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Tag: District App

  • Game of cons Dreamhack x Comic Con 2025 powers up in Hyderabad

    Game of cons Dreamhack x Comic Con 2025 powers up in Hyderabad

    MUMBAI: Grab your capes, consoles and comic books Hyderabad is about to become the nerdiest city in India. Dreamhack India 2025 is teaming up with Hyderabad Comic Con for a three-day pop culture takeover from 31 October to 2 November, promising a mash-up of esports battles, cosplay showdowns, comic book launches and retro gaming nostalgia.

    The festival, celebrating Dreamhack’s sixth anniversary in India, lands at a time when fandom culture is booming. Last year, Comic Con Hyderabad drew over 40,000 fans, and organisers expect to top that number this year as gamers, cosplayers and comic collectors converge for what’s being billed as India’s ultimate geek carnival.

    The line-up is stacked: Pan Fest (BGMI) brings daily lobbies for fans to squad up, KO Fight Night revives arcade rivalries with Tekken 8, Super Smash Bros and Street Fighter VI, while Chess at Dreamhack adds cerebral fireworks with Rapid and Blitz formats. The iconic Bring Your Own Device (BYOD) zone returns, letting fans lug in their PCs, consoles or mobiles (or rent high-performance rigs on-site) to play non-stop across the weekend.

    And it’s not all about pixels and joysticks the Retro & Board Games Zone will tug at nostalgia with Contra, Pac-Man, Tetris and good old-fashioned Carrom and Ludo. Throw in comic launches, cosplay showcases, music gigs and shopping alleys, and the festival promises to be a sensory overload of fandom culture.

    Nodwin Gaming co-founder and MD Akshat Rathee called it “a one-of-a-kind celebration where gaming meets pop culture,” while Comic Con India CEO Shefali Johnson said the partnership takes Hyderabad Comic Con’s magic “to the next level.”

    With tickets now live on District App and official websites, Hyderabad is gearing up for three days of caffeine, costumes and controllers proving once again that when it comes to fandom, the more, the merrier.

  • District App books big screens to steal the show off-screen

    District App books big screens to steal the show off-screen

    MUMBAI: If you’re heading to the movies in Andhra or Telangana, you might catch a new star off the screen. District App, the up-and-coming ticketing platform, has rolled out an ambitious off-screen cinema branding campaign across 40 cities, 60 theatres, and over 100 sites in Andhra Pradesh and Telangana, in partnership with integrated media agency The Local Talk.

    The campaign, one of the most expansive of its kind in the region, is designed to plant the District App brand squarely in the heart of the movie-going experience-right where ticketing meets its audience. From lobby takeovers to branding near box offices, the initiative ensures that the brand appears exactly where entertainment decisions are being made.

    “Cinema has always been a powerful medium of mass engagement. For a ticketing platform like District, the cinema setting naturally aligns with their brand promise. This campaign ensures the brand is present exactly where the action begins at the box office”, said The Local Talk director Anil Soni.

    What makes this move especially strategic is the app’s laser focus on Tier 2 and Tier 3 cities, where local cinema culture thrives and brand loyalty is often driven by on-ground visibility. With longer dwell times and a captive audience, cinema spaces offer a golden opportunity for deeper engagement, something digital platforms often struggle to achieve in these regions.

    The campaign also spotlights the growing trend of digital-first brands going hyperlocal to build recall in high-traffic physical environments. With the help of The Local Talk’s regional media acumen, District App is betting on the box office as a gateway to user growth.

    As the curtain rises on this bold branding move, one thing is clear District App isn’t just selling tickets, it’s staging a takeover.