ITV

Tag: Divya Bhaskar

  • Bharat Kapadia takes over as Bhaskar Group ED

    MUMBAI: Bharat Kapadia, executive director of Divya Bhaskar, has been appointed as the executive director of the entire Bhaskar Group. The appointment comes in the wake of the Group’s expansion through new ventures in the form of additional magazines and new initiatives coming from I Media Corporation Limited (IMCL).

    Kapadia’s role would make him responsible for not only Divya Bhaskar, but also Dainik Bhaskar and magazines like Aha! Zindagi and Bal Bhaskar in Hindi and Saurashtra Samachar in Gujarati. Two more Hindi publications are on the cards – a career magazine and a women’s magazine.

    “I joined Divya Bhaskar in 2005 and my mandate was largely to turn around the fortunes of the company, which we successfully managed to do so. I’m hopeful of carrying the same growth forward,” said Kapadia, about his appointment which is effective immediately.

    Kapadia has also been spearheading the ‘Vote For Taj’ campaign as chairman of IMCL, wherein they have won marketing rights for a campaign being created to promote Taj Mahal as one of the ‘New Seven Wonders of the World’. He elaborated, “The campaign for the Taj will only get more aggressive and we’ll be shortly unveiling the official song for the same.”

  • Bhaskar Group launches MY FM in Chandigarh

    Bhaskar Group launches MY FM in Chandigarh

    MUMBAI: Bhaskar Group announced the launch of its second FM station in Chandigarh. The group’s first station was launched in Jaipur in May 2006.

    The music of MY FM – Chandigarh ranges from popular Hindi film music to Indipop. Keeping the local listenership in mind, Punjabi pop, fusion, remixes, retro music and evergreen ghazals will also be part of its music mix. The tag line of the FM station is MY FM 94.3 Dil Sey.

    The station promises on the hour, every hour contests for its listeners while the weekend programming will have shows like Boss ka Boss featuring the better half of a corporate honcho, Sunday Ki Awaaz which allows one lucky winners to be an RJ for a special Sunday show, My Mehfil for the lovers of ghazals and Dhol Wajda playing the best of Punjabi pop.

    My FM national programming head Viplove Gupte says, “MY FM is going to be one of the most exciting brands to watch out for in the radio business. My FM is uniquely placed in the FM arena with presence of Print linkages with the dominant Newspaper in terms of Dainik Bhaskar and Divya Bhaskar.

    The FM will leverage this to provide interactive radio programming and a 360-degree experience for the listener. We expect My FM to soon cultivate a large unique set of loyal listener community.”

    Says MY FM station head Richa Sharma “Chandigarh is a unique city and to have its own private radio station will push the city among the top league of like Mumbai, Delhi, Chennai and others. My FM is value for money to its advertisers by offering customized solutions and focused audience. Even today the reach of radio is more than that of television.”

    MY FM will be launching soon in Bhopal, Indore, Gwalior, Nagpur, Raipur, Jabalpur, Bilaspur, Jodhpur, Udaipur, Ajmer, Kota, Ahmedabad, Surat, Amritsar & Jalandhar.