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Tag: Disney +Hotstar

  • Indian Baseball Dreams’ docu-series premiers nationwide on Disney+Hotstar

    Indian Baseball Dreams’ docu-series premiers nationwide on Disney+Hotstar

    Mumbai: Major League Baseball and Disney Star’s docuseries ‘Indian Baseball Dreams’ will premiere nationwide on Disney+ Hotstar on November 4, 2023, and will be free to stream for all audiences. This follows a successful launch on Star Sports Select 1 & Star Sports Select 2 on October 18, 2023.

    Major League Baseball and Disney Star have collaborated with IMG and Amped Pictures to produce ‘Indian Baseball Dreams’, a docuseries that tells the story of first-generation Indian American Arjun Nimmala. Nimmala was drafted in the first round of the MLB amateur draft in July by the Toronto Blue Jays, making history as the first-ever first-generation Indian American to be drafted at such a high position across any of the four major U.S. professional sports.

    The four-part documentary follows Nimmala’s journey to explore his roots in his parents’ hometown of Vijayawada (Andhra Pradesh) and to uncover India’s sporting culture. Throughout the docuseries, Arjun meets India’s budding baseball talents whose stories are also featured.  The docu-series features Indian Cricket Icon, Ajinkya Rahane, as he plays a round of cricket with Nimmala. It also features Dinesh Patel, the talent that was discovered through MLB’s ‘Million Dollar Arm’ initiative in India back in 2011.

  • Disney+ Hotstar registers 4.4 crores concurrent viewers during IND vs SA ICC Men’s Cricket

    Disney+ Hotstar registers 4.4 crores concurrent viewers during IND vs SA ICC Men’s Cricket

    Mumbai: Disney+ Hotstar created yet another historic record of 4.4 crores concurrent viewers in the world of cricket streaming propelled by Virat Kohli’s sublime 49th one-day century during India’s ICC Men’s Cricket World Cup 2023 match against South Africa at the Eden Gardens on Sunday. Kohli lifted Sachin Tendulkar on his shoulders when India won the 2011 World Cup, today Kohli stands equal to the Master blaster with his century. For Disney+ Hotstar, this marks the highest peak concurrency number achieved across all formats of cricket, breaking their own recent concurrency record of 4.3 crore viewers created during the India Vs. New Zealand match earlier in this tournament. The platform previously set the global streaming record for cricket at 3.5 crore concurrent viewers during the India vs Pakistan match on 14 Oct 2023, making this the second time Disney+ Hotstar has surpassed its own standards of success during the run of the ongoing tournament.

    Commenting on this, Hotstar India head Sajith Sivanandan said, “Our users have consistently lifted us to new heights in cricket streaming during the ICC Men’s Cricket World Cup 2023. We cannot thank them enough for their commitment and passion that have enabled us to redefine milestones in live streaming. Surpassing our own record with 4.4 Cr concurrent viewers tuning in for the India vs South Africa match, we are now eagerly looking forward to seeing where their unwavering support and fandom takes us as we head towards the tournament’s finale.”

    Disney+ Hotstar in collaboration with International Cricket Council (ICC), recently added MaxView – a technological innovation that allows cricket fans to watch the game in vertical mode (9X14 portrait view) for the very first time in the history of streaming cricket. This feature facilitates a one-handed viewing experience, aligning with the way most users consume content. MaxView is a brand new, bespoke opt-in feature. Other surrounding features, such as the Live feed tab, Scorecard tab, have also been made available in vertical mode, along with vertical ad formats.

  • Watch scream-worthy Halloween movies on Tata Play Binge

    Watch scream-worthy Halloween movies on Tata Play Binge

    Mumbai: As the moon rises high in the night sky and the darkness draws nearer, get ready to embrace the spine-tingling chills, the eerie ambiance, and the unmistakable thrill of Halloween, the most bewitching time of the year! Tata Play Binge has pulled out all the stops to curate a list of hair-raising horror movies that will send shivers down your spine and keep you on the edge of your seat throughout the spooky season. Here’s a list of top seven spooky Bollywood films that challenged the genre to give viewers a close look of the other realm. Make them your Halloween partner and explore a wickedly delightful cinematic journey on Tata Play Binge!

    1920: Horrors of the Heart on Disney+ Hotstar

    If you’re a fan of classic horror films with a modern twist, then 1920: Horrors of the Heart is the film for you. It’s a chilling tale of revenge, possession, and the dark secrets that families can hide. What really sets 1920: Horrors of the Heart apart from other horror films is its emotional core.  The director, Krishna Bhatt, creates a sense of unease and suspense, building stunning visuals and a haunting score.

    The Nun on Apple TV+

    For an absolutely spine-tingling horror experience, ‘The Nun’ directed by Corin Hardy, is a must-see. It unravels a chilling tale set in a remote Romanian abbey in the 1950s, where a priest and a novice investigate a nun’s suicide and unearth a malevolent force embodied by the demonic Sister Valak. The film boasts a talented cast, including Taissa Farmiga, Demián Bichir, and Jonas Bloquet, who elevate the suspenseful atmosphere. The Nun delivers eerie visuals and a haunting score, creating an intensely terrifying ambiance that will keep you on the edge of your seat.

    Tumbbad on Amazon Prime Video

    If you’re seeking an experience that seamlessly blends spine-tingling horror, mesmerizing fantasy, and a richness of  Indian mythology, Tumbbad is the movie you absolutely can’t miss. Considered one of the greatest works of Bollywood in horror, the Anand Gandhi directorial blends mystery, superstition and human greed to present an unforgettable journey along with Sohum Shah’s believable acting. The film also grabbed many awards like Awards of the International Indian Film Academy for Best Special Effects along with two awards at Sitges – Catalonian International Film Festival.

    Stree on Netflix

    Stree is a captivating Bollywood horror-comedy that weaves supernatural elements with humor, offering an unforgettable cinematic delight. Studded with a cast including  Rajkumar Rao, Shraddha Kapoor, Pankaj Tripathi and many more, it stands apart for its unique blend of combining humour with the age-old story of a vengeful female spirit on the prowl. The movie is considered remarkable as its success paved the way for Bollywood to experiment further with horror comedies and also gained a sequel with Jahanvi Kapoor and Raj Kumar as the lead

    Ragini MMS 2 on Zee 5

    Ragini MMS 2 has a cult following of its own. The film is an electrifying Bollywood horror sequel that seamlessly combines sensuality with supernatural suspense, delivering a gripping and unforgettable cinematic experience. Directed by Bhushan Patel, its uncanny story flow shot through a unique cinematography established Sunny Leonne as an actor in the horror genre.

    Darna Mana Hai on Lionsgate Play

    If you’re seeking a unique and gripping horror experience, do watch Darna Mana Hai directed by Prawaal Raman. The movie features six different short stories woven into a single narrative shared by a group of friends who find themselves stranded due to a car breakdown and decide to tell each other spooky tales to pass the time. With its ensemble cast of Saif Ali Khan, Shilpa Shetty, Boman Irani, Vivek Oberoi, and more, the film received a mixed response from critics, but it garnered a cult fan following for its refreshing approach to horror storytelling.

    Insidious: Chapter 2 on Sony Liv

    ‘Insidious: Chapter 2’ directed by James Wan, is an obvious must-watch for all horror fans! The film picks up right where the first installment left off, exploring the haunting consequences of the Lambert family’s connection to the spirit world. With an exceptional cast that includes Patrick Wilson, Rose Byrne, and Lin Shaye, this movie maintains a relentless grip on your nerves, offering a mind-bending and eerie narrative filled with twists and surprises. You can also find ‘Insidious: Chapter 3’ on Sony Liv as well for a spooky binge.

    Don’t Breathe on Aha

    For a heart-pounding thriller, watch ‘Don’t Breathe’ directed by Fede Álvarez. It follows young burglars breaking into a blind man’s house, played by Stephen Lang, expecting an easy score. However, their plans quickly unravel as they realize the blind man is far more dangerous and resourceful than anticipated, leading to a relentless game of cat and mouse that keeps you on the edge of your seat. With intense atmosphere and stellar performances from the cast, including Jane Levy, Dylan Minnette, and Daniel Zovatto, it’s a suspenseful, nail-biting and breath-holding experience.

    Wondering how to get a subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, Hallmark Movies Now, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, Voot Kids, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

    Please Note: Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.

    Download the Tata Play Binge app to enjoy the best of entertainment across over 22 OTT platforms. Tune into Tata Play Binge, where the most haunting classics from all corners of the world unite to celebrate the spooktacular magic of Halloween.

  • Disney+ Hotstar’s Koffee With Karan season 8 strengthens its roster with six sponsors

    Disney+ Hotstar’s Koffee With Karan season 8 strengthens its roster with six sponsors

    Mumbai: Disney+ Hotstar, India’s leading streaming platform, is back with an exciting new season of its marquee celebrity talk show Hotstar Specials’ Koffee With Karan. The all-new Season 8, hosted by the producer, director, show anchor and actor Karan Johar, gives brands an opportunity to connect with consumers through one of India’s most talked about / popular shows. After a successful Season 7 that streamed exclusively on Disney+ Hotstar, advertiser sentiment for Season 8 is at an all-time high with three returning and three new sponsors.

    A total of six brands have been on-boarded for the new season, with Google Pixel serving as the smartphone partner and Jaquar Bath+ Light as the lighting partner. For the third time in a row, the show will be driven by Audi, and the guests will be gracing their presence on couch partner – Fabricare by D’Decor. Brewing the conversations will be Tata Coffee Grand, while Only Natural Diamonds will add to the glamour quotient.

    Disney Star head of network – Ad sales Ajit Varghese said, “Koffee With Karan is a legacy asset of Disney+ Hotstar that has grown in popularity from season to season. Across all editions, it has been a strong bridge connecting premium brands to viewers. The continuation of association from several brands following huge brand engagement success in the previous season stands testimony to this. With the marquee show once again streaming exclusively on Disney+ Hotstar, our sponsors will get the opportunity to reach a wider and more captivated audience than ever before.”

    Gaurav Sinha, Head (Marketing & PR), Audi India head (marketing & PR) Gaurav Sinha sharing about the brand’s association with the show for the third time said, “Audi is thrilled to continue its strong association with Disney+ Hotstar’s Koffee with Karan for the third consecutive year with Season 8. The Bollywood industry epitomises aspiration, and Audi continues to be the preferred brand of the stars, making this the right property for us to associate with to enhance our brand’s appeal among viewers as well as the Bollywood community. Additionally, since the show transitioned into its Disney+ Hotstar exclusive format starting from Season 7, it has created exciting opportunities for us to connect with our core audience – the premium, urban, affluent, young achievers at scale.”

    Through a legacy show like Koffee With Karan, Disney+ Hotstar provides brands a unique opportunity to reach a highly engaged, urban, affluent and digitally savvy audience. The platform offers a variety of advertising and branded content solutions to help businesses across sectors engage with their audiences more effectively.

    The highly anticipated Hotstar Specials’ Koffee with Karan is back with Season 8, releasing exclusively on Disney+ Hotstar from 26 October onwards.

  • Disney+ Hotstar hits 4.3 crore peak viewers in Cricket World Cup 2023

    Disney+ Hotstar hits 4.3 crore peak viewers in Cricket World Cup 2023

    Mumbai: Disney+ Hotstar achieved a ground-breaking milestone in the world of cricket streaming by recording a peak concurrency of 4.3 crore viewers during the ICC Men’s Cricket World Cup 2023 match between India and New Zealand on Oct 22, 2023. This represents the highest peak concurrency number achieved across all formats of cricket, breaking their own recent concurrency record of 3.5 crore viewers that was created during the India Vs. Pakistan match earlier in this tournament. Moreover, the epic on-ground cricket battle between India and New Zealand also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals.

    Commenting on this, Disney+ Hotstar India head Sajith Sivanandan said, “We want to thank our users who flocked to Disney+ Hotstar for the thrilling game between India vs New Zealand, and helped us reset the world record for concurrent viewers for a live streaming event. We served 4.3 crore concurrent viewers (43 Million) at its peak during the match – a historical high and easily surpassed the 3.5 crore number (35 Million) previously set for the India vs Pakistan match in the same tournament. As the ICC Men’s Cricket World Cup 2023 enters its business end and as it grabs the attention of India increasingly, we will continue to strive towards bringing these memorable moments to our users’ screens.”

    Tune in to Disney+ Hotstar to watch the upcoming ICC Men’s Cricket World Cup 2023 lice and free on mobile. The tournament will also be broadcast live on Star Sports Network 

  • ICC World Cup 2023 nears 60 bn minutes of viewership; 22% growth over the last edition

    ICC World Cup 2023 nears 60 bn minutes of viewership; 22% growth over the last edition

    Mumbai: Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has witnessed significant growth in viewership for the first 11 matches of ICC CWC 2023 – including two matches played by the Men in Blue- vs Australia and Afghanistan. The tournament has clocked more than 59 billion minutes of watch-time (viewership), a growth of 22 per cent compared to the 2019 edition. Additionally, the consumption among premium audiences witnessed remarkable growth with audiences in NCCS A witnessing a growth of 40% and NCCS B growing by 24%. Live broadcast for the first 11 matches of the tournament has been watched by 268 million viewers with 96 million young working professionals (aged 22-40) tuning in, which is five per cent higher than the 2019 edition. The peak live concurrency for the tournament is 56 million viewers, registered during the India v Australia match in Chennai on October 8.

    Star Sports has been producing 11 feeds for ICC Men’s CWC 2023, which includes feeds in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada & Malayalam) and two additional vertical feeds (Max View) for Disney+ Hotstar. The overall broadcast of the tournament has been enriched by offering a range of non-live programming shows. ‘Follow the Blues,’ ‘Game Plan,’ ‘Match Point’ and ‘Cheeky Singles’ served in-depth analyses and captivating build-up to the tournament, allowing fans to dive deeper into the world of cricket. The broadcaster also launched a fan-centric campaign, stoking the dreams of millions with the aspiration of India winning the coveted World Cup trophy again. A star-studded list of top celebrities such as Salman Khan, Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana Ranaut, and many more, shared their love and admiration for the sport and their favorite Indian Cricketers on Cricket Live, India’s most-watched Cricket Show. As the excitement continues to build, India is set to face New Zealand on 22 October 2023, followed by India vs England on 29 October 2023.

    All BARC Data for 2+U+R

  • Salman Khan urges fans to cheer for Team India on Star Sports ‘Cricket Live’

    Salman Khan urges fans to cheer for Team India on Star Sports ‘Cricket Live’

    Mumbai: As Team India aims to maintain an impeccable record and advance one step closer to securing a spot in the ICC Men’s Cricket World Cup semi-finals, they brace themselves for two crucial encounters. The first of these will be against Bangladesh in Pune, scheduled for Thursday, and the second, a highly anticipated showdown with New Zealand in Dharamshala on Sunday. To attract a new cohort of fans to watch cricket’s greatest spectacle, Star Sports, the official broadcaster of the marquee tournament, will play host to Bollywood superstar Salman Khan in the build-up to the matches on ‘Cricket Live’.  

     

     

    Salman Khan, an avid Team India fan, will join the program to share his deep-rooted love for the game. Everyone’s favourite ‘Bhai’ will not only discuss the emotions surrounding India matches but he will also offer a sneak peek into the thrill of both the cricketing world and his upcoming cinematic masterpiece, ‘Tiger 3’, an action thriller and an eagerly awaited sequel to ‘Tiger Zinda Hai’.

    Catch all the action from the ICC Men’s Cricket World Cup 2023 –India vs Bangladesh, 19 October 2023, from 12:30 pm onwards, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Mumbai: Harpic Bathroom Cleaner, India’s leading bathroom cleaning brand released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights. The heartwarming campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning.

    Diwali cleaning is a ritual India takes very seriously and the entire family comes together to take part in the activity under the supervision of the homemaker who is the protagonist and adds to perfection everywhere (Mom’s perfect touch). However, when it comes to cleaning a bathroom, which is the most tedious job of all, homemakers are usually left alone to complete the job. The joy of the celebrations can be manifold if the family pitches in to help her in this job as well.

    Reckitt regional marketing director, South Asia – hygiene Saurabh Jain said, “Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”

    The campaign video beautifully captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning.  It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.

    Harpic is synonymous with clean and hygienic bathrooms and an essential tool that every homemaker relies on. Harpic Bathroom Cleaner gives 10X better cleaning^ with less effort when compared to ordinary detergents and kills 99.9% germs*, leaving behind shiny, and clean bathrooms with a pleasant fragrance, reinstating its proposition of #HarpicDegaSaath. The brand campaign video is available on Harpic’s official YouTube page and is being run on YouTube, Meta and Disney+ Hotstar.

    *Kills 99.9% germs post 5 minutes of contact time with diluted or neat product

    ^Vs ordinary detergent powders under standard test conditions

  • Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Mumbai: Swiggy, India’s leading on-demand convenience delivery platform, announced the return of Swiggy’s “Match Day Mania” for the biggest cricketing extravaganza of 2023.  

    Match Day Mania which offers exciting discounts and benefits to users across food delivery, Instamart, Dineout and more is gearing up to make this cricketing extravaganza even more special.

    From 11 October to 19 November 2023, cricket enthusiasts can enjoy an array of exciting offers across Swiggy’s food delivery, Instamart, and Dineout, like a ‘FLAT 150 off on orders’ during match hours.

    Instamart brings free snack combo to Disney+ Hotstar subscribers

    Swiggy Instamart is offering a special promotion for Disney+ Hotstar subscribers to enhance their match-viewing experience. Disney+ Hotstar subscribers can enjoy a free Snack Combo (valued at Rs 190) while watching the ICC Men’s Cricket World Cup 2023 matches on the streaming platform. New users, who haven’t yet experienced the convenience of Instamart, can now enjoy their favourite match-viewing snacks in a matter of minutes by claiming a complimentary combo of chips and drinks when they order other match-day essentials. They can do this by clicking on the Instamart banner on the Disney+ Hotstar homepage.

    Match Day Mania championship with a free hit

    This Cricket season, go beyond cheering for India to scoring runs right there on Swiggy! Users can score runs by using Swiggy during the championship, and win big upon crossing milestones.

    Users can earn two runs on their food order on Swiggy or purchase groceries from Instamart. Additionally, while dining out and settling their bill through Dineout Pay will reward them with four runs. For those looking for even more runs, applying for the Swiggy HDFC Credit Card will result in an impressive six runs.

    Daily Swiggy Money Bonanza: Users have the opportunity to win Rs 10,000 Swiggy Money daily by scoring at least six runs.

    Daily Luxurious Getaways: Users can secure a chance to win a magnificent Rs 30,000 Taj Couple Stay Voucher by scoring a minimum of 12 runs.

    Bejeweled Daily Delights: Swiggy users aiming for elegance can win a Rs 50,000 Tanishq voucher by scoring a minimum of 18 runs.

    Daily Chance to Win the latest iPhone 15: One lucky Swiggy user will take home an iPhone 15 daily by scoring a minimum of 24 runs.

    Exclusive Paradise Getaway: For those aiming high, one fortunate Swiggy user will have the chance to embark on an enchanting Maldives trip with a couple of vouchers, attainable by scoring a minimum of 30 runs.

    Grand Prize: Swiggy users can set their sights on the ultimate prize – a brand-new Skoda car – by achieving a minimum of 36 runs.

    Special Offer on Swiggy Dineout:

    For those who may have missed out on securing stadium tickets for the biggest cricketing event of the year, Swiggy Dineout has a special treat in store.

    With Swiggy Dineout, customers can avail of a hefty 40 per cent discount on their booking, ensuring that they enjoy a 100 per cent stadium-like experience right at their favourite restaurant, sports bar, or eatery. Say goodbye to FOMO and embrace #ApnaSwiggyDineoutApnaStadium.

    Customers can also avail of ten per cent cashback on Swiggy on all transactions via the Swiggy x HDFC Credit Card. Lastly, one can also apply for a Swiggy HDFC Bank Credit Card and stand a chance to win ODI tournament tickets for India matches, Semi-finals and Finals.

    Join the cricketing frenzy with Swiggy’s “Match Day Mania” and make this cricket season one to remember. Don’t wait; participate now and stand a chance to score big. 

  • Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Mumbai: Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a global leader in home appliances and the number one brand in major appliances for 14 consecutive years, announced its strategic association as the ‘Digital Streaming Associate Sponsor’ on Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023.

    Pushing the edge, as a challenger brand Haier India rechristened its marketing strategy to bring a power-packed amalgamation of sports and festivals to the customers across India. Integrating a host of traditional and new-age marketing strategies, this festive season Haier India is focused on a high-impact sports marketing game plan to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Haier India recognises the significant impact of festivals and sports, specifically in India. These unifying forces bring the nation together, uniting people from diverse backgrounds. Igniting the festive season, through its association with Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023, Haier is all set to showcase the range of its customer-inspired product innovations highlighting the brand’s commitment to leverage technology and innovation. As India takes pride in hosting the entire tournament, Haier India and cricket enthusiasts are gearing up for 48 exhilarating matches.

    Haier Appliances India president NS Satish said, “Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier’s collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men’s Cricket World Cup 2023.”

    “This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so” he added.

    In line with the marketing strategy, Haier India has been deepening its sports commitment by investing in top events like Roland-Garros, ATP, and Indian Premier League 2023 amongst others. Now with the ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, this presents a unique opportunity for Haier to connect with the audience even more deeply.