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Tag: Diwali 2024

  • Konica Minolta & Singham Again partner for innovative brand experience

    Konica Minolta & Singham Again partner for innovative brand experience

    Mumbai: Konica Minolta, a global provider of imaging and printing solutions, has partnered with the upcoming film Singham Again, directed by Rohit Shetty, set for release this Diwali 2024. This collaboration will enhance Konica Minolta’s ‘We Power Your Growth’ campaign, focusing on industry-first initiatives through innovation and creative brand experiences.

    Key highlights include exclusive content from Ajay Devgn and Rohit Shetty, public contests, and a showcase of how Konica Minolta’s technology aligns with the film’s themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise, meet-and-greet opportunities, and immersive experiences related to the movie.

    Konica Minolta Business Solutions India MD Katsuhisa Asari said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilise exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”

    Konica Minolta Business Solutions India head of marketing communications & brand management Mohit Kaval said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film’s visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging.”

    With a track record of launching innovative campaigns like PrintXpress and PowerHouse, Konica Minolta continues to advance the industry through creativity and strategic partnerships. While more details of the co-branded marketing campaign will be announced soon, Konica Minolta remains committed to innovation, customer satisfaction, and creating experiences that extend beyond the screen.

  • Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers

    Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers

    Mumbai: This Diwali, Oppo India ignites festive excitement with its #VishwasKaDeep campaign, which celebrates the spirit of trust and hope through a captivating brand film and digital experiences. The campaign, titled ‘Har Diwali Vishwas Ka Deep Jalati Hai’, explores diverse Diwali celebrations across India, uniting the nation under the common themes of trust and resilience.

    The ad film, which is live on Oppo India’s YouTube, Instagram, OTT platforms, and cinemas, takes viewers on a colorful journey through different regions of India. It begins in Rajasthan, showcasing a young man returning to Jodhpur amidst a fierce sandstorm, guided home by a Diwali lamp lit by his mother. The film beautifully captures the ‘Thar ki Diwali’, featuring Rajasthan’s traditional Kathputli art form. The journey continues to Himachal Pradesh, where Budhi Diwali, a month-late Diwali celebration, comes alive with midnight bonfires, Nati folk dances, and music. Finally, the film travels to Goa, where Narak Chaturdashi celebrations light up the skies with effigies of Narkasur being burnt at dawn to mark the beginning of Diwali festivities.

    To enhance the celebration, Oppo has launched an interactive microsite that allows users to explore Diwali traditions from various states like Delhi, Uttar Pradesh, Maharashtra, West Bengal, Assam, Karnataka, Kerala, and many more. Smartphone users can create their own AI-powered Diwali postcards to share with family and friends.

    The campaign also features Oppo’s latest smartphones—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—highlighting their durability and reliability in capturing cherished moments even in challenging conditions.

    “With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities,” said Oppo India, head of brand marketing, Karan Dua. “The sentiment of trust and resilience aligns with Oppo India’s commitment to delivering premium user experiences through durable and reliable smartphones.”

    Oppo is also spreading joy with its festive sale, ‘Pay 0, Worry 0, Win Rs 10 Lakh,’ which includes no-cost EMIs, zero down payment, zero processing fees, and instant cashback offers on Oppo smartphones like the Reno12 Pro 5G and F27 Pro+ 5G. The sale is available across Oppo retail stores, the Oppo e-store, Flipkart, and Amazon until 5th November 2024.

    Customers who purchase Oppo smartphones before 7th November 2024 will qualify for the ‘My Oppo Exclusive Raffle,’ where they stand a chance to win Rs 10 Lakh, Oppo Find N3 Flip foldable smartphones, Oppo Enco Buds2 TWS, Oppo Pads, and other exciting prizes.

    Customers can avail themselves of flexible payment plans with no-cost EMIs for up to 12 months and low-cost EMI options for up to 24 months on Oppo smartphones. Zero processing fee schemes are available for tenures of 6 to 9 months from finance partners such as Bajaj Finance, IDFC First Bank, HDB Finance, and others. Additionally, instant cashback of 10 per cent is available on EMI and non-EMI transactions with cards from banks including HDFC, ICICI, SBI, and Bank of Baroda.