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Tag: diverse

  • Asia’s millennial generation will pave the digital roadmap

    Asia’s millennial generation will pave the digital roadmap

    SINGAPORE: After DJ Lee set the tone for the day’s proceedings, it was Maker Studio’s René Rechtman’s turn to elaborate on the ‘Development and Expansion in Asia’s Digital Marketplace’ at the 16th Asia TV Forum & Market. 

     

    Sharing some interesting market shifts and trends in the digital ecosystem in Asia, Rechtman also touched upon the background growth story of Maker Studios in the region, sharing new initiatives about the product, programming and distribution categories within the Asian contingent.

     

    Entertainment is changing. Millennials are living a mobile, social, on-demand life. Specialising in short-form video reaching this diverse, tech-savvy group, Maker Studios attracts more than 10 billion views on YouTube every month with over 650 million subscribers.

     

    “Digital is growing exponentially, be it for content creation or consumption, there is no end to it. We have looked at a few research studies and it’s amazing to see a 247 per cent  year on year growth at the consumption end of the spectrum. And it’s the millennial generation that is setting the pace for it,” Rechtman shared.

     

    With 55,000 independent creator partners from more than 100 countries, Maker Studios is home to top digital stars, channels, and content.

     

    Rechtman further added that 50 per cent of the population that’s consuming content digitally is from the age group of 13-34 years; and the same group was four times more active socially. “Most of the content consumption is in the way of watching videos and engaging on social media,” he said.

     

    “YouTubers are major influencers in today’s age for millennials to even select their brands. Audience is now the creator and the creator is also the audience; that’s how the cycle of digital content creation functions,” he added.

     

    According to a study, 84 per cent of millennials don’t trust traditional advertising; whereas they prefer brands promoted by YouTubers almost 1.8 times.

     

    Rechtman also stated that the duration of short form videos have reduced over the last two years, and it’s an important aspect to keep in mind for newer and seasoned content creators who wish to gain more eyeballs. The time duration, which was at around 5.1 minutes back in September, 2013 is now down to 3.8 minutes in September this year.

     

    Speaking from Maker’s perspective, Rechtman said that data analytics plays an important role for their strategy and the company always looks for partners who dare to act local, while thinking global.

  • Vodafone ushers in ‘Durgotsab’ with 13th edition of ,Aagomoni’

    Vodafone ushers in ‘Durgotsab’ with 13th edition of ,Aagomoni’

    KOLKATA: Vodafone India has announced the 13th edition of ‘Vodafone Aagomoni’, a nightlong grand musical extravaganza to usher in Durgotsab 2013 to be held on 3 October, at Science City Auditorium, in Kolkata.

     Featuring performances by eminent artists from diverse fields, ‘Vodafone Aagomoni’ is an eagerly awaited annual ritual for the citizens of the city of joy, as they get set to welcome Goddess Durga for the five day Puja festival.

     Some of the noted performers for this year’s ‘Vodafone Aagomoni’ are – filmmaker and actress Aparna Sen, musicians Purbayan Chatterjee, Soumyojit, Sourendra and Anubrata Chatterjee; Bangla band Chandrabindoo, Rupankar Bagchi, Bickram Ghosh, Vocalists Jolly Mukherjee and Shailaja Subramaniam with RD Burman’s original musician Nitin Shankar, Kishore Sodha, Raj Sodha, Suraj Sathe, Franco Vaz and others.

    Vodafone India business head – Kolkata and West Bengal Anand Sahai said: “It is one of Vodafone’s special initiatives to engage and touch the lives and hearts of customers in West Bengal.”

    Additionally, Vodafone is also running a singing contest – ‘Vodafone Shera Voice’, added Sahai.

  • Warner Bros launches Kids’ WB stores

    Warner Bros launches Kids’ WB stores

    MUMBAI: Warner Bros Consumer Products (WBCP) has forayed into the stand-alone store space with the launch of its latest retail concept – Kids’ WB. As part of this concept, all Warner Bros licensed merchandise across categories and properties, will be showcased and be on sale under the brand Kids’ WB.

    “The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros brands in India. We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Warner Bros Consumer Products MD – Australia, New Zealand and India Preston Kevin Lewis, commenting on the launch of the concept in India.

    Consumers will now be able to purchase apparel, accessories, footwear, toys, stationery, home décor, books, infant hardlines, food, personal care and other merchandise featuring world famous Warner Bros properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes, including Superman and Batman.

    Kids’ WB is a first of its kind initiative by Warner Bros Consumer Products in India. Following a successful launch in Coimbatore, Warner Bros Consumer Products is taking the concept to several other cities across the country – Chandigarh, being the next city to unveil a store launch, soon to be followed by Jaipur, Delhi and Mumbai subsequently.

    “By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said En theos consulting managing partner Nagarajan Subramanian. En theos is the licensing product and retail representatives in India for Warner Bros. Consumer Products.