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Tag: Divya Karani

  • dentsu X, Amnet launch India’s first Programmatic In-Read Audio campaign for AMFI

    dentsu X, Amnet launch India’s first Programmatic In-Read Audio campaign for AMFI

    Mumbai: dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

    The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India. For the record, Rappio offers advertisers and brands a targeted advertising platform to reach mobile consumers through audio advertisements.

    Targeted at male and female users in the age group of 35 to 44, the campaign uses a programmatic platform to deliver an audio ad along with a display banner in a user-initiated audio content. Here, when users click on the button ‘read article’, the article starts reading itself as an audio ad that plays along with the banner. The banner is stationed at the center of the article, when heard.

    The campaign has already garnered 1.3 million impressions in its primary performance category – General News, Sports and Entertainment, with an 18% CTR (Click-through-Rate) and an LTR (Listen-through-Ratio) of 37%.

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further”, comments  Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

    Commenting on the campaign, Divya Karani, CEO, dentsu X explained, “dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

    Salil Shanker, Chief Operating Officer, Amnet India added, “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalizing brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

  • Dentsu X among most significant full-service media agencies

    Dentsu X among most significant full-service media agencies

    MUMBAI: Forrester has recognised dentsu X as one of the most significant media agencies in “The Forrester Wave™: Full-Service Media Agencies, Q1 2019.”

    The report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy, and market presence.

    dentsu X is a new global proposition with an established presence in APAC. It particularly demonstrated strong strategic ability compared to the pool of agencies included in the evaluation. In the report, Forrester stated that it shows “strength in its ability to strategically think beyond ‘media as usual’ and command data through M1 (Dentsu Aegis Network’s data platform),” when compared with other agencies. The report also states; “clients like its strategic thinking for paid, owned and earned media environments….”

    dentsu X CEO Divya Karani commented, “This is an acknowledgment of our client-centric, data-driven solutions, carefully crafted as brand immersive experiences.”

    Forrester also cited how dentsu X is “focussed on creating consumer experience activations with media and digital technology” investing in products like iMotion and DynaMo to help identify motivation behind behaviour. Forrester likes dentsu X’s “progressive approach to media and its ability to leverage the power of Dentsu Aegis Network’s resources.

  • Dentsu X appoints Arabinda Ghosh as CSO

    Dentsu X appoints Arabinda Ghosh as CSO

    MUMBAI: Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based out of Delhi.

    Ghosh brings with him extensive experience in research and planning spanning two decades. He has worked with big research firms in India such as the Kantar brands–IMRB, TNS, Millward Brown, and Nielsen. 

    During his last stint at Kantar, he was the key consultant to Coke and ABInBev for their branding and communication development strategy and has also guided clients on the effectiveness of cross-media impact and how to harness and optimise the consumer journey to achieve the desired brand objectives.

    Dentsu X India CEO Divya Karani said, “Having worked with Arabinda on the Tata group media mandate in the past, I am elated once again to have him aboard at dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.”

    Ghosh added,  “I find dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘experience over exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both being able to contribute and learn as we move forward.”

  • dentsu X India ropes in Roopam Garg as chief client officer

    dentsu X India ropes in Roopam Garg as chief client officer

    MUMBAI: dentsu X India, an integrated media specialist, part of Dentsu Aegis Network, has roped in Roopam Garg as the chief client officer (CCO).

    Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London. His diverse set of exposure spans across FMCG majors, (P&G, Coke, Reckitt Benckiser) Two Wheeler (HMSI), Cars (Tata Motors) and Durable (Samsung)

    Given his multi-market, cross category experience, Garg is adept at global best practices. He has tweaked global tools into the Indian market and has also developed strategic media approaches between consumers, brands and their market performance which was then rolled out and adopted in other global markets.

    Garg’s ability to bring multi-functional teams together to see the unified goal is summed up with his motto, “Brand Wins, We Win”.

    Divya Karani, CEO, dentsu X India said, “Roopam brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.”

    Garg said, “In my experience across markets, I have come to realize that it’s critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly.”

    Garg will report to Karani, will be based out of Delhi.

  • After high new business ranking, Dentsu Media rebranded as dentsu X

    MUMBAI: Dentsu Aegis Network has launched dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu Media. The rebranding of Dentsu Media to dentsu X is effective today.

    The new proposition, “Experience Beyond Exposure”, relays the brand’s strong belief in the power of experience over exposure. Inspired by the idea that personalised and relevant experiences are key for brands to attract, acquire, convert and retain customers, dentsu X is designed to help brands create integrated and personalised marketing solutions to cut through the noise in the media market and meet rapidly changing consumer demands.

    Bringing Dentsu media’s longstanding success in delivering one-stop integrated solutions in the East, dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge. This helps brands come together with people and identify key values and motivations through the use of data.

    Takaki Hibino, Global Brand President of dentsu X, who will continue to lead his successful team within the new dentsu X brand globally, commented: “When Dentsu media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu media alongside its creative agency partners has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”

    Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “Dentsu media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables.”

    “This change of branding serves to better reflect the agency’s capabilities and further enhance its position as a global agency network,” Nick added.

    Divya Karani, CEO of dentsu X India, commented: “Dentsu media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. dentsu X delivers to this.”

  • Dentsu Aegis Network launches DAN Women’s Council

    Dentsu Aegis Network launches DAN Women’s Council

    MUMBAI: In an attempt to encourage women to reach top positions inside corporate India and to create an environment where they can flourish, Dentsu Aegis Network (DAN) has established the DAN Women’s Council. This is for the first time that a council of such stature has been envisaged and crafted by any marketing communications agency in India.

    Chaired by Carat India EVP Rajni Menon, the advisory committee will have WATConsult COO Nipun Kapur, Dentsu Media CEO Divya Karani, Dentsu Marcom SVP Sunita Prakash, Dentsu Aegis Network VP – finance Neha Mayekar, Dentsu Media director – HR Dimple Maheshwari, Dentsu Aegis Network EVP – group trading Harsha Joshi, Fountainhead-MKTG AVP – human resources & administration Komal Verma and Dentsu Communications CEO Simi Sabhaney as its key members.

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” says Menon.

    With a compelling number of woman choose to move out post marriage/child birth due to various circumstantial pressures, the woman workforce at senior positions witness a significant decline when compared to their counterparts in other Asian countries. 

    If they do choose to join back the workforce post their maternity gap, they tend to lose their seniority. Of course, reasons such as harassment at workplace, lower compensation than their male counterparts and lack of flexibility at workplace also add to the pressure.

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and make DAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Dentsu Aegis Network chairman & CEO South Asia and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin.

    The agency also plans to expand the council to include more women leaders in the future. The council will also work on getting the male perspective through representation within the council. It will conduct gender sensitisation workshops and create options for delivering additional flexibility.

  • Dentsu Aegis Network launches DAN Women’s Council

    Dentsu Aegis Network launches DAN Women’s Council

    MUMBAI: In an attempt to encourage women to reach top positions inside corporate India and to create an environment where they can flourish, Dentsu Aegis Network (DAN) has established the DAN Women’s Council. This is for the first time that a council of such stature has been envisaged and crafted by any marketing communications agency in India.

    Chaired by Carat India EVP Rajni Menon, the advisory committee will have WATConsult COO Nipun Kapur, Dentsu Media CEO Divya Karani, Dentsu Marcom SVP Sunita Prakash, Dentsu Aegis Network VP – finance Neha Mayekar, Dentsu Media director – HR Dimple Maheshwari, Dentsu Aegis Network EVP – group trading Harsha Joshi, Fountainhead-MKTG AVP – human resources & administration Komal Verma and Dentsu Communications CEO Simi Sabhaney as its key members.

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” says Menon.

    With a compelling number of woman choose to move out post marriage/child birth due to various circumstantial pressures, the woman workforce at senior positions witness a significant decline when compared to their counterparts in other Asian countries. 

    If they do choose to join back the workforce post their maternity gap, they tend to lose their seniority. Of course, reasons such as harassment at workplace, lower compensation than their male counterparts and lack of flexibility at workplace also add to the pressure.

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and make DAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Dentsu Aegis Network chairman & CEO South Asia and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin.

    The agency also plans to expand the council to include more women leaders in the future. The council will also work on getting the male perspective through representation within the council. It will conduct gender sensitisation workshops and create options for delivering additional flexibility.