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Tag: Diwali

  • Legrand India salutes electricians this festive season

    Legrand India salutes electricians this festive season

    MUMBAI: This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honours and celebrates electricians-the unsung heroes of Diwali.

    The company, as a part of its flagship ComeHomeToCelebrations campaign, announced its newest Diwali campaign where it salutes the hard-work of the electricians and surprises them and their family members.

    As a part of this campaign, the company plans to reach out to electricians from across 15 cities on ground and light up their homes while the electricians themselves are busy lighting our homes.

    Electricians are the busiest lot during festivities, especially Diwali. These heroes don’t get time to decorate their homes, celebrate with their families and it's because of them that any festival comes to life. Legrand captures this beautifully through a short digital film. The company will also associate with popular online influencers to maximise viewership for this film. The festive fervour will be brewing on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.

    Legrand India vice president marketing Sameer Saxena says, “Electricians are the backbone of the trade that Legrand is in and we wanted to do this for a very long time. This campaign captures the importance of electricians in our day to day lives and depicts how we are so busy in our lives that we sometimes don’t pay attention to people who help us make our lives simpler. This campaign is our way of paying tribute to all our electrician partners and we are emotionally invested in this campaign.”

    Commenting on the business objective behind the campaign, Saxena said, “The essence of #ComeHomeToCelebrations is celebrating family bonds, celebrating joy, love and sharing it with people around us. This campaign also derives from the same theme. Legrand India over the past few years has ramped up its digital presence through video based content and we want to present this film to our consumers so that they recognise and celebrate these heroes with us.”

    The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand. 

    A global specialist in the electrical & digital building infrastructure, Legrand is a Euro 5.5 billion (Rs 470.2864 crore) group based in Limoges, France.

    The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20 per cent and 14 per cent respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India. 

    Legrand India offers a wide range of products in the categories of energy distribution, wiring devices, home automation, structured cabling, lighting management solutions, cable management and industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices. Apart from this, the company also holds a leading position in home automation, MCCBs and cable management systems.

    #ComeHometoCelebrations is a digital initiative by Legrand India that captures the fervour of the festive season. The company has been celebrating the spirit of togetherness, warmth and love through video content that connects with the emotional and festive mood that prevails in India throughout the year. The company started the digital platform with the #ComeHometoPujo in 2016 and after a successful response from the audience, it decided to envelope other festivities into its fold with a larger #ComeHometoCelebrations. The company reaches out to all the geographical locations and taps all the key areas celebrations through the digital property.

    Legrand India plans to make this campaign bigger and better every year and expands its reach.

  • Brand Factory takes a quirky take on how things go overboard during Diwali

    Brand Factory takes a quirky take on how things go overboard during Diwali

    MUMBAI:  Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family bonding, and not to forget — the gifting and shopping frenzy. And no brand wants to miss out the opportunity to connect with its audience through a heart-touching and emotional content.

    Brand Factory, breaking this clutter, has launched a digital film – #Diwali365Days, which shows there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.

    The film captures the essence of how Diwali also means dramatisation of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming. 

    The film was a big hit among millennials and garnered over 2 million views and 200+ shares in just 5 days.

    Brand Factory chief marketing officer Roch D’Souza says, “During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.”

    Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores with 72 outlets across 30 cities in India. It offers 200+ Indian and International fashion brands at 20-70 per cent discount, 365 days a year. It also offers a diverse range of merchandise at absolutely great prices in a refreshingly enjoyable ambience. Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more.

  • This Diwali Vodafone says, #LookUp

    This Diwali Vodafone says, #LookUp

    MUMBAI: From meeting family members, shopping for colourful lanterns and new clothes, enjoying homemade sweets, to shopping online, exchanging greetings on mobile, share update on social media, get gifts delivered on our doorsteps – Diwali celebrations have changed over the years, losing some of its familial togetherness to the easy lure of the digital world. Identifying the need for people to connect and have real conversations, Vodafone is again encouraging us to #LookUp and this time around, celebrate Diwali with our families, by keeping down our devices.

    Vodafone has launched a heart-warming video under its successful #LookUp campaign, urging viewers to celebrate Diwali with each other rather than with devices.

    The film brings out the changing nature of Diwali celebrations seen through the eyes of a kid. It shows the contrast between how Diwali was celebrated traditionally by the child’s father with lots of love and warmth and how it is perhaps celebrated presently. With its stark difference, the film shows how technology sometimes takes over and people lose out on the connections that really matter.

    Vodafone India EVP marketing Siddharth Banerjee says, “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience-generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends in essence, the connections that really matter.”

    Ogilvy executive creative director Kiran Anthony adds, “In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions & celebrate with your loved ones.”

  • Set the stage on fire with Diwali Special on MTV Beats

    Set the stage on fire with Diwali Special on MTV Beats

    MUMBAI: It’s time for happiness and celebrations galore with the much-awaited festival of the country! The festival of lights, Diwali is just around the corner and MTV Beats has a sizzling surprise for you. Taking the excitement of the Diwali celebrations a notch higher, the channel brings the Diwali Dhamaka with some of the favourite songs featured back to back with ‘Mera Wala Song’, India’s first live request show. With peppy lineup of blockbuster songs and soul trapping music starting 4th November, 9AM onwards, MTV Beats will lock in your requests Live during the show and play the songs you love to rock the floor on. With break free hours that will lift your spirits like never before, the ‘Musical Ladi’ will keep you off your seats with continuous dancing. 

    To take the madness a notch higher, MTV Beats is coming up with a massive watch and win contest from 3rd November to 10th November, where gratifications will be like Activa, Ipad, Dell Laptop and much more. All you need to do is, watch MTV Beats between 9 am to 11 am and send the flashing song codes to 8828807807 along with your name and city name. The lines for the contest will open from 8:45 to 11 am every day and the winners will get an auto response of Congratulation SMS while the song will be played in sometime. 

    What’s Diwali without Pathakas and Bollywood without our Pathakas? No fun, right? As part of the Diwali specials, MTV Beats brings a special lineup of break-free Bollywood songs from our very own dancing diva and Pathakas in town like Alia Bhatt and Deepika Padukone and many more. How can we miss out on our drool worthy Bollywood Crackers like Ranveer Singh and Ranbir Kapoor? Known to set the stage on fire with their energetic and captivating songs, these men surely know how to keep you on your feet all day long! 

    Bring out all the shades of filmy and dramatic in you with songs that you can choose from, across an array of genres and films. Tune-in to MTV Beats, 4th November onwards for a hearty and a dancing Diwali!

  • Ghadi detergent launches new campaign for Diwali

    Ghadi detergent launches new campaign for Diwali

    MUMBAI: Ghadi has always believed in provoking its consumers to be more socially conscious and aware.

    Its campaign, #SaareMaelDhoDaalo has become synonymous with cleaning which goes beyond clothes. The campaign has not only made its way into the hearts of people, but the efforts towards initiating a social change also resulted in the campaign winning the Effie Awards 2017 amongst many others.

    In the past 2 years, Ghadi identified 3 key festivals of India and decided to propagate its philosophy of #SaareMaelDhoDaalo. It urged people to cleanse their minds of this deep-seated filth. Every single time, it identified and addressed a new notion of the mind and showed a mirror to the society.

    Continuing with the idea, the new campaign around Diwali tackles another kind of ‘mael’. This time, Ghadi urges its consumers to give each profession its due respect and not to belittle people for what they do.

    The TVC takes place inside every proverbial Indian household, where the domestic help is taken for granted. Their efforts and sacrifices go unnoticed. Often, their work is considered as “menial”. The TVC advocates the cleansing of this ‘mael’ through the story of a teenager. We see him constantly admonishing the maid’s efforts, until his mother asks him to step into her shoes. The lesson he learns is a lesson for us all. The campaign requests us to realise that no work is small. It urges people to realise the worth of every work that comes their way and understand the importance of people in their lives.

    ADK Fortune National Creative Director Akashneel Dasgupta says, “In continuation with our campaign, this is yet another aspect that we are trying to address. To restore dignity of work, whatever be the nature of it. This, we hope, will further strengthen Ghadi’s cleansing credentials in the minds of people.”

    The film has been conceptualised by ADK Fortune and executed by Full Circle Films.

  • Restrained spends by Indians this Diwali; most won’t burst crackers: Inshorts-Ipsos Diwali Survey Festival Offers will be key motivation for shopping

    Restrained spends by Indians this Diwali; most won’t burst crackers: Inshorts-Ipsos Diwali Survey Festival Offers will be key motivation for shopping

    MUMBAI: Inshorts-Ipsos Diwali Poll shows that unlike the norm and the trend, Indians will not go ballistic with spends this Diwali and will be discretionary: 33% of those polled,plan to have a budget and will spend in moderation; 20 per cent will curtail spends and plan to hold back from spending completely, unless necessary; 32% are undecided; and only 15% will loosen their purse strings and have a no-holds-barred spending, this Diwali.

    Notably, things are not as bad as they seem. 52% Indians say they will shop to snag great deals – for festival offers and discounts; 23% will splurge in keeping with the festive spirit; 7% will be on the look-out for new brand launches; 6% will buy for gifting; 12% on the other hand said that they were in the undecided frame of mind. 

    Azhar Iqubal, Co-Founder and CEO, Inshorts said, “Inshorts conducted this survey in partnership with Ipsos to map the mood of the masses around Deepawali. This survey was highly rigorous as over 1 lac Inshorts users participated in the survey and was complementary in drawing up strengths of Inshorts and Ipsos to provide a robust output.”

    Krishnendu Dutta, Lead Delhi & Chennai Cluster, Ipsos India said, “Inshorts has a premium user base and the platform per se perfectly captures the views of a large, educated and connected audience.”

    So, will it be a noiseless Diwali this time for the upmarket elite?

    Interestingly, 59% respondents said that they (individuals or their family) would not be bursting firecrackers this Diwali; 23% would be going all out in bursting crackers; 12% would be opting for green crackers and 6% said that they were undecided. 

    The survey further shows that majority of respondents polled (68%) support the Supreme Court’s decision, 26% declinedand 6% were undecided.   
    “Clearly, two key themes seem to be emerging in the survey: cautiousness about spending and opportunistically looking forward to schemes and offers; and holding back on firecrackers with unanimous support for SC’s decision, on the same,”said Krishnendu Dutta, Delhi & Chennai Cluster Lead, Ipsos India.

    Net-net – a somewhat subdued Diwali, both from a spend and sound perspective,” added Dutta. 

    “The undecided, are the ones sitting on the fence and will need a nudge with great offers, to shop,” commented Iqubal.

  • Fanzart introduces ‘Baby Venus’ – Customizable Kids Designer Fan priced for Rs. 22,990/-

    Fanzart introduces ‘Baby Venus’ – Customizable Kids Designer Fan priced for Rs. 22,990/-

    Fanzart India’s first Luxury Fan Brand, introduces its Kids Designer Fan – ‘Baby Venus’. Much like the planet, it gets its name from, the fan's unique scythe-shaped retractable blades, that causes a ring-like illusion when in full swing.

    The next-gen contemporary fan exclusively designed for the Kids ceiling is equipped with a radio- frequency remote control as well as the LED light kit. Customize the child’s room with artwork on the dome of the Fan that will entertain and delight them with each unique experience. Keeping your everyday worries at bay, the Ceiling fixture will also help lull your little ones to sleep with its timeless design and functionality .

    Speaking on the new addition, Mr. Tarun Lala – Director – Fanzart says, “It’s been long that Kids living space, had that fun and functional combination. Whether it’s a new nursery or updating the tween’s space in the kids’ rooms the ceiling will now be at attention with Fanzart. These new range of Fans exclusively for Kids, is apt to bring colourful fusion this Diwali.”

    The fans are already available on the official website of Fanzart and leading offline stores across India.

  • THE BIGGEST DIWALI BLOCKBUSTER IS HERE!

    THE BIGGEST DIWALI BLOCKBUSTER IS HERE!

    MUMBAI: Diwali cannot get grander than this. Two of the mightiest Marvel Super Heroes will grace the Indian television screens for the very first time with the premiere of Marvel Studios Thor: Ragnarok. What better stage than Star Movies and Star Movies Select HD to showcase this epic blockbuster this Sunday at 1PM and 9PM.

    The 17th film in the most celebrated fan favourite Marvel Cinematic Universe brings together a stellar star cast of Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Mark Ruffalo, Tessa Thompson, Jeff Goldblum and Idris Elba. The quirky tone along with the humorous take on a Super Hero movie was all thanks to the brilliant director Taika Waititi. The movie is a visual spectacle, with witty dialogues and fantastic new characters that were introduced in the Marvel Cinematic Universe.

    Taika Waititi’s dedication and love for the movie is evident from the fact that he played (motion captured) the characters of the lovable Korg and Surtur – a special bonus for fans from a maverick filmmaker.

    Since the premiere is on the eve of Diwali, the marketing campaign will capture this essence with a fun surprise for all the fans as they will celebrate #SuperDiwaliWithThor. The details on how to be a part of this engagement will be communicated through the twitter handle @StarMoviesIndia. That’s not all, the campaign will give fans a chance to see fun, quirky and witty Diwali memes created by taking a cue from the movie itself. They can share with friends and celebrate a #SuperDiwaliWithThor this Sunday at 1Pm and 9PM on Star Movies and Star Movies Select HD.

    The audiences and critics alike have loved this film, with Hollywood Reporter calling it a ‘Majestic Spectacle!” and the international media have said that it’s funny, smart, quirky and unlike any other Marvel movie.

  • Social govt ads, toilet soaps most advertised during festival

    Social govt ads, toilet soaps most advertised during festival

    MUMBAI: While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

    Broadcasters on their part, make these days attractive for the viewers through compelling and clever programming and scheduling. Increase in viewers results in increase in advertisers as well. 

    Festivals form a part of India all through the year, but the September to December period is the euphoric period for Indians when most festivals are celebrated. There is Ganesh Chaturthi in Maharashtra, Durga Puja, Navratri and Dussehra celebrated across the country. Also, Diwali and Christmas have an additional bonus of kids’ vacations in most parts of India. There is a culture of buying new things, gifting to family and friends and communication on latest offerings, deals are welcomed by consumers in these festive months. The advertisers love this spending period and loosen their purse strings too. 

    Advertising volume during some of the important festival days always have more ads than the rest. Festivals which are celebrated at home with family gain more ad duration than the ones which are celebrated outside of home.

    As we step into the festive season, BARC India has launched its report on advertising during festivals that throws light on how the viewers and advertisers have evolved during festivals especially in the high decibel festival season between 2015-2018 for September to December. 

    The report shows that television viewership has been rising over the last three years where the average weekly viewership of ads in India is growing steadily each year. From 2016 to 2018, the advertising impressions have increased by a phenomenal 45 per cent from 521 billion to 755 billion with 2018 yet to witness its festive season.

    The growing viewership has seen endorsement from the advertising fraternity with average weekly advertising volume clocking 31 million seconds from January to August 2018

    The peaks in advertising coincides with planned tentpole events related to sports or national interest topics like budget and elections, or with the festive season.

    There is a definite impact of festivals on weekly advertising duration. India is a land of diversities and this diversity reflects in the way we Indians celebrate festivals too. Some are longer, bigger, brighter, high on fun quotient while others are a tad subtle.There are distinct trends in terms of quantum of advertising as well as viewership emergence depending on various factors like the duration of a particular festival or whether it is celebrated indoors or outdoors with family and friends.

    Online shopping, auto, telecom and chocolates sector continue to be the mainstays of the festival season where contribution of categories like internet services, jewellery, paints grow over the years and jewellery emerged as the close second category for the 2017 festive season, just below online shopping. 

    Online shopping portals now advertise all around the year and hence have reduced dependency on the festive season alone. Consumer durables maintains status quo with not much movement in advertising seconds across all years. 

    With more and more advertisers jostling for viewers' eyeballs, mind space and attention the festive season witnesses more and more action across years and the contribution from the usual suspects of festive advertising is reducing over the years.

    The broadcasters also strategically use the festive period for announcing special programming, blockbusters, festival omnibuses in addition to the regular programme line up. 

    But where does the viewership come from? Hindi! Most of the viewership on festival days comes from major Hindi speaking markets (HSM) across the year where Maharashtra, UP/Uttarakhand followed by Gujarat / D&D / DNH and MPCG and are the biggest contributors to viewership on festival days. Festival viewership is on the rise in 2018 as compared to 2017. For 2018, Holi and Janmashtami viewership in HSM markets have increased by 19 per cent and 29 per cent respectively.

    Hindi is the most preferred choice in the Hindi speaking markets on festival days too with over 70 per cent viewership coming from Hindi channels. But with the growing advent of regional channels, improvement in programming quality and television penetration growing in the bottom of the pyramid, there is an increased focus on regional language channels.

  • This Diwali, Shopmatic helps you set up your online shop at just INR 4400

    This Diwali, Shopmatic helps you set up your online shop at just INR 4400

    MUMBAI: With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in the frenzy by setting their digital shops. The e-commerce company has announced 50% off on its yearly and half-yearly plans between 22 Oct and 10 Nov. Small businesses can make the most of online retail opportunity as Shopmatic is offering all-encompassing e-commerce services for 6 months + 1 month free at INR 4400 and 12 months + 3 months FREE at 8800. Aspiring and ambitious merchants can now avail the extensive collection of tools to set-up online shops, manage and operate the same at discounted prices.

    The latest offer by Shopmatic is set to enable the long-tail of small-scale businesses, homepreneurs, hobbypreneurs, amongst others, to start selling online, ahead of the festive rush. As per reports, half of India’s annual online retail happens during the festive season. However, a number of small business owners are denied access to this incredible opportunity, due to huge upfront investments and lack of technical know-how required in setting up online shops. As an e-commerce company, Shopmatic endeavors to help small businesses overcome these challenges by providing a powerful suite of services and tools, such as customization store builder, payment gateway & shipping integration, data insights and promotional tools.

    Those entrepreneurs who build their stores online before Diwali will be able to leverage the festive rush in sales to their advantage. Commenting on the latest Promo, Anurag Avula, CEO of Shopmatic, said, “We are fascinated by the growing entrepreneurial spirit in the nation today. People are inclined now, more than ever, to turn their ideas, passions and hobbies into full-fledged, revenue-generating business models. These include homemakers, students, hobbyists, artisans, craftspeople, SMEs and more. At Shopmatic, we are determined to support the ambitions of these aspiring entrepreneurs, by simplifying online selling and removing the obstacles in their digital journeys. Furthermore, the festive season begets an unmatched opportunity for online selling. We are hopeful that the growing number of aspiring entrepreneurs will find it easier to set their digital shops and have their businesses  prosper during the festive season and after! “

    As the festive rush sets in, online businesses are better equipped to reach their audiences, grow and expand their business. With Shopmatic, not only will the businesses enjoy easily affordable access to a feature-rich, scalable, and customizable online store but will also be able to entice their audience with lucrative deals and offers. From payments to promotional campaigns and more, Shopmatic helps online businesses sell & succeed, every step on the way.