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Tag: Disney +Hotstar

  • Disney+ Hotstar, Swiggy come together to give consumers a ‘House of the Dragon’ experience

    Disney+ Hotstar, Swiggy come together to give consumers a ‘House of the Dragon’ experience

    Mumbai: With House of the Dragon streaming on OTT platform Disney+ Hotstar, the company has partnered with food ordering and delivery platform Swiggy.

    They are giving consumers a House of the Dragon experience on the order of a meal. The collaboration between the two has turned the Swiggy rider into a dragon, with a tag line on the top of the order ‘Fire will reign, hunger will not. Our dragon rider is on the way!’ The dragons will deliver food pan India until 29 August, 2022.

    Based on George R.R. Martin’s book “Fire and Blood,” the 10-episode series is a story about the House of Targaryen, set 200 years before the events of Game of Thrones. Directed by Miguel Sapochnik, Clare Kilner, Geeta Vasant Patel and Greg Yaitanes, the series has been executive produced by George R. R. Martin, Ryan Condal, and Miguel Sapochnik, along with Sara Hess, Jocelyn Diaz, Vince Gerardis and Ron Schmidt. Actors like Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel, and Rhys Ifans bring to life several characters from Martin’s book.

  • D:CODE 2022 by The Advertising Club: Industry experts to share insights on rapid transformation of digital industry

    D:CODE 2022 by The Advertising Club: Industry experts to share insights on rapid transformation of digital industry

    Mumbai: The pandemic era which we passed through has seen an interesting shift in consumer behaviour towards small businesses and homegrown brands. This has fueled the need and importance of digital marketing as a platform to connect and reach out to more consumers. Owing to this accelerated business and rapid consumer shift towards digital, The Advertising Club is once again back with its third edition of D:CODE 2022, India’s Annual Digital Review.

    The Advertising Club’s third edition of D:CODE 2022, presented by Meta, will take place on 26 August 2022, at the Jio World Convention Centre in Mumbai, beginning at 6:30 p.m. Following the phenomenal success of the first two editions, the upcoming edition will see the best minds in digital, media, and marketing come together to address the evolving digital ecosystem.

    D:CODE 2022 will see the following 10 industry leaders, including Dentsu Creative chief executive officer Amit Wadhwa; Google director-marketing partners Satya Raghavan; Hotstar executive VP and CMO Sidharth Shakdher; Jio Ads CEO Gulshan Verma; Luxury & Lifestyle Influencer and I-banking professional turned KOL Rizwan Bachav; Meta marketing director Avinash Pant; ONDC chief business officer Shireesh Joshi; S4 Capital chief executive officer-APAC Michel de Rijk; Starcom CEO Rathi Gangappa and Talented founder P G Aditiya. They will cover three areas in 10 minutes each: their own work they are proud of; the work of other brands that inspired them; and tips to crack the digital code in the year ahead.

    Speaking about the third edition of the review, The Advertising Club president Partha Sinha, said, “The Advertising Club has been at the leading edge in driving several pioneering initiatives that truly define the current state of the media and advertising industry. With sustained efforts year on year, D:CODE has emerged as an engaging knowledge platform, providing a reason to “Inspire and be inspired”. We are excited to present our third edition of the show with leading industry stalwarts from India and APAC whose insights and learnings will continue to celebrate the rapidly changing dynamics of the digital industry. With D:CODE 2022, The Advertising Club looks forward to creating yet another benchmark in the Indian media and advertising landscape and paving the way to unleashing the true potential of digital.”

    D-CODE chairperson Punitha Arumugam added, “We are excited to continue with the 10 minute per speaker format at D-CODE 2022. Our 10 speakers will showcase, in total, 20 digital case studies done in the past year and provide 30 tips to crack the digital code in the year ahead—all this in just one evening! We hope it will be a truly educative and immersive experience for the audience.”

    “The D-CODE 2022 line up of speakers covers award winners from Cannes this year (Dentsu Creative, PG Aditiya), best of global digital publishers (Google, Meta, Disney+Hotstar, Jio Ads), new age orgs defining the future of digital agencies and e-commerce (S4 Capital, ONDC), digital forward media agencies (Starcom) and social influencers (niche KOL like Rizwan).  With these 10 speakers, D-CODE 2022 covers a relevant spectrum of all things digital; not to mention the laughs the audience will have with our compere Anshu Mor, a tech professional turned stand-up comic,” said D-CODE co-chairperson Avinash Pant.

    D-CODE 2022 is presented by Meta, co-powered by Times Network and Disney+Hotstar in association with MiQ & YOptima.

  • Sajith Sivanandan becomes EVP & head of Disney+ Hotstar

    Sajith Sivanandan becomes EVP & head of Disney+ Hotstar

    Mumbai: Disney’s international content and operations group has appointed Sajith Sivanandan as executive vice president and head of Disney+ Hotstar.

    Sivanandan, who joins Disney+ Hotstar from Google, will start in October and report to Disney’s international content and operations group chairman Rebecca Campbell and Disney Star president K Madhavan.

    Sivanandan will be in charge of Disney+ Hotstar’s overall business operations in India, with direct responsibility for defining the streaming service’s strategic business priorities and charting a product roadmap for the streaming service’s continued and exponential growth in the coming years.

    He will also collaborate closely with local leadership in international markets, as well as the Disney+ team in the United States, to drive the continued growth of Disney+ Hotstar, which has become India’s leading streaming service due to its unrivalled scale, innovation, and breadth of content.

    Speaking on the appointment, Campbell said, “I am delighted to have Sajith join our executive team and lead the innovative team at Disney+ Hotstar. His deep experience in the region, combined with his strong leadership and business management skills, will greatly benefit Disney+ Hotstar as the platform embarks on its next phase of growth.”

    Adding to this, Madhavan said, “After witnessing rapid growth in recent years, the OTT market in India has entered a transformational phase which calls for an ingenious approach to the manner in which we innovate for growth. Sajith’s wealth of experience that he has gained over the years makes him the best person to lead Disney+ Hotstar on this journey.”

    “Disney and Star are brands with an incredibly rich history of innovation, user focus, and storytelling, and Disney+ Hotstar brings those attributes together flawlessly. The opportunity to come back home to where I started my career and to work alongside a very talented team to serve Disney+ Hotstar users in India and in emerging countries is one that is both a privilege and an honour,” added Sivanandan.

    Sivanandan is an accomplished professional with extensive experience in strategic business and leadership roles in global markets.

    He has been with Google for over 14 years, most recently as managing director and business head of Google Pay and Next Billion User Initiatives for the APAC region.

    Prior to that, he led Google Pay in India, where he was responsible for starting from scratch, defining and designing the overall strategy and growth for the service in the country.

    Sivanandan began his professional career in 1996 with Star TV in India, where he managed Channel V’s North India market.

    He attended St. Columba’s School in Delhi and attended Hindu College at Delhi University.

    He has two master’s degrees in management, one in marketing from the Fore School of Management in New Delhi and the other in finance from the Asian Institute of Management in Manila.

  • Warner Bros Discovery puts HBO Max launch in India on hold

    Warner Bros Discovery puts HBO Max launch in India on hold

    Mumbai: Warner Bros. Discovery has put the launch of HBO Max in India on hold. According to a major business publication, the company is considering cost-cutting measures around the world and is working on integrating discovery+ and HBO Max in existing markets.

    The company announced plans to launch a combined streaming service with discovery+ and HBO Max.

    In an official statement from Warner Bros. Discovery Company, the company said, “The intent is to launch a combined streaming service, including in key Asia-Pacific territories in 2024.”

    It further added, “The existing licensing agreement with Disney+ Hotstar includes a selection of HBO Originals and other content from Warner Bros. Discovery.”

    Also read: HBO Max and Discovery+ to merge into single streaming platform by 2023

    The company also confirmed the news of HBO Max India head of content Saugata Mukherjee’s departure. The statement said, “Saugata Mukherjee decided to leave the company. He is an incredibly talented leader, and we wish him the very best in his future endeavours.”

    The company further informed Indiantelevision.com that Arjun Nohwar has been appointed as general manager, Warner Bros. Discovery for South Asia and Jason Monteiro is heading streaming for the APAC region, in addition to leading integrated marketing for the India, South East Asia, and Korea markets.

    Earlier, Warner Bros. Discovery had planned to launch American subscription video-on-demand (SVOD) service HBO Max in India, and Saugata Mukherjee was appointed as head of content for HBO Max India. After news of Saugata quitting, speculation was made that Warner Bros. Discovery had delayed HBO Max’s launch in India. Mukherjee is expected to go back to SonyLIV.

  • Disney+ Hotstar adds 8.3 mn subscribers in the quarter ended 2 July to reach 58.4 mn

    Disney+ Hotstar adds 8.3 mn subscribers in the quarter ended 2 July to reach 58.4 mn

    Mumbai: The Walt Disney Company on Wednesday revealed that Disney+ Hotstar added 8.3 million members during the quarter ended 2 July to reach 58.4 million paid subscribers. The company announced its financial results for the third quarter fiscal 2022.  

    Overall Disney+ subscribers have reached 152.1 million as compared to 138 million in the previous quarter, an addition of 14.4 million members. The company’s average revenue per paid subscriber for Disney+ Hotstar increased from $0.78 to $1.20 due to higher per-subscriber advertising revenue.

    The company’s performance defied market expectations with revenue for the quarter up by 26 per cent at $21.504 billion. For the nine-month period the growth was 28 per cent to $62.5 billion. Diluted earnings per share (EPS) from continuing operations for the quarter increased to $0.77 from $0.50 in the prior-year quarter. Net income from continuing operations rose by 53 per cent for the quarter and by 63 per cent for the nine-month period.

    Disney Media & Entertainment Distribution revenues were up by 11 per cent for the quarter to $ 14.1 billion. For the nine-month period it rose by 12 per cent to $42.3 billion. International Channels which come under this division saw revenues for the quarter increase by 7 per cent to $1.5 billion and operating income was comparable to the prior-year quarter at $0.2 billion reflecting lower operating income from channels that operated for the entire current and prior-year quarters (ongoing channels), offset by a benefit from channel closures.

    Lower results from ongoing channels were primarily due to an increase in sports programming costs, partially offset by ad revenue growth reflecting higher average viewership. The increases in sports programming costs and ad revenue were due to the airing of 64 Indian Premier League (IPL) cricket matches in the current quarter compared to 29 matches in the prior-year quarter. IPL cricket matches typically occur in the company’s second and third fiscal quarters. The increase in the number of matches in the current quarter was due to a shift in the timing of matches in the prior year from the third quarter to the fourth quarter as a result of COVID-19 and the IPL adding matches to the current season.

    In the direct-to-consumer segment programming and production costs and ad revenue growth was also due to the additional IPL matches in the current quarter. As had been reported earlier Disney-Star India retained the broadcast rights for the T20 league for five more years while it let go off digital rights due to cost considerations. Those rights went to Viacom18. Linear Networks revenues for the quarter increased by three per cent to $7.2 billion, and operating income increased by 13 per cent to $2.5 billion. Direct-to-Consumer revenues for the quarter increased 19 per cent to $5.1 billion and operating loss increased $0.8 billion to $1.1 billion. The increase in operating loss was due to a higher loss at Disney+, lower operating income at Hulu and, to a lesser extent, a higher loss at ESPN+.

    Disney CEO Bob Chapek said, “We had an excellent quarter, with our world-class creative and business teams powering outstanding performance at our domestic theme parks, big increases in live-sports viewership, and significant subscriber growth at our streaming services. With 14.4 million Disney+ subscribers added in the fiscal third quarter, we now have 221 million total subscriptions across our streaming offerings. We continue to transform entertainment as we near our second century, with compelling new storytelling across our many platforms and unique immersive physical experiences that exceed guest expectations, all of which are reflected in our strong operating results this quarter.”

    Content Sales/Licensing and Other revenues for the quarter increased by 26 per cent to $2.1 billion and segment operating results decreased from income of $132 million to a loss of $27 million. The decrease in operating results was due to an unfavourable foreign exchange impact and lower TV/SVOD and home entertainment distribution results. These decreases were partially offset by an increase at the stage play business, as productions were generally shut down in the prior-year quarter due to COVID-19, and higher theatrical distribution results.

    The decrease in TV/SVOD distribution results was due to a decrease in sales of theatrical film content primarily due to a shift from licensing content to third parties to distribution on the DTC services. The decrease in home entertainment results was due to lower unit sales of catalogue titles.

    The increase in theatrical distribution results was due to the strong performance of Doctor Strange In the Multiverse of Madness in the current quarter compared to Cruella in the prior-year quarter. Current quarter releases also included Lightyear and The Bob’s Burgers Movie.

    Disney Parks, Experiences and Products revenues for the quarter increased to $7.4 billion compared to $4.3 billion in the prior-year quarter. Segment operating income increased $1.8 billion to $2.2 billion compared to $0.4 billion in the prior-year quarter. Higher operating results for the quarter reflected increases at the US parks and experiences and, to a lesser extent, at international parks and resorts.

    Covid-19 Pandemic: The company said that measures to prevent its spread have impacted its segments in a number of ways, most significantly at the Disney Parks, Experiences and Products segment where its theme parks and resorts were closed and cruise ship sailings and guided tours were suspended. These operations resumed at various points since May 2020, initially at reduced operating capacities as a result

    of Covid-19 restrictions. In fiscal 2020 and 2021, it delayed, or in some cases, shortened or canceled, theatrical releases. In addition, it experienced significant disruptions in the production and availability of content, including the delay of key live sports programming during fiscal 2020 and fiscal 2021. In fiscal 2022, its US parks and resorts are operating without significant Covid-19- related capacity restrictions, such as those that were generally in place in the prior year.

    In addition, its cruise ships have generally been operating without Covid-19-related capacity restrictions since April 2022. Certain international parks and resorts continue to be impacted by Covid-19-related closures and capacity and travel restrictions. At the Disney Media and Entertainment Distribution segment, film and television productions have generally resumed, although the company has seen disruptions of production activities depending on local circumstances. Thus far, it has generally been able to release its films theatrically in fiscal 2022, although certain markets continue to impose restrictions on theater openings and capacity.

    The company added that it has incurred, and will continue to incur, costs to address government regulations and the safety of employees, guests and talent, of which certain costs are capitalised and will be amortised over future periods.

  • GUEST COLUMN: How can animation brands utilise communication tools to stay ahead

    GUEST COLUMN: How can animation brands utilise communication tools to stay ahead

    Mumbai: Animation brands have seen a considerable increase in the last three years. Animation is booming as a result of technological advancements and improved internet access. Through amusement and ingenuity, animated films and cartoons capture the interest of children of all ages. Animation is not only a terrific way to tell a story and interact with an audience, but it is also full of unlimited possibilities. People of all ages prefer animation since OTT sites such as Netflix, Disney+ Hotstar, and Amazon Prime Video cater to adults with animated material. People want to make a career in animation by mastering VFX and 3D animation and building a name for themselves. The Indian animation industry is expected to reach Rs 180 billion by 2024, with a 29 per cent annual growth rate. Animated content appeals to a wide range of age groups. Because of the shift in purchasing patterns, the industry has grown at an exponential rate. The Confederation of Indian Industries (CII) and the Boston Consulting Group (BCG) undertook a study of the Indian visual effects and animation business. It is predicted that this industry may potentially take 20–30 per cent of the global AVGC market. It currently accounts for only 10 per cent of the market. This has boosted competition in the animation sector, and brands are seeking new ways to reach a wider audience.

    The goal of public relations (PR) in animation brands is to raise brand recognition in order to pique the audience’s interest and establish thought leadership in the industry. Public relations firms are branding and communication specialists who understand how to make brands newsworthy and relevant to today’s audiences. They also provide crisis management planning and response services to help brands ensure that their message is not lost in translation. Animation Brands can employ tried-and-true public relations (PR) tactics and activities to foster positive attitudes and behaviours about their company, which will help convert interested consumers into customers. Public relations tactics are very cost-effective and often allow brands more control than more broadly targeted advertising efforts. Consider using these public relations tools to help a brand’s reputation.

    To keep them ahead, PR can benefit the animation industry in the following ways:

    Builds brand awareness

    Public relations (PR) are great for maintaining an image that will increase your audience reach. To keep ahead of the competition, animation brands can employ public relations strategies to raise brand awareness and assist them in gaining recognition. Any company or brand. They have the ability to use public relations tactics to effectively build an image and brand recognition. Public relations will help to increase brand awareness, reach, and consumer loyalty.

    Educating about brand/industry

    The animation industry is still relatively unknown, and many people believe it is primarily concerned with cartoons. However, with the advancement of technology and the internet, people are increasingly favouring animation. To keep the momentum rolling, public relations must invest in public relations. Public relations tools like blogs, newsletters, news feeds, social media posts, podcasts, and interviews can assist in educating the public about the animated film. Through public relations, brands may also inform people about how to create a career in animation and educate those who are interested in the profession.

    Better exposure and engagement

    Brand positioning and visibility can be achieved through public relations. The massive market makes it all possible; yet, one must comprehend the method for engaging the audience. Brands may use public relations to design campaigns that enhance engagement and awareness. PR techniques like press releases, social media platforms, and SEO can assist animation brands in reaching their target audience, resulting in increased brand exposure and engagement.

    Permanence

    Animation brands require longevity because they want to reach a broader audience and make their brand popular. Effective public relations techniques allow them to target their audience based on their target group’s interests, increasing their reach. Public relations can help animation brands achieve long-term success by establishing thought leadership in the industry.

    To summarise, animation brands can utilise public relations in a variety of ways to achieve their objectives. It will aid in increasing exposure, awareness, and persistence with the previously mentioned variables. If you want to generate interest in your business, you must increase spending in a profitable and friendly way.

    The author is Scenic Communication co-founder Anindita Gupta.

  • Gusto TV announces a new distribution deal with Disney+ Hotstar

    Gusto TV announces a new distribution deal with Disney+ Hotstar

    Mumbai: Gusto TV has announced its newest distribution deal in India with the online video streaming platform Disney+ Hotstar. With a slate of culinary content, viewers will soon be able to access Gusto TV’s titles via Disney+ Hotstar.

    Gusto TV is an international food channel. It offers hundreds of hours of proprietary content. Gusto TV’s titles can be viewed in English, Spanish and Mandarin across 160+ countries on 30+ different platforms.

    Gusto Worldwide Media president, CEO Chris Knight said, “Our ambition was always for Gusto TV to be a global brand, and it’s coming true. From our original programming to our chefs to the recipes we create, our content continues to resonate and inspire audiences globally.”

  • Tata Play Binge brings bengali entertainment by onboarding hoichoi

    Tata Play Binge brings bengali entertainment by onboarding hoichoi

    Mumbai: Diversifying its content offerings, content distribution platform Tata Play (formerly known as Tata Sky) has added its 13th OTT platform, Hoichoi, to Tata Play Binge. The integration carries forward Binge’s objective of providing users access to content from across all OTT platforms in multiple languages, as well as easing the process of content discovery. With the incorporation of SVF Entertainment, owned and maintained by Hoichoi, users will have access to a library of movie titles and 100+ original series in Bengali. Enabling a wider audience appeal, the key shows are also dubbed and presented in Hindi. The content bouquet can be enjoyed with subtitles through large-screen connected devices—Tata Play Binge+ Android Set Top Box and Tata Play edition of the Amazon FireTV Stick—along with the Tata Play Binge mobile app and the website.

    Tata Play chief commercial and content officer Pallavi Puri said, “Entertainment in the digital age is breaking barriers of language and borders, leading to a widened horizon for content discovery. This allows viewers to choose their titles based on storylines and not restrict themselves to a particular language or region. With this partnership, we aim to take Hoichoi’s vast Bengali movie and original series collection to the whole of India and diversify the watch preferences of the viewers. “

    Hoichoi co-founder Vishnu Mohta said, “As a brand, Hoichoi always aims to provide quality entertainment across the nation and globe and to as many people as possible. This partnership with Tata Play Binge takes us a step closer to that goal. With this collaboration, we can reach a wider audience and have our content on a platform that traverses language barriers, and we are glad to be doing this.”

    Hoichoi has shows and movies across genres, like Eken Babu, Hello!, Rekka, Mandaar, Indu, Haami, Tiktiki, Srikanto, Mon2 Pilot, Feludar Goyendagiri, “Byomkesh,” “Cheeni,” “Dwitiyo Purush,” “Tasher Ghawr,” “Refugee,” and many more.

    Hoichoi joins 12 OTT platforms on Binge – Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay. 

  • Disney+ Hotstar’s Sunil Rayan joins Moloco as chief business officer

    Disney+ Hotstar’s Sunil Rayan joins Moloco as chief business officer

    Mumbai: Machine learning platform for mobile apps Moloco announced recently that it has hired Sunil Rayan as the company’s first chief business officer.

    In his new role, Rayan’s duties will include overseeing all commercial functions across Moloco’s products and platforms, ensuring the proper strategies are implemented. He will report directly to CEO Ikkjin Ahn.

    As a pioneer of mobile ad performance marketing, Rayan brings over 25 years of global experience building commercial and product operations & leading go-to-market teams. He also brings a unique skill set and expertise in business strategy and scaling up large technology-driven businesses.

    “Together, we will help customers grow significantly by helping them unlock the full value of unique, first-party data with Moloco’s world-leading machine learning and infrastructure solutions,” said the statement.

    Prior to Moloco, he served as president and head of Disney+ Hotstar, where he grew the streaming business 8x to over 50+ million subscribers, scaled more than 20 markets internationally for Disney+ and Disney+ Hotstar across India, Southeast Asia, Middle East, and Africa, and led the launch of the next-generation Hotstar streaming platform. Before joining Disney+, Rayan held leadership roles at Google for more than seven years, where he led the Global Mobile App ads business and helped build Google Cloud solutions for games. Prior to that, he was an Associate Partner at McKinsey, serving technology clients across a variety of functions.

    “I am happy to welcome Sunil Rayan as our Chief Business Officer. He brings the expertise in enterprise cloud products, engineering, business development, and proven success building & scaling global sales organizations that will help Moloco accelerate its next stage of growth,” said Moloco CEO Ikkjin Ahn. “He is a humble and ambitious leader with a track record for successfully growing global businesses, and we are excited to have him join us on our journey.”

    “Moloco is a generational company that is bringing the power of machine learning to programmatic performance advertising and enabling monetization for direct-to-consumer businesses of all sizes,” said Sunil Rayan. “Together, we will help customers grow significantly by helping them unlock the full value of unique, first-party data with Moloco’s world-leading machine learning and infrastructure solutions.”

  • Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

    Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

    Mumbai: Disney+ Hotstar has sold 100 per cent of its ad inventory for the upcoming season seven of the country’s beloved chat show – Koffee with Karan. The latest season is scheduled to begin streaming on 7 July.

    After seven successful seasons, the upcoming season of Koffee with Karan, sponsored by eight brands, will stream exclusively on Disney+ Hotstar. The show will be co-powered by Ajio Luxe and Bru while Amazon Alexa, BoAt and Only Natural Diamonds will be special partners. Just like its previous seasons, the show will be propelled by its driving partner, Audi and its lighting partner will be Jaquar Bath+ Light. India’s premium makeup platform, MyGlamm will serve as the presenting sponsor.

    In a quest to offer a bigger, better and more transcendental show to its viewers, season seven, hosted by the iconic Bollywood personality, Karan Johar, will infuse new segments and deeper conversations. Broadening the horizon, while the show will retain its usual candid conversations, it will also feature a monologue by Karan himself on current events and trending conversations, belting the naughty and nice while introducing his guests.

    The eight brands on-boarded for this season, echo the sentiment of Koffee with Karan driving synergies with their unique offerings and some of these will see interesting in-show integrations. Karan Johar will be turning on the Jaquar lights for the show’s signature Rapid Fire Round where a series of fast-paced questions bring out the hidden truth from the stars. Adding to the heat will also be the challenging buzzer round in the ‘MyGlamm Zone’ of sizzling slams and games. In addition to the fun and games will be Bru-ing conversations where stars share what floats their BoAt. Additionally, accompanying Karan Johar’s vocals request will be Amazon Alexa as he quizzes his guests to spill their beans on Diamonds and fashion.

    “The popularity of reality shows has been growing, and as one of India’s longest-running reality talk shows, Koffee with Karan establishes new standards with each new season, creating extraordinary excitement for viewers and advertisers alike. The complete sell out of the show’s ad inventory is a testimony to this fact, and with Koffee with Karan going Disney+ Hotstar exclusive, it offers a great opportunity for our advertisers to connect with their audiences, said a Disney+ Hotstar spokesperson. He further added, “We are thrilled to welcome onboard our sponsors for the latest season of the legacy talk show and are excited to see the response of the audiences.”

    Through a legacy show like Koffee With Karan, Disney+ Hotstar provides brands a unique opportunity to reach a highly engaged, urban, affluent and digitally savvy audience. The platform offers a variety of advertising and branded content solutions to help businesses across sectors engage with their audiences more effectively.