ITV

Tag: display

  • ITV Network strikes a festive chord with Rasrang ad engagement platform

    ITV Network strikes a festive chord with Rasrang ad engagement platform

    MUMBAI: Festivals in India aren’t just about lights, laddoos and laughter, they’re also prime time for brands to shine. ITV Network has now rolled out Rasrang, a festive-special ad engagement platform designed to help advertisers hit the right note with over 100 million users across India. With Navratri, Diwali and Christmas just around the corner, the timing is more than auspicious.

    Rasrang blends data-driven targeting with editorial storytelling, giving brands both cultural resonance and measurable impact. Built on the scale of ITV’s flagship platforms including Newsx, Newsx World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian the offering provides a multi-platform push across web, social, video and marquee live events. Brands can tap into 8,500 plus audience cohorts spanning entertainment, auto, BFSI, health, fitness, fashion, travel, sports and tech, while leveraging premium ad formats like Display, Video, Spotlight and AdTalk.

    What sets Rasrang apart is its promise to deliver not just eyeballs, but ROI with recall. According to iTV, its digital properties already generate 100 million impressions monthly across websites, social media, YouTube and events. This reach, paired with Rasrang’s precision, positions campaigns to ride India’s festive frenzy while staying relevant to regional cultures and consumer aspirations.

    The ethos remains rooted in iTV’s DNA of fearless journalism, incisive analysis and credible storytelling, now extended to brand partnerships. As the festive calendar kicks into high gear, Rasrang pitches itself as the stage where advertisers can not just be seen, but remembered, a platform where data meets diya, and campaigns celebrate alongside the country.
     

  • GroupM’s new suite [m]Platform to make media planning flexible

    GroupM’s new suite [m]Platform to make media planning flexible

    MUMBAI: GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media.

    Brian Gleason, most recently the global CEO of Xaxis, has been named the CEO of [m]Platform. He will lead the continuous development of market-leading technology to ingest any data important to identifying a client’s audiences and applications that efficiently engage them on any platform.

    The connected platform ensures insights carry through the whole communications process: “Marketers are under tremendous pressure to deliver results from media investments. This flexible Platform approach enables us to focus US$7 billion worth of investments we’ve made in data and technology over 10 years to help them realize a marketplace advantage,” said GroupM Global CEO Kelly Clark. “Our agencies will now have deeper consumer insights and the most robust technology in the market.”

    [m]Platform makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]Platform unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.

    [m]Platform connects wide-ranging WPP data sources across Kantar and Wunderman; third-party data providers; GroupM’s data from unique agreements with global media partners; and clients’ own data when they choose. This allows the creation of the most complete consumer profiles within a brand’s target audience, including rich demographics, technology usage, behavioral insights, purchase history, location data and more (varies by region according to local regulations).

    [m]Core is the first full-stack audience intelligence Platform combining cross-Platform data (display, mobile, video, offline CRM, apps, etc.) for a singular consumer identifier, [m]ID.[m]Insights is the largest audience-centric media planning tool with cross-channel planning, creative workflow management, unified audience frequency capping and location-based and in- demo reach[m]Analytics marries online and offline campaign-level data to[m]ID to enable analytics, attribution and optimization[m]Report merges data into a single, intuitive visualization dashboard with actionable.

    GroupM is building a global organization to support [m]Platform. Four regional presidents will report to Gleason. Recently named the president of Platform Services in North America, Phil Cowdell, is now the president of [m]Platform, North America. Lucas Mentasti has been named the president, [m]Platform, LATAM. Presidents in EMEA and APAC will be named shortly. Also on the [m]Platform global leadership team is COO Nicolle Pangis, chief strategy officer Jack Smith, and CTO Bob Hammond.

    Pan-regional collaboration will ensure consistent information and experience to global clients, but with the bespoke strategic point of view of their selected GroupM agency.

  • GroupM’s new suite [m]Platform to make media planning flexible

    GroupM’s new suite [m]Platform to make media planning flexible

    MUMBAI: GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media.

    Brian Gleason, most recently the global CEO of Xaxis, has been named the CEO of [m]Platform. He will lead the continuous development of market-leading technology to ingest any data important to identifying a client’s audiences and applications that efficiently engage them on any platform.

    The connected platform ensures insights carry through the whole communications process: “Marketers are under tremendous pressure to deliver results from media investments. This flexible Platform approach enables us to focus US$7 billion worth of investments we’ve made in data and technology over 10 years to help them realize a marketplace advantage,” said GroupM Global CEO Kelly Clark. “Our agencies will now have deeper consumer insights and the most robust technology in the market.”

    [m]Platform makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]Platform unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.

    [m]Platform connects wide-ranging WPP data sources across Kantar and Wunderman; third-party data providers; GroupM’s data from unique agreements with global media partners; and clients’ own data when they choose. This allows the creation of the most complete consumer profiles within a brand’s target audience, including rich demographics, technology usage, behavioral insights, purchase history, location data and more (varies by region according to local regulations).

    [m]Core is the first full-stack audience intelligence Platform combining cross-Platform data (display, mobile, video, offline CRM, apps, etc.) for a singular consumer identifier, [m]ID.[m]Insights is the largest audience-centric media planning tool with cross-channel planning, creative workflow management, unified audience frequency capping and location-based and in- demo reach[m]Analytics marries online and offline campaign-level data to[m]ID to enable analytics, attribution and optimization[m]Report merges data into a single, intuitive visualization dashboard with actionable.

    GroupM is building a global organization to support [m]Platform. Four regional presidents will report to Gleason. Recently named the president of Platform Services in North America, Phil Cowdell, is now the president of [m]Platform, North America. Lucas Mentasti has been named the president, [m]Platform, LATAM. Presidents in EMEA and APAC will be named shortly. Also on the [m]Platform global leadership team is COO Nicolle Pangis, chief strategy officer Jack Smith, and CTO Bob Hammond.

    Pan-regional collaboration will ensure consistent information and experience to global clients, but with the bespoke strategic point of view of their selected GroupM agency.

  • Mindshare gets maximum shortlists at Media Abbys 2013

    MUMBAI: GroupM‘s Mindshare leads the Media Abbys shortlist this year with 20 entries from India and one entry from Sri Lanka.

    IPG Mediabrands India‘s Lodestar UM follows with 16 entries, while GroupM‘s Maxus falls one short to be a close third. Madison Pinnacle has the fourth highest shortlisted entries with 14.

    The Media Abbys has a record 660 entries this year (beating last year‘s record of 628 entries) across 18 categories. The thrust is on digital with 260 entries coming from this medium. The rest 400 entries were from TV, Print, Radio, OOH and Branded Content.

    It was perhaps the result of Media Abby chairman Ashish Bhasin‘s foresight to further divide the digital category into Digital Search, Social Media, Display, Content, Medium and Mobile. The other categories for Media Abby Awards include Best Use of TV, Cinema, Newspapers, Outdoor, Special Events, Radio, Sponsorship, Branded Content, Mixed Media, Youth Marketing, Pro Bono, and South Asia Mixed Media.

    Speaking at the announcement of the Media Abbys shortlist, Bhasin said, “We realised that having one broad category for digital is not fair. The medium is fast catching on to traditional media and has a lot of variety within itself. Comparing a mobile campaign with a website design is like comparing apples to oranges. So we thought of creating the sub categories and giving the different aspects of digital a fair chance to compete.”

    Bhasin also stressed that this year nearly 50 agencies (big and small) participated in the Media Abbys, of which 27 agencies feature in the shortlist. “It is heartening to see that even independent and upcoming agencies are willing to participate. This year has seen a very encouraging participation from the entire industry,” Bhasin added.

    Apart from adding sub categories to the Media Abbys, this year was also the first time that the entire judging process was digital. Each jury member was given a laptop with headphones to see the case studies. The scores were entered online which were then collected on a common server and compiled. The entries for the awards were required on a USB drive rather than the usual hard copies.

    “We wanted to make the process as efficient as possible. By going digital, we have increased the transparency and are also doing our bit for the environment by saving paper,” explained Bhasin.

    The final judging process for the Media Abby Awards will be held on the 8 March 8 and the Media Awards will be held on 5 April 5 along with Digital, Design and Direct.