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Tag: Divya Aggarwal

  • Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights

    Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights

    MUMBAI: Deception is on the menu, and the vibe is pure drama. Social café-bars across India have teamed up with Prime Video to launch The Traitors Thursday—a weekly offline event series where guests step into a real-life game of trust, betrayal and deduction, inspired by the Indian reality show The Traitors, hosted by Karan Johar.

    Launched on 12 June with a high-octane premiere night at Khar Social in Mumbai, the event brought together fans, content creators and celebrity players like Raftaar, Elnaaz Norouzi, Urfi Javed, Sufi Motiwala and Nikita Luther. The gameplay unfolded live, as participants mingled with the crowd, formed alliances and outed the Traitors among them. The boundary between show and spectacle blurred fast—along with a few friendships.

    The concept reimagines the tense energy of The Traitors into an interactive offline format where guests register to play either as ‘Innocents’ or ‘Traitors’. Every Thursday 5 pm, select Social outlets transform into arenas for strategy, suspense and spontaneous chaos. Non-players can join table challenges and score giveaways like beer buckets, brand vouchers and bragging rights.

    “The Traitors Thursday is one of our boldest offline content integrations yet. The Traitors, with its thrilling gameplay and Social mind games, is a natural extension of what Social stands for: shared experiences that spark connection, conversation, and community. We’re excited to have collaborated with Prime Video to reimagine the show’s intrigue within our café-bar spaces, making it tangible and participative for our guests,” said Impresario Entertainment & Hospitality Pvt. Ltd CGO Divya Aggarwal.

    The Traitors Thursday is being hosted across Social outlets in Mumbai (Dadar Social), Pune (FC Road Social), New Delhi (Connaught Place Social), Indore (Ring Road Social), Chandigarh (Sector 07 Social), Bangalore (Koramangala Social), Hyderabad (Mindspace Social), and Kolkata (Park Street Social). The event will run weekly from 12 June to 3 July, syncing with the show’s new episodes that drop every Thursday at 8 pm on Prime Video.

    As The Traitors takes over screens, Social turns its outlets into live-action extensions of the show’s high-stakes gameplay. The IP is part immersive theatre, part reality experiment and part night-out thrill, continuing Social’s streak of reinventing community rituals—from trivia nights to Dhokha Thursdays.

    The traitors may lie, but the Thursday night fun?

    That’s very real.

  • Wrangler launches exclusive co-branded merchandise collection with Social

    Wrangler launches exclusive co-branded merchandise collection with Social

    Mumbai: Wrangler has partnered with Social to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler’s style with Social’s cultural influence.

    The WranglerX social merchandise collection fuses the essence of both brands into a lively and playful lineup. Inspired by Wrangler’s Western roots—with cowboy and biker elements—and Social’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler’s adventurous spirit with Social’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

    Sharing his excitement, ace turtle CEO Nitin Chhabra, the exclusive licensee of Wrangler in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

    Commenting on this collaboration, Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

    Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Collective Artists Network co-founder & chief revenue officer Sudeep Subash expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

  • KAZO unveils its ‘Flower Power’ campaign

    KAZO unveils its ‘Flower Power’ campaign

    Mumbai: KAZO Fashion Pvt Ltd, the iconic fashion brand celebrated for its versatile designs and unparalleled quality, is thrilled to showcase its latest campaign, ‘Flower Power’, designed to celebrate and empower women through style, elegance, and grace. This innovative campaign aims to raise awareness and make women feel good about themselves, aligning with KAZO 2.0’s commitment to fashion that inspires confidence and self-expression.

    Following the resounding success of the Flower Power campaign in Mumbai, Delhi, Punjab, and Kolkata, KAZO proudly concluded the campaign in Indore. Graceful models showcased the latest KAZO designs enhanced by vibrant blooms and mesmerizing prints, walking through busy mall pathways with enormous tote bags brimming with flowers. Each flower represents strength, resilience, and individuality—qualities synonymous with the modern woman.

    Commenting on the campaign’s success, KAZO’s creative director Divya Aggarwal expressed, “The ‘Flower Power Campaign’ by KAZO is a heartfelt celebration of modern women—those who embrace their unique spirit and blaze their own trails. Through our on-ground activations, we aim to offer moments of joy and tokens of appreciation that make every woman feel valued and empowered. We have already received accolades for our innovation and are expanding nationwide. This initiative is about celebrating the multifaceted woman and ensuring that she feels valued and empowered every time she walks through our doors. True style isn’t just about what you wear; it’s about how you feel when you wear it.”

    This initiative not only highlights KAZO’s latest fashion trends but also fosters a sense of community and appreciation among the customers. Visit the nearest KAZO store today and immerse yourself in the style revolution with KAZO 2.0. Feel the Flower Power and empowerment, one flower at a time!

  • SOCIAL partners with Big Bang Social

    SOCIAL partners with Big Bang Social

    Mumbai: Collective Artists Network’s Big Bang Social and India’s leading casual dining restaurant company, Impresario, behind iconic brands like SOCIAL, antiSOCIAL, and Smoke House Deli, have joined forces to form a unique partnership. SOCIAL provides a natural space for creators to come together, offering a platform where they can collaborate and share their work. By fostering these connections, SOCIAL plays an important role in enabling local communities, creating a vibrant environment where creativity and community spirit thrive.

    The essence of this partnership lies in its mission to empower creators across multiple cities to curate compelling narratives that celebrate the essence of their local neighborhoods. From the bustling streets of Hauz Khas to the charm of bylanes of Khar, from the vibrant spirit of Church Street to the yet-to-be-discovered gems, this collaboration brings in a new era of discovery and celebration of local culture.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal commented, “With the creative prowess of creators like comedians, writers, dancers, podcasters, visual design artists, poets, and more, we aim to showcase rich narratives that flaunt different aspects of neighborhoods and bring together local communities in the pincode. This partnership is a milestone development in discovery and celebration of local talents, paving the way for new initiatives in the F&B industry.”

    Sharing his thoughts on the partnership, Big Bang Social’s Dhruv Chitgopekar said, “At Big Bang Social, we are committed to providing creators with a platform to amplify their voices and showcase their unique perspectives. In this partnership, we seek to bring in a creative renaissance, where creators are empowered to weave narratives that align with the soul of neighborhoods, giving birth to a sense of exploration and pride in the local culture among patrons of SOCIAL.”

  • This festive season, share your joy with SOCIAL and CRY

    This festive season, share your joy with SOCIAL and CRY

    Mumbai: In the true spirit of the festive season, SOCIAL, India’s favourite neighbourhood café, has partnered with child rights NGO, Child Rights and You – CRY to spread Christmas joy to the underprivileged. This heart-warming initiative actively encourages SOCIAL patrons to contribute and spread the joy of the Christmas spirit for kids in need.

    This holiday season, SOCIAL Stockings will be present at 47 outlets in India across 7 cities namely Mumbai, Bengaluru, Chandigarh, Kolkata, Pune, Delhi NCR and Dehradun, where guests can come in and donate essential items for kids such as stationery including notebooks, pens, colouring sets, et al. Each contribution, modest or huge, is a step towards creating a brighter and happier Christmas for children in need. The five-foot stocking is also accompanied by literature providing the customers with comprehensive information about CRY’s mission and the specific requirements of the children they serve.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal shared, “SOCIAL has always served as a haven where friends and families unite to revel in joyous moments, creating enduring memories. Our commitment to the community goes beyond the pleasures of #food and #drnks; it’s about nurturing connections, uniting communities, and making a meaningful impact. At SOCIAL, we strongly believe in the profound impact of unity and through this initiative, we want each and every one of our guests to come together and contribute to the welfare of future generations.”

    CRY, West regional director Kreeanne Rabadi said “This collaboration exemplifies how collective goodwill can create significant and positive change, and we extend our heartfelt gratitude to all who join us in brightening this holiday season for children in need. The shared commitment to our communities strengthens our connection with SOCIAL. We are confident that, together, we can proactively take steps towards transforming lives for the better.”

    The new initiative is part of SOCIAL’s overall year-end campaign that includes various activities catering to all people from different communities. As the festive season approaches, and people step out more, SOCIAL is set to be the go-to place in each neighbourhood for all things connections, community, and culture.

  • Impresario elevates Divya Aggarwal to chief growth officer

    Impresario elevates Divya Aggarwal to chief growth officer

    Mumbai: Impresario Entertainment and Hospitality Pvt. Ltd. (Impresario) a renowned name in India’s food services market, is pleased to appoint Divya Aggarwal as its chief growth officer. In the new role, Aggarwal will lead the overall Marketing & Communications and growth efforts for all Impresario’s brands. By harnessing technology and data driven marketing, Aggarwal is instrumental in ensuring Impresario’s house of brands including SOCIAL, antiSOCIAL, Smoke House Deli, BOSS Burger, Lucknowee, Slink & Bardot and Prithvi Café, scale new heights and bolster operations pan-India.

    Aggarwal’s foundational years were spent at IMRB International, later moving on to Nestlé to manage iconic brands like Nescafé, Maggi, and Cerelac. She has also worked with renowned global brands like Disney Star, Jubilant FoodWorks Ltd. where she spearheaded the launch of Popeyes in the Indian market, and X (erstwhile Twitter). She has also ventured into entrepreneurship with The Green Snack Co. and Divya has previously worked with Impresario in 2019 as the head of marketing.

    Speaking about her new role, Aggarwal said, “I feel grateful and privileged to lead the role of Chief Growth Officer for Impresario. Some of the brightest minds of India’s food services market work here and are driven towards offering memorable experiences to people. As our audience’s preferences evolve, there’s increased appetite for novel experiences within the sector which requires greater investments and innovation from the ecosystem. I’m excited to be at the confluence of this growth curve and I look forward to learning and shaping the trajectory of India’s culinary, co-working, community, and cultural landscape.”

    Impresario Entertainment & Hospitality Pvt. Ltd. managing director Riyaaz Amlani expressed, “Divya has been a leader, a guide, and a force to reckon with in the F&B and hospitality industry. She has been an asset to the Impresario team, helping to grow the brand in new businesses and regions. We are excited to be working with her and see where this leads as we scale new heights for Impresario.”

  • KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador

    KAZO ropes in Bollywood sensation Janhvi Kapoor as the new brand ambassador

    Mumbai: KAZO Fashion, the iconic fashion brand renowned for its versatile designs and unmatched quality announced the appointment of Janhvi Kapoor as its new brand ambassador. This exciting collaboration brings together Janhvi’s captivating charm and KAZO’s exuberant essence, creating a celebration of shared values and aesthetics that promises to set new trends in the world of fashion.

    Kapoor’s vibrant persona and impactful presence in the fashion sphere align perfectly with KAZO’s belief that life is for living and fashion should be fun. This partnership draws inspiration from Kapoor’s versatile style, heralding an era of elegance and allure for modern women.

    Talking about her association with KAZO, Kapoor said, “KAZO isn’t just a brand to me – it’s a celebration of womanhood through fashion. With a seamless blend of blingy extravagance and elegant subtlety, we’re empowering individuals to confidently express their unique style. My journey with KAZO feels like they’ve captured my essence in their designs, elevating my confidence, comfort, and style game. It’s not just clothing; it’s a reflection of who I am, synced perfectly with the brand’s spirit.”

    Commenting on this brand ambassador announcement, KAZO creative director Divya Aggarwal said, “We are honored to partner with Janhvi Kapoor, an icon of grace and fashion-forwardness.  Her dynamic personality and captivating presence in the world of fashion resonate perfectly with KAZO’s philosophy of celebrating life and embracing the joy of fashion.

    As we unveil our AW’23 (Autumn-Winter) collection, a perennial favorite, we’re excited to see Janhvi’s charm amplify the sparkle and radiance of our party-perfect garments. Together, we’re embarking on a journey to redefine India’s fashion landscape, bringing forth new dimensions to KAZO’s vision over the next year.”

    Adding to the excitement, KAZO director of operations Siddhant Aggarwal said, “As we proudly welcome Janhvi Kapoor as our Brand Ambassador, this association signifies not only a union of style and grace but also a catalyst for our operational growth. In both our online and offline endeavors, this partnership will be instrumental in enhancing our ability to reach and influence our diverse customer base. Together, we’re set to scale new heights, forging deeper connections and leaving an indelible mark on the fashion landscape.”

    As festivities approach, KAZO also announces the launch of its AW (Autumn-Winter) collection, a perennial favorite among patrons. This collection captures the magic and radiance of this special time of year, featuring an array of party dresses and garments that sparkle with sequins and the allure of bling. The brand’s love for bling and sparkle finds a kindred spirit in Kapoor’s ability to effortlessly carry off glamorous ensembles that exude confidence. Whether it’s a sequined dress that catches the light or an intricately embellished top that demands attention, Kapoor’s charm magnifies the essence of KAZO’s party-perfect aesthetic.

    With Kapoor as the brand ambassador, KAZO’s vision gains new dimensions over the upcoming season. The brand aims to lead India’s fashion scene, securing a prominent market share in women’s apparel. In the coming years, KAZO plans substantial growth both online and offline, expanding across digital platforms and physical stores.

  • SOCIAL unveils the S(#stree)CIAL campaign for International Women’s Day

    SOCIAL unveils the S(#stree)CIAL campaign for International Women’s Day

    March 2020: SOCIAL has always believed in paving new paths with the spaces it creates. This International Women’s Day, the brand is kickstarting some trailblazing activities – both inside and outside SOCIAL – to empower and enable its community of women.

    Led by culture and inspired by our community, S(#stree)CIAL is not a one-off token day of celebration. Rather, it is an always-on conversation that is deeply embedded in the DNA of the brand. Divya Aggarwal, Head – Marketing, Impresario Handmade Restaurants, says, “SOCIAL is known for creating spaces that epitomize its core values of community and creativity. This International Women’s Day, we are doing just that by initiating conversations around the pillars of Safety, Inclusivity, and Opportunity. These pillars are the driving forces behind our pledge to move forward with the community and leaving no one behind.”

    On the back of substantial experience in curating forward-thinking events across the country, the all-day café and high energy bar is hosting three exciting #charcha panel discussions around the topics of Safety, Inclusivity, and Opportunity at select outposts in Mumbai, Delhi, and Bangalore on March 8, 2020. Adding to the conversation will be talk-worthy Live Art demos with three female artists. What’s more, SOCIAL is also collaborating with like-minded brands like MTV, LXME (India’s first financial planning platform for women), and Ladies, Wine and Design, to give its community a free and safe space to convene, collaborate, and communicate.

    Special events include a fun session called Girls Just Want To Have Funds in collaboration with LXME, at antiSOCIAL Mumbai. FC Road SOCIAL in Pune will see Art Baithak in association with Palat Studios and Ladies, Wine and Design, where you can come by and discuss art with like minds and even buy handpicked art pieces created by women.

    Says Riyaaz Amlani, MD & CEO, Impresario Handmade Restaurants, “We have also internalised the core pillars of Safety, Inclusivity, and Opportunity at a company-wide level. Since January 2020, we have been working actively to make our spaces safer, more inclusive, and employment friendly for women. I hope this gives impetus to other brands in the Indian F&B industry to follow suit.” 

    To make its customers’ day and nights safer at SOCIAL, the company has proactively employed women bouncers – aka Safety Warriors – who are always on hand to help, should you need it. SOCIAL also has a zero-tolerance policy towards incidents that make women uncomfortable in its spaces. Having shots at 12 AM? Going for a late-night gig? They’ll be there. If you need a cab back home after a late night of partying, the staff will help you book one and also make call backs to check if you’ve reached home safely. The goal is to ensure that your SOCIAL outing is fun, and more importantly, safe. 

    The company has also signed a year-long partnership with the not-for-profit organisation One Future Collective, to create company-wide policy changes and new trainings on sexual harassment in the workplace, gender sensitisation, as well as gender diversity and inclusion with empathy and heart at its core. Impresario is committed to the cause of inclusivity and diversity by also recently hiring a Diversity Officer to lead the initiative.

    At your nearest Impresario restaurant, you will now find a lot more women working across all levels, with a new internal policy that mandates that a minimum of 20% of the workforce is to comprise women. By proactively employing more female staff across its culinary, managerial and guest relations teams, the company will provide more opportunities for employment and engagement.