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Tag: Divya Batra

  • Haldiram’s unveils festive delights in ‘Tyohar ke har tohfe me’ Diwali campaign

    Haldiram’s unveils festive delights in ‘Tyohar ke har tohfe me’ Diwali campaign

    Mumbai: Haldiram’s, a leading brand in India, has just unveiled its all-new Diwali campaign, ‘Tyohar ke har tohfe me, Haldiram’s’. The campaign highlights Haldiram’s extensive range of Diwali gifting options, including sweets, dry fruits, namkeen, chocolates, and assorted gift hampers. Targeting both offline and online audiences through featured print advertisements, in-store branding, and a comprehensive performance-based marketing strategy with influencer partnerships, The Gifting by Haldiram’s range is bound to reach a wide and diverse audience through the mindful festive campaign.

    As Diwali approaches, Haldiram’s understands the significance of gift-giving in this festive season. The ‘Tyohar ke har tohfe me, Haldiram’s’ campaign aims to communicate that Haldiram’s has something for everyone, making it the ultimate destination for thoughtful and flavour-filled gifts for family and friends.

    As part of the Diwali Campaign, Haldiram’s has also taken path-breaking initiatives such as a captivating visual story that highlights the essence of gifting during the festive season. The film features a fascinating arrangement where multiple choppers carrying big Gifting by Haldiram’s boxes, deliver them to strategic locations across Haldiram’s outlets. These boxes, filled with an assortment of sweets, dry fruits, namkeen, chocolates, and gift hampers, symbolize the heartwarming tradition of sharing joy and love during Diwali through the nation. The film concludes with the resonating tagline, “Tyohar ke har tohfe mein Haldiram’s,” signifying Haldiram’s commitment to making every Diwali celebration even more special with its diverse and thoughtful gifting options.

    Speaking about the launch of the Diwali campaign, Haldiram president – retail Kailash Agarwal said, “At Haldiram’s, we take pride in being a part of every Indian celebration. Diwali is a time when families come together to share love and happiness, and gifting plays a crucial role in expressing those sentiments. With our extensive range of Diwali gifts, we want to help people make their loved ones feel special. ‘Tyohar ke har tohfe me, Haldiram’s’ is our way of joining the festivities and offering a wide variety of options that cater to different tastes and preferences.”

    Adding about ‘Tyohar ke har tohfe me, Haldiram’s’ campaign, Haldiram head of marketing Divya Batra added, “Diwali is not only a festival but a tradition that brings people closer. Our campaign reflects the essence of Diwali by offering a diverse selection of gifting options that cater to the preferences of every individual. We have carefully crafted a mix of traditional and contemporary gifting ideas, allowing our customers to choose gifts that resound with their emotions. We are excited to have partnered with influencers like Komal Pandey and Kritika Khurana to connect with our audience, and we believe that ‘Tyohar ke har tohfe me, Haldiram’s’ will connect with everyone looking to make this Diwali memorable for their loved ones.”

    With the unveiling of ‘Tyohar ke har tohfe me, Haldiram’s’, the brand is set to make this Diwali even more special, offering a wide array of gifts that celebrate the spirit of the festival at every moment. With a focus on the joy of giving and celebrating together, Haldiram’s continues to be a cherished part of the festivities, making Diwali sweeter and more memorable for all.

  • Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season

    Haldiram’s unveils ‘Navratri Special Feast’ menu for Navratra season

    Mumbai: This Navratri, Haldiram’s has introduced its Navratri special feast menu, satisfying all your fasting desires. The brand proudly presents the campaign, offering flavoursome recipes that are both delicious and true to the spirit of the festival. Haldiram’s stands out as a pioneer, ensuring the most hygienic preparation of Navratri meals.

    Dive into an array of delicious options at your nearest Haldiram’s restaurant or order online exclusively from Zomato.

    From timeless favorites like Kurkuri Sabudana Tikki to innovative creations such as Tandoori Platter, Sabudana Papdi Chaat and Purani Dilli Ki Tawa Aloo Chaat, the menu is designed for every palate. The tandoori specialties are a delightful blend of succulence on the inside and crispiness on the outside, a must-try for all.

    If you’re looking for a complete meal, you can’t afford to miss the Navratri special thali at Haldiram’s this festive season that gives you full variety and feasting experience.

    Introducing the campaign, Haldiram’s head of marketing Divya Batra remarked, “This Navratri, let your fast be a flavorful journey. We, at Haldiram’s, have carefully curated a Navratri menu that celebrates the essence of fasting while delivering a good culinary experience. From traditional fasting snacks to hearty, wholesome dishes, you can explore a world of flavors at your nearest Haldiram’s restaurant or conveniently order online via Zomato.”

    Haldiram’s president – retail Kailash Agarwal expressed, “Navratri is a time to seek blessings and savor flavorful meals after a day of fasting. At Haldiram’s, we understand the diverse taste preferences of our patrons and the significance of traditional recipes during the festival. Hence, we have meticulously crafted a special Navratri menu to tantalize the taste buds of our valued customers as they celebrate the much-awaited festival – Navratri.”

    Join us in the celebration! Experience the ‘Navratri Special Feast’ at your nearest Haldiram’s outlets. For added convenience, we also offer online ordering through Zomato, so you can relish these Navratra delights from the comfort of your home or at our restaurants. We invite you to savor the essence of Navratri with us.

  • Haldiram launches ‘Pyaar Ka Tohfa’ campaign celebrating Raksha Bandhan

    Haldiram launches ‘Pyaar Ka Tohfa’ campaign celebrating Raksha Bandhan

    Mumbai: Haldiram’s, India’s popular snacks and sweets brand, has recently launched a heartwarming campaign “Pyaar Ka Tohfa” underlining the ever-lasting bond between brothers and sisters on this Raksha Bandhan. Alongside its diverse range of delectable and well-designed gifting range of sweets, nuts & chocolates, as part of the Pyaar Ka Tohfa campaign, Haldiram’s has unveiled a special box of assorted sweets, featuring the ever-popular Laddoo.

    The Pyaar Ka Tohfa campaign centres around an emotional ad film, showcasing the beautiful bond between a surgeon’s sister and her brother. The film depicts the everyday routine of the sister returning home after her work as a surgeon, but on this particular Rakhi day, she arrives late for the celebrations. The brother feels disappointed but conceals it with a heartfelt gesture, handing over the Haldiram’s Box of Ladoos and asking her to keep her apologies to herself.

    As the story unfolds, the sister ties the Rakhi to her brother’s hand, revealing that it was her first surgery that day, during which she successfully delivered a cute baby girl. The brother’s disappointment turns into pure joy and playfully feeds the delicious Ladoos to her.

    Haldiram’s head of marketing Divya Batra shared, “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”

    Haldiram’s President – Retail  Kailash Aggarwal also expressed, “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the Pyaar Ka Tohfa campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, specially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”

    Haldiram’s is popularly known for its wide-ranging gifting options that suit different preferences and budgets. From thoughtfully curated hampers and exquisite sweets gift boxes, Haldiram’s also offers and plethora of assorted nuts, and chocolates, among other exciting foods. These gifting options highlight the brand’s vision to curate moments of togetherness for families and friends. The special assortment of sweets is available at Haldiram’s stores in Delhi NCR and selected retail partners across the region.

  • Contract Advertising wins the mandate for Haldiram’s

    Contract Advertising wins the mandate for Haldiram’s

    Mumbai: In a strategic partnership with Wunderman Thompson, Contract Advertising has won the mandate for Haldiram’s, an Indian multinational sweets and savouries company headquartered in Delhi.

    The mandate was awarded to Contract Advertising India after a multi-agency pitch in which about 16 agencies participated. Contract Mumbai will handle the account.

    Haldiram’s has manufacturing plants in several states of India, including UP, Uttarakhand, Haryana, Bihar, J&K, and Guwahati. A plant is also located in the UK.

    The mandate includes brand strategy and creatives for the domestic market, the export market, and retail/QSRs.

    Welcoming Contract Advertising, Haldiram’s managing director Pankaj Agarwal said, “Haldiram’s has always been trusted for their quality offerings. As a key player in the snack, sweets, and restaurant sectors, we are known to generate excitement amongst the consumers. We, as a brand, are constantly innovating and trying to raise our high-quality standards. To make consumers aware of our wide brand portfolio, we needed an advertising agency that understood our constant rise and the consumer’s changing mindsets. And that is why we are excited to partner with Contract Advertising to build effective marketing communications and reach new heights.”

    Adding to this, Divya Batra marketing head Haldiram’s commented, “Over the years, Haldiram’s has expanded its range from traditional namkeens to western snacks, frozen snacks, ready to eat, ready to cook, chocolates, and many more food categories. To communicate the same to our consumers, we needed an agency passionate about reaching and engaging with consumers impactfully. After an extensive process and multiple pitch rounds, we are exhilarated to partner with Contract. Together with the data & consumer insights approach, we target to build effective marketing communication and increase brand footprint.”

    Started in 1937 in Bikaner, today, Haldiram’s is a household name across multiple states in India. It also supplies 400 plus SKUs internationally, with its trademark being registered in 80 countries, spanning six continents. The company is famous across the globe and is available at various international stores such as Walmart, Tesco, Spinney’s, Carrefour, Metcash, Costco, Woolworth, etc.

    “Haldiram’s is an iconic brand, and it is a household name in India. We are proud of being the agency that has been given the responsibility to craft the narrative for this brand in India and abroad,” added Contract Mumbai EVP and general manager Ayan Chakraborty.

    Contract Mumbai SVP and executive creative director Rahul Ghosh commented, “At Contract, we have a bit of history with Made in India powerhouses. Haldiram’s is one such global success story. Getting to work on the narrative of this iconic brand is the kind of challenge that is a part of our DNA.”

  • Haldiram Snacks appoints Divya Batra as head of marketing

    Haldiram Snacks appoints Divya Batra as head of marketing

    Mumbai: Divya Batra has joined Haldiram Snacks as head of marketing. She took LinkedIn to share this news. Before joining Haldiram, Batra was associated with McCormick which she joined back in 2012.

    “I’m happy to share that I’m starting a new position as Head Of Marketing at Haldiram Snacks Pvt.Ltd.! Excited for this new journey in my career,” reads her LinkedIn post.  

    https://www.linkedin.com/posts/divya-batra-77462414_im-happy-to-share-that-im-starting-a-new-activity-6935431667071213568-bvu3?utm_source=linkedin_share&utm_medium=member_desktop_web

    Batra started her professional journey as the events and marketing manager with Narang Group where she launched F&B brands in India.