Tag: Disney

  • Disney to phase out Hotstar US operations by 2022: Report

    Disney to phase out Hotstar US operations by 2022: Report

    Mumbai: The Walt Disney Company plans to phase out Hotstar operations in the US by late 2022, according to a report by Deadline.

    All sports-related programming on Hotstar including the Indian Premier League will be streamed on ESPN+ going forward. ESPN+ will acquire all the cricket rights owned by Hotstar to stream in the US. IPL 2021 that resumes on 19 September will be available to US audiences via ESPN+. Other live cricket events including ICC Men’s T20 World Cup will also stream on the service.

    All entertainment-related programming including Hotstar specials and Bollywood films will move to Hulu on a rolling basis. Currently, Hotstar specials like the Indian adaptation of “The Office”, “Hostages”, “Out of Love”. “City of Dreams”, “Live Telecast” and “Ok Computer” and films such as “Dil Bechara” and “The Fault in Our Stars” are available on Hulu.

    Subscribers of Hotstar US who are not subscribers of any other Disney streaming service are eligible to get the Disney bundle including Disney+, Hulu and ESPN+ till the end of their Hotstar annual subscription, at no additional charge.  

    The programming migration began on 1 September.

  • GUEST COLUMN: LED Volumes – Definitely the future of filmmaking

    GUEST COLUMN: LED Volumes – Definitely the future of filmmaking

    Mumbai: The 1987 film Out of Africa was filmed almost entirely in Kenya, near the Ngong Hills outside Nairobi. Director Sydney Pollack had made multiple visits to Africa and spent an entire year touring Kenya with his crew, scouting for locations before the shoot began in January 1985.

    For the hunting scenes, trained lions were said to have been brought in from California. The shoot, editing and post-production took a year, rather fast for those times, considering the unpredictable weather conditions, light, the behaviour of the animals etc.

    Well, if Out of Africa were made today, Pollack wouldn’t have to step out of the cool comforts of a studio in Los Angeles ever, and the exact same movie would have come out, with the lions and Africa and the tribal actors, all in high definition, but with no sweat. All he would need is virtual production technology. This means he wouldn’t be filming the actors against a green screen, but with actual Africa and its skies in the background.

    The Volume or the massive green screen soundstage where VFX scenes were filmed initially, underwent a technological leapfrogging in the past few years to include 360 degrees LED video walls as well as game engine technology, which together enable the director to watch the actual scenes unfold before them in real-time. And that is how virtual production differs from previous technology.

    The filmmaker no longer has to imagine the background during the filming and can shoot live-action scenes using traditional cinematography techniques and equipment. While background visuals remained static earlier, the scenes alter according to the movements of the camera, with the visualisation technology offered by game engines, usually Epic Games’ Unreal Engine. Originally developed as a set of 3D game development tools, Unreal Engine is now used extensively for films and enables the graphics to be projected live on the LED screens, updated every millisecond.

    Though virtual production had been a staple in gaming for quite a few years, it was James Cameron’s Avatar which first experimented with it in films. The game-changer, however, was the 2019 version of The Lion King, which set a new benchmark in virtual production.

    Half of the popular Disney series The Mandalorian too were shot in a Volume named Stagecraft, but what accelerated the technology like never before was the unexpected shutdown of the film industry due to Covid.

    Even movies that do not require shoot in challenging locations are going in for virtual production now, the prime example being the new mystery series 1899 by Jantje Friese and Baran bo Odar, expected to arrive on Netflix by 2022. The series is going to be shot entirely on a Volume named Dark Bay in Babelsberg near Berlin, Europe’s first permanently installed LED studio for virtual productions. The web series features a group of European immigrants trying to make it to America by ship, and locations were supposed to be all over Europe. But then, the makers knew this would not be possible any time in the near future in the raging pandemic, and so decided to bring Europe to the studio, in their own words. The giant Volume which has a shooting space of 4500 sq feet, is 75 feet wide and 23 feet tall and has expanded their vision, according to the makers.

    But how exactly does the actual filming work?

    Well, the makers could film real-life locations during pre-production and use them during the shoot, or choose from the multiple options available in the permanent LED studios. Imagine a backlot (film city, for Indians) with a huge virtual library with multiple options for everything including visuals of real locations and even characters. Want Antarctica for your movie? Pick one from the library. A polar bear? A different lighting or camera angle? Yes, to all, and you keep changing your options to find the best fit as you shoot, not afterwards during the editing stages. Crew members from creative and technical departments work together at the same time, instead of in consecutive phases, and all these stages might be up for a toss. Above all, a shot could very well end up as the final scene, not as raw unedited footage. The real and the virtual blend seamlessly as the LED wall enables more realistic lighting, any hour is the golden hour!

    Virtual production thus offers endless possibilities; as real people can be filmed against virtual locations or vice versa. The team behind The Lion King, for example, is said to have chosen the position of the sun in each shot from 350 ‘pre-made skies’. In other words, even the sky isn’t the limit.

    The technology is indeed the future and is increasingly being used not just in films, but in presenting weather reports, in museums, engineering, architecture and more. There are no risks of sudden showers or even a random passer-by ruining your shot as everything happens in a controlled environment, and the makers get to shoot an outdoor scene in all the comforts of an indoor location.

    Which is how virtual production is expected to revolutionise, and probably save the film industry during the current unprecedented times. Locations which were considered too difficult to shoot in and too risky during the pandemic will now be available, and the shoot can be completed in shorter timeframes. It might even eventually lead to a kind of democratisation in the film industry, with production houses with all kinds of budgets getting access to previously undreamt of visuals, locations like wild jungles or the deep seas, or VFX at a fraction of the original cost. The incorporation of AI in the near future is predicted to cut costs even more.

    It also throws up a lot of questions like any new technology does. Even Dark Bay, the largest LED Volume today, is just 23 feet tall and so no shot can be wider than that. The background is photorealistic but again, there’s a specific limit to how much the camera can zoom in. The prices for LED volumes are currently unaffordable to the majority of filmmakers though they get to cut down costs in post-production. And very few technicians in the industry are experts in the technology as of today.

    Also, with so many options, will a film look too perfect to be real? Won’t the visuals appear repetitive after a while? Well, all these are up for debate but virtual stages are definitely a step ahead of green screen studios as the actors get a feel of what their scenes are going to look like right during the performance.

    But then, tours with famous movie locations as the highlights might soon become a thing of the past. Because, well, those locations just don’t exist in real life, sorry.

    (Jainardhan Sathyan is a filmmaker and visual effects producer based in Los Angeles)

  • Disney India’s associate director, e-commerce, Akshat Srivastava moves on

    Disney India’s associate director, e-commerce, Akshat Srivastava moves on

    Mumbai: The Walt Disney Company’s associate director, e-commerce for India, Akshat Srivastava has announced his departure from the organisation. He was based out of Disney’s Bengaluru office. Srivastava updated his LinkedIn profile to reflect the development.

    With more than 6.5 years long tenure at the company, Srivastava was responsible for the D2C and third-party e-commerce channel for Disney consumer products business in SEA, India, and MENA. 

    He had joined Disney in November 2014 as a category manager, following which he was elevated as head, e-commerce Disney consumer products India in 2017. He became head of e-commerce, South East Asia, India, and the Middle East in December 2018.

    “It’s still surreal !! Last friday after 6 and a half amazing years at Disney, I was no longer a cast member. I have just been so grateful for the people and the experiences at Disney, it has really been the ride of a lifetime. I had the best people and the best teams to share this journey and all the success, which made it even more enjoyable and it is the people I shall miss the most,” his LinkedIn post read.

    Prior to Disney, Srivastava has had stints with companies like EY, ITC, and L’Oréal.

    Srivastava has yet to share his next joining update.

  • Content spending to top $250 billion by year-end, amid soaring demand

    New Delhi: Despite a year of uncertainty and production hiatuses due to the global pandemic, streaming platforms have set the global film and TV industry on a trajectory of accelerated growth with no imminent ceiling in sight. According to a latest assessment by London-based fin-tech platform, Purely Streamonomics, audience demand, production spending, and TV budgets reached all-time highs during the pandemic.

    While the actual number of films that went into production dropped last year, and TV series experienced shooting delays, more cash than ever was committed to content, reflecting continually rising production budgets and greater rights-buying activity.

    Production spending to top $250 billion by year-end

    Based on current trend lines, Purely expects production spending to top $250 billion by year-end, and then keep rising beyond that, especially as media mergers: Warner Bros Discovery, Amazon-MGM and Televisa-Univision start to flex their combined muscles around the planet.

    “What is remarkable about these record numbers is that the industry’s spending has yet to bump up against any natural ceiling. Every year there is talk of the industry being on the cusp of ‘peak television’ and yet it is clear from our own business dealings that the streaming of films and TV shows is only now starting to reach escape velocity,” said Purely, founder and CEO, Wayne Marc Godfrey, “Streaming is not just displacing traditional sources of entertainment revenue such as pay-TV and linear broadcasting, it is actually expanding the global marketplace for video.”

    The research shows that gross cash amount spent producing and licensing new entertainment content (excluding sports) soared by 16.4 per cent in 2020 to reach $220.2 billion, setting yet another milestone that is on track to be surpassed again this year. “But this is only the start of what’s to come. Even more spending growth is on the short-term horizon as a new wave of ad-supported platforms start gaining a stronger foothold around the world, alongside the subscription-funded services that have been driving the streaming marketplace until now,” says the report by the London-based fin-tech platform.

    Four emerging trends:

    Deluge of new streaming platforms:

    Since 2019, the number of global customers subscribing to streaming video platforms (has grown from 642 million to more than 1.1 billion, a 71 per cent leap that has been turbo-charged by months of enforced lockdowns at home. The pandemic not only drove rampant growth on existing platforms, it also accelerated the acceptance of powerful new global competitors including Disney Plus, Apple TV Plus, HBO Max, Peacock, Discovery Plus, Paramount Plus and Star. Joining these global platforms in the hunt for monthly customers are several regional Champions. Total number of subscribers is expected to reach at least 1.6 billion by 2025—representing about a fifth of the planet’s total projected population by then.

    Content Spending Reaches a New High

    As more platforms entered the streaming market and audience demand reached all-time highs in 2020, overall Film & TV production spending increased worldwide.

    According to the research, The Walt Disney Co remains the biggest single spender on content, with a grossed-up total of $28.6 billion for 2020 – which is more than spend across the whole of Asia ($27.7 billion) last year, followed by recently formed Warner Bros. Discovery and Netflix. Once Amazon completes its own acquisition of MGM, that combined entity would rank as the fourth largest North American production. On that basis these top four companies alone, with combined spending of $75.3 billion, almost equates to the entire worldwide spending outside of North America ($77.3)

    Spending On Indie Content Surges

    As much as Netflix and the five major Hollywood studios spend producing their own content, independently made and acquired content accounts for twice as much money globally. According to Purely Streamonomics’ global research, indie content spending jumped by 25.3 per cent year-on-year in 2020 and now accounts for 65.5 per cent of the world’s film and TV production activity.

    Budgets Are Soaring for TV shows

    As audiences continue to grow, and more competition enters the market, the stakes keep getting higher. In order to stay competitive, producers face pressure to up their production spending. As a result, budgets have risen in recent years, especially for TV shows. According to the research, average budgets across all new series in the US– scripted, unscripted, daytime and kids – was on the rise, up 16.5 per cent in 2020. The cost of introducing and monitoring COVID protocols in 2020 also added 20-30 per cent to production budgets.

    The findings of the research were presented in the form of infographics by Purely Streamonomics and created by digital publisher Visual Capitalist. The data is based on SEC filings by U.S. media conglomerates and tech giants, as well as reports published by national film and TV data-gathering organisations around the world.

  • Disney+ Hotstar announces over 250 job openings

    KOLKATA: Disney+ Hotstar has announced over 250 job openings across different levels and verticals to drive its next phase of rapid growth and transformation. The streaming platform plans to recruit multifaceted talent right from engineers to marketers and consumer growth personnel across client platforms, personalisation of video content, payments, and subscriptions, it said on Thursday.

    The platform provides diversified entertainment offerings to its fast-expanding subscriber base including thousands of hours of movies and television, across international and local titles.

    “Our commitment to expanding our workforce reflects our confidence in India’s immense growth potential as we seek to create engaging content for the next billion digital viewers,” said Disney+ Hotstar president & head Sunil Rayan. “In these disruptive times, we are keen to create opportunities for talent to thrive in an environment built on the core values of diversity and inclusion.”

    Disney+ Hotstar was among the strongest contributors to net subscriber additions, making up approximately one-third of the total Disney+ subscriber base. The company continues to rapidly expand its streaming service in the APAC region. Post the India launch, Disney+ Hotstar was made available in Indonesia, followed by Malaysia to have access to its massive content offering on the platform.

    “Disney+ Hotstar provides an opportunity to work with the best minds in the business, offering multiple specializations under one team. It not only enables engineers to deliver top-quality entertainment to millions of customers but also hone their skills in video, machine learning, personalization, payments, subscription, identity, security and fraud and an array of client platforms,” it said in a release.

     

    The app has notched over 400 million downloads, and also secured top spots on the Google Play Store as well as the Apple App Store.

  • Disney+ Hotstar to enter Thailand market on 30 June

    KOLKATA: Disney+Hostar has been a significant contributor to Walt Disney Co. (Disney)’s biggest OTT bet Disney+. Following its success in India and Indonesia, Disney+Hotstar is now rapidly expanding its footprints in the South East Asian market. Coming 30 June, the service will be operational in Thailand.

    As revealed on the official website of Disney+Hotstar Thailand, the service will be available at 799 baht a year or 99 baht per month. It will have close ties with local telecom provider AIS. For AIS customers, the service will be priced at 35 baht per month if pre-subscribed between 8-27 June with an additional one-month free service.

    Along with Thai shows, content from Disney, Pixar, Marvel, Star Wars, National Geographic will be available for its users. Disney has entered partnerships with studios like GDH 559, Sahamongkolfilm, Kantana Group, and One 31 for a robust content library. Exclusive shows like God Bless The Trainees Too!, Extraordinary Siamese Story: Eng and Chang, movies such as Pee Mak, Friend Zone, Brother Of The Year, Laddaland, and Tom Yum Goong will be on the service.

    Disney+Hotstar entered Malaysia just a week back on 1 June. The platform struck a deal with Astro Malaysia Bhd for distribution. For its Singapore launch last year, it tied up with Starhub.

    Hotstar, which grew as an Indian OTT platform under Star India, came under the Disney umbrella after the 21st Century Fox acquisition. After Disney Plus’ launch, the parent company decided to rebrand it as Disney+Hotstar in India to leverage the existing base of consumers. Notably, Hotstar was already regarded as the biggest OTT platform after YouTube in the Indian market. As Disney+Hotstar was launched in India last April, it was soon expanded in Indonesia.

    Disney+ paid subscribers already exceeded 100 million at the end of March, Disney+Hotstar was the strongest contributor to net subscriber addition and made approximately a third of the total Disney+ subscriber base.

    Recently, the company announced that it will close 100 linear channels this year to push its direct-to-consumer strategy. A large part of the linear TV content will move to Disney+. 

  • Amit Malhotra appointed managing director for HBO Max in Southeast Asia, India

    Amit Malhotra appointed managing director for HBO Max in Southeast Asia, India

    New Delhi: WarnerMedia on Friday announced the appointment of Amit Malhotra as managing director for HBO Max in Southeast Asia and India. 

    Malhotra most recently served as regional lead for Disney+ in Southeast Asia, where he was responsible for overseeing the launch and operations of Disney’s streaming services in the region, including Disney+, Disney+ Hotstar and Hotstar.

    He will join WarnerMedia later this month and report to HBO Max International head, Johannes Larcher. Malhotra will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer platform in Southeast Asia. He will immediately assume responsibility for the management of HBO GO, WarnerMedia’s existing OTT streaming service available in eight territories across Southeast Asia. In the future, he will spearhead the introduction of HBO Max in these territories and will lead WarnerMedia’s exploration of future opportunities to launch the streaming platform in additional markets, as well as a potential future launch in India, said the company on Friday.

    At Disney, Malhotra also led the content sales and distribution division as part of The Walt Disney Company’s Direct-to Consumer & International (DTCI) business in South APAC and Middle East, pivoting Disney’s linear business in the region to streaming by working closely with local telcos and MVPDs, creating localized payment strategies and developing deep content studio relationships throughout Southeast Asia. 

    Johannes Larcher said, “With our upcoming launch across Latin America on 29 June and our plans for Europe on the horizon, we turn our sights toward Asia, where we have an incredible opportunity to bring HBO Max to millions of new fans who are just as excited about streaming as our audiences in the U.S. Amit’s experience launching streaming services in both mature and emerging markets across Southeast Asia and the surrounding region make him the ideal leader to plan and oversee the rollout of HBO Max and its expanded content offering and platform experience.” 

    David Simonsen, who has played an important role in the growth of HBO GO in Southeast Asia to date, will continue to make a significant contribution to WarnerMedia’s direct-to-consumer efforts in the region, and will work closely with Amit as part of his executive leadership team.

    Amit Malhotra said, “I am delighted to be part of the incredible team at WarnerMedia in Asia as we look at bringing HBO Max to this region. WarnerMedia’s brands including DC Universe, HBO and Cartoon Network are extremely popular with passionate fans and audiences across this region. With a focus on consumers our goal will be to bring all of these brands and content together in an exciting new world class streaming experience as we move into the future with HBO Max.” 

    Under Malhotra’s leadership, WarnerMedia expects to launch HBO Max in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam in the future, including an expanded content offering for the entire family and a premium new platform that would be hosted on HBO Max’s tech stack, providing a more stable and consistent streaming experience than HBO GO. Malhotra will also be responsible for exploring possible opportunities to launch HBO Max in new and fast-growing Asian streaming markets such as India.

    HBO Max has witnessed significant success since launching in May last year, adding 11.1 million HBO/HBO Max subscribers in the U.S. as of the end of Q1 2021. The platform will roll out in 39 territories across Latin America and the Caribbean on 29 June, and HBO’s existing OTT services in Europe are scheduled to be upgraded to HBO Max later this year. By the end of 2021, HBO Max is expected to be available in 61 global markets, said the company.

  • Amazon Prime Video tops Nielsen’s original movies list in US

    Amazon Prime Video tops Nielsen’s original movies list in US

    Mumbai : Amazon Prime Video’s Without Remorse has topped the most-watched list of original movies released by the US-based information, data, and market measurement firm Nielsen. Amazon Prime Video’s run to the top spot was unexpected, with Netflix dominating the list over the past few weeks with movies like Stowaway and Thunder Force. 

    Without Remorse sets OTT on fire

    Directed by Stefano Sollima, Without Remorse is based on the book with the same name written by Tom Clancy. The film stars Michael B. Jordan, Jamie Bell, Jodie Turner-Smith, Luke Mitchell, and Guy Pearce in lead roles. It revolves around the life of John Kelly, a US Navy Seal who sets out on a path of revenge after his pregnant wife and unit members are killed by Russian assassins. The film has received mixed to positive reviews, while critics have lauded Michael B Jordan for an amazing performance in action sequences. 

    The Mitchells vs. The Machines that is now available for streaming on Netflix bagged second spot in Nielsen’s original movies list. Directed by Mike Rianda, this computer-animated science-fiction comedy film was produced by Sony Pictures Animation. The film revolves around the life of young Katie Mitchell who embarks on a journey with her parents and younger brother. Things take an unexpected turn when all electronic devices in the world suddenly come to life and stage an uprising. 

    Things Heard and Seen grabbed the third spot, followed by Netflix’s Stowaway in the fourth spot. Other movies in the Nielsen list in the most-watched category of original films include Moana (Disney+), Green Zone (Netflix), Soul (Disney+), Thunder Force (Netflix), Frozen (Disney+), and Madagascar (Netflix). 

    Hulu marks its presence in the series category

    Netflix topped the series category with its new series Shadow and Bone created by Eric Heisserer. This fantasy series is based on two books; Shadow and Bone and Six of Crows, written by American author Leigh Bardugo. Actors Jessie Mei Li, Archie Renaux, Freddy Carter, and Amita Suman essay lead roles in the series. 

    Hulu’s The Handmaid’s Tale was an unexpected entry in this week’s Nielsen list of most-watched original series. Created by Bruce Miller, the series is based on the 1985 novel with the same name penned by Canadian author Margaret Atwood. The series is set in the backdrop of Gilead, a totalitarian society in what used to be part of the United States, ruled by a fundamentalist regime that treats women as property of the state. However, things take an unexpected turn when one woman decides to fight against all the odds in society. 

    The other original series that made their way into the Nielsen list are The Circle (Netflix), The Falcon and the Winter Soldier (Disney+), The Crown (Netflix), The Great British Baking Show (Netflix), Life in Color with David Attenborough (Netflix), Invincible (Amazon Prime Video), Longmire (Netflix), and Lucifer (Netflix). 

    The section of acquired series did not witness many changes from last week. All the ten inclusions in this list are from Netflix’s arsenal which includes, NCIS, Grey’s Anatomy, Criminal Minds, Cocomelon, Heartland, Supernatural, Nicky Ricky Dicky, and Dawn, Schitts Creek, Gilmore Girls, and New Girls. 

  • Flexibility is the future of cinema exhibition, says Disney CEO Bob Chapek

    Flexibility is the future of cinema exhibition, says Disney CEO Bob Chapek

    Mumbai: So how does the world of cinematic exhibition look like currently and how will it shape up beyond the pandemic? To get a perspective, let’s take a look at how Walt Disney CEO Bob Chapek sees it. Speaking at the JP Morgan media summit last week, Chapek summarised the future of cinema exhibition in a single word, ”flexibility.”

    Chapek revealed that the Covid pandemic has redefined cinema exhibition, with customer behaviour changing due to the new normal. According to Chapek, ”flexibility” plays a crucial role in determining the future of cinematic exhibition, where films will be either released in theatres with a short window before going the OTT way or a hybrid release mechanism where movies are streamed simultaneously in theatres as well as OTT platforms, distinct from exclusive OTT premieres. 

    “We are looking at exclusive theatrical releases with a dramatically short window between the first and second offerings or a simultaneous theatrical premiere along with our Disney+ offering and our direct Disney+ premieres. We are trying to offer consumers more choices as they gain confidence in how they want to return to theatres. It helps us build our franchises. But as we have seen domestic box offices, it seems to be recovering in some markets. But we are seeing some hesitancy in returning to normal like back in 2019,” said Chapek. 

    Chapek added that shortening the theatrical window before OTT releases to 45 days was necessary as audiences are less patient to watch their favourite content. “We are celebrating the flexibility that we have gotten into. If you are a fan, six weeks is a long time. Six days, maybe, but consumers are driving for shorter windows. They have the power to take that call and we are a consumer-friendly company. We saw a lot of midnight fervour when new content was released on Disney plus. And that is the reason why we chose the 45-day theatrical window,” revealed Chapek. 

    Citing the example of Black Widow, he said big movies that demand a theatrical watch will be released on big screens, and also have a simultaneous OTT release that will allow people to enjoy the flick in the comfort and safety of their homes as well. 

    “If it is a big tent pole theatrical franchise, fans tend to consume the film in theatres. For Black Widow, we had to give the theatrical exhibition a chance, but we didn’t put all our eggs in the same basket. We gave the consumers a choice; watch it in a theatre or in the safety of your homes. The theatrical marketplace will recover more fully, in time. Flexibility is a good thing,” added Chapek.

    Black Widow is one of the most anticipated Hollywood movies of the year, as it is the 24th installment in the much-celebrated Marvel Cinematic Universe. Starring Scarlett Johanssen in the lead role, the film will hit theatres on 09 July, along with a simultaneous Disney+ Premium streaming for US$30.  

  • Revolutionary streaming shift; Disney to close 100 cable TV channels

    Revolutionary streaming shift; Disney to close 100 cable TV channels

    Mumbai: In a major announcement, Disney has declared that it will shut as many as 100 cable channels this year. The decision was confirmed by Disney CEO Bob Chapek at the recently concluded JPMorgan’s annual Global Technology, Media, and Telecommunications conference. 

    Disney has decided to take this revolutionary move to push their direct-to-consumer strategy, mainly using its OTT platform Disney+. The closure of 100 cable channels come in addition to the 30 foreign networks the company shut down last year.

    Migrating content to Disney Plus

    “The great majority of that content will migrate to Disney+. That continues to be a core strategy for us as we pivot towards direct-to-consumer,” said Chapek during the talk, adding that he remains confident about the d2c business. “We now have an organization that’s pretty much built to scale up this d2c business. We can guarantee that we have enough content flow no matter which distribution model we choose to employ. We have also been working on our global expansion and got a very flexible distribution model that can toggle on consumer behaviour and Covid recovery.”

    The Disney CEO also added that the closure of channels will depend on contracts, the company has in individual markets. Chapek made it clear that consumers are increasingly choosing to watch content online, and Disney always wants to stay ahead of trends.

    Talking about maintaining the balance between the linear and d2c business, Chapak said, “To some extent our linear business is generating tonnes of cash-flow, especially if we see it as a business that’s emerging from a very tough year. It gave us a better cash position. So, it’s nice to have a strong cash flow business like the linear business, a lot of it is actually funding our direct-to-consumer investment. It would have been difficult without that.”

    Opportunities in the Indian market 

    Disney has already decided to shut down numerous channels in South East Asia and Hong Kong that include, Star Sports 1, Star Sports 2, Fox Sports, Fox Sports, and Fox Sports 3. However, it is unlikely to impact Star Sports, one of the most popular sports channels in India that holds rights to some of the biggest sporting properties in the country including IPL, BCCI Rights, and ICC Rights. 

    During the talk, Chapek gave a glimpse of Disney’s approach in the Indian market, which he believes is very diverse. Chapek described India as a mobile-first market, where diversified audiences watch content in different languages.

    According to Chapek, due to low bandwidth, it is highly necessary to deliver tailored content for Indian audiences. The Disney CEO also talked about the obsession of Indians towards cricket and added that Disney+Hotstar has plans to broadcast cricket matches in various local languages.

    “India is a unique market. We have a mass market for pricing and distribution. It is a highly unique market in terms of distribution because it is really a mobile-first market, which is kind of unusual. They have low bandwidth. It means we have to tailor our offerings to match their low bandwidth. And local languages are particularly important there, which means we have to customize the content,” said Chapek. 

    Chapek claimed that Disney+Hotstar has unparalleled content in multifarious genres available for Indian audiences, and it includes over 17,000 hours of local content. 

    It was in last year that Disney introduced Disney+Hotstar in the Indian market. The service which features cricket matches, local content, and movies now account for 30 per cent of Disney+’s total subscriber count of 103.6 million globally.