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Tag: Divo

  • Composer duo Vivek-Mervin release their latest album VM Originals

    Composer duo Vivek-Mervin release their latest album VM Originals

    Mumbai: Leading Indian music composer duo Vivek-Mervin have once again come together for their latest album VM Originals. VM Originals – Season 1, consists of five fresh and electrifying tracks that will light up everyone’s playlist.

    VM Originals features songs from multiple genres and soundscapes and showcases some of the finest young singers from Chennai. The videos shot are performance-centric and will showcase the variety of instruments, sounds, and voices in the music.

    The album is digitally distributed by Divo, who is the official label partner along with the digital distribution partner. Divo is one of India’s leading and well-established digital media and music companies and is now a part of Warner Music India. Divo has been associated with Vivek-Mervin for over a year and has played a vital role in their singles like Addictive, Na Na Na etc.

    Divo will be looking after the digital music distribution and digital marketing along with social media amplification of the album. Divo will also help in influencer marketing and content creation.

    The first song of the album – “Azhagiya Puyale” is out and creating waves on social media. Sung by Harsha Vardhan (son of popular music director, Vidyasagar) and composed by Vivek Mervin, the track speaks about how a boy’s complete existence is interwoven with the girl and how she has become the most important person in his life. It is penned by Krithika Nelson. The song is in the genre of rock and pop with a strong fusion of western rock elements and an Indian melody structure. The flute interlude in the song portrays the deep emotion between the couple.

    “Azhagiya Puyale” uses guitars, flute, keyboards, and drums, and has a contemporary rock vibe.

    Speaking on their new album, the composer duo Vivek-Mervin commented, “We are excited to launch our latest album VM Originals – Season 1 and bring to our listeners and fans a variety of genres in one album. The first song we released is of Pop Genre and the next in line is South Indian Folk, which will be launched in early April.”

    “We strive to bring our best to the audiences with each track/album and we hope they will enjoy listening to this album also and continue to shower their love to us”, they further added.

    Divo founder and director Shahir Muneer, “We are glad to once again partner with Vivek-Mervin and launch their album VM Originals. This is first season, and the entire team is super excited to launch this album. As the demand for regional music increases on digital platforms, we see this as a great opportunity to introduce new genres in the market, specially in Tamil music. Digital penetration of regional music has increased by multiple folds and we look forward to capture this growing demand.”

    https://www.jiosaavn.com/song/azhagiya-puyale-from-vm-originals-season-1/CSQpe0BvUEo

    https://music.youtube.com/playlist?list=OLAK5uy_nff3dxhzZDuLmR6aZMKllwFaGIoAja9Sw

  • Divo and IOF release ‘Mojin: The Treasure Valley’ on multiple OTT platforms

    Mumbai: The Indian digital media and music company Divo has partnered with Indo Overseas Films (IOF) for the release of the 2018 Chinese blockbuster “Mojin: The Treasure Valley” across multiple OTT platforms in India. The film that averted its theatrical release due to the pandemic, is now available to viewers in four languages – English, Hindi. Tamil and Telugu – for a pay-per-view model across Book My Show, Gudsho, Google Play, Shemaroo, Hungama Play, Filme, Oct Square, and Apple TV.

    The action-fantasy thriller revolves around a legendary tomb explorer named Hu Bayi who is on a hunt to find the cure to an ancient curse in the Tomb of Emperor Xian. It features Hang Cai, Xuan Gu, and Heng Yu in the lead roles. Originally titled “Mojin: The Worm Valley”, it is the second installment in the ‘Mojin’ series following the 2015 release, “Mojin: The Lost Legend”.


    Speaking on the release, IOF’s CEO Firoz Elias said, “With the evolution of film distribution in India and movies only releasing online, it was imperative for us to partner with a digital distributor, who could provide a smooth process. This movie never got an opportunity to release in India due to the pandemic and considering the current situation, we decided to go ahead with an OTT release. We are glad to team up with Divo for this release, who helped us reach out to a large audience base via correct channels.”

    Speaking on the association, Divo founder and director Shahir Muneer said, “With audiences not able to go out and enjoy movies like earlier, it has become important for us to offer them new and fresh content across multiple touch-points. There is a very high demand for content in international languages and it’s our constant endeavor at Divo to provide maximum reach via regional languages.”

  • Divo to now offer digital content & influencer marketing services

    Divo to now offer digital content & influencer marketing services

    KOLKATA: Digital media and music company Divo has forayed and expanded its offerings to digital, content and influencer marketing services.

    During the country’s protracted lockdown, a fundamental shift has been triggered in the influencer marketing space with big brands deepening their engagement with a variety of influencers as consumers turned to YouTube videos and Instagram reels for everything. Ergo, the team realised a huge market opportunity in the digital marketing domain.

    The new division comprises a 15-member team, with associates from leading media companies like TVF, Radio Mirchi, Sun Network, and has collectively created noteworthy case studies through award winning campaigns.

    Divo has been working very closely with content creators and talents in growing their digital presence since 2014. And now with brands and advertisers heavily investing in branded content and influencer marketing, Divo aims at providing integrated solutions that fill the gap for content creators and creatively fit the brand’s overall communication, without breaking the USP of the content creators.

    In a span of six months, Divo has empowered India’s creator community by locking ties with over 1,000+ YouTube creators and social media influencers; one of the biggest ones being MicSet, Nakkalites, Irfans View under the hood. The pursuit is to cultivate talents of creators across multifaceted genres like fashion, food, entertainment, singing, travel and connect them with brands looking to make a dent on the market by integrating their product/services via powerful creative storytelling.

    Divo founder and directory Shahir Muneer said, “With traditional mediums like print magazines, newspapers, OOH either shutting down or facing a huge hit in terms of readership/subscriptions, we noticed that brands and companies are aligning their budgets to online platforms and noticing the importance of influencer marketing. This made it a perfect time for us to launch this new division as we foresee the influencer market growing tremendously over the next two years. While we have already been catering to brands for past couple of years, more from a reactive requirement, this focused approach will be more proactive and grow the agency division with a concerted approach.”

    Divo has worked with brands from fintech platforms like Groww, edu-tech learning platforms like Upgrad, Byju’s, to FMCG drivers like Gillette, Pantene, Colgate, e-commerce like Amazon and LG from smartphone category and engaged millions of audiences single-handedly through influencer marketing. Divo recently won a Gold Award at StreamCon in the best brand integration category for one of their clients- Nua, for their sanitary pad in association with Youtuber – Cheeky DNA.

  • Divo Music Partners with Sony/ATV to Expand Global Publishing Services in India

    Divo Music Partners with Sony/ATV to Expand Global Publishing Services in India

    MUMBAI:  Today, Divo Music, one of India’s leading digital media and music companies in music distribution and publishing, announced it has partnered with Sony/ATV Music Publishing to administer its publishing rights for overseas markets. Sony/ATV is the leading global music publishing company, which recently expanded into India's music publishing market.

    With this new partnership, Sony/ATV will provide publishing and administration services to Divo Music’s extensive community of songwriters, composers and lyricists and deliver new opportunities for their musical works on a global scale.

    Guy Henderson, Sony/ATV President, International, stated, “Sony/ATV India takes great pleasure in welcoming Shahir and his great stable of artists and songwriters to the Sony/ATV global family. We are very excited at expanding our Indian repertoire by adding Divo’s new and exciting talent to our global roster and we look forward to being part of their international success both now and the in the years to come.”

    Dinraj Shetty, Director, Sony/ATV India said, “We are thrilled to welcome Divo Music to the Sony/ATV Music Publishing family. We look forward to giving Divo Music and its artists transparent and efficient monetization opportunities for their works across multiple platforms, and I’m confident we will achieve great success together in this partnership.”

    Shahir Muneer, Director & Founder, Divo Music said, “We are glad to partner with Sony/ATV to help us with our music monetization on the publishing side of the business. Using their strong tech capabilities and our operational and content strengths we will be able to effectively generate a more streamlined approach to collecting our royalties from outside India. And the major benefactor won’t be just our organization but all the music directors and lyricists who are part of those musical works, as they will effectively get royalties faster and more comprehensively which otherwise may have been not reaching them. The digital music industry is booming and publishing royalties from digital is a very key factor and there is great scope to innovate and bring in new offerings. We look forward to our association with Sony/ATV in helping our music business journey.”