ITV

Tag: Disney +Hotstar

  • Disney Star promotes Sumanta Bose to head programming

    Disney Star promotes Sumanta Bose to head programming

    Mumbai: Disney Star has promoted Sumanta Bose, according to media reports. In his expanded role, Bose will oversee Star Bharat, the Hindi and English Movies Cluster, Kids and Infotainment Channels, Regional East, Live Entertainment, and Network Business Analytics & Insights. Bose currently serves as the business head for Star Plus, Star Utsav, Regional East, and the Content Studio for Disney+ Hotstar (Hindi)

    In addition to his current responsibilities, Bose will drive the overall Content Studio for Disney+ Hotstar, encompassing Hotstar Specials (Hindi), AVOD (Hindi) content, and the acquisition of digital movie rights for the platform.

    Bose has been with Disney Star for over a decade, successfully leading Star Jalsha and recently Star Plus to prominent leadership positions. With a career spanning nearly three decades, Bose has amassed extensive experience working across agencies and brands, including RK Swamy, HDFC Bank, Bharti Airtel, Tata Teleservices, and PE Electronics.

  • Haier India teams up with Disney+ Hotstar as an associate sponsor for Wimbledon 2024

    Haier India teams up with Disney+ Hotstar as an associate sponsor for Wimbledon 2024

    Mumbai: Haier India, a global major appliances brand for 15 consecutive years, has come onboard as an associate sponsor with Disney+ Hotstar for the 137th edition of the grass-court Grand Slam Wimbledon Championships 2024. This latest sports collaboration elevates Haier India’s unique and innovative Sport-o-Tainment marketing strategy to new heights.

    Recognising the unique opportunity Wimbledon presents, Haier aims to deepen its connection with niche, premium audiences and tennis enthusiasts in India by strategically integrating into the digital landscape. Haier aims to leverage significant visibility through connected TV on Disney + Hotstar during the matches until July 14, 2024.

    Commenting on the exciting collaboration, Haier Appliances India president NS Satish said, “In 2024, we have forged meaningful associations with numerous prestigious sports tournaments to reach youth, niche, and premium consumers in India. We are immensely proud of each of these collaborations, all of which have proven successful for the brand. Our latest association with the Wimbledon Championships as an associate sponsor on Disney+ Hotstar holds special significance as it targets niche tennis enthusiasts in India. Through this unique and innovative collaboration, Haier India aims to unlock new opportunities that align with our vision of ‘More Creation, More Possibilities.”

    In line with its Sport-o-Tainment marketing strategy, Haier India has been strengthening its consumer connections by investing in varied sporting events, including Roland-Garros and the ATP Tour. These recent collaborations have enabled the brand to reach millions of tennis enthusiasts, fostering stronger and deeper connections with this premium audience in India.

    Haier will continue to explore exciting sports partnerships aimed at forging deeper connections with youthful, energetic, premium, and tech-savvy customers nationwide. Driven by youth and leveraging new-age marketing strategies, Haier India is focused on impactful sports marketing to strengthen customer connections, boost brand awareness, foster brand loyalty, and drive business growth in the Indian market.

  • Bigg Boss Malayalam Season 6 reaches historic 2.7 crore viewers

    Bigg Boss Malayalam Season 6 reaches historic 2.7 crore viewers

    Mumbai: Launched on 10 March 2024, this season of Asianet’s Bigg Boss Malayalam captivated audiences with 25 dynamic contestants from diverse backgrounds, offering a rich tapestry of conflicts, friendships, romances, physical challenges, and strategic games. This season’s grand finale reached a historic viewership milestone, making it the highest-rated season ever in the show’s history.

    Bigg Boss Malayalam Season 6 maintained stellar ratings throughout its run, underscoring the deep connection between Asianet and its dedicated viewers. The show not only dominated television but also made waves on digital platforms, becoming a cultural phenomenon among Malayalis. In Kerala alone, it reached an astonishing 2.7 crore viewers (Source: BARC 2+U+R).

    The magnetic presence of host Mohanlal was a major draw, with his charisma elevating the show to new heights. This season was packed with innovative twists, including the introduction of the power room and the unprecedented simultaneous entry of six wildcard contestants. Mohanlal’s iconic ‘A 10’ digital font presentation, cinematic narratives, CID Ramdas, live sketches in the finale, and impactful social messages like organ donation kept viewers on the edge of their seats.

    Bigg Boss Malayalam Season 6’s ratings soared by 35 per cent compared to the previous season (BARC 2+ Kerala U+R). The show’s viewership on Disney+ Hotstar surged by an impressive 55 per cent. Engagement metrics also saw remarkable growth, with social media mentions doubling and voting for contestants increasing by 69 per cent. The final week’s voting alone witnessed an extraordinary 87 per cent spike in votes, showcasing the show’s immense popularity and viewer investment.

    The success of Bigg Boss Malayalam Season 6 was amplified by its esteemed sponsors. The show was title sponsored by Ski Ice Cream and co-presented by Atomberg, Amruthaveni, Domex, and Lloyd. Key partners included India Gate, Britannia Good Day & Comfort, with Dazller Eterna as the beauty partner and Gold Winner as the health partner. Special partners featured 7Up, Squad, and Tang, while co-sponsors included K.P. Namboodiris, Premier Tissues, Milma, M4Marry.Com, Exo Gel, Kerala Matrimony, AirTel, Veranda Race, Peet & Joe, Eastern, John’s Umbrella, MyG, MI, and Confidence Group. The Prize Sponsor for the season was Confident Group.

    Bigg Boss Malayalam Season 6 has not only set a new benchmark for reality TV but has also become an integral part of Malayali culture, leaving an indelible mark on the entertainment industry.

  • WCL goes super big in broadcasting with Star Sports in India

    WCL goes super big in broadcasting with Star Sports in India

    Mumbai: The World Championship of Legends (WCL), featuring iconic cricket players from around the globe, is thrilled to announce its official broadcasting partners for various regions worldwide. This partnership ensures that cricket enthusiasts across different continents can experience the tournament live.

    • India: Star Sports
    • North America: Willow by Cricbuzz
    • MENA Region: Cricbuzz
    • Sub-Saharan Africa: SuperSport
    • United Kingdom: TNT Sports
    • Australia: Fox Sports

    The WCL, approved by the England & Wales Cricket Board (ECB) and presented by travel company EaseMyTrip, will take place from 3 to 13 July at Edgbaston and Northamptonshire County Cricket Club in the UK. It brings together legendary players for an unforgettable series of matches.

    World Championship of Legends’ owner Harshit Tomar stated: “We are excited to provide fans with the chance to see cricket legends in action once again. With our global broadcasting partners, we can reach a wide audience and celebrate the spirit of cricket worldwide. Partnering with Star Sports will bring WCL to a broad audience in Asia, ensuring top-notch coverage of this historic event.”

    The WCL will feature teams from India, Australia, West Indies, England, Pakistan, and South Africa. The tournament includes cricket legends such as:

    • India Champions: Yuvraj Singh, Harbhajan Singh, Suresh Raina
    • Australia Champions: Brett lee , Aaron Finch , Shaun Marsh, Ben Cutting
    • West Indies Champions: Chris Gayle,Daren Sammy, Dwayne smith
    • England Champions: Kevin Pietersen, Ian Bell, Ravi Bopara, Samit Patel
    • Pakistan Champions: Shahid Afridi, Shoaib Malik, Younis Khan
    • South Africa Champions: Jacques Kallis , JP duminy,Dale Steyn

    Fans in Asia can watch all the live action on Star Sports channels and the Fancode platform.

  • Olyv partners with Disney+ Hotstar for ICC T20 World Cup 2024 showcase

    Olyv partners with Disney+ Hotstar for ICC T20 World Cup 2024 showcase

    Mumbai: fintechs, committed to empowering India by accelerating Pan-India financial inclusion, announced its association with Disney+ Hotstar for the ICC Men’s T20 World Cup 2024.

    Launching this campaign with Disney+ Hotstar has enabled Olyv to showcase its refreshed brand identity and comprehensive multi-product digital platform during one of the world’s most watched and anticipated sporting events. Recognizing the unparalleled popularity of the ICC Men’s T20 World Cup, this initiative is designed to resonate with a broader audience,

    particularly, ensuring that the message of financial freedom reaches every corner of India.

    The brand films under Olyv’s first-ever branding campaign, #JahanSapneWahanOlyv, will leverage the extensive reach and popularity of the tournament, strategically positioned during the live matches to drive awareness around Olyv’s offerings and differentiators, including their focus on serving both salaried and self-employed segments. This association marks a significant milestone in Olyv’s mission to connect with and engage diverse customer segments in India.

    With the vast audience of Disney+ Hotstar and the global appeal of the ICC Men’s T20 World Cup, Olyv is poised to deliver its message of financial empowerment to an unprecedented audience base.

    Speaking of the collaboration, Olyv India co-founder & CEO Rohit Garg, said “Cricket is a collective passion that unites India like nothing ever can. The T20 format at an international level adds to the cult following of this sport. Our campaign on Disney+ Hotstar for the ICC Men’s T20 World Cup 2024 is a game-changer for Olyv. With the event’s unparalleled global viewership, we are poised to connect with an incredibly diverse and engaged audience on an unprecedented scale. This collaboration allows us to showcase our dynamic new identity and reinforce our commitment to financial empowerment with a platform that can serve Aspirational India’s diverse financial needs. We are excited to engage millions of cricket fans and potential customers across the nation.”

    As Olyv prepares to spotlight its enhanced brand amid the excitement of the ICC Men’s T20 World Cup 2024, it reaffirms its commitment to delivering simple and revolutionary financial solutions to people across India.

  • Disney+ Hotstar introduces pause ads on CTV

    Disney+ Hotstar introduces pause ads on CTV

    Mumbai: Disney+ Hotstar has launched an innovative advertising feature: pause ads exclusively for its connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. This move follows the earlier introduction of 3-D breakout billboards for mobile, reaffirming Disney+ Hotstar’s commitment to pioneering unique advertising solutions.

    On average, users pause content four-five times a day, with over 90 per cent of these pauses lasting less than 10 seconds*. Pause ads offer a seamless, non-intrusive ad experience by integrating advertisements into these natural user-initiated breaks.

    Commenting on the launch, Disney+ Hotstar head of ads Dhruv Dhawan said, “We are thrilled to introduce another industry-first offering for our advertisers. The response to our CTV ads has been overwhelmingly positive. The launch of pause ads has generated significant excitement among our clients in the CPG, FMCG, F&B, and Auto sectors, Marico, Mondelez and ITC have been amongst the early adopters. We will continue to innovate and bring best-in-class solutions to our advertisers.”

    Marico Ltd CMO Somasree Bose Awasthi added, “At Saffola, our larger brand ethos is to encourage Indians to embrace a healthier lifestyle. This year, on the occasion of World Health Day we collaborated with Disney+ Hotstar to launch a contextual campaign via Pause Ads on CTV. A powerful context relevant occasion was activated for the initiative every time the Disney+ Hotstar user initiated a break, this was built on the consumer insight that a large majority of content pause occasions are initiated around snacking. A perfect time for brand Saffola to remind our consumer to choose “better for you” foods from the Saffola Franchise as a healthier alternative. Disney+ Hotstar’s CTV Pause ads served as the perfect platform for Saffola to advocate healthy eating, and we look forward to strengthening our association with the platform other innovative disruptions in the future as well.”

    Mondelez India director consumer experience Anjali Madan added, “At Mondelez, we have always been at the forefront of pioneering innovation in advertising and are thrilled to associate with Disney+ Hotstar to launch CTV ‘Pause Ads’ in India with our ‘Tang Summer Break Bestie’ campaign. Through this campaign, we wanted to provide an interactive platform for mothers and their kids to beat summer boredom, unleash their creativity and design their own animated bestie using fun AR-like effects. Leveraging innovative format of CTV ‘Pause Ads’ enabled us to reach our consumers seamlessly and convey our messaging in a more non-intrusive and effective manner, thus fostering a more positive and memorable brand interaction. We look forward to continuing this successful collaboration and leveraging such new marketing technologies for our future campaigns.”

    ITC Ltd VP – health & hygiene, personal care products business Sanjay Srinivas added, “Innovative ad formats, especially on streaming platforms, help transform brand connect with audiences. Pause Ad is an interesting innovation that helps break the clutter without intruding the viewing experience and attracts attention. ITC Savlon is one of the first brands to deploy pause ads to deliver contextual messaging for its campaign on handwashing. The innovation has helped the campaign amplify reach and views in an engaging way.”

    In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls & midroll ads, and click-to-WhatsApp integrations. These options are designed to enhance brand equity and maximize engagement with CTV audiences, who are among the most premium and attentive viewers, providing advertisers with an exclusive opportunity to connect with them during their most engaged moments.

    *Disney+ Hotstar internal analytics.
     

  • Marico’s Saffola Masala Oats nudges Sanjay Manjrekar to ‘Behave’

    Marico’s Saffola Masala Oats nudges Sanjay Manjrekar to ‘Behave’

    Mumbai: In a witty new campaign for Marico’s Saffola Masala Oats, launched during the ICC Men’s T20 World Cup 2024, Manjrekar is being nudged to “Behave” in the face of his own snack cravings. The new campaign takes a light-hearted approach by capitalizing on Manjrekar’s iconic “Behave” moment during the recent Premier League 2024, in order to promote healthier snacking choices.

    The two commercials, conceptualized by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works, take viewers on a journey with Manjrekar as he prepares for a cricket match. Initially tempted by the familiar yet unhealthy snacks of samosas and spring rolls, Manjrekar is humorously reminded of his past advice to the crowd – “Behave!” – in a playful reference to a well-known incident. Caught between his desire for taste vs health consciousness, Manjrekar discovers a delightful solution – Saffola Masala Oats. The commercial not only showcases the product ingredients such as oats, veggies and desi spices in their full glory, but also highlights its quick and easy preparation, thus transforming from a pack into a delicious bowl of oats with a convenient three-minute timer.

    Expressing his excitement about the collaboration, Marico Ltd chief operating officer- India & foods business Vaibhav Bhanchawat said, “We’re thrilled to have Sanjay Manjrekar for this campaign. His playful and relatable personality perfectly complements the campaign’s light-hearted approach, highlighting the brand’s ability to satisfy cravings without compromising on health and taste. Cricket, especially with this ICC Men’s T20 World Cup, is synonymous with passion and energy, just like the emotions we experience around snacking. Sanjay’s presence brings that same kind of excitement to the campaign, reminding viewers that Saffola Masala Oats becomes their go-to choice for those who seek both health and taste in their snacks, especially during the high-octane environment of this tournament.”

    Madison Media Ultra COO Jolene Solanki said, “Snacking and sports go hand in hand, while many snacking brands take this opportunity to be present during the sport, we at Madison believe that just being present with the regular TVC will only build awareness. Brands spend a huge amount of money on sporting events but very few focus on blending both media and creative together and be relevant, that’s when you make your investments work harder. Conceptualizing the idea and creating a special creative with Sanjay Manjrekar and his famous, trendy line “Behave” along with Saffola Masala oats helped us be relevant during the ICC Men’s T20 World cup 2024.”

    This new ad cleverly addresses the consumer’s constant need for snacks that fulfill their emotional desires. However, when faced with unhealthy options, a moment of conscious decision-making becomes evident, leading to a preference for choices that seamlessly blend health and taste. The ad captures the brand’s core message: “Bindaas Saffola Masala Oats bana, Dil ko na kar mana’’

    The advertisement has been featured on Disney+ Hotstar during their exclusive first-of-its-kind live cricket show, ‘Caught & Bold’ and also during the innings break at the ICC Men’s T20 World Cup 2024. The campaign will also be amplified across social media platforms.

  • Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Lemonn launches its first ICC Men’s T20 World Cup campaign on Disney+ Hotstar

    Mumbai: PeepalCo’s investment app, Lemonn, is launching its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9th to June 29th, 2024. The campaign will take viewers’ trip down memory lane with iconic Bollywood classics reimagined to create a stronger brand recall and awareness.

    The overall campaign includes building a strong presence on online portals and social media channels, along with multiple partnerships to amplify reach and awareness. Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar, helping viewers make informed investment decisions. The goal is to reach millions of viewers, positioning Lemonn as a standout choice in the investment landscape.

    Talking about the campaign, Lemonn business head Devam Sardana said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

    Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.

    He added, “We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”

    Conceptualized along with the ad agency ‘Enormous’, the campaign underscores Lemonn’s strategic move to leverage the ICC Men’s T20 World Cup’s popularity, ensuring widespread brand visibility and engagement while highlighting its innovative approach to making investments accessible and appealing.

  • Disney+ Hotstar is the first in India to stream live sports in Dolby Vision

    Disney+ Hotstar is the first in India to stream live sports in Dolby Vision

    Mumbai: Disney+ Hotstar becomes the first streaming platform to stream live sports in Dolby Vision in India and for cricket in the world. This ICC Men’s T20 World Cup 2024, all India matches, Super 8s, semi-finals and finals will be streamed live in Dolby Vision on Disney+ Hotstar.

    Disney+ Hotstar’s premium-only subscribers can get the best seats in the house when they experience the ICC Men’s T20 World Cup 2024 in Dolby Vision. Cricket fans can experience every heart stopping, nail-biting moment of the game in the lifelike colors, sharp contrast, and rich details of Dolby Vision.

    Sharing the excitement about this milestone, Disney+ Hotstar head of engineering Mukund Acharya said, “India is a country that lives and breathes cricket; and it is our endeavour to consistently make their viewing experiences more immersive. We are delighted to introduce Dolby Vision for our Premium-only users to experience the ICC Men’s T20 World Cup 2024 on their screens like never before. Our collaboration with Dolby marks a significant step for sports streaming in India; and sets a new precedence towards our efforts in offering the best in entertainment and technology.”

    Entertainment in Dolby Vision comes alive with sharper contrast and richer colors, revealing surprising new details. This advancement will be a unique selling proposition (USP) for Disney+ Hotstar’s Premium-only subscription, offering users an unmatched viewing experience that makes every moment of the game come alive.

    Dolby Laboratories senior director – commercial partnerships IMEA – Karan Grover expressed his enthusiasm for the collaboration, saying, “We are excited to collaborate with Disney+ Hotstar to bring Dolby Vision to live sport streaming for the first time in India. This ICC Men’s T20 World Cup 2024, Disney+ Hotstar subscribers can experience how the game comes alive in Dolby Vision, pulling you deeper into the action. This collaboration marks a significant achievement in delivering the future of cricket viewing to audiences.”

    Only select 4K-enabled smart TVs that support Dolby Vision will be able to stream these matches, ensuring that viewers with compatible technology get the best possible experience. Disney+ Hotstar continues to innovate and lead the way in providing exceptional entertainment experiences, and the introduction of Dolby Vision for live cricket streaming is a testament to this commitment.

  • Disney+ Hotstar launches Caught & Bold live cricket show for the ICC Men’s T20 World Cup 2024.

    Disney+ Hotstar launches Caught & Bold live cricket show for the ICC Men’s T20 World Cup 2024.

    Mumbai: For the ICC Men’s T20 World Cup 2024, Disney+ Hotstar has announced a first-of-its-kind LIVE cricket show, ‘Caught & Bold’ featuring T20 World champions Harbhajan Singh, S. Sreesanth, Piyush Chawla; former Indian cricketer Ambati Rayudu, seasoned broadcaster Sanjay Manjrekar and a host of other former cricketers from around the world. ‘Caught & Bold’ will be hosted by popular stand-up comic performers, Varun Thakur and Rohan Joshi, along with the content creators Ocean Sharma, Arjun Pandit and Navneeth Krishna as co-presenters. Starting June 2, ‘Caught & Bold’ will be aired live every match day on Disney+ Hotstar.

    Commenting on this unique show, Disney+ Hotst head ads at Dhruv Dhawan said, “With ‘Caught and Bold,’ we aim to enhance India’s cricket watching experience, both with our quality product and with content that resonates with the avid cricket fans in India, while giving our advertisers an opportunity to connect with this community beyond the live match. By blending cricket analysis with a dose of humour and interactivity, we’re creating an entertaining and engaging experience. We’re thrilled to bring this fresh perspective to our viewers and advertisers alike.”

    Hosted for the fans, this show will provide a fun take on cricket and will enable fans to share their opinions live and participate in quizzes. Presented with a bold, quirky and candid approach, it will showcase significant moments, stories, action & drama of your favorite heroes, teams, and the tournament, caught on & off the field during the ICC Men’s T20 World Cup. Designed to strike a perfect balance between the intensity of cricket and the joy of entertainment, ‘Caught and Bold’ promises a refreshing blend of humourous segments and interactive discussions. ‘Caught and Bold’ stands out from the crowd of typical cricket shows. The show is not just about watching, it’s about participating. With interactive segments, you can join in the discussions and kickstart the excitement. And in ‘bindaas poll’, our hosts and comedians take on cricket with humour and wit, making you feel like a part of the action.

    It also offers a line-up of unique segments that are bound to catch your attention. From radical candour to relatable street cricket tales, this show is a breath of fresh air. Brace yourself for bold predictions and analyses, and the best cricket memes that will leave you in splits.

    This exclusive cricket show is also open for brand associations for the pre, mid and post match segments throughout the tournament as co-sponsor partnerships as well as segment ownership. To create a meaningful connection with the cricket community, brands can leverage individual segments of the show such as pitch report, playing 11, moments & highlights of the day, in a quirky way which resonates with the brand’s philosophy.

    With advertisers showing a high level of interest in associating with the show, Kent RO has come onboard as the title sponsor while Macho Hint has signed up as the co-sponsor for the Disney+ Hotstar’s ‘Caught & Bold’.

    Get ready to witness the cricketing fun starting June 2, 2024. The tournament will be available to watch live and free on mobile on Disney+ Hotstar.