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Tag: Disruptors

  • Courtyard By Marriott reveals new positioning

    Courtyard By Marriott reveals new positioning

    MUMBAI: Hospitality company Marriott International has  given one of its key brands – Courtyard by Marriott – an updated logo and look. On the occassion, the company has also launched a new ad film that reflects its new positioning focussing on what success means to its next generation of guests.

    Created by Ogilvy  Mumbai, the campaign revolves around a day in the life of Garima Avtar – one of India’s top female rally drivers. It merges her stint on the track with her stay in the hotel seamlessly and reveals how the brand supports the champion in her passion for rally racing.

    Ogilvy Mumbai group creative director Burzin Mehta said, “Speaking to one’s audience for the very first time is never easy. And this campaign was no different. But what stood out in this brief was the absolute synergy between the brand and its audience.”

    He adds, “The spot, aptly titled Driven, tells the story of a real trailblazer – a female champion in a male-dominated sport. Unlike lots of hospitality advertising, this one’s not so much about rooms and restaurants as much as it is about mirroring the attitude of the consumer. And we’ve seamlessly merged two very different aspects of Garima’s life, to tell that story.”

    Marriott International Asia Pacific vice president – brand and marketing Mike Fulkerson said, “The evolution of the Courtyard brand reflects the changing mindset of Courtyard’s “next generation of guests” –  trailblazers who have a different perception of success (it’s not just about climbing the career ladder, but more about chasing their personal and professional passions, and collecting experiences). The spot is an articulation of our shared belief system – the passion that drives you as a person, is the passion that drives us as a brand.”

    Debuting with a video spot on CNBCTV18.com’s new digital series ‘Disruptors’ (of which Courtyard by Marriott is also a sponsor), the video will also run across other digital advertising platforms and the brand’s social media channels.

  • ‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

    ‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

    MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce.

    The Asian of the Year 2016 awards recognises entrepreneurs “operating at the frontiers of technology’s interface with business” who have launched companies that have disrupted traditional business model for the benefit of end consumers. The other disruptors include the founders of Tencent, Go-Jek, Grab and Razer.

    Sachin Bansal and Binny Bansal, in a joint statement, stated: “It validates our commitment to creating a world-class internet company that is transforming the lives of Indians by making a better quality of life both accessible and affordable to them.”

    Awarded since 2012, the ‘Asian of the Year’ award recognises “a person or people who have contributed significantly to improving lives at home or in the wider region”. In 2014, the award was given to India’s prime minister Narendra Modi and, in 2015, it was awarded posthumously to Lee Kuan Yew, Singapore’s founding father.

    According to the award citation for 2016, The Disruptors have “made the inevitable march of technology easier to understand and accept by millions of people concerned about their old ways of life yielding to an unfamiliar new one.”

    2016 has been a year of accolades for Flipkart. Earlier this year, Time Magazine put Sachin Bansal and Binny Bansal on the list of 100 Most Influential People in the world. In September 2016, Flipkart has emerged as the ‘E-commerce company of the year’ in a nationwide consumer study conducted by Business World Group in association with Nielsen. Flipkart also emerged as the top-ranked Indian brand in the Ipsos study of India’s most influential brands in April.

  • ‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

    ‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

    MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce.

    The Asian of the Year 2016 awards recognises entrepreneurs “operating at the frontiers of technology’s interface with business” who have launched companies that have disrupted traditional business model for the benefit of end consumers. The other disruptors include the founders of Tencent, Go-Jek, Grab and Razer.

    Sachin Bansal and Binny Bansal, in a joint statement, stated: “It validates our commitment to creating a world-class internet company that is transforming the lives of Indians by making a better quality of life both accessible and affordable to them.”

    Awarded since 2012, the ‘Asian of the Year’ award recognises “a person or people who have contributed significantly to improving lives at home or in the wider region”. In 2014, the award was given to India’s prime minister Narendra Modi and, in 2015, it was awarded posthumously to Lee Kuan Yew, Singapore’s founding father.

    According to the award citation for 2016, The Disruptors have “made the inevitable march of technology easier to understand and accept by millions of people concerned about their old ways of life yielding to an unfamiliar new one.”

    2016 has been a year of accolades for Flipkart. Earlier this year, Time Magazine put Sachin Bansal and Binny Bansal on the list of 100 Most Influential People in the world. In September 2016, Flipkart has emerged as the ‘E-commerce company of the year’ in a nationwide consumer study conducted by Business World Group in association with Nielsen. Flipkart also emerged as the top-ranked Indian brand in the Ipsos study of India’s most influential brands in April.