDunia.com coming up with more consumer friendly offers,” he adds.

     

    With people loosening their pockets in the festive season and online shopping catching the fancy of Indians, this Diwali is going to be festive indeed for coupon e-commerce as well as the others in the online ecosystem.

  • ‘Katti Batti:’ Dead loss!

    ‘Katti Batti:’ Dead loss!

    Katti Batti is an attempt to make a contemporary film about love at first sight and the couple deciding to get in to a live-in relationship. If a movie on a live-in relationship is new generation, the germ of the story and the treatment meted out to the film are so old-fashioned, it desensitises your mind and feelings.

    Imran Khan is a student of architecture in Ahmedabad. He is supposed to be a scholar type and to that end the makers add thick-rimmed black spectacles to his look. While walking through the college common passages, he spots some colourful paper birds landing around him. He looks around to see Kangana Ranaut as the maker of the flight of birds. She gestures to say that she is doing it out of boredom in her classroom. While Imran has his name inscribed on his school kit, Kangana has a tattoo printed near her ankle pointing to the anklets she wears to convey that her name is Payal! That establishes she is a trendy girl of today, while he is old school.

    However, Imran is not all that old school for he readily opts for a live-in relationship with Kangana. Imran becomes instantly possessive of her and has a fight with Vivaan Bhatena, a college toughie because he teased his girlfriend aka Kangana. To his chagrin, Kangana informs that the fight was because he happened to be her ex-boyfriend whom she dropped like a hot potato two days after meeting Imran. Imran has a friend who seems to have been pasted on him with Fevicol! At home, at college, at work, so much so that their sexual preferences are questioned. Well, this is the trivia that dominates the contents of this film. 

    Imran and his friends are the star architects of their office with a boss who is a caricature of a South Indian loudmouth, with decibel levels that breaks the sound barrier. In this office, you never see anybody working, let alone looking like architects. Either they are flirting, sleeping around or fighting around office fixtures.

    After spending five years as partners, Imran and Kangana part ways, which Imran celebrates by guzzling down four bottles of phenyl. Constant fights were the reason for them parting. The couple decides to smoke a peace pipe with a break in Goa but end up having a fight just before boarding the flight. Imran turns back leaving Kangana alone and that is the last he sees of her. She has vanished, is incommunicado and none of her friends are willing to help Imran find her. So you spend an hour-long yawn trip with Imran trying to find her, sobbing all the way in regret of losing her. 

    That is about two hours into the film when the filmmakers decide to tell you what this film was all about! Which, in today’s media and social network era, just about everybody seems to know already. 

    The scripting, direction, music – songs as well as background score and editing are not worth discussing. While Kangana is burdened with an ill-conceived characterisation that can’t salvage an inch of the film, Imran proves to be a liability. Rest are inconsequential. 

    Katti Batti has disaster written all over it. The period from Ganesh festival to Diwali was never considered the right period to release a film, except for those which carried no hope.

    Producer: Siddharth Roy Kapur

    Director: Nikhil Advani

    Cast: Imran Khan, Kangana Ranaut, Vivaan Bhatena

    ‘Meeruthiya Gangsters:’ What a waste!

    The movies on UP and Bihar gangs are forced down the audiences’ throat despite regular rejections. The problem is that the audience does not care for a local small-town loser who unwittingly tastes success in a crime and becomes a regular gangster when the real-life one comes from the metros of India!

    Some people may even need to Google where Meeruth (now Meerut) is! One of the best films ever made on these local gangs wasSaher (2005) starring Arshad Warsi but that also failed. What we have here is a film with an utterly senseless story to tell.

    There are six college buddies of irrelevant pedigree as far as Hindi cinema is concerned. They look anything but college-going youth. However, anything goes when you are spinning a story about such a state as UP. The boys seek a job in a big private company for which they are needed to pay Rs 75,000 per head. There is some company in Meerut, which agrees to hire them en masse and promises all of them big posts along with big pay packages! But, they have no means of raising such a huge sum so they take to looting. The first victim is the very bar where this broke gang keeps guzzling beer. 

    Besides the bribe per head, they are also expected to entertain the boss of the company with a party, which means imported booze and a girl to go with it. After meeting the demands of the boss to be, the guys soon realise that the boss and the middleman have both conned them. They take the middleman as a hostage and demand ransom from his family. When they succeed, they decide to make this their regular business.

    The guys may all look unkempt and thug-like but the girls they court would give the South Delhi disco crowd a complex! The gang now looks for bigger targets for ransom. They choose a company’s CA where the girlfriend of one of the gangsters works. Here starts the old belief that when a woman enters a scene, a bunch of friends will soon be divided. 

    The next big heist is planned. The target this time is the crorepati boss of the girl in the gang. His kidnap is too big for the UP cops to ignore. Enter Rahul Dev, a Dirty Harry kind of cop who believes neither in wearing a uniform nor discipline. The rest is utter bull, which one wonders if even UPites would identify with!

    The film is poor in all respects. It has no script worth its name, poor direction with jerks and unexplained scenes aplenty. Musical score sounds like a picnic medley. Performances are stagy. Editing is non-existent. Production values are poor and a lot of liberty is taken with location as you don’t know whether the action is taking place in Meerut, Noida, Dehradun or Mumbai.

    Meeruthiya Gangster is a total waste of time. 

    Producers: Prashant Tiwari, Prateek Tiwari, Shoeb Ahmed

    Director: Zeishan Quadri

    Cast: Sanjay Mishra, Rahul Dev, Brijendra Kala and others

    ‘MSG2: The Messenger:’ A selfie

    Late last evening while returning from PVR Juhu, I met three lads and two girls sporting the Gurmet Ram Rahim Singh Ji Insaan (GRRSJI) T-shirts. They wanted to know how to get to CST (VT) to be able to catch a train to Kaylan, which is another town on the outskirts of Mumbai! I told them to take some transport to Sion, which is closer to Kalyan by miles and more approachable than the CST.  But, while they waited for a bus or something, they discussed fare comparison between a bus and a rickshaw. 

    This group was ‘imported’ from Karnal in Punjab and carried the smell of sarson ka tel (mustard oil), applied to body after bath as a routine where they came from. I got used to the smell after a while. They had come to PVR, Juhu all the way from Kalyan to find out if their net booking tickets could be collected a day before. Well, all they had to do was just show the reference of the booking on their cell phone and they could get in. 

    This lot was the typical GRRSJI devotees, who volunteered to ‘throng’ the 75 screens booked by the Guru in Mumbai (though the thronging crowd had to be transported to Mumbai from Karnal, in fact a village nearby Karnal.)

    There you have the story of GRRJI’s foray into filmmaking.

    This time, in the sequel, GRRSJI plays the Superman once again. This time, he recounts his year spent with an Adivasi lot (tribal) who used to roam naked and had no touch with the modern world. GRRJI has a job on his hand. He needs to bring them in touch with the realities. He teaches them to dress, build schools for them, also hospitals and other amnesties albeit, after destroying the traditional evil adivasi leaders who control their lives.

    GRRSJI has superpowers, he overcomes all villains; changes the lot of tribals and comes back happily to his base preparing for his next sequel.

    As I was enlightened by his five followers, MSG1 was completed in 67 days while this one took just 47 days! In the first instalment GRRSJI handled 17 technical departments like story, action and music. His followers are waiting to count how many more he has mastered this time. 

    GRRSJI has his own funds, own marketing (last time PVR did it for him; this time he stayed back in Mumbai at a suburban seven star to find some ‘reputed’ corporate house to do the needful). But, one thing is sure, he also transports in his own audience with a Mumbai sightseeing as a bonus for another 10 days, which he promises, Mumbai like nobody else ever seen before!

    Producer and everything else: GRRSJI.

  • Industry touches base with family, this Diwali

    Industry touches base with family, this Diwali

    It is that time of the year again! Diwali, also known as the festival of lights, lives up to its name, filling every nook and corner of our streets with bright decorations and fireworks. Whether you talk about shimmery clothes, tasty food or wonderful traditions, one cannot deny the excitement associated with this festival. We buy gifts for ourselves and loved ones, feast on good food, visit our relatives and decorate homes with glowing lamps and rangoli. A festival that signifies the triumph of light over darkness and good over evil, the story behind Diwali has a strong base in Indian mythology. Diwali commemorates the return of Lord Shri Ram with his wife Sita and Lakshman from his 14 year long exile after killing the Ravana. In joyous celebration of his victory, the people of Ayodhya lit up tiny lamps at their homes, signifying positive energy. These days, people host a range of Diwali bashes to celebrate the occasion. A typical day normally starts with a Lakshmi puja, followed by visiting family and friends. Diwali is also an occasion for us to meet our loved ones, exchange gifts, socialise and bond.  The festival can also signify a chance for us to bring light into the lives of others. With all these meanings attached to this event, it is no wonder that Diwali is one of the most widely celebrated festivals in India and abroad. Likewise on this day, we found out how the media industry is celebrating Diwali. Take a look!

    Divya Radhakrishnan, Managing director, Helios Media

    “We are keeping an open house at my office today post 4 pm where friends, colleagues and families can come in to celebrate the occasion with us for some good food and alcohol.”

     

    JD Majethia, Actor-Director-Producer, Hats Off Productions

    “This year, there are lots of good things happening work wise. Our show Badi Door Se Aaye Hain just completed 100 episodes. Our viewers have given us so much love that even we want to give back the same kind of affection. We have prepared Diwali special episodes for the show. On a personal front, Diwali is very nostalgic for me. As I am a Gujarati, it signifies a new year for us. I just came back from a vacation with my family. And I intend to visit my relatives and celebrate Diwali with a bit of fireworks!”

    Karthik Lakshminarayan, COO, Madison Media

     “This Diwali, children from an orphanage have been invited to our office. Food and donations were collected as we want to spread happiness in their lives. At home, I will spend time with family and visit friends. I will avoid bursting crackers as I believe in an eco-friendly Diwali.”

     

    KVL Narayan Rao, executive vice chairperson, NDTV 

    “I would be having a small celebration at home with family and friends.”

     

     

    Navin Khemka, managing partner, north and east region, Maxis

     “At office, we had a puja followed by lunch with colleagues. On a personal front, I plan to spend the time with family and friends at home. A puja will be conducted at home and it will be an eco-friendly Diwali at my place.”

     

    Nisha Singhania, co-founder, Infectious

    “We are just having a quiet Diwali celebration. I am taking my office colleagues out for lunch at a vegetarian restaurant in Mahim.”

     

     

    Shantanu Gangane, marketing head-Movies Now, Times Television Network  

    “At work place, Diwali snacks and gifts are being distributed. I also plan to visit my weekend home with my family and friends. I want to spend quality time with my kids and teach them about the mythological characters pertaining to Diwali instead of just bursting fire crackers. I prefer a noise-free Diwali.”

     

    Sudhir Sharma, producer, Sunshine Productions

    “I will be going ‘party hopping’ to different Diwali events hosted by colleagues in the industry. Diwali means happiness. It is like a motivation to work harder for the upcoming year. This year will be different as I will not be going back to my parents’ house. Instead, I will be attending a lot of parties in Mumbai hosted by my fellow co actors and friends from the industry.”

    Yash Patnaik, producer, Beyond Dreams Entertainment  
    “I am in the midst of getting my office renovated. This year will be a working Diwali for my entire team.”

     

     

     

    Here’s wishing all our readers a very happy and prosperous Diwali from the entire team of Indiantelevision.com !

  • A ‘Happy New Year’, this Diwali

    A ‘Happy New Year’, this Diwali

    The festival of lights, Diwali is here, signifying the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair.

    And as people gather to celebrate, the television channels have a special treat for viewers this Diwali.  

    Talking about the big bunch, Hindi general entertainment channels (GECs), Colors will run Diwali tracks across all its shows. The most popular characters Gutthi and Palak from Comedy Nights with Kapil will enter the Bigg Boss house and engage the contestants via a task. The winners/good performers will receive the Diwali gifts that have been sent by their family members. After Gutthi and Palak leave, the contestants will participate in a special fashion show where they will showcase their best ethnic outfits.

    In Beintehaa, Zain and Aaliya light up diyas to celebrate their first Diwali together and light crackers. Suraiyya gifts jewellery to her bahus. In Balika Vadhu, Diwali puja will be conducted in Udaipur and Jaitsar homes.

    One of the channel’s longest running show, Uttaran will have its own twists and tales. There will be a highpoint wherein Rani while bursting crackers finds herself trapped inside a burning house. When the fire is doused, they realise that Rani is missing. Overall, during Diwali, Meethi finds herself worried about Rani while trying her best to safeguard her from being sent to the brothel again.

    In Udann, Chakor ensures that a tempo of sweets and crackers comes to the village so that while she is celebrating Diwali in Lucknow, her parents and other people from her village will celebrate Diwali for the first time.

    With the festive season around the corner, Zee TV presents audiences with ‘Saat Din Khushiyon Ke’ – a Diwali special that will air celebratory content across all its primetime shows, giving viewers a chance to celebrate the festival of lights with their favourite actors.

     
    While Shah Rukh Khan celebrates Diwali on a special episode of Dil Se Naachein Indiawaale, a double dhamaka awaits one on Neele Chhatri Waale as Bhagwan Das runs into trouble with a jewellery shop on buying gold for his wife.

    In the popular show Aur Pyaar Ho Gaya, Raj and Avni re-unite and marry each other after a lot of trials and tribulations in a secret ceremony, away from home in Umargaon. On Jamai Raja, watch DD leave no stone unturned in making Sid and Roshni’s life miserable. She gives them the task of cleaning the entire house in preparation for Diwali, as they haven’t been able to pay the rent.

    Not to forget the digital side to it. While some will spend quality time with their families this Diwali, for those unable to visit their families back home, Zee gives them an opportunity to wish them on national television!

    Viewers can send in their wishes and messages from 23 – 25 October, through Facebook and Twitter and Zeetv.com/Diwali and win a chance to have their messages displayed on television.

    Not to be left behind, the sister channel of Sony Entertainment Television (SET), Sab, will telecast ‘Sab Ki Diwali Party’ on 22 October at 9pm. It will see a fantabulous congregation of television artists that celebrate the festival of lights and harmony with great festivity. Bundled with power-packed performances by leading television actors from different verticals, it will witness the Sab family coming together with more actors to create a magnanimous event replete with dance performances and melodious music.

    The show is woven into a story where the Badi Dooooor Se Aaye Hai star-cast invites various celebrities from Sab family and others such as Mouni Roy, Kritika Sengar, child celeb – Akshat and more to usher the Diwali festival together to enhance the joy of this momentous and auspicious occasion.

    Moreover, Gokuldham society members (from Taarak Mehta ka Ooltah Chashmah), are all set to celebrate the festival of lights amongst themselves. The residents get a unique idea to invite the king of Bollywood romance Shah Rukh Khan who comes to promote his upcoming movie – Happy New Year which hits the screens on 24 October.

     

    In celebrating this festival with audiences Big Magic presents the Big Diwali Special, a one hour festive spike on 20 October from 8-9 pm. The programming offering will see artists from across the shows of Ajab Gajab Ghar Jamai, Mahisagar and Raavi come together on the comic caper Uff! Yeh Nadaniyaan ensuring audiences have their dose of laughter during the celebrations.

    Adding spark this the festive, popular names like Upasana Singh, Himani Shivpuri, Sumit Vats and Vandana Pathak will be seen rejoicing the Diwali Mohatsav with the Nadaan Family. This extravagant celebration will provide an assortment of fun, entertainment, humour and laughter for all the loyal patrons.

    Reliance Broadcast Network COO Lavneesh Gupta believes that Diwali being the most celebrated festival in India and especially across the HSMs becomes an obvious and natural opportunity for us to connect with audiences and marketers.

    “Our hour-long Diwali special, is crafted to ensure entertainment sensibilities of our audiences are met, will deliver the perfect blend of entertainment riding on the pegs of humuor and the festive spirit. Adequately marketed, the special is another offering that strengthens connect. ”

    If you thought GECs were the only ones in the fray, think again. Movie channels too have added their own flavour of entertainment.

    &Pictures looks to give viewers something to dance about with the world television premiere of Mad About Dance on 23 October at 8 pm. This is part of the ‘Mad About Pictures’ Film Festival property that the channel is running.

    Zeel deputy business head, Hindi movie channels Ruchir Tiwari states: “We are pleased to premiere the World Television Premier of Mad About Dance, a film that is a complete entertainment package for all and an inspirational film for the youth. With a single-minded thought of bringing families together this Diwali, the film will make it more festive for our viewers.”

    Movies OK will reward its viewers with ‘Karo Diwali Share’ contest wherein audience has an opportunity to win Snapdeal e-vouchers worth Rs 10,000 and buy exciting Diwali gifts daily. Similarly, Star Gold too offers a Diwali Maha bonus, giving viewers a chance to daily win exciting prizes like home theatre, microwave, dishwasher, split A/C, refrigerator, bike and more. The grand prize to be won on the 24 October will be a car.

    Music channels are not shying away to celebrate the festival of lights in a big way. Vh1 brings to you the biggest contemporary chartbusters with a hand-picked compilation of a golden playlist. The playlist will feature the best international videos to cherish the festive season on 23 and 24 October from 8 am onwards.

    9X Jhakaas, the Marathi music channel, is celebrating Diwali in a unique way, with the kids from The Vatsalya Foundation orphanage. To give kids a Dream Diwali experience, it has partnered with actor and comedian, Siddharth Jadhav and Camlin India. As part of this initiative, Jadhav will spend an entire day with the kids spreading smiles with food, games and also some by gifting them super cool merchandise from Camlin India.

     

    Moreover, it will capture these moments and air them on the Channel as a special treat for the viewers, encouraging them to do their bit for the society. These episodes will air on 23 and 24 October at 11 am.

    Speaking of this CSR Initiative 9X Jhakaas vice president Rohan Rane says, “This Diwali we have decided to share this festival with the less fortunate kids through our initiative Jhakaas Dream Diwali. Through this initiative the channel is partnering with NGO’s to bring cheer and joy to the kids and fulfil their basic requirements or educational needs. We are grateful to our partner Camlin India and Siddharth Jadhav who have made this effort successful.”

    9XE will have a Diwali special with Shah Rukh Khan in a special interview with beat boxer Vineeth Vincent.

    9X Media chief programming officer Amar Tidke says, “Right from the Channel identity, which has a cool Rangoli treatment, to a Phataka Playlist specially curated to spread the festive spirit, the channel is enhancing the music viewing experience. Our popular animated characters – Bade, Chote, Bheegi Billi and Betel Nuts are celebrating Diwali in their own style by pulling a fast one on each other. Another of our popular features – ‘Do Pal Ka Interval’ a Bollywood parody, is based on the biggest box-office Diwali release.”

    The channels catering to the younger audiences doing their bit; Cartoon Network and Pogo bring the team of Happy New Year to the small screen.

    Celebrations full of masti had already taken off on 18 October with the entire cast who had featured with Oggy and the Cockroaches in a special titled Oggy aur Indiawaale. It was based on the theme of the movie – life gives every loser a chance to be a winner.

    Happy New Year’s Indiawaale also teamed up with India’s biggest superhero Chhota Bheem in a special titled Bade Dilwaale Bheem aur Indiawaale that saw its premiere on 19 October at 12 pm on Pogo. It featured what draws similarities between Indiawaale and Dholakpurwaale and bring out how different people can come together to achieve a common goal for a good cause.

    Pogo is also adding sparkles to Diwali with a line-up of movies and specials such as The Adventures of Sinbad, Chhota Bheem ki Baazi, Bheem Tussi Great Ho! and many more from 20 to 26 October at 12 pm.

    Moreover, it is gifting kids a chance to be a superhero with Chhota Bheem in his next movie! All kids have to do is participate in the ‘Be A Superstar’ contest from 20 to 26 October at 12 pm and answer the contest questions. There are many more exciting gifts to be won every 15 minutes.

    Last but not the least, Nick has something special for kids on Diwali with the release of the movie ‘Motu Patlu Kungfu Kings’ at 12:15 pm on 23 October.

     

  • Regional channels line up special Diwali shows

    Regional channels line up special Diwali shows

    The festive mood has caught up with the regional channels of the country. The five day long Diwali festival is being imitated on the TV screens to keep the audience engaged and in the feel of festive fervour.

     

    Star Vijay, the Tamil general entertainment channel (GEC) and ETV Marathi, the Marathi GEC have created snippets of their TV celebrities wishing viewers a happy Diwali that will be aired throughout the Diwali week. Suvarna TV will also have clips wishing viewers.

     

    Primetime shows will have Diwali themes incorporated in them. ETV Marathi is keeping the show stories for the week on a light note with no negativity in it. A special show has been introduced at 6:30 pm with film starts Swapnil Joshi and Sai Tamhankar for six days themed around Diwali. Promoting their upcoming show Pyaar Wali Love Story, the duo will be speaking to industry couples about their love stories.

     

    The day will begin for Star Vijay viewers with their TV anchors celebrating the festival with fun filled activities with a special song. Naan Sigappu Manitha and Maan Karate will be premiering on the channel. At 6:30pm, the show Mom’s Diwali will see actors Priyamani and Vijaylakshmi take part along with their mother.

     

    Suvarna is banking on movie premieres to create impact. Every Sunday of October, the channel has been showcasing various impact properties to maximise Diwali viewership. Big Magic Ganga has launched a series of special shows on the sentiment of ‘devotion’. Its popular shows Big Memsaheb, Big Bahuriya and Police Files have special versions on 23 October.

     

    Advertisers will be keen to tap into this mood with TV being the best audience reaching platform. ETV Marathi has seen a host of new advertisers such as Everest Masala, Ferrero ocher, Berger Paints, Domino’s Pizza, GS Tea, Xrbia and Voylla at a 45 per cent hike than the normal ad rates. Other channels are also glad with the lineup of advertisers that they have got.

     

    The Marathi GEC has created a ‘Shubh Deepawali’ logo that will stay full time. Big Magic Ganga did a customised logo from September itself for Dassera and Diwali titled ‘Big Magic Ganga Maha Parv’. Star Vijay and Suvarna TV have also changed the look of the channel for Diwali week.

     

     

     

  • This Diwali let’s do some ‘Kamaal Dhamaal’ fun and masti with ZeeQ!

    This Diwali let’s do some ‘Kamaal Dhamaal’ fun and masti with ZeeQ!

    MUMBAI: ZeeQ has lined up a dhamakedaar treat, promising its viewers a crackling yet safe Diwali. This Diwali the channel offers something new to excite viewers with the ‘Kamaal Dhamaal’ treasure hunt. With exciting prizes in store for the top scorers in the contest, this year’s Diwali is definitely going to be an exciting one for kids.

    The contest period is for 3 weeks starting from October 19, 2014. Kids need to spot the ZeeQ character coins which will appear frequently on the channel.

     The point value of each character is as below:

    Each character will have a special code which will appear on-air when the coin is being displayed everyday between 9 am to 9 pm. The viewers need to spot these coins and SMS the code to 57575 to collect maximum number of points. There are also bonus coins which will appear periodically on the channel which will help the viewers boost their scores and increase their chances of winning exciting prizes.

    That’s not all. To make the contest even more interesting, ZeeQ has introduced two very interesting aspects to the game, one is the Happy Hours and the other being the Clue Cam. In Happy Hours, there will be a huge boost in the frequency of the coins that appear on the channel so that viewers can score the highest possible points. The Clue Cam, a very interesting feature of the contest will randomly appear on screen and give a clue on when the next coin appears. The contest will run on-air from Monday to Sunday for three consecutive weeks and the winners will be announced every Wednesday.
     The Top 100 scorers of the contest win ZeeQ T-shirts and sippers. The Top 30 scorers at the end of 3 weeks will win exciting mobile phones, while the top scorer of the contest wins the coolest gaming console.
    Commenting on this, Aparna Bhosle, Deputy Business Head – ZeeQ, says, “ After the grand success of “ I love CBeebies” contest on ZeeQ, this Diwali, the ZeeQ Kamaal Dhamaal Treasure Hunt is yet another effort to engage with children and give away hundreds of prizes to make their festive period even more fun.”
    Come, watch and participate in one of the most exciting contests this Diwali Starting October 19, 2014 only on ZeeQ

  • Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    MUMBAI:  After the roaring success of the World TV Premiere of KICK, the highest rated TV premiere of 2014, Star Gold is back with yet another blockbuster airing! This Diwali, Star Gold, the Home of Blockbuster Premieres, is all set to ‘correct the incorrect’ with an explosive World TV Premiere of Singham Returns. The channel has launched a 360 degree marketing campaign, with innovative initiatives across mediums to promote the TV premiere. After creating fireworks at the box office this August, Singham Returns is all set for an action-packed TV release on Sunday, 19th October at 9 pm only on Star Gold.

    After Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2, Jai Ho, Kick and many others; Singham Returns is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a 360 degree marketing campaign including television, print, outdoor, digital, radio and activation. The channel has roped in Samsung Galaxy Star Advanceas the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Lenovo, Total and Ford.

    Announcing the World TV premiere of Singham Returns, Hemal Jhaveri, Executive Vice President of Star Gold said, “The premiere of Singham in 2011 was one of the highest rated TV premieres of that year. With Singham Returns, we hope to re-create the same magic and entertain our viewers once again. We have always received a phenomenal response from viewers as well as advertisers for our television premieres. Be it Singham, Bol Bachchan or Son of Sardaar, Ajay Devgn’s movies have always received great viewership on television and Star Gold is the official destination for the superstar’s blockbusters. Singham Returns has received an overwhelming response at the box office; and we hope to replicate its success with the film’s World TV Premiere on our channel.”

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook.

    Star Gold has seamlessly integrated with its network channels Star Plus and Life OK for tune-in integration of Singham Returns on popular shows Suhani Si Ek Ladki and Savdhaan India.Star Gold has also initiated an interactive digital campaign, namely #MaajhiSatakliMoment. Using the signature dialogue owned by Bajirao Singham, Star Gold has rolled out a twitter contest to directly connect with Star Gold viewers as well as Ajay Devgn’s ardent fans. In their most creative way, viewers have to tweet about moments or incidents that comprise of their #MaajhiSatakliMoment. The best three innovative tweets will win posters of Singham Returns.

    The channel also conducted a unique on-ground activation by engaging with the employeesof leading media company, Group M.Star Gold organized a flash mob in Mumbai and Delhi offices of Group M. 30 children, all dressed as Bajirao Singham took Group M employees by surprise as they broke into a dance to the track Aata Majhi Satakli.

    Star Gold will effectively use the print medium for promotions on the day of the premiere. Leading print publications across Mumbai, Delhi, Maharashtra and UP will feature advertisements announcing the World TV premiere of Singham Returns on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 100 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 2000 spots in 10 cities across 4 markets.

    In addition to the World TV Premiere of Singham Returns, Star Gold gives a double-treat to all its viewers this Diwali. During the festive season, Star Gold has partnered with Snapdeal andinitiated a watch and win contest ‘Diwali MahaBonus’which will give viewers a chance to win many exciting gifts. Every Monday-Friday until October 24, Star Gold will ask 3 questions during the 9pm film. Lucky winners stand a chance to win prizesfromSnapdeal such as DSLR cameras, Home Theatre, Washing Machine, Dishwasher, MAC Book Air, Bike and a brand new car as the Maha Bonus from Star Gold.Winners will have to log onto Snapdeal.com to claim the prizes.

    Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year. Star India continues to bring the best and biggest of Bollywood with television premieres of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor, Hrithik Roshan, Saif Ali Khan and many more.

    In 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

    This Festive week, tune into STAR GOLD to win exciting prizes and to also catch the World TV Premiere of Singham Returns

     

  • Movies OK ‘Karo Diwali Share’ contest

    Movies OK ‘Karo Diwali Share’ contest

    MUMBAI: Don’t limit the celebrations and gifts for loved ones this festive season! Movies OK, the ultimate movie destination for family entertainment, is all set to reward its viewers this Diwali with the launch of ‘Karo Diwali Share’ contest. Television viewers have the opportunity to win Snapdeal e-vouchers worth Rs. 10,000/- and buy exciting Diwali gifts daily. Share celebrations and happiness with loved ones by participating in Movies OK’s ‘Karo Diwali Share’ contest, from 8th October – 24th October at 8 pm.

     

    Avoid the long queuesand over-crowded stores this festive season; Diwali shopping gets convenient and hassle-free with Movies OK’s ‘Karo Diwali Share’ contest. Viewers can participate in the contest by answering a simple question flashed during the film and buy exciting gifts for their loved ones with just one click. The vouchers, worth Rs. 10000, can be redeemed to select from a range of apparels, accessories, kitchen appliances, electronics, and much more available on Snapdeal.com. This three week contest will showcase entertaining Bollywood films such as Dabangg, Jai Ho, Son of Sardaar and many more to build up to the excitement of Diwali.

     

    So, this festive season, sit back and share a hassle-free Diwali with your loved ones! Watch the best of Bollywood and win grand prizes without stepping out of your homes, only with Movies OK.

     

  • Diwali Dhamaka Week flags off on Amazon.in

    Diwali Dhamaka Week flags off on Amazon.in

    MUMBAI: The Diwali Dhamaka Week flagged off today morning on Amazon.in. Every day of the week, there will be great deals across hundreds of products from all categories enabling  Amazon.in customers  to make great savings on their Diwali shopping every hour. Amazon.in will be introducing new Lighting Deals every hour starting 7am to 6pm.  In addition, the next seven days will also witness launch of new categories, access to exclusive selection and many new surprises each day.
     
    “Customers can look forward to Amazon.in as their one-stop Diwali shopping destination this week. Each of the seven days, we will offer our customers in India the great savings on thousands of products every hour,” says Amit Agarwal, Country Manager & VP, Amazon India. “We have been receiving an overwhelming response from customers since morning for the deals & offers that are being introduced every hour as part of the Diwali Dhamaka Week,” adds Amit.
     
    Some of the exciting offers that customers can look forward to in the Diwali Dhamaka Week include –
     
    •         Rs. 2000 off on Kindle Paperwhite
    •         Flat 20% off on laptops
    •         Flat 30% off on mobiles
    •         FLAT 40% off or more on luggage & bags from brands like  American Tourister, Wildcraft, Puma and more
    •         Flat 25% off or more on Home & Kitchen products
    •         Upto 70% off on Books
    •         Flat 55% off on Handbags
    •         Flat 50% off on Shoes
    •         Flat 60% , 50%, 40% off on Men, Women & Kids wear respectively
    •         Flat 50% off on Jewellery
    •         Flat 50% off or more on 1000+ watches from Timex , Giordano, Maxima Eg0 and more
    •         Upto 40% off on Video Games
    •         Flat 40% off on Sports, Fitness & Outdoor products
    And more
    Some important deals coming up tomorrow include –
    •         25% off on Philips HD4419 2300-Watt Smooth and Ribbed Plate Table Grill
    •         23% off on Samsung Multi Function Wireless Printer
    •         30% off on Easyfit Adult Diapers (Large)
    •         34% off on Canon Lide 110 Flatbed Scanner
    •         Philips HL 7720 750-Watt 3-Jar Mixer Grinder
    All deals are available for a limited time and till stocks last. Customers can join the waitlist on deals that are 100% claimed and Amazon.in will alert them when that deal becomes available again.
     
    Special festive packaging
     
    Amazon.in has introduced special festive design packaging for this Diwali season. The festive design packaging has been launched in select but most frequently used sizes. Customers can shop for Diwali gifts on Amazon.in and get them delivered in these special packages without requiring to gift wrap them.
     
    Exclusive Offers
     
    Customers continue to enjoy exclusive access to  some of the most sought-after products like the Micromax Canvas A1 with Android One™, the Canon Powershot SX520 camera, Blackberry Passport, Hidesign’s new ICONIC range for both men & women, Timex Weekender collection of watches, audio products from House of Marley, etc.  
    Customers should download the Amazon Shopping app and visit often to keep track of exciting offers every hour!
    Women customers have a lot going for them this Karwa Chauth as Amazon.in has curated  a special Ethnic Jewellery for Karwa Chauthand a Jewellery Gift Store for them this week to celebrate the festival

     

  • This Diwali, Zee Cinema gives you a chance to become a lakhpati!

    This Diwali, Zee Cinema gives you a chance to become a lakhpati!

    MUMBAI: Diwali is right around the corner and as families get together to celebrate the festival, Zee Cinema, the Hindi movie channel by ZEEL will thoroughly entertain its audiences with an exciting line-up of movies all season through the Har Din Diwali film festival. Commencing on 13 October, mega-hit movies will be aired every day at 8 PM on the channel to keep the festive spirits high right till 25 October.

     Diwali is nothing without a bonanza offer and that’s exactly what Zee Cinema has in its kitty for its viewers! And, in a bid to engage with its viewers, Zee Cinema will also be hosting an exciting contest this Diwali.  From 13 to 25 October, viewers who tune in to the channel during the ‘Har Din Diwali’ film festival can win the chance to enter the lucky draw for a cash prize of 1 lakh every day by answering two questions correctly!

    Speaking of the film festival, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “With the Har Din Diwali Film Festival, we aim to provide our audiences with an entertaining line- up of movies throughout the week till Diwali.  In this season of festivity, what better way to engage our audience than with entertainment that packs a punch – be it through our film festivals, contests or movie premieres, Zee Cinema is celebrating Diwali with our most favourite guests – our viewers.”

    Kick-starting the Har Din Diwali Film festival is the recently released and one of the most popular Bollywood movies this year, ‘Main Tera Hero’ starring Varun Dhawan along with two gorgeous leading ladies – Ileana D’Cruz and Nargis Fakhri. Besharam starring the hot and kickin’ Ranbir Kapoor and the girl-next-door Pallavi Sharda is next on the list to regale viewers this Diwali. With more such fun and lighthearted comedies blended with a twist of drama, romance and action, Zee Cinema is all set to spread the festive cheer and help cough up some laughs across families. The festival will also showcase movies like Ramaiya Vastaviya, Himmatvala, Phata Poster Nikla Hero, Dhamaal, Holiday, Phir Hera Pheri, Race 2, Chennai Express and Enemmy.

    With so much buzz and excitement, Zee Cinema is indeed giving its viewers and fans an opportunity to celebrate Diwali like Har Din is Diwali!

    Tune-in to Har Din Diwali Film Festival to catch the festive fever from October 13th – 25th every day at 8pm only on Zee Cinema!