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Tag: Diwali 2021

  • Grip Invest launches ‘Invest in India’ campaign this Diwali

    Grip Invest launches ‘Invest in India’ campaign this Diwali

    Mumbai: Diwali, one of India’s most celebrated festivals, is here and in a bid to take this celebration to another level, Grip Invest, a new-age investment platform has launched a campaign, ‘Invest in India,’ that allows users to invest in businesses building India in a whole new way.

    The campaign video, launched on Diwali, highlights how small investments have the ability to empower the country in various ways and build the assets the country needs.

    The video showcases how users have invested in opportunities with companies like Stanplus to help them put more ambulances on the road, or with Yulu and IPLTech Electric to make vehicles electric or AUS to enable drones for industrial applications, and so on.

    “Diwali holds a very special place in India. Millions of Indians share joy with their loved ones and pray for growth. Through this campaign, we want to encourage people to come together and help shape the future of India. We aim to build a community of people who can empower several promising businesses like StanPlus, AUS, IPL Tech Electric, and many other favorite brands part who are a part of our leasing portfolio,” said Grip Invest founder & CEO Nikhil Aggarwal.

    So far, the platform has facilitated leasing of assets worth Rs twelve crore plus so far and enabled 50+ companies such as Udaan, Furlenco, Holisol, Everest Fleet, Loadshare, ChargeZone, Vogo, LetsTransport, FabAlley, BlueTokai, etc to access a different channel of growth capital, stated the company.

    Started in June 2020 by Nikhil Aggarwal and Vivek Gulati, Grip is building a new category of investment options for the new-age of Indians. Today it offers an investment option of leasing assets to some of India’s most disruptive businesses like Udaan, Stanza Living, Furlenco, Bounce, Blue Tokai, Everest Fleet, IPLElectric, FabAlley and LetsTransport.

  • This Diwali ‘it’s all about loving one’s family’: Brands celebrate the joy of homecoming

    This Diwali ‘it’s all about loving one’s family’: Brands celebrate the joy of homecoming

    MUMBAI: It’s that time of the year when advertisers spend the major portion of their annual ad spends in going all out to woo the Indian consumer. With the Festival of Lights upon us, marketers and brands are doing everything they can to unlock the year’s biggest festive blitzkrieg by ensuring their campaign stands out this Diwali.

    With families separated by the pandemic for long, it’s time to come home, sit together, and catch up. After all, festivals are all about celebrating togetherness, and what better way to celebrate than to be home with one’s loved ones? With this understanding, brands across categories have released ad films centred around family reunions and bonding sessions. After all, ‘it’s all about loving one’s parents/ family’.

    Backed by a heart-warming narrative, Vivo released a Diwali special digital film communicating the “Joy of Homecoming”. Starring actor Kanwaljit Singh, the ad film conceptualised by Dentsu Impact encapsulates the role of the smartphone in rekindling the joy of connection. 

    Another ad from Anand Sweets also highlights the simple joys of attending the rituals and traditions with family members. The ad takes a nostalgic trip down memory lane showcasing the fun activities that defined festivity during one’s childhood. The script drafted by Norm creative strategic agency brings out the emotions, love, and lore of Diwali.

    With their new Diwali campaign video ‘Kissa Kaaju Katli Ka’, online poker platform, PokerBaazi gave a sweet twist to enjoying a game with family, where members apply their Poker skills to understand and read their opponent while trying to win a pot of sweets.

    In a message which would resonate with today’s generation, telecom operator Vodafone Idea’s Diwali campaign #LookUp says mere physical presence is not enough if one is not mindfully present in the moment. Vi has launched a digital video highlighting the importance of virtual platforms, yet encouraging real conversations during special occasions. The campaign throws light on how one can miss out on the special times despite being there and gives out a call: ‘it’s time to shut our screens’ and truly be there to celebrate with our loved ones.

    Taking a dig at all the other so-called ‘cliched’ Diwali ads, tech brand DIZO realme’s released a new ad – “Not-So-Clichéd Diwali Ad”. The ad executed by White Rivers Media is a light-hearted take on the most commonly used format of storytelling in Diwali campaigns while going on to do just that even as it cleverly integrates the tech brand’s product into the narrative.

    Taking a step further is surfacing solutions brand, Greenlam Industries which has rolled out a digital campaign that humorously underlines the importance of taking time out to ‘celebrate at home and celebrate home’, this Diwali. The short film conceptualised by Mirum India showcases an American boss delegating work to his team in India over a video call on Diwali while stressing that the timeline is crucial and needs to go out immediately. The team manages to get out of the sticky situation by pulling a fast one over the boss unitedly. Watch how they do it: