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Tag: Disney XD

  • Disney kicks-off Jet Set 2 campaign

    Disney kicks-off Jet Set 2 campaign

    MUMBAI: Disney Channel has kicked-off ‘Jet Set 2’ on-air contest in partnership with Jet Airways. The kids broadcaster has roped in Pepsodent as a powered by sponsor.

     

    The month long campaign will be driven primarily through Disney kid’s network comprising Disney Channel, Disney XD, Hungama and Disney Junior. The campaign will also be promoted on social media through Facebook.

     

    The contest kicked-off on 13 April and will run for a month till 12 May. It is open to children aged between 4-14 years. The contest will culminate with 30 families being awarded the grand prize of an all-expense paid trip to Hong Kong Disneyland Resort.

     

    Disney UTV executive director and Disney kids network business head Vijay Subramaniam reckons that the ‘Jet Set 2’ campaign has helped brand Disney to convey its core message of “great storytelling”.

     

    “The ‘Jet Set 2’ campaign has all the elements that the brand Disney stands for. This year we have added new ingredients like referral bonus and loyalty bonus to add to the excitement,” says Subramaniam.

     

    In order to participate in the campaign, children will have to spot an animated Jet Airways aircraft with Mickey, Minnie and Pluto’s picture which appears on the Disney Channel throughout the campaign period.

     

    Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.

     

    The contest had last year generated a record-breaking six million entries. A special Jet Airways aircraft, branded with Disney’s favorite characters, flew the winners to Disneyland Hong Kong.

  • Design Stack wins Disney Network’s creative biz

    MUMBAI: Mumbai-based design and communication studio Design Stack has been appointed as the creative agency for the Disney network of channels.

    The agency will handle the entire gamut of off-air publicity and promotional campaigns for the Disney Channel, Disney XD and Hungama TV.

    Earlier Design Stack had handled the creative duties for Disney Channel‘s Shooting Stars, a nationwide talent hunt in 2011.

    Walt Disney Television International India marketing director Bikram Duggal said, “The Disney Network is committed to further increasing the visibility of our brands and creating a deeper and richer connect with the viewers across India. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects.”

    MDesign Stack partner Priyanka Bhasin added, “We‘ve all grown up with Disney as a part of our childhood and it‘s a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India.”

    Design Stack was founded in 2004 by Priyanka Bhasin and Anoop Patnaik as a branding and strategic design studio located in Mumbai.

    Design Stack partner Anoop Patnaik said, “The Disney Channel is very particular about maintaining consistency of their brand. It is exciting collaborating with their team of sharp marketing strategists and visual communication design specialists, who have high standards when it comes to messaging and design. In a sense, it‘s a fitting partnership.”

    The firm has a diverse range of clients Asian Paints, Cox & Kings, Standard Chartered Bank, Times of India and Sahara Housing and Infrastructure.

  • Disney’s Robert Iger unveils redesigned Disney.com at Consumer Electronics Show

    MUMBAI: The Walt Disney Company president and CEO Robert Iger unveiled the newly redesigned and enhanced Disney.com web site at the 2007 Consumer Electronics Show.

    The site will be launched later this month, informs an official release.

    “We are witnessing an explosion of media and Disney is both reaping the benefits of that explosion and acting as a catalyst by taking a technology-friendly approach,” said Iger, noting that the company was the first to offer movies and TV shows for download on iTunes last year.

    Taking advantage of the growth of broadband and new web tools, Disney.com is an interactive experience that offers personalization and community-building amidst a broad array of Disney entertainment, products and services.

    Disney Xtreme Digital (Disney XD), the broadband centerpiece of the new site, will allow guests to personalize their favorite Disney content as well as watch and share with others videos, including television shows and shorts; chat with friends, listen to music; create playlists; and enjoy an array of games.

    Disney.com guests will also be able to access premium content through Disney XD, such as the upcoming Pirates of the Caribbean Online multiplayer game, which is set to launch in 2007, adds the release.

    “Disney.com is the digital doorway into Disney and both a destination and a portal into a vibrant, rich online entertainment experience for children, parents and people genuinely interested in Disney,” Iger said.