ITV

Tag: Diwali gifting

  • Kinder Joy introduces ‘Kinder Joy Diwali Wonder Box’

    Kinder Joy introduces ‘Kinder Joy Diwali Wonder Box’

    Mumbai: As Diwali approaches, Ferrero India has launched a new campaign to introduce the “Kinder Joy Diwali Wonder Box” as a premium gifting option, especially for kids. The new offering revolves around the concept of kids’ gifting during festivals.

    The campaign continues to build on the tagline of ‘#KhaokheloKhushRaho.’ The TVC aims to showcase the moments of happiness in the lives of kids during the festive season.

    Kinder Joy’s limited edition Diwali Wonder Box packs will have multiple inclusions ranging from kinder eggs to engaging puzzles to Diwali merchandise. On scanning the QR code on the exclusive Diwali share pack or logging on tokinder.com, children will have access to the Kinder digital hub that will unravel the magical world of Kinder.

    Through the entire edutainment journey, the kids will be able to navigate through an exciting new world of stories, comic books, DIY activities, and filters-all inspired by the traditions based on Diwali. To keep up with the festive spirit, the Wonder Box would also include DIY kinder toran, Diya, a Diwali greeting card, and a lantern.  

    Commenting on the launch of Diwali Wonder Box, Kinder India brand head Amedeo Aragona said, “Festivals are equally exciting for kids as much as for adults. Taking this thought into consideration, we aim to spread happiness by highlighting kids’ gifting during the festive season. This time, with the special Diwali packs, we seek to create wonderful memories for the kids and aim to make sure they also have fun while understanding the significance of the festival with Kinder Digital Hub.”

  • CaratLane launches festive campaign ‘#MereStyleKiDiwali’ to promote their gifting products

    CaratLane launches festive campaign ‘#MereStyleKiDiwali’ to promote their gifting products

    Mumbai: CaratLane has launched its digital film, Mere Style Ki Diwali, on the occasion of Diwali. Introducing the first of four digital films, the campaign aims to showcase that while jewellery plays an important role in “intimate gifting relationships,” every person has their own style of celebrating Diwali and honouring the traditions of the festivities. BBH Communications India conceptualised and executed the “#MereStyleKiDiwali” campaign.

    Building on the brand’s core purpose to help consumers express their emotions, CaratLane’s latest film brings to life the journey of a daughter-in-law finding her own unique expression with her in-laws on the occasion of her first Diwali with them. The story beautifully captures the slight nervousness and the confidence felt by her as she prepares for an evening with her husband and his parents. We see her styled in a silk saree with an off-white blazer and a brown belt, non-conventional and yet an acknowledgment of her tradition. The film takes us through the surprise she has planned for her mother-in-law by bringing both her worlds together.

    Whether it is gifting something memorable to family or friends, or even gifting yourself something to celebrate personal milestones, CaratLane aims to create designs and solutions for customer needs. The brand has also highlighted their 24-48-hour delivery service and the 15-day exchange service through the digital films.

    Speaking about the campaign, CaratLane vice president of marketing Jennifer Pandya said, “We have understood from many customer stories and interactions that our jewellery plays a central role in helping customers express their unique sense of style and personality. We’ve seen how jewellery is gifted by  women to their family on occasions such as Diwali, and CaratLane designs are perfect for such gifting occasions. They enable the gifter to express their gratitude and love while also celebrating their tradition and culture in a way that is meaningful to them. “#MereStyleKiDiwali” is born from numerous such stories that we want to celebrate this year. Through this campaign, we aim to showcase CaratLane as a gifting destination for different relationships during the festive season and help customers embrace their style of celebrating. We also wanted to highlight the different services like fast delivery, 15-day exchange, and old gold exchange, positioning CaratLane as a brand that creates solutions for customers rather than just a jewellery brand.”

    Adding to it, BBH India ECH Aarti Srinivasan said, “For a brand that designs some of the most unique and modern fine jewellery, our attempt has always been to let this modernity reflect in the communication we design. With #MereStyleKiDiwali, we wish to send out the message that there aren’t any set rules or ways of celebrating Diwali. Whether it is jewellery, rangoli or mithai, the idea is to encourage people to add their own style and embrace their uniqueness without the social pressures of fitting in.”