ITV

Tag: Disney +Hotstar

  • Prabh Simran Singh moves on from Disney+ Hotstar

    Prabh Simran Singh moves on from Disney+ Hotstar

    Mumbai: Disney+ Hotstar EVP and head of subscriptions Prabh Simran Singh has moved on from the video streaming service after a five-year stint. He had joined the OTT platform in October 2015.

    “I announced my departure from Hotstar yesterday, where I learnt how to back big dreams with audacious thinking and high quality execution. The last 5 years have been transformational, from creating World record concurrency on the back of immense user love to making Hotstar into the largest subscription service in India with an explosive 30x growth in just 2 years. Today, Hotstar contributes to a third of Disney+ global subscribers!” Singh said in a LinkedIn post, announcing his departure.

    He will be with Disney+ Hotstar till December.

    “In this exhilarating 0 to 100 journey, it’s been an absolute privilege to work with whip smart people. I’m incredibly grateful to my insanely talented teams for believing in my vision and coming on-board as co-conspirators in building Hotstar. I’ll be at Hotstar till the end of the year,” Singh added.

    In his current role at Disney+ Hotstar, Singh leads the charter to grow the subscription category and build the largest D2C subscription platform in India with an ambition of 50 million subs by 2023. His mandate included brand, revenue, content, product, pricing, customer experience, payments, and partnerships (telcos, fintech, OEMs).

    Earlier, he was EVP & head of consumer and revenue at Disney+ Hotstar, where he led the Consumer & Revenue organisation with the mandate to accelerate user scale for ad-supported business and growing monetisation. In this role, he accelerated the streaming platform on the back of cricket as an acquisition lever and retention through Star network shows and films.

    While his next move is yet unknown, Singh, in the same LinkedIn post, said that he is excited about the increasing role of technology in solving large & complex problems, particularly in health.

  • Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

    Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

    Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.

    India’s first warm-up game against England and Australia will be played on 18 October starting at 7:30 p.m IST and will be followed by its warm-up game against Australia on 20 October starting at 3:30 p.m IST. The matches will be available for viewing on Disney+ Hotstar as well as the Star Sports Network, said the statement.

    “ICC Men’s T20 World Cup is the pinnacle of international T20 cricket and in an industry first we will exclusively stream all the warm-up matches of ICC Men’s T20 World Cup on our platform,” said Disney+ Hotstar India president and head Sunil Rayan. “In line with our strategy, Disney+ Hotstar continues to strengthen itself as the preferred digital destination for all the sporting action, constantly offering newer engagement opportunities to fulfill the growing appetite of the sports fanatics in India.”

    Post the warm-up matches, India will begin their ICC Men’s T20 World Cup 2021 campaign against Pakistan in Dubai in a Super12 Group 2 stage clash on 24 October. 

  • HUL becomes top advertiser in week 39: Barc data

    HUL becomes top advertiser in week 39: Barc data

    Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘000s) last week. 

    Reckitt Benckiser (India) Ltd followed with 3229.9 (‘000s) and with ad volumes of 1039.32 (‘000s), Amazon Online India Pvt Ltd moved up two positions to bag the third spot in week 39.

    Brooke Bond Lipton India Ltd, Cadburys India Ltd, Colgate Palmolive India Ltd, ITC Ltd, Coca Cola India Ltd, Ponds India, and Procter & Gamble bagged the remaining positions.

    There were as many as four digital brands in the most advertised brands list this week, with Amazon India leading the tally. Stepping up the game as it gets closer to the festive season, the e-tailer delivered ad volumes of 843.11 (‘000s). It was the top performer in week 38 with 651.4 (‘000s).

    Meesho App, BYJU’S Classes, and Disney+ Hotstar were at the fifth, sixth, and seventh positions respctively. While Disney+ Hotstar entered the race in week 37, Meesho App and BYJU’S Classes were the new entrants.

    The rest of the spots were occupied by FMCG brands such as Horlicks, Dettol Toilet Soap, Lizol, Dettol Antiseptic Liquid, Dettol, and Clinic Plus Shampoo.

  • HUL leads advertiser’s tally in week 37: Barc

    HUL leads advertiser’s tally in week 37: Barc

    Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54.

    Brooke Bond Lipton India, ITC Ltd, Godrej Consumer Products, Colgate Palmolive India, Amazon Online India, Procter and Gamble, and GCMMF followed at the remaining seven positions in that order.

    Among the brands Dettol Toilet Soap led the tally with ad volumes of 542.01.

    Video streaming platform Disney+ Hotstar stood out in the FMCG-dominated list at the sixth spot with 349.3 (‘000s). Amazon India (329.66) and Reliance Digital (304.61) broke the monotony at the eighth and tenth positions respectively.

    Rest of the list was populated by FMCG brands including Lizol, Harpic Power Plus 10X Max Clean, Dettol, Dettol Antiseptic Liquid, and Harpic Bathroom Cleaner.

  • Disney+ Hotstar’s ‘Aarya’ nominated for 2021 Emmy Awards

    Disney+ Hotstar’s ‘Aarya’ nominated for 2021 Emmy Awards

    Mumbai: Streaming service platform Disney+ Hotstar’s web series “Aarya” has been nominated at the 49th International Emmy Awards.

    Directed by Ram Madhvani and starring Sushmita Sen, the show bagged a nomination in the ‘Drama Series’ category, becoming the first show from the OTT platform to be nominated at the Emmys.

    “We are extremely proud and honoured to be nominated at one of the most esteemed global award platforms that recognise creativity, talent and storytelling at its best,” said Star and Disney India president and head of content Gaurav Banerjee. “I congratulate the entire crew of Aarya and our team at Disney+ Hotstar for underlining India’s creative talent to the world.”

    “It is surreal to know that Aarya has been recognised globally amongst the best drama series in the world and to be nominated at a platform as prestigious as the International Emmy Awards is phenomenal,” said actor Sushmita Sen. “I am overwhelmed with the love and faith viewers across the world have put into our labour of love and want to thank each one from the bottom of my heart for the encouragement.”

    The show’s ensemble cast included the actors Namit Das, Sikander Kher, Jayant Kriplani, Sohaila Kapoor, Sugandha Garg, Maya Sareen, Vishwajeet Pradhan, and Manish Chaudhary in pivotal roles.

    “It’s a feeling of pride and humility and true happiness to have been nominated for the International Emmy Awards,” said director Ram Madhvani. “Congratulations to the entire team and cast of Aarya for their immense support, belief, and love. And to the full team at Disney+ Hotstar and Endemol Shine. This nomination truly validates the full team’s hard and dedicated work.”

    Meanwhile, “Aarya” is set to return for a second season on the video-on-demand platform.

  • slice targets Gen Z with its new campaign on Disney+ Hotstar

    slice targets Gen Z with its new campaign on Disney+ Hotstar

    Mumbai: In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar. 

    The campaign will be played on the streaming service platform and also be promoted across digital platforms including Youtube and Facebook, said the brand.

    Through a series of 20-second quirky films centered on the idea ‘Makes Everything Else Seem Slow,’ the brand puts the spotlight on its card’s USP of speed in this campaign conceptualised by 82.5 Communications.

    “From the fastest onboarding experience, instant rewards and cashbacks to the quickest customer service, the slice card is designed to be the ‘fastest’ card in the market in every way for millennials and Gen Z,” said slice founder and CEO Rajan Bajaj. “We believe that speed plays a critical role for today’s generation and we want to be with them every step of the way. This is also crucial to ensure this set of consumers have a delightful customer experience, where all their needs are addressed instantly to help them make the most of their now.”

  • Disney+ Hotstar launches exclusive commentary feed for VIVO IPL

    Disney+ Hotstar launches exclusive commentary feed for VIVO IPL

    Mumbai: Disney+ Hotstar has launched an exclusive commentary feed titled ‘Hotstar Dosts’ to enhance the entertainment quotient of VIVO IPL 2021, which resumed on Sunday.

    Featuring a commentator line-up of comedians and entertainers such as Zakir Khan, Varun Sharma, Abhishek Upmanyu, Anubhav Singh Bassi, Amit Bhadana, Amit Tandon, Harsh Gujral, Angad Singh Ranyal, and Vrajesh Hirjee who are popular among the young, digitally savvy cricket fans, the feed will present LIVE cricket action in a fun, engaging, and relatable manner.

    Speaking on the launch of ‘Hotstar Dosts’, Disney+ Hotstar India, president and head, Sunil Rayan said, “Disney+ Hotstar is the go-to digital platform for all sporting action and our constant endeavour is to offer newer engagement opportunities to tap into a wider set of users. As we continue with this edition of VIVO IPL 2021, we present to our subscribers a whole new dimension of ‘cricketainment’ with ‘Hotstar Dosts’, making VIVO IPL enticing for everyone.”

    Viewers can access the ‘Hotstar Dosts’ commentary feed from the audio settings tab on the Disney+ Hotstar interface. The feed will be available in the Hinglish language. It is currently planned for all evening matches.

  • SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

    SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

    MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar.

    The latest one picks up right where the previous teaser left off, building the anticipation while keeping the upcoming announcement under wraps.

    The video released by the streaming platform on Thursday resumes the narrative from Khan’s gallery where he is seen greeting hordes of cheering fans, accompanied by his manager. This time, the video throws a hint on what possibly could be cooking between the superstar and the web channel. The discussion between the two revolves around what kind of collaboration can Khan explore with the OTT platform.

    Hilariously, the star’s various suggestions involving a crime drama, comedy, action, a college romance, and even a dance reality show are shot down by his manager citing the reason that others before him have already ‘been there, done that. The promo once again has SRK taking pot-shots at himself, even as it rubs in the reality that most of his contemporaries Ajay Devgan, Saif Ali Khan, Akshay Kumar have beaten SRK to the OTT game. It concludes on a cliffhanger with a ‘To be continued…’ footnote and the voiceover going “Disney plus Hotstar pe sab hain, siway Shah Rukh ke!”

    The buzz around the promos was further heightened by SRK’s friends and colleagues from the industry partaking in the excitement. Salman Khan tweeted the latest video with a welcome message to the King Khan, “Hmmm Swagat nahi karoge @iamsrk ka? #SiwaySRK,” which was reposted by SRK with an adorable note of thanks: “Thanks bhaijaan. Ye bandhan abhi bhi pyaar ka bandhan hai.”

    The previous promo showed Khan having FOMO (Fear of Missing Out for the unversed) anxiety as he takes in the information that all his peers have already made their appearances on Disney+Hotstar via shows and movies, while Khan is yet to make his debut on the web.

    The video shared by the star on his social media with the loaded caption, “Picture abhi baaki hain, mere dost,” sent his fans into a tizzy as they tried to guess the star’s big move on the streaming platform and was enough to set off speculation amongst the ‘Baazigar’ star’s zillions of fans and followers, on what could SRK be possibly hinting at. The Internet wondered whether the actor was hinting towards an OTT debut through this promo with Disney+Hotstar.  Many fans of the star hoped this meant SRK and Disney Plus Hotstar are coming out with a new show or movie.

    While the two creatives do not reveal any more specifics about the upcoming collaboration, it has definitely built anticipation among fans.

  • Airtel unveils new prepaid plans bundled with Disney+ Hotstar benefits

    Airtel unveils new prepaid plans bundled with Disney+ Hotstar benefits

    Mumbai: Telecom major Bharti Airtel Ltd (Airtel) has unveiled its new prepaid mobile plans that come with high-speed data, unlimited calling, daily SMS benefits as well as one-year free access to streaming platform Disney+ Hotstar.

    “With Disney+ Hotstar subscription, users will get access to live coverage of major global sporting events, including the upcoming Indian Premier League (IPL) and T20 World Cup, exclusive specials series, film releases, and others,” said the telecom operator announcing the plans on Thursday.

    Airtel’s first new prepaid recharge plan starts at Rs 499 and offers 28 days validity along with unlimited calls to any network in India. Additionally, it offers 100 SMS per day along with three GB of data per day and one year mobile-only Disney+ Hotstar subscription, Apollo 24/7 Circle three months membership and free courses from Shaw Academy.

    Another new prepaid recharge plan of Rs 699 offers two GB per day data along with unlimited calls and 100 SMS per day with a validity period of 56 days. It also provides mobile-only Disney+ Hotstar subscription for a year, Apollo 24/7 Circle three months membership and free courses from Shaw Academy.

    The third new recharge plan is worth Rs 2798 which offers two GB per day data along with unlimited calls and 100 SMS per day for a validity period of 365 days. The plan also includes the same benefits as the Rs 699 prepaid plan.

    Airtel mentioned that all its postpaid plans of Rs 499 and above also offer one year of free mobile-only Disney+ Hotstar subscription.

    The company further said all the Airtel Xstream Fiber plans above Rs 999 contain a year of free Disney+ Hotstar ‘super’ subscription. Currently, Airtel’s Xstream Fiber has broadband plans with up to one Gbps speed, unlimited data, unlimited calling benefits.

    Moreover, all Airtel users also have the added benefit of directly purchasing the Disney+Hotstar subscription of their choice directly from Airtel shop with the convenience of either getting it added to their monthly postpaid bill or upfront payment via multiple payment modes, said the telecom company.

  • upGrad teams up with Star Sports and Disney+ Hotstar for IPL ’21

    upGrad teams up with Star Sports and Disney+ Hotstar for IPL ’21

    Mumbai: Higher edtech brand upGrad has announced its association with Star Sports and Disney+ Hotstar for the second phase of the 14th edition of the Vivo Indian Premier League (IPL) 2021.

    The company is set to unveil its campaign on 19 September, which will run till 15 October in Hindi, Tamil, Telugu, and Kannada to connect with the wider audience, it said in a statement.

    “With the cricket frenzy setting in, we aim to launch our campaign during the tournament to develop a deeper connection with our pan-Indian audience and narrate the significance of outcome-oriented life-long learning as a means to achieve career growth and success,” said upGrad India CEO Arjun Mohan.

    “Vivo IPL has been a high-impact platform that sees unparalleled scale across both TV and digital screens,” said Star & Disney India head of ad sales Nitin Bawankule. “The reach, ratings and impressions are testimony to the power and impact that the property commands and it will be the biggest opportunity for marketers to leverage this upcoming festive season.”