ITV

Tag: Diwali

  • Housing.com launches new TVC campaign for ‘Home Utsav’

    Housing.com launches new TVC campaign for ‘Home Utsav’

    MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

    The campaign includes three creatives under ‘Home Utsav – ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.

    The 360-degree campaign will run across TV, digital, social and radio.

    The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign further illustrates that Home Utsav is an ideal platform that will help buyers with home buying decisions this festive season by bringing an irresistible bouquet of deals and discounts.

    Commenting on the campaign, housing.com head of marketing Snehil Gautam says, “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”

    Home Utsav is a month-long festival and has witnessed participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences.

  • Reliance Jewels launches digital campaign for Diwali

    Reliance Jewels launches digital campaign for Diwali

    MUMBAI: With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper.

    In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital campaign. The brand launched the new campaign to reach out to the existing as well as prospective consumer base to spread awareness about safe jewellery purchase scheme, thereby making jewellery shopping a pleasant experience.

    Reliance Jewels CEO Sunil Nayak says, “The newly launched digital campaign will talk about Reliance Jewels’ special offers this festive season along with additional benefits such as complete rate protection, Full Return on Old Gold Exchange and Free Jewellery Insurance. We understand and value our customers and aim to bring only the best offers and benefits for them combined with superior quality, exquisite designs at our showrooms.”

    With the entire country coming together during this season to share joyous moments and memories, the wide variety of traditional and contemporary fine jewellery designs at Reliance Jewels makes it a one-stop shop destination for festive shopping and gifting.

    Reliance Jewels’ festive campaign advocates its relevance and existence in the customer’s entire life cycle and promises to be with them at every moment. Along with excellent offers the campaign also delivers on the value proposition to its customers.

    Reliance Jewels is present in two different formats – Standalone Showrooms and Shop in Shop (SIS). Currently operating through 58 showrooms and 36 SIS, Reliance Jewels is rapidly expanding its base across the country and is set to cross 100 point of sales before Diwali. While Reliance Jewels showrooms offer a spectacular variety of designs in its collections and has an ornament for every personality and every occasion, on the other hand Reliance Jewels Shop in Shop offers light weight, trendy and stylish fine jewellery at an affordable price.

    With maximum focus shifting towards customer centricity, new innovative designs and offering unique value proposition to its customers, Reliance Jewels is expanding rapidly. For the patrons the upcoming showrooms will provide an ethereal experience as they walk into a dazzling environment replete with alluring displays of gold and diamond jewellery against rich and opulent decor.

    The brand deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs and Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.

  • Tanishq launches new campaign for Diwali

    Tanishq launches new campaign for Diwali

    MUMBAI: Jewellery brand, Tanishq has introduced an exquisite collection – Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

    Highlighting the thought behind the collection, Tanishq launched a film that shows the different and unique cultures of our country and no matter the state they are from and the language they speak, everyone comes together to celebrate the wonderful festival of Diwali.

    The festival is about the beauty of lights, gifting and the auspiciousness of gold which is exactly what the film shows. Whether a morning puja in the South Indian household, or a teen patti party amongst friends in the North, Tanishq is here to celebrate with everyone in all forms and styles.

    The film shows loved ones gifting each other a piece of Tanishq – a husband and his wife, two friends, a mother and a daughter, all equally showcasing their love towards one another and celebrating a ‘Tanishq Waali Diwali.’

    Titan Company associate vice president of marketing for jewellery division Deepika Tewari says, “We want to highlight the uniqueness of each ethnicity and yet, with different rituals for the season of lights, at the end of the day, we want to show how everyone comes together to celebrate with their loved ones. Each piece of our new collection Utsava shows delicate craftsmanship that brings out the rich heritage and culture that our country has grown in. Whether we are from the North, South, East or West, we all are proud of what our country is made of, and Tanishq is here to highlight just that.”

    Lowe Lintas president South Hari Krishnan adds, “Whether it’s rising oil prices or falling rupee, nothing can dampen the spirit of Diwali. ‘Dilwalon ki Diwali’ is a celebration of India’s unbridled festive spirit and a tribute from Tanishq.”

    The modern Indian woman today is continually on the lookout for new designs and elements to compliment her look, but never fully forgets the beauty of heritage and tradition. To celebrate this, Tanishq has come out with the new collection which is a beautiful fusion of modern and traditional. This collection consists of statement pieces that bring about an edginess and style with delicate craftsmanship.

  • Barbeque Nation campaign promotes family dining during Diwali

    Barbeque Nation campaign promotes family dining during Diwali

    NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali.

    The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and spend quality time with family, possibly by dining together.

    The brand has released a 38-second video, where a witty young girl is seen narrating the circumstance at her house during the festival, with her family members preoccupied in a variety of activities. In order to break the humdrum, she decides to book a table atBarbeque Nation for her family and offers them that much needed break and togetherness.To engage with customers through digital and social media, Barbeque Nation, a pioneer in India to promote ‘DIY’ (do-it-yourself) cuisine with live on-the-table grill, since 2006, is promoting the video on a number of leading platforms including Facebook and Hotstar. The video also recorded over three lakh views on Facebook within three days of the launch.

    Barbeque Nation Hospitality CEO Sameer Bhasin said, “No celebration or merriment is complete without a scrumptious meal with the family! Our campaign clearly emphasises the need for each one of us to commit some time to our families amidst the festive hustle and enjoy an evening of great cuisine and relaxation.”

  • Hike unveils ‘No Formality’ campaign for Diwali

    Hike unveils ‘No Formality’ campaign for Diwali

    MUMBAI: Hike Messenger, India’s homegrown messaging platform, has announced the launch of its new marketing campaign “No Formality.”

    According to a Hike spokesperson, “No Formality is a way of life that emphasises that you should simply be yourself without any formalities or pretence – a way of celebrating traditions without formality.” He further added,“It is about accepting that we all need to treat each other as equals in a fun and easy manner. And ‘No Formality’ is an expression of that spirit. ‘No Formality’ cuts across culture, language, and geographies and is a reflection of our society.”

    The campaign kicked off with one and there would three three films. The campaign will run till December on digital, social and traditional media. It will be available in five languages – Hindi, Telugu, Kannada, Malayalam and Tamil across 16 states.

    In the countdown to Diwali, the campaign highlights scenarios related to the festival. For instance, the homecoming film is based on the fact that Diwali is usually celebrated with family.

    Even if someone does not want to go back but wants to spend it with his or her friends, tradition demands you have to go back home. The campaign of Hike, investors of which include Tencent, Foxconn, Tiger Global, Softbank and Bharti, will be amplified across social channels using #NoFormality.

    The homecoming film shows a young boy travelling back home for Diwali and there is an entire build-up of emotion as it shows him on the journey back home. But, there is a complete anti-climax when he reaches home: The Homecoming.

  • Oppo to go full steam ahead this festive season

    Oppo to go full steam ahead this festive season

    MUMBAI: Chinese smart phone maker Oppo Mobiles is getting into overdrive mode this festive season.

    The brand, which has tapped into the tendency of Indian youth (18-35 years) to take selfies and positioned itself as the selfie expert, commands a 24.2 per cent market share of the Rs 15,000 – Rs 30,000 segment category (as per Counterpoint Q2 2017 data). And, it is hoping to up that share further in Q3 2017.

    It is introducing a new phone, dropping prices of an earlier version, launching a new TVC featuring Indian cricketers, and continuing its massive media investment in Colors marquee shows like Big Boss and Kaun Banega Crorepati in its latest season.

    First the launch. In an Amazon online exclusive, Oppo is unveiling a Oppo F3 Diwali limited edition phone in festive red color with a sticker price of Rs 18,990 on 29 September. The phone will also be available on all Oppo offline stores across India and comes preloaded with festive themes and wallpapers.

    Says Oppo India brand director Will Yang: “This customised red phone, a colour that signifies the auspicious festivities, aims to help our consumers click perfect moments with their families and make this a preferred Diwali gift.”

    The brand has positioned the product as the best Diwali gift one can gift or buy. In order to lure more consumers into snapping up the new handset, Oppo will give away exclusive cricket bats signed by the Indian cricket team with each purchase of the F3. Oppo says it will also be announcing a price cut for its earlier model F3 Plus in the coming weeks.

    Yang believes that the new offering very much resonates with Oppo’s target audience: young people who are always looking for a fashionable smartphone. Says he: “In order to connect with today’s digital savvy generation or millennials as we call them, we continue to invest heavily in non-fiction shows, web series and cricket which is a religion in India.”

    The new TVC features Team India cricket players – Virat Kohli, Rohit Sharma, Shikhar Dhawan and R. Ashwin, along with a Bollywood Diva – Elli AvrRam. It shows the festivities that surround the festival and the importance of the perfect gift which helps you capture your memorable Diwali moments.

    Oppo, says it, leverages all platforms to connect with its consumers and uses a 360-degree marketing campaign for all its products and service but television continues to command the highest advertising investment.

    About 350 million people out of the country’s 1.2 billion population currently own a smartphone. To expand its presence to tier II and tier III cities, which are still relatively untapped regions in the country, Oppo is looking to tie up with local merchants to rebrand their stores as Oppo stores. Although the brand enjoys a healthy mix of sales from urban and rural areas, 55-60 per cent of its offtake comes from mini metros and rural.

    The company at present has 25,000 point of sales in India and aims to open 550 plus after sales service centres by the end of 2017. “Our key focus is on offline sales and that is why we are constantly exploring more retailers to get on board,” Yang concluded.

  • Hindi channels usher in festivities with special line-up

    Hindi channels usher in festivities with special line-up

    MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting high by undertaking several initiatives to bring television screens alive with their unique programming line-ups.

    With TV viewing expected to be higher at this time added to it is the fact that Diwali is falling on the weekend, several TV broadcasters have made it a point to create special programming during the season. To enhance the festivities of our viewers, Indiantelevision.com looks at some of the specials planned by the Hindi channels during Diwali this year.

    News Channels

    Aaj Tak

    The channel will air a show focused on spot reporting from different posts or camps of military and paramilitary forces, where our soldier stand guard on Diwali. Titled Border, the show will see the anchor going to the border or LoC post and show the country how they celebrate Diwali. This one hour show will air on 29 October at 9 pm with a repeat telecast on 30 October at 6 pm. The channel will also air a show titled Jab Desh Me Hai Diwali wherein the team will spend a day with the Army, BSF and CRPF jawans and see how they performed their Diwali puja. This show will air at 10 pm on 29 October with a repeat telecast at 10 am and 8 pm on 30 October.

    Ek Diya Shaheedon Ke Naam, will focus on Diwali of the Martyr family. The 60 minute long show will air on 30 October at 9 pm. Aye Dil ki Diwali was telecast on 29 October at 11 pm and will be repeated on 30 October at 4 pm and 11 pm. This show is an effort to light up the lives of the underprivileged children. The Aaj Tak team will travel to an orphanage in Mumbai with goodies as Diwali gifts. The children will be treated to a surprise as filmstars Ranveer Kapoor and Anushka Sharma pay them a visit.  The two actors will play games, sing songs, dance with the children and answer their questions.

    A special edition of AAA, this show will narrate the story of the Indian myth of Kuber. Titled Kuber Ka Khajana, this programme will air at 8 pm on 29 October and at12 pm and 10 pm on 30 October.  

    CNBC-TV18

    CNBC-TV18 will showcase India’s biggest and brightest market guru’s share insights and give their top stock picks to help viewers create wealth. Through their special programming line-up for Diwali, the business channel is bringing dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

    The channel will assess the impact of the festive season through CNBC–TV18 Festive Pulse Meter. In addition to this, there will be a fun element added with the Golden Boy of Bollywood Bappi Lahiri.

    Some of the investor focused initiatives being led by CNBC–TV18 this Diwali are:

    Muhurat Trading  on  30 October between 5.55pm to 8pm, The Big Bull wherein Udayan Mukherjee will interview Rakesh Jhunjhunwala discussing investments for the long term, the state of the markets, how Rakesh sees the markets going from one Diwali to next, etc. The show that got viewers 70 per cent returns from last year, CNBC-TV18 Hitlist is back with three experts Dipan Mehta, Prakash Diwan, Ambareesh Baliga. Programmed under wealth generation, Samvat 2073 Market Masters and Samvat 2073 God of stocks will have experts help the viewer with wealth creation ideas, investment insights and more    

    IBN7

    IBN7 has lined up exclusive Utsav programming starting from 1 October to 30 October  to bring to the viewers the excitement of the festivals.

    The programming will showcase Navratri celebrations from across the country along with live footage of Dandia from Mumbai and Gujarat. On the occasion of Dussehra, the channel will telecast live Ravan Dahan visuals and Ram Ek Khoj – a series of 5 one-hour specials on Ramayana related legends and tales associated with the island nation.

    The channel will next focus on Karva Chauth, highlighting celebrations of the festival in Bollywood and the TV world as well as a special segment Karva Chauth Ki Kahani.

    GEC

    &TV will present & It’s Diwali, a special two and a half hour programme with leading artists from the television industry who will perform on latest chart-busters and ring in Diwali with a lot of sparkle and style. The show will air on 29 October at 8 pm.

    Actors like Jay Bhanushali, Saumya Tandon, Angoori, Anita Bhabhi, Mouni Roy, Ritwik Dhanjani, Asha Negi, Sharad Malhotra, Kratika Sengar, etc will enthrall and entertain the audience.

    Viacom18’s Colors doesn’t have any special Diwali show but has popular properties like Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Eshaas Kii, Bigg Boss 10 and Jhalak Dikhhla Jaa lined up for the viewers.

    Sony SAB celebrated Diwali with their annual property called SAB Ki Diwali on October 27 which was filled with colourful performances by cast of Taarak Mehta Ka Ooltah Chashmah and its other shows. Additionally, across all their shows there will be Diwali celebrations as part of programming.

    Hindi Movies

    &pictures will add a thrilling flavor to the Diwali festivities with the premiere of horror flick 1920 London on 31 October at 8 pm. Written by Vikram Bhatt and directed by Tinu Desai, the movie stars Sharman Joshi, Meera Chopra and small screen hunk Vishal Karwal in the lead.

    Sony Max and Max2 will kick- start the festivities with a specially curated movie list. Commencing from 29 October to 31 October, Sony Max’s Dilwali Dhamaka and Jashn- E- Diwali on Sony Max2 will bring a potpourri of entertaining super hits.

    While Sony Max will air titles like Mera Target, Robot, PK, Dhoom3, ABCD2, Jaani Dushman, Magadheera, Bahubali, Dilwale, Return of Rebel, etc, Max2 will telecast movies like Chandni, Yaarana, Guru, Dilwale Dulhania Le Jayenge, Don, Hum Dil De Chuke Sanam, etc.

  • Hindi channels usher in festivities with special line-up

    Hindi channels usher in festivities with special line-up

    MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting high by undertaking several initiatives to bring television screens alive with their unique programming line-ups.

    With TV viewing expected to be higher at this time added to it is the fact that Diwali is falling on the weekend, several TV broadcasters have made it a point to create special programming during the season. To enhance the festivities of our viewers, Indiantelevision.com looks at some of the specials planned by the Hindi channels during Diwali this year.

    News Channels

    Aaj Tak

    The channel will air a show focused on spot reporting from different posts or camps of military and paramilitary forces, where our soldier stand guard on Diwali. Titled Border, the show will see the anchor going to the border or LoC post and show the country how they celebrate Diwali. This one hour show will air on 29 October at 9 pm with a repeat telecast on 30 October at 6 pm. The channel will also air a show titled Jab Desh Me Hai Diwali wherein the team will spend a day with the Army, BSF and CRPF jawans and see how they performed their Diwali puja. This show will air at 10 pm on 29 October with a repeat telecast at 10 am and 8 pm on 30 October.

    Ek Diya Shaheedon Ke Naam, will focus on Diwali of the Martyr family. The 60 minute long show will air on 30 October at 9 pm. Aye Dil ki Diwali was telecast on 29 October at 11 pm and will be repeated on 30 October at 4 pm and 11 pm. This show is an effort to light up the lives of the underprivileged children. The Aaj Tak team will travel to an orphanage in Mumbai with goodies as Diwali gifts. The children will be treated to a surprise as filmstars Ranveer Kapoor and Anushka Sharma pay them a visit.  The two actors will play games, sing songs, dance with the children and answer their questions.

    A special edition of AAA, this show will narrate the story of the Indian myth of Kuber. Titled Kuber Ka Khajana, this programme will air at 8 pm on 29 October and at12 pm and 10 pm on 30 October.  

    CNBC-TV18

    CNBC-TV18 will showcase India’s biggest and brightest market guru’s share insights and give their top stock picks to help viewers create wealth. Through their special programming line-up for Diwali, the business channel is bringing dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

    The channel will assess the impact of the festive season through CNBC–TV18 Festive Pulse Meter. In addition to this, there will be a fun element added with the Golden Boy of Bollywood Bappi Lahiri.

    Some of the investor focused initiatives being led by CNBC–TV18 this Diwali are:

    Muhurat Trading  on  30 October between 5.55pm to 8pm, The Big Bull wherein Udayan Mukherjee will interview Rakesh Jhunjhunwala discussing investments for the long term, the state of the markets, how Rakesh sees the markets going from one Diwali to next, etc. The show that got viewers 70 per cent returns from last year, CNBC-TV18 Hitlist is back with three experts Dipan Mehta, Prakash Diwan, Ambareesh Baliga. Programmed under wealth generation, Samvat 2073 Market Masters and Samvat 2073 God of stocks will have experts help the viewer with wealth creation ideas, investment insights and more    

    IBN7

    IBN7 has lined up exclusive Utsav programming starting from 1 October to 30 October  to bring to the viewers the excitement of the festivals.

    The programming will showcase Navratri celebrations from across the country along with live footage of Dandia from Mumbai and Gujarat. On the occasion of Dussehra, the channel will telecast live Ravan Dahan visuals and Ram Ek Khoj – a series of 5 one-hour specials on Ramayana related legends and tales associated with the island nation.

    The channel will next focus on Karva Chauth, highlighting celebrations of the festival in Bollywood and the TV world as well as a special segment Karva Chauth Ki Kahani.

    GEC

    &TV will present & It’s Diwali, a special two and a half hour programme with leading artists from the television industry who will perform on latest chart-busters and ring in Diwali with a lot of sparkle and style. The show will air on 29 October at 8 pm.

    Actors like Jay Bhanushali, Saumya Tandon, Angoori, Anita Bhabhi, Mouni Roy, Ritwik Dhanjani, Asha Negi, Sharad Malhotra, Kratika Sengar, etc will enthrall and entertain the audience.

    Viacom18’s Colors doesn’t have any special Diwali show but has popular properties like Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Eshaas Kii, Bigg Boss 10 and Jhalak Dikhhla Jaa lined up for the viewers.

    Sony SAB celebrated Diwali with their annual property called SAB Ki Diwali on October 27 which was filled with colourful performances by cast of Taarak Mehta Ka Ooltah Chashmah and its other shows. Additionally, across all their shows there will be Diwali celebrations as part of programming.

    Hindi Movies

    &pictures will add a thrilling flavor to the Diwali festivities with the premiere of horror flick 1920 London on 31 October at 8 pm. Written by Vikram Bhatt and directed by Tinu Desai, the movie stars Sharman Joshi, Meera Chopra and small screen hunk Vishal Karwal in the lead.

    Sony Max and Max2 will kick- start the festivities with a specially curated movie list. Commencing from 29 October to 31 October, Sony Max’s Dilwali Dhamaka and Jashn- E- Diwali on Sony Max2 will bring a potpourri of entertaining super hits.

    While Sony Max will air titles like Mera Target, Robot, PK, Dhoom3, ABCD2, Jaani Dushman, Magadheera, Bahubali, Dilwale, Return of Rebel, etc, Max2 will telecast movies like Chandni, Yaarana, Guru, Dilwale Dulhania Le Jayenge, Don, Hum Dil De Chuke Sanam, etc.

  • Diwali for poor: SonyLiv, UNICEF call for #FairStart

    Diwali for poor: SonyLiv, UNICEF call for #FairStart

    NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

    The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

    The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

    With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv’s web and mobile platforms.

    Make India, Ek India Happywala.

    Link: http://www.sonyliv.com/details/short%20film/5187347703001/

    Donate here: http://bit.ly/FairStartLIV

    SonyLiv EVP and head – digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”

  • Diwali for poor: SonyLiv, UNICEF call for #FairStart

    Diwali for poor: SonyLiv, UNICEF call for #FairStart

    NEW DELHI: A #FairStart campaign which seeks to offer a better future to the underprivileged children through financial empowerment has been launched by the digital entertainment platform SonyLiv in collaboration with UNICEF for a short film on the subject.

    The film invites viewers to make contributions towards the goal of equal opportunity in whichever way they can. The poignant film sheds light on how many grudge the circumstances until they see someone who is less fortunate yet more content with the smaller joys of life.

    The video explores how street children revel in Diwali festivities and a small gift by an onlooker can enhance their joy manifold. It underlines the fact that the true spirit of Diwali lies not in extravagant spending, but in sharing the festive joy with others. The video ends with a heartfelt appeal to the viewers to donate to the #FairStart campaign and share their good fortune with those less privileged than them.

    With #FairStart, UNICEF has joined hands with SonyLiv to address the persisting inequities that large groups of children in India face and is aimed at engaging public debate and ensuring every child can have a fair chance in life. SonyLiv’s Diwali video supports this noble initiative by fostering greater public involvement and raising awareness about issues affecting the survival, growth and development of children in India. The heart-warming video can be viewed on YouTube, as well as on SonyLiv’s web and mobile platforms.

    Make India, Ek India Happywala.

    Link: http://www.sonyliv.com/details/short%20film/5187347703001/

    Donate here: http://bit.ly/FairStartLIV

    SonyLiv EVP and head – digital business Uday Sodhi said, “Children are the future; they are the builders of tomorrow’s India, the cornerstones of a better nation. This year, we at SonyLiv are focussing on sharing the festive joy with those who need it the most – the children. Through our Diwali video, we aim to highlight how just a small donation can bring untold happiness and joy in the life of an underprivileged child. We would urge all viewers to contribute to this initiative and truly help in giving a #FairStart to children across the country. As a specialised content provider, SonyLiv has taken initiatives on special occasions in the past e.g. Independence Day, Diwali – last year, reaching out to the millennials by leaving behind a social message.”