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Tag: Divya Kumar

  • Artium unveils Juju Baby Music

    Artium unveils Juju Baby Music

    Mumbai – Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

    The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

    The “Future Wave” album Season 1 lineup includes:

    1. June 21: “Naina Ro Pade” (Artist: Javed Ali)
    2. June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
    3. June 30: “Undercover” (Artist: Jyotica Tangri)
    4. July 5: “Dard Ke Siva” (Artist: Divya Kumar)
    5. aJuly 10: “Choti Choti Mulakatein” (Artist: Shaan)

    Raicha commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

    Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

    Juju Baby Music Music composer/producer and director Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

    Joshi emphasised, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships

    YouTube

  • Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Paytm Insider launches ‘Join The Jalsa’ for nationwide Navratri celebration

    Mumbai: It’s that time of the year when the festive spirit is in the air and the country is waiting with bated breath to welcome Navratri. The festival is celebrated with much enthusiasm, complete with rhythmic dancing to dhols as well as delectable cuisine spanning nine nights. And to celebrate this essence of Navratri, India’s leading entertainment platform, Paytm Insider is bringing forth ‘Join The Jalsa’ – a curation of some of the biggest events for you to immerse in this festive season this October.

    After last year’s mega response, the platform has expanded its offerings across multiple venues and cities by bringing forth 2x more Navratri events this year as compared to 2022. It has curated a line-up of immersive live events and experiences in Mumbai, Pune, Bengaluru, Lucknow, Ahmedabad and Surat for its Navratri campaign. The festival revellers are expected to attend in large numbers, especially in Mumbai & Ahmedabad which are seeing the highest traction in terms of ticket sales.

    Mumbai gears up for an epic Navratri season with some of the biggest artists ‘Joining The Jalsa’. Parthiv Gohil at NESCO Center, Goregaon, and Aishwarya Majmudar in Borivali’s Rangtaali promise electrifying nights. The Great Indian Dandiya Festival at Jio World Garden boasts of Divya Kumar (of ‘Kamariya’ fame from the movie ‘Stree’), Shruti Pathak, and Ameya Dabli. You don’t want to miss out on Borivali’s Navrang Navratri with Nilesh Thakkar either!

    Ahmedabad is going to witness Colors Gujarati RangRatri, which will be the only on-air and on-ground Navratri event to happen at the Tathastu Party Plot, Sardar Patel Ring Road that spans across one lakh square feet. For an authentic experience of raas-leela, people can join Vrundavan Raas Leela at Iscon Palmsprings.

    Surat will be dancing to the tunes of Adityadan Gadhavi, Keerti Sagathia, Priyanka Vaidya, Maulik Baladhiya and Urvashi Patel when they take the stage at G9 Navratri. In Lucknow, Rang-E-Dandiya will be the go to place to celebrate Navratri. Rajasthan’s most awaited and biggest event Dandiya Maharaas & Dussehra Mohotsav 2023 will be happening in Jaipur at Janki Paradise Garden.

    Paytm Insider’s business head Varun Khare expressed, “Navratri goes way beyond dance and worship. It’s a showcase of India’s rich diversity, with unique traditions, music, and mouthwatering cuisine in every region. Most importantly, it’s about getting together and having a blast. We’re excited to double down our own offerings as compared to last year and bring you a lineup of the country’s biggest events through our campaign, Join The Jalsa.”

    Paytm Insider offers Navratri discounts on select celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm!

    https://insider.in/go/navratri-2023

  • Hoopr.ai launches ‘Originals’, makes it easier for music artists to get discovered

    Hoopr.ai launches ‘Originals’, makes it easier for music artists to get discovered

    Mumbai: Hoopr, a music licencing company, will feature artists from diverse backgrounds, professions, and other walks of life through Hoopr Originals. The idea is to help discover undiscovered talent in India.

    Hoopr will also provide the artists with an additional chance to unlock revenue through sync. Their original tunes, which will be on Hoopr, will be accessible for users to licence and use in their videos, vlogs, and other content. In addition to helping them spread their music globally, the site will also help them get discovered.

    Hoopr CEO & co-founder Gaurav Dagaonkar said, ” With Hoopr and Songfest, we have worked with numerous celebrities over the past few years, such as Shaan, Divya Kumar, Ash King, Monali Thakur, Mame Khan, Shamali Kholgade, and several large influencers too. However, as we have been building Hoopr over the last eight to nine months, we’ve seen incredible depth and diversity in terms of new songwriters, composers, music creators, and producers across India.

    “So, we felt that Hoopr must be a platform that helps project this talent and gets these amazing artists discovered. Hoopr Originals is that platform, which will help new artists who are creating tracks for Hoopr get exposure in the industry. These artists are creating songs that encompass many languages and bring with them a unique blend of musical influences. An example of us doing this recently includes the song, Kyun main Kahoon by Abhinav Singh. Abhinav is a great singer songwriter, but he also holds an important role in the corporate world. There are many such talented individuals across the country, and we’re excited to produce their music and get it out there.”

    In addition to releasing songs by Abhinav Singh, Hoopr has also released songs featuring artists such as Anirudh Bhola and Adarsh Shinde and paved the way for up-and-coming artists to collaborate with established names in the industry such as Mame Khan. Furthermore, Hoopr will be releasing songs that feature artists as diverse as Rupinn Pahwa, Shubhangi Tewari, Rishi Pathak, and Fuzzculture in the near future.

    Dagaonkar adds, “We have worked on creating music videos with Hoopr originals artistes and will continue to do so. Additionally, we’re also excited about distributing these tracks worldwide.”

    Hoopr is a music licencing platform that provides music that can be used across a wide variety of content, including videos and vlogs by individual creators, professional ads, TV series, movies, live game streaming, etc. The Mumbai-based company provides music that has all the appropriate licences, so anyone who uses it doesn’t have to worry about royalties, copyright issues, etc. Crucially, this means that using music from Hoopr helps users avoid takedowns and lawsuits.

    The platform features a variety of music, from contemporary Indian pop to traditional Indian classical, from electronica to music that is unique to the various rich cultures that exist across India. Subscribers to Hoopr can access 25,000 music tracks and 3,000 sound effects from artists all over India. The music on Hoopr is also completely exclusive to the platform.

    It is noteworthy to mention that many of the films that recently won awards at the India Film Project used songs from Hoopr. The artists of these songs got their due credit and recognition, which might not have happened if they weren’t on the platform.

    Dagaonkar, an alumnus of IIM Ahmedabad, and Meghna Mittal, formerly of Hubilo and Yessworks, launched the company in 2021, which raised $1.5 million in its seed round in December 2021.

    Hoopr added that it is seeing 100 per cent month-on-month growth in the number of users since its launch, and these users include content creators, filmmakers, enterprises, and brands across India. Some of its users include content creators such as Ashish Vidyarthi and Tanya Khanijow, along with brands such as New Jagran Media.