ITV

Tag: Disney Star

  • Disney Star and Beatgrid collab to provide cross-screen advertising effectiveness measurement

    Disney Star and Beatgrid collab to provide cross-screen advertising effectiveness measurement

    Mumbai: Beatgrid, the global advertising effectiveness currency has collaborated with Disney Star to provide cross-platform measurement insights. This collaboration leverages Beatgrid’s cutting-edge deterministic measurement technology to provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms.

    The collaboration focuses on utilising Beatgrid’s single-source panel measurement, which employs automatic content recognition (ACR) technology to passively gauge campaign performance comprehensively across multiple video advertising platforms rather than limiting it to standalone assessment on individual ones. This approach provides a distinctive value to advertisers with a common measurement methodology and metrics to assess impact of campaign exposure across linear TV content and channels as well as on digital video which will enable them to make better media investment decisions moving forward.

    The studies conducted under this collaboration have demonstrated the unique strengths of both linear TV and digital platforms. Linear TV continues to offer significant advantages in terms of audience engagement and brand memorability, while Digital Video excels in providing targeted reach and balanced ad frequency distribution. This cross-screen brand impact measurement has illustrated the relative impact across exposed cohorts on only linear TV, only digital video (including user-generated content platforms) and both. The superior impact observed on brand’s mind metrics among the cohort exposed on linear TV’s professionally generated content (PGC) reaffirms the insight that “context of exposure” matters. Multiple measurement studies run by Beatgrid across brands of FMCG, E-commerce, smartphones etc. have shown a consistent 10 per cent plus higher score on awareness, interest, consideration and purchase intent among the audience cohort exposed to ad campaigns on linear TV’s PGC.

    Disney Star has chosen to lead this innovation agenda towards elevating the quality of advertising effectiveness measurement in India and offer better guidance to its clients through this collaboration with Beatgrid.

    Disney Star head of network ad sales Ajit Varghese commented, “We are working with Beatgrid to understand the impact of cross-channel ad campaigns on brand outcomes. Their ACR measurement is robust and has the advantage of capturing impact of linear TV and digital advertising exposure from the same source. This collaboration, strategically undertaken with an independent expert, Beatgrid, allows us to provide our clients with a comprehensive view of their campaign performance, helping them make better-informed decisions about their media investment moving forward.”

    Beatgrid co-founder Daniel Tjondronegoro said, “This collaboration marks a significant milestone in ad effectiveness measurement in India. By combining our advanced measurement technology with Disney Star’s extensive reach, we are able to offer brands a clear and actionable understanding of their advertising impact across multiple platforms, understanding the market in India better than anyone has before.”

    This collaboration underscores the commitment of both Disney Star and Beatgrid to drive innovation and support strategic decision-making in a dynamic and fast-evolving media environment.

  • Disney Star onboards eleven sponsors for Wimbledon Championships 2024

    Disney Star onboards eleven sponsors for Wimbledon Championships 2024

    Mumbai: As the 2024 Wimbledon Championships commences today, Disney Star announces an impressive lineup of sponsors for the world’s oldest and most prestigious tennis tournament. This year, eleven sponsors, including brands like Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, LIC, Natural Diamond Council and Disney Adventure Cruise Line have joined to support the event so far.

    “Wimbledon is one of the most coveted tennis championships, and we are thrilled by the sponsors who have come on board. The participation of these distinguished brands underscores the widespread appeal and prestige of this historic tournament. This diverse group of sponsors reflects the growing enthusiasm for tennis and emphasizes the importance of delivering varied content in today’s sports landscape. As the event unfolds, we look forward to providing an exceptional viewing experience for tennis fans across India,” said Disney Star head of network, advertising sales,  Ajit Varghese.

    The 2024 Wimbledon Championships promise thrilling tennis action on its historic grass courts. Reigning champions Carlos Alcaraz and Markéta Vondroušová will defend their titles, with Alcaraz coming off his maiden Wimbledon victory and Vondroušová making history as the first unseeded women’s singles champion in 2023.

    Disney Star unveils a stellar roster of brand sponsors for the 2024 Wimbledon Championship, ensuring extensive visibility and engagement opportunities throughout the tournament. Excitement builds as this grand sporting spectacle unfolds, celebrating the essence of Wimbledon with valued partners and viewers.

  • Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Mumbai: Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This innovative product, developed entirely in-house, offers advertisers an opportunity to deliver highly targeted and engaging ads to viewers. By strategically placing ads that are contextually relevant to the content being watched, Disney Star Network is revolutionizing the way brands connect with their audiences.

    “Contextual ads are a game-changer for advertisers, allowing them to reach their target audience with unparalleled precision and effectiveness. This cutting-edge solution will not only boost viewer engagement but also provide valuable performance insights to advertisers. This package can scale as high as 1000 spots per month, which is 2x-3x of any regular FCT campaign. This approach is unique in the television space as it combines building strong brand associations while reaching maximum audience, effectively addressing multiple brand objectives such as awareness and salience,” said Disney Star head – entertainment ad sales Dev Shenoy.

    Dabur India at Dabur senior GM head of media Rajiv Dubey commented, “At Dabur, we are known to create and spread awareness for causes that need attention! Tobacco chewing is a major Hazard and hence World NO Tobacco Day was an important day to alert our audiences of this hazard. We associated with Star Gold for the first-ever contextual messaging product, which created a pinpoint accurate impact for this messaging. This association proved to be truly effective just the way we love our association with the consumers”

    The contextual ads offer a distinctive and efficient method for advertisers to reach their target audience, thereby creating a mutually beneficial situation for all stakeholders involved. Compared to traditional contextual ad creation, this solution streamlines the process, offering a more efficient and scalable approach. Additionally, the product includes the ability to measure the exposure of each contextual ad using BARC ratings, providing valuable insights into ad performance.

  • Gaurav Banerjee to lead SPNI from August

    Gaurav Banerjee to lead SPNI from August

    MUMBAI: After some amount of speculation about whether Disney Star India head honcho Gaurav Banerjee would be hopping over onto Sony Pictures Networks India as big boss, today the company sent out a release confirming Banerjee (or GB as he is known) as the professional to lead SPNI on or before 26 August, pending regulatory approvals. He succeeds the extremely affable and low profile NP Singh who  successfully headed the M&E major for around 25 years.

    NP is slated to take on the role of non-executive chairman to support the transition until the end of the fiscal year.

    Says GB: “I am deeply honoured to take on the role of MD & CEO at SPNI. Under N.P. Singh’s remarkable leadership, SPNI has achieved tremendous success and innovation in the entertainment industry. I am excited to lead talented teams as we explore new frontiers in original programming, enhance our viewers’ experiences, drive our distribution footprint across India, and significantly boost our revenues. Together, we will set new benchmarks in entertainment and deliver exceptional value to our audiences and stakeholders.

    “Adds NP: “I am immensely proud of the success and innovation SPNI has achieved. I am confident that Gaurav will elevate SPNI’s impressive portfolio to new heights. His visionary approach will undoubtedly continue our legacy of excellence and creativity. I look forward to supporting him and our talented team as we further our impact in content creation, audience engagement, and digital media initiatives. And most importantly, I would like to thank the entire SPNI team for being the fulcrum of our growth and success.

    “Chairman of global television studios  & president & COO of Sony Pictures Entertainment Ravi Ahuja adds: “N.P. Singh’s leadership has been instrumental in shaping SPNI into the powerhouse it is today. I am confident that Gaurav Banerjee, with his proven track record and visionary approach, will continue to drive SPNI’s success. Gaurav’s expertise in content creation and strategic leadership will undoubtedly lead SPNI into an exciting new chapter of growth and achievement. We are thrilled to have him at the helm and look forward to the continued success of SPNI under his leadership.

    “More about GB

    With an illustrious career spanning over two decades, Gaurav Banerjee brings a wealth of experience in content creation and strategic leadership. He previously held the positions of head of content for Hindi entertainment & Disney+ Hotstar and business head for Star Bharat, Hindi & English movies, kids & infotainment, and regional (East). In these roles, Gaurav not only oversaw content curation across multiple languages but also spearheaded original series and films that resonated deeply with diverse audiences, earning him a reputation as an innovative and forward-thinking leader.

    Gaurav’s strategic vision and innovative approach consistently positioned top shows like Anupama, Ghum Hai Kisi Ke Pyaar Mein, and Imlie at the forefront of viewership ratings. He was vital in producing award-winning streaming originals such as the Emmy-nominated Aarya, Special Ops, The Freelancer, and The Night Manager for Disney+ Hotstar.

    Gaurav’s media journey started as an assistant producer and anchor at Aaj Tak. From there he moved to Star News, where he started producing and anchoring prime time news shows. Gaurav holds a master’s degree in filmmaking and TV production from Jamia Milia Islamia University and an undergraduate in history from St Stephens, Delhi.

  • Castrol launches new EDGE range of products in India

    Castrol launches new EDGE range of products in India

    Mumbai: Castrol India Ltd has unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers.

    Supporting this launch is a dynamic television commercial (TVC) campaign titled Stay Ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan. The TVC concluded its grand premiere on 9 June 2024 amidst the highly anticipated India vs Pakistan T20 match, which showcased Khan in a fresh and exciting avatar, highlighting the superior performance offered by Castrol EDGE.

    The commercial cleverly plays on today’s paparazzi culture, depicting celebrities finding innovative ways to ‘Stay Ahead’ of the shutterbugs. The core message highlighted in the TVC is Castrol EDGE’s ability to significantly boost engine performance on demand, ensuring drivers can count on exceptional performance in any situation and on any terrain.

    The TVC opens with Khan, playing himself, showcasing his cheeky dance moves outside his parked car, holding a pack of Castrol EDGE. Soon, paparazzi on their bikes, exhausted from a swift chase, approach, expressing their surprise at finally spotting Shah Rukh Khan. The frame shifts to a flashback, showing an exhilarating and playful chase where the paparazzi eagerly try to get close to SRK’s car for pictures. However, each time, SRK zooms away, leaving the paparazzi only with blurry pictures of him.

    Taking a humorous approach, the film highlights the innovative ways that celebs like SRK stay ahead of the paparazzi. In a light-hearted manner, SRK then reveals his secret to ‘Staying Ahead’ of the paparazzi and hands them a pack of Castrol EDGE engine oil. The paparazzi, hopeful of finally getting a clear shot, prepare their cameras. However, their anticipation quickly turns to playful disappointment as they watch SRK speed away once more. The commercial ends with SRK cruising away, leaving the world behind – “Castrol EDGE, Stay Ahead”.

    “We are excited to launch Castrol EDGE, our range of high-performance car lubricants, with this engaging multimedia campaign featuring Shah Rukh Khan. The campaign leverages SRK as himself, showcasing a slice of his life, where the brand can truly give him an advantage,” said Castrol India Ltd VP & head of marketing Rohit Talwar. “With the introduction of Castrol EDGE, our focus on innovation meets India’s growing demand for better performance from their cars. The new Castrol EDGE range features products specifically engineered for a range of vehicles, from Hybrids to European Cars and SUVs providing cutting-edge technology that exceeds the requirements of the highest industry standards. This launch reaffirms our leadership in the lubricant sector, and we are confident that Castrol EDGE will set a new benchmark in engine performance and drive business growth.”

    Discussing the TVC’s creation, Ogilvy India CCO Sukesh Nayak said, “We had to do something magical on Castrol. With SRK on board, we wanted to creatively maximise his potential. Then the question we asked ourselves was “Why does SRK need on demand performance?” ‘Stay Ahead’ was born. This isn’t just a TVC, it’s a full-blown campaign replete with fun teasers, first ever SRK image gallery, roller coaster chases and a tongue in cheek humour that’s sure to keep consumers engaged.”

    The launch includes EDGE Hybrid specially formulated for Hybrid engine, EDGE Euro Car targeting leading EURO OEMS like Audi, BMW, Mercedes, Jaguar, Land Rover, Volkswagen, Skoda, and Porsche, and EDGE SUV for high performance and premium SUVs.

    In Addition to the T20 World Cup, Castrol is also an associate sponsor on Disney Star for Wimbledon in July 2024. The TVC is released on 9 June in seven languages to resonate with diverse audiences as part of a complete 360-degree marketing campaign spread across multiple platforms including a teaser video, print, digital, influencer amplification and OOH.  

  • Ananya Panday unveils Hindi trailer for ‘Inside Out 2’ with exclusive sneak peek!

    Ananya Panday unveils Hindi trailer for ‘Inside Out 2’ with exclusive sneak peek!

    Mumbai: From the blockbuster cinematic legacy of Disney and Pixar, comes ‘Inside Out 2’ releasing on 14 June. This relatable, fun story is set in a new imaginative world of adventure, comedy and humour! With fans eagerly anticipating the release of the much-awaited sequel to 2015’s Oscar winning Inside Out, a special media event took place in Mumbai with youth icon and Gen-Z favorite Ananya Panday. Ananya who voices for the lively teenager ‘Riley’ for the Hindi version, joined Bikram Duggal, Head of Studios, Disney Star, to unveil the Hindi trailer and an exclusive promo for India.

    Giving us an entertaining sneak peek into the inner workings of our mind and the new emotions of ‘Inside Out 2’, the exciting promo was unveiled by Ananya Panday. At the event, Ananya also announced that advance bookings are now open across the country!

    Ananya Panday said, “Emotions make us human and ground us in every situation. It’s the beautiful complexity of all these different emotions that makes us who we are and the way our mind works is shown in such an entertaining way in Inside Out 2! It was just a fabulous experience shooting this special promo; we all go through this emotional journey in our lives, and bringing it to life onscreen was super fun!”

    “Our vision has always been to provide exceptional entertainment with heart and to bring relatable stories through path breaking animation on-screen. Animation films have a tremendous universal appeal, with kids and adults alike, and ‘Inside Out 2’ is that once-in-a-lifetime story that is uniquely imagined and can become a core memory for life! We are absolutely thrilled to bring ‘Inside Out 2’ to Indian audiences, and associate with Ananya Panday for the Hindi version. We believe that her youthful vivacity and persona will bring to life the relatable Gen-Z emotions and personal story of the much-awaited sequel, a story which everyone across the country will relate to!” said Disney Star head of studios Bikram Duggal.

    Disney has always been at the forefront of localization and connecting with regional audiences for their animated heartwarming stories, right from Kajol’s association for Incredibles 2 to Priyanka Chopra and Parineeti Chopra for Frozen 2.

    Disney and Pixar’s ‘Inside Out 2’ releases in theatres on 14 June 2024 in Hindi and English.

  • Disney Star produces historical global broadcast of ICC T20 Mens’s World Cup 2024 for ICC

    Disney Star produces historical global broadcast of ICC T20 Mens’s World Cup 2024 for ICC

    Mumbai: Disney Star is the official Production Services partner of the International Cricket Council (ICC) for the prestigious ICC Men’s and Women’s T20 World Cup editions in 2024. This appointment continues the long-standing association between ICC and Disney Star, to deliver world-class viewing experiences to fans across the world and follows the global broadcast of ICC Men’s World Cup 2023.

    Over the past decade and a half, Disney Star and the ICC have collaborated worldwide to deliver several ground-breaking global broadcasts. The ongoing tournament is a historic event with 20 teams playing 55 matches and is the first time a marquee cricket tournament is being played on American soil. Disney Star aims to elevate the viewing experience for the event by bringing viewers closer to the game and its heroes and capturing the myriad colors of fandom. The historic event played across 9 venues, will see 450+ production personnel deployed across the US & Caribbean islands. A robust roster of 90 commentators from 12 countries will build narratives, elevate moments, tell compelling stories, and provide nuanced insights. It will be ably supported by production crews from 17 nations, who will strive to deliver an exemplary global broadcast in 11 languages.

    Disney Star head – Sports Sanjog Gupta said, “We’re thrilled to continue our collaboration with ICC as their production partner to bring the glory of their global marquee events to billions of viewers around the world. We remain committed to serving current fans and recruiting new ones across geographies, demographics, and devices by elevating the context of the tournament, taking fans deeper into the contests, enhancing narratives of the competition, and building seminal cultural moments around the ICC T20 World Cups. We hope fans enjoy this historic broadcast produced by Disney Star.”

    Steve Smith, one of the commentators on the host broadcast, said, “My first real brush with commentary was with Star Sports earlier this year. Being a part of the roster for the host broadcast of ICC T20 World Cup 2024 is an incredible opportunity and I look forward to contributing with my knowledge of the T20 format and understanding of how the modern cricketer thinks, plans, and plays. I look forward to working closely with production crews from Disney Star.”

    Irfan Pathan, one of the commentators for the Hindi broadcast, said, “I am absolutely thrilled to be a part of Star Sports’ historic broadcast for the ICC T20 World Cup 2024. The Hindi coverage has been the driver of viewership growth and enhanced fan engagement in India. I am glad to see that the Hindi broadcast is being made available in multiple cricket-watching countries around the world including US and UK. I can’t wait to share this unique experience with fans globally.”

    Ambati Rayudu, one of the commentators for the Telugu and Hindi broadcast, said, “This tournament will be unique in many ways. With 20 teams, 55 matches, and new venues, it’s a thrilling combination that I eagerly look forward to. Having recently started my commentary career, it was heart-warming to see the response from millions of fans to the Telugu broadcast. I will continue to strive to bring viewers sharp insights and forthright opinions on the game.”

    For this marquee event in the Americas, Disney Star has developed a world-class broadcast framework with its core objective of deepening relationships with core fans while growing interest among diverse cohorts of new and casual fans.

    Building on the success of the vertical feed at the ICC Men’s World Cup 2023, Disney Star and the ICC will introduce an AI-supported vertical feed for the T20 World Cup —a world first for cricket. In addition to the vertical feed, designed for mobile devices, the broadcast will also entail a feed aimed at making the viewing experience for cricket more inclusive. A parallel service that caters to viewers with partial/complete hearing or sight impairment will also be available. The host broadcaster will also capture off-field moments as well as team and player preparations. It will also deploy the latest technology innovations to bring to fans in-depth analysis and visually compelling storytelling.

    In addition to the ICC Men’s T20 World Cup 2024, Disney Star will also produce the global broadcast of the ICC Women’s T20 World Cup 2024, to be played in Bangladesh starting September 2024.

  • Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive ensemble features prominent names such as Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group (Kamala Pasand), Campa, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal, with a few more sponsors in the pipeline. This diverse array of sponsors underscores the tournament’s widespread appeal and substantial importance.

    Disney Star head of network – ad sales Ajit Varghese commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”

    The matches will be telecast exclusively on the Star Sports network and will be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on 2 June, featuring record 20 teams divided into four groups, competing in 55 matches. The participating teams are Afghanistan, Australia, Bangladesh, Canada, England, India, Ireland, Namibia, Nepal, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea (PNG), Scotland, South Africa, Sri Lanka, West Indies, Uganda, and the USA.

    Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.

  • Gaurav Banerjee appointed as SPNI’s new CEO

    Gaurav Banerjee appointed as SPNI’s new CEO

    Mumbai: Sony Pictures Networks India (SPNI) has appointed Gaurav Banerjee, formerly with Disney Star, as its new CEO, succeeding NP Singh. Singh recently announced his departure from SPNI India after 25 years with the company, during which he hinted at a succession plan. This development aligns with his announcement.

    At Disney Star, Banerjee managed content for Hindi entertainment and Disney+ Hotstar. He also served as the business head for Star Bharat, overseeing Hindi and English movies, kids and infotainment, and regional channels in the eastern region. According to the Disney Star website, Gaurav played a pivotal role in shaping their diverse entertainment portfolio, covering multiple languages and overseeing original series and films. He managed all content for Hindi entertainment TV, including six of the top ten shows on Star Plus. Additionally, he was responsible for iconic TV brands such as Star Gold, Star Jalsha, Star Bharat, and the National Geographic Channel.

    Gaurav Banerjee also served on the board of directors of the Indian Broadcasting & Digital Federation, the industry forum for media leaders in India, and on the core technical committee of BARC India, the organisation responsible for measuring television ratings in India.

  • Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Mumbai: South Asia’s premier advertising and marketing festival, Goafest 2024 now unveils supporting partners for its 17th edition. Scheduled to take place from May 29 to 31, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for curated integrations and engagement from an array of brands. Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as the ‘Digital Partner’.

    Given the festival’s popularity and scale, 50 brands and platforms have partnered with Goafest 2024 for various integrations. From welcoming brands including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip, to platforms like ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media, Goafest 2024 continues to cement its position as the most sought-after creative festival in South Asia.

    Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres.  PepsiCo, Kingfisher, and Pernod Ricard continue their long-standing association with Goafest as Beverage Partners.

    Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”

    Drawing over 2000 industry professionals each year, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Goafest has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.

    For more details on delegate registration, partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com