ITV

Tag: Diwali ad

  • Big Bazaar celebrates essence of togetherness

    Big Bazaar celebrates essence of togetherness

    MUMBAI: The festive season of Diwali is a huge consumption occasion for any retailer, and with 220+ stores across India, it is of utmost importance to Big Bazaar. Historically, Big Bazaar has seen an increase in sales during the festive period across categories – fashion, food, home, electronics, to name a few, and the brand recognises that the opportunity to grow further is immense.

    Big Bazaar’s ongoing campaign, ‘Har Tyohaar Mein Big Bazaar’ aims at reinforcing the brand’s understanding of India, her festivals and the nuances with which different groups across the country celebrate different festivals, such that it makes Big Bazaar a preferred destination for all festive needs/shopping.

    As an extension of the campaign, the brand’s latest film celebrated the very essence of family and togetherness that forms the fabric of any Indian festival and brings to life the meaning of the true spirit of Diwali.

    The warm, cinematic narration takes us through the journey of Jatin, a passenger in a delayed train who decides to not let the situation get the better of him. Instead, he strikes up a conversation with his fellow traveler to break the somber mood and offers him sweets from Big Bazaar. His little gesture sparks a chain reaction, with other passengers joining in and celebrating Diwali in the train itself, like one big family.

    Penned by Rahul Mathew and his team, the lyrics of the background score resonate with the festive spirit of Diwali and the music, composed by Indian music producer, Sameeruddin, encompasses every mood in the film.

    Apart from the film, the campaign consisted of a print, digital, radio and outdoor leg too.

    Big Bazaar chief marketing officer Jishnu Sen says, “We at Big Bazaar believe that festivals; all of them are an intrinsic part of Indian life. So we celebrate all of them under one common thought of Har Tyohaar mein Big Bazaar. Diwali is yet another festival that’s important. We built a campaign on two truths. The first that a simple act of sharing a sweet and saying ‘Happy Diwali’ can bring untold joy. The second truth is that unfortunately, some people are not with family on Diwali. When you marry these two thoughts you get a magical tale of how a train full of lonely strangers transforms into a celebration of festive cheer.”

    DDB Mudra group executive creative director Iraj Fraz adds, “The film celebrates the essence of togetherness during India’s biggest festival. It’s only the spirit of Diwali that can turn a train full of sullen strangers into one big family revealing in the festivities.”

  • Schmitten wanted people to see Diwali in a new light

    Schmitten wanted people to see Diwali in a new light

    MUMBAI: For Schmitten, Diwali is called the Festival of Lights for a reason. One of the most popular festivals in the country, Diwali marks the spiritual victory of light over darkness. Conventional Diwali commercials showcase this as a time to celebrate with the family. But with #AadhiAadhiDiwali, Schmitten Chocolates wanted people to celebrate the festival with their loved ones – especially the ones who are often not included in the celebrations of your immediate family.

    An initiative by Schmitten Luxury Chocolates, #AadhiAadhiDiwali wanted to build a sense of belonging towards the family of one’s partner. The initiative wanted people to accept themselves as a member of their partner’s family, and create new memories with them, as if they were your own family. Schmitten believes in bringing you closer to every part of your family, which makes every occasion more memorable.

    Schmitten Moments is a gifting pack with an assortment of Schmitten Luxury chocolates and Hoppits Chocolate bars. The brand believes in not only sharing sweetness but also sharing memories, thereby making every moment memorable. Schmitten believes that these wonderful moments last a lifetime – a thought summarized by its brand tagline “Moments Make Memories”.

    According to Jayesh Desai, the founder and chairman of Rajhans (Desai-Jain) Group, the brand is breaking new ground when it comes to festival advertising. “Where every brand is riding on the festival season to deliver the same-old stories, Schmitten is creating new conversations, which will impact positively within the society and give Diwali celebrations a whole new meaning.”

    Schmitten marketing head Rishabh Verma believes this initiative is the beginning of a cultural paradigm shift. “Usually, men do not look beyond their immediate family. We wanted to not only make men accept their responsibility towards their partner’s family, but also foster a sense of belonging. #AadhiAadhiDiwali is the beginning of a very poignant conversation that shall spark a new reason to celebrate Diwali.”

    Envisioned by ADK-Fortune, a WPP group company, the campaign has already struck an emotional chord with its consumer base. Commenting on its success, national creative director Akashneel Dasgupta said, “It reminds you that when you share everything with your loved ones, why should Diwali be an exception? Diwali should bring together the entire family, which extends to your partner’s as well. Understanding this is key to building a healthier relationship. Not to mention, making new memories.”

    ADK-Fortune managing partner Subroto Pradhan added, “Schmitten Moments is not just a premium gift offering. It also stands for creating lasting memories and celebration of togetherness. And what better occasion than Diwali to create moments that are memorable.”

  • Swiggy shows the value of giving back

    Swiggy shows the value of giving back

    MUMBAI: Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein kisi ko khaali haath wapas nahi bhejte”, it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali.

    Through his eyes, we see the tradition for what it really is- a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartwarming gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.

    Swiggy AVP marketing Ashish Lingamneni says, “Sab ke saath diwali is a concept that helps us add meaning to everyday relationships between consumers and our delivery partners. Diwali, a festival of giving and togetherness, became the perfect time to start that conversation. Millions of Indians interact with Swiggy’s delivery partners, what better occasion than this to make these interactions more meaningful”

    Dentsu Webchutney senior vice president for client services Prashant Gopalakrishnan adds, “No visitor goes home empty handed on Diwali. A visit from a delivery partner needn’t be any different. The cultural insight of this tradition became the perfect tool to convey our message.” 

    The film is conceptualised and produced by Dentsu Webchutney in association with Frog Pond Productions, directed by Sandeep Yadav starring Palash Prajapati.

  • Vijay Sales brings back the ‘parampara’ of shopping this Diwali

    Vijay Sales brings back the ‘parampara’ of shopping this Diwali

    MUMBAI: Leading electronics retailer, Vijay Sales, has released a one-minute video titled “Khushiyon Ki Parampara” to mark the beginning of the festivities as part of its Diwali campaign 2018.

    Conceptualised by Network Advertising, the video showcases a family who on hearing about the discounts become ecstatic about shopping for their favourite electronics. The ad personifies the joy of Diwali shopping and highlights how the brand has helped maintain a family tradition of shopping at Vijay Sales each year to avail the sensational festive offers.

    Through this campaign, Vijay Sales encourages customers to gear up for the festive season by shopping the sale and availing some of the best discounts on electronics in the market.

    Vijay Sales managing partner Nilesh Gupta says, “Since the last 50 years, Vijay Sales has always celebrated Diwali by offering fabulous discounts to its customers. This is a tradition that we will always uphold. The Network team has done a great job in communicating the joy of getting amazing products at amazing prices – a sure shot way of wishing our customers a happy Diwali.”

    Network Advertising chief creative officer Tanuja Bhat adds, “Vijay Sales has always stood for the human expertise that helps buy the best electronics. The film amplifies the delight every family member feels upon finding the products they love, at offers they enjoy.”

    Vijay Sales was established as a partnership firm by Nanu Gupta, an entrepreneur with astute business acumen and foresight. From a small TV showroom in Mahim in 1967, Vijay Sales has long since evolved into one of Mumbai’s leading chain of electronic superstores, now having expanded to major cities across India.

  • Legrand India salutes electricians this festive season

    Legrand India salutes electricians this festive season

    MUMBAI: This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honours and celebrates electricians-the unsung heroes of Diwali.

    The company, as a part of its flagship ComeHomeToCelebrations campaign, announced its newest Diwali campaign where it salutes the hard-work of the electricians and surprises them and their family members.

    As a part of this campaign, the company plans to reach out to electricians from across 15 cities on ground and light up their homes while the electricians themselves are busy lighting our homes.

    Electricians are the busiest lot during festivities, especially Diwali. These heroes don’t get time to decorate their homes, celebrate with their families and it's because of them that any festival comes to life. Legrand captures this beautifully through a short digital film. The company will also associate with popular online influencers to maximise viewership for this film. The festive fervour will be brewing on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.

    Legrand India vice president marketing Sameer Saxena says, “Electricians are the backbone of the trade that Legrand is in and we wanted to do this for a very long time. This campaign captures the importance of electricians in our day to day lives and depicts how we are so busy in our lives that we sometimes don’t pay attention to people who help us make our lives simpler. This campaign is our way of paying tribute to all our electrician partners and we are emotionally invested in this campaign.”

    Commenting on the business objective behind the campaign, Saxena said, “The essence of #ComeHomeToCelebrations is celebrating family bonds, celebrating joy, love and sharing it with people around us. This campaign also derives from the same theme. Legrand India over the past few years has ramped up its digital presence through video based content and we want to present this film to our consumers so that they recognise and celebrate these heroes with us.”

    The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand. 

    A global specialist in the electrical & digital building infrastructure, Legrand is a Euro 5.5 billion (Rs 470.2864 crore) group based in Limoges, France.

    The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20 per cent and 14 per cent respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India. 

    Legrand India offers a wide range of products in the categories of energy distribution, wiring devices, home automation, structured cabling, lighting management solutions, cable management and industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices. Apart from this, the company also holds a leading position in home automation, MCCBs and cable management systems.

    #ComeHometoCelebrations is a digital initiative by Legrand India that captures the fervour of the festive season. The company has been celebrating the spirit of togetherness, warmth and love through video content that connects with the emotional and festive mood that prevails in India throughout the year. The company started the digital platform with the #ComeHometoPujo in 2016 and after a successful response from the audience, it decided to envelope other festivities into its fold with a larger #ComeHometoCelebrations. The company reaches out to all the geographical locations and taps all the key areas celebrations through the digital property.

    Legrand India plans to make this campaign bigger and better every year and expands its reach.

  • Greenply urges people to go noise free this Diwali

    Greenply urges people to go noise free this Diwali

    MUMBAI: Greenply, known for its innovative ad campaigns, has an important message to share with everyone this Diwali season.

    Its brand new audio visual campaign spanning 45 seconds which has been widely shared on social media grips the attention of the audience by capturing the trauma faced by animals due to the noise created by firecrackers during the Festival.

    The trend of bursting fire crackers has been around for a long time but apart from affecting the environment gravely over the last several years, it brings with it a disturbing experience for the animals around us.

    Greenply thus urges people to go noise free this Diwali so that the joyous festival doesn’t turn into a cause of trauma for the creatures around us. Unlike us, they do not have voices to express their distress.

    They look up to their compassionate and responsible human friends to be their advocates.

    The video encourages people to make their pets as well as all animals around us be a part of Diwali by making it noise free and sharing pictures with the hashtag of #WontHideFromDiwali.

  • Saregama Caravan asks to ditch the ‘Shor’ this Diwali

    Saregama Caravan asks to ditch the ‘Shor’ this Diwali

    MUMBAI: Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

    Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at the heart through emotional stories. But rarely has any brand brought in a point of view to our way of celebrating India’s biggest festival that resonates.

    In comes Saregama Carvaan, the new music player with 5000 of the choicest classic Bollywood songs pre-loaded that has taken India by a mini-storm. A small brand with big ambitions, Carvaan doesn’t have millions to spend like other mega brands, so instead has chosen to integrate its message with a point-of-view on the way we celebrate Diwali.

    Saregama India VP sales and marketing Ajit Kumar says, “Diwali is the gifting season of India and Carvaan is a perfect gift which young people can give to their parents and elders during this season. Our brief to The Womb team was to create an ad which is clutter breaking and have the essence of huge nostalgia which the product carries.”

    The Womb co-founder Kawal Shoor adds, “Carvaan’s primary audiences are young, working sons and daughters – to buy Carvaan for their parents and elders. And the modern young workforce in India has a progressive mindset, unconstrained by the baggage of the past. To appeal to the young, Carvaan needed a young, progressive point-of-view. ‘Shor ya sangeet’ is our attempt to suggest that there can be a more meaningful way to connect with the young other than using yo-kids, high-fives, and all the stereotypes marketing uses to make brands youthful.”

    Nirvana Films Director Prakash Varma mentions, “Carvaan is a special product, and this one is a special film. To make a simple film is rare. I am blessed to have this opportunity. The idea is sensitive, but effective. And the choice of the dog makes it even more special, as ‘indies’ are truly beautiful, and need to be celebrated. A special thanks to Navin, Kawal, Akshat and Heval at The Womb. And none of this would be possible unless creative leaders like Vikram Mehra see the beauty in a simple, effective message.”