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Tag: DistroScale

  • DistroTV announces partnership with Dominiche Productions

    DistroTV announces partnership with Dominiche Productions

    Mumbai — DistroTV, a premier global independent free, ad-supported streaming television platform, proudly announces its latest partnership with Dominiche Productions Pvt. Ltd., a leading Indian content provider specializing in astrology and lifestyle content. This collaboration will see the launch of a dedicated linear streaming astrology channel, “Jyotish Duniya”, utilizing DistroTV’s cutting-edge Platform Services to bring these new streaming television channels to a global audience.

    DistroTV’s Platform Services are at the heart of this partnership, offering Dominiche a robust solution to convert their extensive video libraries into fully operational, monetizable streaming channels. The new channel, “Jyotish Duniya” which means “the world of astrology” will feature a diverse range of content designed to cater to astrology enthusiasts across all age groups.

    Jyotish Duniya will be a comprehensive 24×7 astrology channel, featuring celebrity Indian astrology experts who are also consulted by top Bollywood stars and magnates. Offering a mix of daily, weekly, and monthly predictions, intriguing astrological insights and specially curated content focused on every conceivable form of astrology. The channel will also include short astro movies, weekend special shows, festival-based astrology, episodes on intriguing places and happenings, quick fix astrology solutions and shows exploring mysterious structures, unbelievable real past life cases and unexplained phenomenon.

    DistroScale co-founder & CEO Navdeep Saini expressed his excitement about the partnership, stating, “We are thrilled to collaborate with Dominiche Productions to bring their rich and diverse content to a global audience. Our Platform Services enable content providers to create fully functional linear streaming channels with ease, ensuring that Dominiche can distribute and monetize their content effectively while expanding its reach to new viewers across the world. The launch of ‘Jyotish Duniya’ represents a significant step forward in our mission to expand our content offerings and deliver exceptional viewing experiences to audiences everywhere.”

    Dominiche Productions director Utpal Vaishnav shared his enthusiasm for the launch of “Jyotish Duniya”, saying, “Astrology has always been a deep-rooted aspect of Indian culture, and with the launch of Jyotish Duniya, we are excited to bring the wisdom of our most revered astrologers to a global platform. DistroTV’s innovative services allow us to simply reach millions of astrology enthusiasts worldwide, offering them insightful predictions and engaging content that resonates with their daily lives.”

    Empowering content creators with DistroTV’s platform services

    DistroTV’s Platform Services provide a comprehensive suite of tools for video content creators, from technical infrastructure and content curation to full stack monetization and distribution. This partnership highlight’s DistroTV’s mission to empower content creators by simplifying the complexities and lowering the barriers of channel creation and syndication to global audiences.

    DistroScale APAC head Vikas Khanchandani added, “With the launch of ‘Jyotish Duniya’ we are expanding our content offerings in India and beyond. Our goal is to ensure that Dominiche’s high-quality content reaches a broader audience, offering viewers an unparalleled streaming experience.”

  • VBS 2024: The FAST TV Phenomenon: The Next Growth Phase

    VBS 2024: The FAST TV Phenomenon: The Next Growth Phase

    Mumbai: India is in the grips of seisnic changes regarding video and broadband consumption. Pay TV cord-cutting is rampant even as free TV subscriptions are on the rise and OTT buy-ins are churning with the signs up for certain platforms stagnating even as others are seeing rapid increases and some are seeing cataclysmic drops. Aggregators of OTTs are popping up on the horizon promising cheap bundles along with value-added services for cable TV and DTH. There’s a rush to set up free advertising-supported TV channels by TV set manufacturers and smart TV device makers. There’s the Jio factor where it seeks to convert most pay TV customers to free streaming of video content by offering free access to consumers at no cost. The consumer continues to demand bandwidth higher than ever imagined even as prices drop. Margins are under pressure as every player goes one-up on each other to acquire and retain customers.

    The video and broadband distribution landscape has not been as vibrant as it is now.. How long will this pot-boiling continue? What will the magic potion of video and broadband look and taste like? And what’s the end game? Indiantelevision.com has held the 20th edition of Video and Broadband Summit better known as VBS at Sahara Star Hotel, Mumbai.

    The session chair for this panel was The Linus Adventures founder & chief evangelist Sunil Lulla along with the panelists: Travelxp co-founder  & CEO Prashant Chothani, DistroScale APAC head Vikas Khanchandani, Jioads CEO Gulshan Verma, Samsung Plus TV head of partnerships Kunal Mehta, Planetcast digital COO Venugopal Iyengar, Amagi SVP (Sales) Jay Ganeson

    Lulla began the session by saying how the marketplace is being built, how highly competitive it has been over the years, and also the emergence of FAST TV.

    To which Iyengar replied, “ The distribution landscape has been changed which we talked about on the morning session options. For media owners, there are hundreds of options which is great news but there is a complexity of how to manage not only distributing your content without too much conflict of interest or conflict of revenue. Secondly, also, how do you create a differentiated proposition for the viewer there’s no point doing a live channel and then you know, which is paid. So those two challenges are, of course, being dealt with by the media owners and the distributors like I was talking about, is really about figuring out how to manage this experience for the user, personalizing it and making it important.”

    Verma said, “ So I think the short answer right now is people want to watch a lot of content, and they want the variety that and they are willing to watch as in exchange for a more variety. And this is not just an Indian phenomenon, because we’re in India, if you look at the US, for example, you take something like Hulu TV, you know, they have two plans.1299 a month with no ads and 799 a month with ads. 95% of users taking seminar time without space. So, they will always be interested in FAST.”

    Khanchandani replied, “A lot of genres are getting pushed out of traditional distribution. So if you look at categories like English movies, and English entertainment, many other categories are feeling the heat. These guys are getting pushed out of traditional distribution. FAST is becoming a great place for them to land. Just allowing them to reach the right audience and build viewership.”

    Chothani said, “Fast helped us to graduate people to go on to pay TV and then get into the spot. So fast is when you say what is fast? It’s DD Free Dish on steroids. Because you can monetize it better. And it’s not that the television advertising budget is going down, the growth has slowed down. So nobody’s going away, everything is going to be there, we need to be a leader. That the key takeaway we understood when in the West when they entered FAST and it’s not that it took away from our pay TV audience or into coming from our OTT offering. So consumer is also consuming as part of certain transitions that the consumer is watching everything everywhere. So it’s not this or that. It’s this and that, and that.”

    Mehta said, “There is a need for other genres also to start, you know, investing in the content investing in FAST. About 80% of my consumers today watch some ad-supported streaming content on our FAST TV. So that just shows you how powerful the medium is whether it be TV plus or YouTube or any other VR OTT application on the platform.”

    Ganesan at the end summed up the by saying, “There are going to be four key players in any strategy from the consumer who’s eventually watching, who’s ready to watch an ad for getting the free content, they see value in FAST because on AVOD there is so much content, you just end up when you have what I have a lean back experience, you just don’t know what to watch what you want to watch.”

  • DistroTV announces content & distribution partnership with IN10 Media Network

    DistroTV announces content & distribution partnership with IN10 Media Network

    Mumbai: DistroTV, a leading independent, free, ad-supported streaming TV (FAST) platform, today proudly announced its partnership with IN10 Media Network, a leading media and entertainment company.. This collaboration brings IN10 Media Network’s flagship channel EPIC and Hindi general entertainment channel, Nazara, to DistroTV’s extensive service. This addition significantly enriches DistroTV’s diverse content line-up, offering viewers a wide range of quality entertainment options.

    In a groundbreaking move, IN10 Media Network’s OTT platform, EPIC ON, will now integrate DistroTV’s streaming service through a seamless app-in-app integration. This integration represents a significant advancement in streaming technology, providing a smooth and integrated viewing experience for consumers on EPIC ON. DistroTV’s simple yet innovative app-in-app approach ensures that viewers can easily access a vast array of content, including popular Indian and international channels, across multiple devices.

    This partnership marks a significant milestone for DistroTV as it continues to expand its diverse content line-up, offering hundreds of channels in India and globally. The integration with EPIC ON further enhances DistroTV’s reach, allowing viewers to access a wide range of content, including popular Indian and international channels, across multiple devices.

    “We are thrilled to partner with IN10 Media Network, a renowned name in the entertainment industry,” said DistroTV’s parent company DistroScale co-founder and CEO Navdeep Saini. “This partnership not only enriches our content library but also strengthens our commitment to providing diverse and quality entertainment to our audience worldwide.”

    IN10 Media Network MD Aditya Pittie commented, “Joining forces with DistroTV aligns perfectly with our mission to deliver high-quality content to a global audience. This partnership enables us to leverage DistroTV’s extensive platform, ensuring our channels reach a wider audience and offer an unparalleled streaming experience.”

    DistroScale, Inc APAC head Vikas Khanchandani added, “The collaboration with IN10 Media Network is a testament to our vision of delivering exceptional viewing experiences. The addition of EPIC and Nazara to our platform, along with the integration of DistroTV on EPIC ON, represents a significant step in our journey to redefine the streaming landscape.”

     

  • DistroTV partners with Love Stories TV to build and distribute ‘Wedding TV by Love Stories TV’

    DistroTV partners with Love Stories TV to build and distribute ‘Wedding TV by Love Stories TV’

    Mumbai: DistroScale, Inc, the driving force behind DistroTV, proudly announces the launch of ‘Wedding TV by Love Stories TV’ on its platform, with a special focus on Indian weddings. This launch is powered by the innovative DistroTV Platform Services™, which offers a comprehensive solution for media brands to create, monetize, and distribute their own streaming TV channels.

    ‘Wedding TV by Love Stories TV’, known for its heartwarming and genuine love stories, will now be able to reach a wider audience with its unique content, thanks to the capabilities of DistroTV Platform Services. This collaboration will showcase the grandeur and beauty of Indian weddings, capturing the essence of love and commitment.

    “Channel creation used to be a domain for content owners with expansive budgets and infrastructure. With the rapid evolution of streaming from a niche to a standard media consumption platform, we identified a need for a solution that would eliminate the perceived cost, complexity, and risk barriers. Building the ‘Wedding TV’ with DistroTV Platform Services is a realization of this vision.” said DistroScale co-founder and CEO Navdeep Saini.

    DistroTV Platform Services offers a comprehensive suite of tools necessary for the development and execution of successful streaming video platforms. This includes everything from technical infrastructure and content curation to monetization and distribution. Over 80 content brands have already benefited from this offering.

    ‘Wedding TV by Love Stories TV’, with its focus on Indian weddings, will feature real, cinematic wedding films, capturing the essence of love and commitment. This partnership will provide viewers with a unique insight into the vibrant world of Indian wedding celebrations.

    Love Stories TV founder Rachel Silver commented, “Our collaboration with DistroTV allows us to bring the magic of Indian weddings to a global audience. With the power of DistroTV Platform Services, we can seamlessly share these beautiful stories with viewers worldwide.”

    DistroScale APAC head Vikas Khanchandani added, “In today’s digital age, it’s imperative for brands to have a global and targeted reach. With DistroTV Platform Services, we’re proud to offer ‘Wedding TV by Love Stories TV’ a solution for brands to connect with audiences around the world, celebrating the rich tapestry of Indian weddings.”

  • OTTplay and DistroTV announce partnership to stream 180 free live channels in India

    OTTplay and DistroTV announce partnership to stream 180 free live channels in India

    Mumbai: DistroTV, a leading global streaming platform owned by DistroScale, and OTTplay Premium, a OTT content streaming, discovery and recommendation platform, have announced a new partnership that will bring DistroTV’s 170+ free-to-watch, live streaming channels to OTTplay users in India.

    OTTplay Premium, is a popular OTT platform in India that gives you access to 24+ OTT platforms with personalized recommendations of shows, web series and movies based on a user’s preference of language, genre, platform, actor, filmmaker, and more. This partnership with DistroTV will significantly expand the content available to OTTplay Premium users.

    “DistroTV’s mission has always been to bring diverse, global voices to audiences around the world,” said DistroScale CEO Navdeep Saini. “This partnership with OTTplay allows us to further that mission by bringing our extensive lineup of live streaming channels to even more viewers in India.”

    DistroScale India, SEA, and MENA CEO Vikas Khanchandani added, “We are thrilled to partner with OTTplay, a platform that shares our commitment to delivering a wide range of content to viewers. This partnership will allow us to reach even more viewers in India, providing them with access to our diverse lineup of channels.”

    “OTTplay Premium is excited to partner with Distro TV to bring live TV channels to more viewers in India. This partnership is a testament to our commitment to providing our users with the best possible entertainment experience. We are confident that our users will enjoy the wide variety of content that Distro TV has to offer, and we look forward to working with them to make it even more accessible and enjoyable for our viewers,” said OTTplay CEO & co-founder Avinash Mudaliar.

    This partnership reinforces DistroTV’s commitment to bringing diverse, global voices to audiences around the world, and OTTplay’s commitment to helping users discover new and exciting content.

  • Network18 and DistroTV announce partnership to stream channels Live and free in India

    Network18 and DistroTV announce partnership to stream channels Live and free in India

    Mumbai: Network18, a major media conglomerate in India, and DistroTV, a leading independent, free, ad-supported streaming TV (FAST) platform, has announced a partnership, which will enable DistroTV users in India to stream Network18’s diverse portfolio of channels live and for free.

    In its initial phase, the partnership has seen the launch of Network18’s key channels such as CNN-News18, News18 India, CNBC TV18 and CNBC Awaaz on the platform. The collaboration is expected to be strengthened with additions of more Network18 channels from across its regional and digital portfolio in the near future.

    Speaking on the new partnership, Network18 head – video strategy & partnerships Pranav Bakshi said, “We are excited to join forces with DistroTV. This partnership aligns with our goal of providing a best-in-class user experience for our viewers across the country. The launch of our diverse set of channels on DistroTV is a testament to our commitment to innovation in the dynamic media landscape. We hope to reach maximum audiences on the platform.”

    “DistroTV is thrilled to partner with Network18, a media powerhouse that has revolutionized the Indian media landscape,” said DistroScale CEO & co-founder Navdeep Saini, parent company of DistroTV. “This partnership will bring a diverse array of quality content to our audiences in India, further solidifying DistroTV’s position as the best place to watch global entertainment, news, and sports.”

    DistroScale India, SEA, MENA & CEO Vikas Khanchandani added, “Our collaboration with Network18 aligns perfectly with our mission to cater to the diverse language preferences of our audiences in India. Network18 has been at the cutting edge of News and is amongst the largest news networks offering content across languages and markets. We will be bringing newer audiences to the news network as we expand our distribution across platforms.”

     

  • IN10 Media partners with DistroTV to expand Epic channel’s global presence

    IN10 Media partners with DistroTV to expand Epic channel’s global presence

    Mumbai: Epic channel, the flagship channel from the house of IN10 Media Network, has partnered with streaming television platform DistroTV to increase its global presence. DistroTV is a division of California-based media technology company DistroScale.

    As per the partnership, the channel will be available to international audiences of the UK and Europe. Audiences in these countries will access titles like “Regiment Diaries,” “Ekaant,” “Umeed India,” “Tyohaar Ki Thaali,” and many others.

    “Epic’s commitment towards providing diverse and premium content to its viewers continues to grow,” said IN10 Media Network senior AVP – acquisition and distribution Adita Jain. “Today’s audiences want content at the ease of a click and by partnering with DistroTV, we will be able to distribute our massive content library to different geographies. We are glad to have DistroTV as our partner in our growth journey.”

    “It is our constant mission to thoughtfully continue to expand our content library so that we may provide our growing and diverse global audience of viewers with free-to-stream shows and titles that reflect their unique interest and passions,” said DistroScale co-founder and CEO Navdeep Saini.

    “We launched DistroTV Desi last year for this very reason,” said DistroScale vice president of business development and content acquisition Rajesh Nair. “So that southeast Asian audiences, who far too often get overlooked by mainstream media platforms, can tune into their favourite channels and enjoy free-to-stream content without the hassle or barriers. We are excited to distribute EPIC’s incredible content library to our global viewers and provide communities near and far with the types of content they crave.”

  • SAB Group partners with DistroTV to expand global footprint

    SAB Group partners with DistroTV to expand global footprint

    Mumbai: Media and entertainment company Sri Adhikari Brothers (SAB) Group has partnered with California-based media technology company DistroScale to expand its footprint across the globe. DistroTV is an independent free ad-supported streaming television (FAST) platform and is available internationally.

    The group’s music and youth channel Mastiii, Bhojpuri channel Dabangg and Marathi music channel Maiboli will reach audiences in the UK, Europe, and the USA via DistroTV, said the media company in a statement on Monday.

    The channels will be part of DistroTV’s channel bundle called DistroTV Desi which offers more than 15 Southeast Asian channels for free. It offers viewers a variety of diverse content focusing on news, entertainment, and lifestyle geared towards the Southeast Asian (India, Pakistan, Bangladesh, Sri Lanka) population abroad, it added.

    “We are very happy to enter into this partnership which will enable us to reach foreign audiences and our Indian diaspora settled abroad. Our aim is to not only promote our network channels but also our country through the content we air globally,” said SAB Group business head Kailashnath Adhikari.

    “We are always looking to grow and diversify our channel content to meet the needs of our rapidly expanding audience,” said DistroScale chief executive officer Navdeep Saini. “This partnership with SAB Group is allowing us to do just that and we could not be more thrilled to have them join our 150+ growing channel line-up.”

    “Our growing audiences in the US, Canada, and the UK can now watch and enjoy the latest and retro Bollywood musical hits on Mastiii TV, available as a free live 24×7 channel on DistroTV on the web or any device,” stated DistroScale vice president of business development and content acquisition Rajesh Nair. 

  • DistroTV partners with Raj Nayak’s House of Cheer

    DistroTV partners with Raj Nayak’s House of Cheer

    Mumbai: Advertising video on demand platform DistroTV has partnered with House of Cheer to onboard South Asian channels. The platform will cater to USA, UK, and Canadian audiences making it easier to distribute, market, and monetise content at no cost.

    The company is also in advanced discussion with a further 15 to 20 channels that include regional languages like Tamil, Telugu & Malayalam. DistroTV plans to scale this operation over the next 12 to 18 months in other international markets.

    “The DistroTV Desi Bundle is an easy pathway to reach the 20-million, strong South East Asian diaspora across North America and the EU, representing a large revenue opportunity,” said the company in a statement.

    DistroTV is a division of California-based media technology company DistroScale and has partnered with Indian TV broadcasters such as Times Network, Republic Media, News24, Mastii TV, E24 to distribute their content globally. It offers Indian channel content through a free service called DistroTV Desi focusing on entertainment, lifestyle and news geared toward the South Asian population abroad and airs in native languages including Hindi, Gujarati and Punjabi among others.

    “Today’s broadcasters and content creators face a few critical challenges, They struggle with the cost of content delivery, with understanding how to best drive viewership, and with how to effectively market and monetise their content,”  said DistroScale, co-founder and chief executive officer, Navdeep Saini, adding that, “At DistroTV, we aim to address all of these issues so that content creators can focus solely on their craft: producing meaningful content that will resonate with viewers.”

    “DistroTV makes it easier than ever for Indian content creators and channels to distribute and monetise their content globally, without worrying about the setup, infrastructural, and ad costs, which is a huge saving on their bottom line,” said House of Cheer, managing director and advisor to DistroTV, Raj Nayak.

    “The channel owners can simply focus on producing engaging content, and we will host and monetise their content, as well as syndicate their channels to other large streamers to widen their international distribution, income, and revenue opportunities,”  DistroScale, vice president of business development and content acquisition, Rajesh Nair.

    “DistroTV ensures that all content is aggregated into one OTT platform, with the flexibility of having both linear TV and VOD. The platform absorbs all associated costs for content delivery, streaming, and marketing so that broadcasters and content creators do not pay any upfront investment or infrastructure costs. Leveraging its vast network and deep relationships with advertisers, DistroTV also monetises content for all clients,” said a statement.

    “Unlike other streaming providers, DistroTV also offers transparency to content owners through its LIVE dashboard, which allows for direct, real-time access to key viewership and revenue metrics at any given time. Metrics in the LIVE dashboard include viewer location, time of day shows were watched, the frequency of watching a show, and even how many ads a particular viewer saw during episode breaks. With access to key viewership metrics, broadcasters and content owners are able to make informed decisions and tweak strategy in real-time to drive maximum viewership and increase monetisation,” it added.

  • Times Network expands its global footprint with DistroTV

    Times Network expands its global footprint with DistroTV

    Mumbai: Times Network has partnered with California-based media technology company, DistroScale to distribute its news channels globally. DistroTV is an independent, free, ad-supported streaming television service available across international markets.

    Through the partnership, the network channels Times Now, Times Now Navbharat, and Zoom will be available in the UK and Europe. Mirror Now will be available across the UK, US, and Europe. Times Network is now present in over 100 countries, said the broadcast network in a statement.

    The channels will be a part of DistroTV specialised Southeast Asian package ‘DistroTV Desi’.

    “Catering to the appetite of the rapidly growing global audience, DistroTV is a robust network that offers us the opportunity to strengthen our reach amongst oversees South-Asian viewers and I am confident that with our holistic offering we will continue to keep them informed and entertained,” said Times Network, chief operating officer and executive president, Jagdish Mulchandani.

    “Times Network is part of India’s largest media conglomerates and a great brand that provides news and entertainment channels to audiences in India and around the world,” said Distroscale, co-founder and chief executive officer, Navdeep Saini. “We are thrilled to welcome a multitude of their channels, including their news channel Times Now and Times Now Navbharat, to our diverse, and growing fast platform. The addition of these channels signifies our ongoing commitment to deliver thought-provoking and engaging content to a globally-minded audience.”

    “We are excited to launch four channels from the Times Network for our audiences from UK, Europe, and the US on our specialised SE Asian package ‘DistroTV Desi’. Our international audiences will consume their daily dose of news and infotainment on the Times Now, Mirror Now, and Times Now Navbharat channels and be entertained by the glitzy showbiz, music, and celebrity updates on Zoom,” added Distoscale, vice president of business development, Rajesh Nair.